Enterprise

Design
Thinking
Design is the intent behind an
outcome. Human-centered
outcomes require you to develop
empathy with the people you serve.
Enterprise Design Thinking helps
teams understand people’s needs,
form intent, and deliver outcomes
to satisfy those needs, at speed
and scale.

the Principles the Loop the Keys

When you use Enterprise Everything is a prototype. Build multi-disciplinary A continuous cycle of Align your team around Reflect together in a safe Give users a seat at the
Design Thinking, put your Listen, learn and teams to move faster and observing, reflecting specific, worthwhile space to give and receive table. Invite them to observe,
users’ needs first. course-correct. work smarter. and making. outcomes to achieve. feedback. reflect and make with you.