Financial advertisement is the practice of advertising stakeholder of the financial services that

includes investors loan seekers banks and many other aspects related to financial aspects of the
organisation.

All the organisations strive for building best possible image in the eye of the customers and the
audience related to the organization.

The better the image of the organisation is the more customers would be attracted towards
organisation a good financial advertisement can leads towards a greater number of profitable
customers moreover the company can ensure your respectable image among the market.

This is an advertisement should definitely this point is very obvious that a large number of audiences
would be affected by this advertisement through financial newspapers financial channels and
financial websites moreover audience can also have this advertisement on many billboards and
commercial as well so this actually act as really helpful element in maximizing the customers and
attracting the investors towards organisation.

So this can be inferred the large amount of customers and investors are influenced buy these
financial advertisements so this should be e the atmosphere priority of an organisation to provide
the information which is accurate and is having transparency and is relevant to the interest of the
customers and the investors.

All these activities come under the leadership of a public relations officer ,so this should be
the utmost priority of the public relation officer to ensure the best possible elements in the
information gathered while gathering all this information the manager should keep in
consideration the points that are very important While publishing some information among
the public because your information is the base of the decision of many of the customers and
investors and it can highly devastate the relations of the customers investors and
organizations.
the points that of public relation officer should keep in consideration are:

 Accuracy
 Ethical
 pertinent

Accuracy:
for every organization and business this is very important to provide all the information to the
public accurate because the information that you are providing to your public is the basis of
many decisions that they had to made,
and as the above cases regarding the financial advertisement so in this case accuracy holds a
more priority because a company should never misleader audience regarding the financial
aspects of the organization.
In the above case we can see inaccuracy in the information after financial advertisement And
this is not at all good for the reputation of the organization as it can throw a sign of
dishonesty from the customer towards it's investors and customers ultimately leading towards
a bad image of the organization .
providing accurate information to the public leads towards a sign of honesty and this also
seems helpful for the investors and the customers who are willing for your organization .
Ethical:
Whenever an organization is communicating to the public they should keep in consideration
ethical code of conduct. which means the information provided by the company should be
ethical because the dissemination of the information from the company to the public is for the
purpose of building credibility.
Company should be very vigilant in providing truth and information with transparency So
that the company have better image And reputation in the market.
Pertinent:
The organization provides information to the public for the purpose so that they can have the
information regarding the organization their upcoming projects their financial reports So this
shows that different customers have different point of interests so the information that is
going to be published should be relevant with interest and wants of the customers and the
investors so that they can have a better decision making process.
So being a public relation officer For the purpose of gathering information for the financial
advertisement i should consider the following sources for having a better and authentic
information.
By considering the Audience perspective:
This is one of the rule while publishing information the organization should consider what the
customers investors want from you or we can say what actually their point of interest is.
so for this purpose the organization should consider the audience perspective as well so that
they can provide the audience with information that actually they need for their decision-
making.
Analyzing the company reports and documents:
whenever we are publishing something for the public that should be done after the proper
analysis of the previous performance and right according to the company reports in
documents so that the company can ensure Accuracy in the data.
Is the above case Is regarding the financial advertisement of the company so this in fact
requires the analysis of the previous reports so that the public relations officer could publish
the information which is accurate and the graphs and charts could show the trend analysis of
the company's performance in order to attract the customers.
Marketing has a very important role in the selling of the products because marketing is
basically the process in which the company identify the customers the target market and the
most important marketing aware the audience regarding the products and services a company
is offering.
from the very starting of the businesses marketing is playing an essential role in the selling of
products Definitely changes were made with the passage of time is the present time is the era
of Internet and social networking So the companies are utilizing both the old traditional
written marketing And the modern digital marketing technology as well due to the
advancement of technology.
in accordance with the above case the organization is trying to market a high-tech equipment
which is really valuable.
So, keeping in consideration, the above case and the given description following could be the
better Channel for marketing of the high technical equipment.
Written Channels:
Written channels basically include the messages that are conveyed in written form definitely
very few in this world in the present time Would prefer reading put paragraphs written on
papers.
but still written communication is an important element of marketing we all know that the
time in which we are living everyone is very fluent with the technology in the Internet
websites so just keeping in consideration this suspects the organizations and now marketing
their products online using written medium by blogs ,Website reviews , written
advertisements on different social media sites .
Visual Medium:
Researchers states that visualizing a product is a far more effective method to market your
product rather then using written mediums because this thing is scientifically proven that we
can remember the visuals more than that of the written things so in accordance with this
saying that the visual communication is far more effective and a better way to market your
product than that of using written mediums .
marketing of a product is not only about a wearing the people regarding your product but
marketing is about creating customers and the best marketing is the wind through which the
customer can remember the product so that he or she can buy that.
As the above case is regarding the marketing of a highly technical equipment and is valuable
as well so the marketing don’t needs a lot of amount for this purpose.
So v