Savannah G.

Holliday
shollid1@villanova.edu; M: (804) 588-8440
Website: savannahgholliday.weebly.com
EDUCATION________________________________________________________________________________
Villanova University, Villanova, PA May 2021
Bachelor of Business Administration
Majors: Marketing, Business Analytics, International Business; Concentration: Digital Marketing
GPA: 3.97

RELEVANT EXPERIENCE__________________________________________________________________
Marketing Analyst for Genworth Financial, Insight Global (Contract Role) April 2020 - Present
● Designed and implemented an interactive web analytics dashboard for monitoring Genworth.com
performance and engagement
● Provided data-driven insights in a social media competitive analysis that will guide future content creation
● Created 60+ event tags for trackable elements on Genworth.com for a detailed view into site engagement
● Integrated Google Analytics with the platform Khoros to append trackable tags to published social media
links for data regarding social content effectiveness
● Conducted several analyses on target segments’ behavior and engagement on Genworth.com using
platforms such as Google Analytics, Hotjar, and Google Data Studio
Communications and Brand Marketing Intern, Genworth Financial May 2019 - August 2019
● Created 12 months’ worth of Instagram content for @genworthcareers
● Analyzed over 21,000 data points from social media campaigns and user experience surveys to provide
meaningful insights that will advise future website changes and external communications

RELEVANT COURSEWORK____________________________________________________
Social Media Marketing Fall 2020
● Worked in a team to develop a three-month social media campaign for a client, allocating a budget of
$400,000 across programmatic advertising, paid social media, and influencer partnerships
● Conduct research on the industry, competitors, and consumer behavior to come up with an effective strategy
Advanced Analytics Fall 2020
● Developed skills in sensitivity analysis, sentiment analysis, data visualization, and text mining
● Conducted an analysis on university COVID-19 response effectiveness using testing numbers and data
scraped from Twitter

SKILLS & CERTIFICATIONS____________________________________________________

● Trainings: Advanced Google Analytics, Introduction to Google Data Studio, Google Analytics for Beginners
● Proficient in Google Analytics, Google Data Studio, and Google Tag Manager
● Proficient with Microsoft Excel, Word, PowerPoint
● Experience with Hotjar, Canva, Spotfire, Khoros, Tableau, Adobe Analytics, JMP, SPSS

INVOLVEMENT_____________________________________________________________________________
Resident Assistant, Villanova University August 2019 - Present
● Acts as a resource to residents and an ambassador of Villanova University
● Upholds university policy and maintains community within the residence hall
Senior Class Gift Committee, Villanova University: Co-Chair August 2019 - Present
● Acts as a liaison between University Advancement and the senior class of Villanova
● Cultivates a new generation of University donors by encouraging seniors to give back
● Assists in the execution of campus-wide fundraising events, such as 1842 Day
Villanova Twirlers: Captain, Communications Chair, Fundraising Chair August 2018 - Present
● Organizes practice spaces and runs team practices
● Manages the team's social media accounts to stay connected with students and other campus organizations
● Facilitates fundraising efforts over social media that have raised $4,300