DPP C2(e) - 1

Kolej Kemahiran Tinggi MARA

Pasir Mas

ASSIGNMENT SHEET

PROGRAMME DLR, DSB, DEI, DBN, DED, DEP

SESSION JULAI-DISEMBER 2017 SEMESTER 5/6/7
HUB 5122 /6122/ 7122
CODE & COURSE SHEET NO. 1
DIGITAL ENTERPRISE
LECTURER WAN ZAITI HASTUTI / MAZURA WEEK 5

TOPIC
Unit 2 : Social Media Mix

2.1 Online business case

2.2 Social media for the business
2.3 Marketing mix (7 P’s)
2.4 SWOT analysis on the choice of social media (market
SUB-TOPIC segmentation)
2.5 Social media in the business
2.6 Strategic social media business plan
2.7 Cyber social campaigns
2.8 Business ethics in digital entrepreneurship

At the end of the lesson, student should be able to:

1. Analyse the products and services on how it could be

marketed online.(CLO2 : C4)
LEARNING 2. Link marketing concepts to Social media available.
OUTCOME (CLO3 : C3)
3. Understand Personal Data Protection Act 2010. (CLO3: C2)
4. Develop the Customer Data Protection Policy (CLO3: C3)
5. Understand Intellectual Property (CLO3: C2)

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ASSIGNMENT 1 (20% of total carry marks)

TOPIC : ONLINE BUSINESS PROPOSAL (GROUP)

INTRODUCTION:

A business proposal is a written document sent to a prospective client in order to obtain a

specific job. Proposals may be solicited or unsolicited. Business proposals must be
distinguished from estimates. In many fields where small business is active, estimates
serve the same purpose as a proposal.

TASK:

You are required to create a task group to prepare a complete business proposal of the
business intended to be carried.

The business proposal must consist:

Marketing Mix (7p’s)

 Explain how marketing mix could give the effect to your product/service in
doing online business

SWOT Analysis
 Explain SWOT Analysis about your product / services and also your
business.

Social Media
 Identify the types of social media that MOST SUITABLE to be used in
selling your product/ services through online with explanation.

Personal Data Protection Act (PDPA)

 Develop key policies as per Data Protection Act 2010 based on the
product/ service chosen. ( You may refer to internet as your reference)

Business Ethics
 Explain how you will assure ethical management of your online business.

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FORMAT:

CONTENT MARK
a. Marketing Mix (7p’s) 20%
b. SWOT Analysis 15%
c. Social Media 15%
d. Personal Data Protection act 15%
e. Business Ethics 15%
f. Summary and attachment 10%
Kemahiran Insaniah 10%
TOTAL 100%

*Font Arial, Font size 12, spacing 1.5

This assessment provides 100 marks. All the data obtain should be attached with the
report. All reports must be bind with binding clip only. NO SPIRAL BINDING. All
groups should submit this report at week 8

Submission date: 29 OGOS 2017

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