PUBLICITY

PLAN
Sunishka Shetty, Anoushka Gupta, Saishree
Malvi, Anvesha Khillar, Mansa Srivastava, Disha
Khandelwal, Simran Jat
Publicity - The reason why Astromancy Media coverage - will greatly aid our
seeks for publicity is that the brand intends business because when our targeted
on bringing people together by providing a audience sees the coverage, they’ll
platform to those who believe in the
think: “I trust this media outlet and
alignment of stars We establish their faith
they sought the advice and expertise
on the certainty of accomplishment in
finding ‘the right one’ simply on the basis of
their belief in astrology. And since
GOAL of this organization”. The result is
that we stand out in a positive light.
platforms like Bumble and Tinder are major
competitors in the online dating market
unlike them our brand’s algorithm focuses
on specificity and not locality.

Mediums - Social Media platforms, TVC, Platforms - Instagram (As most of

Print our targeted audience members are
active on this platform), Snapchat
(helps create a more specific market),
Facebook (helps reach out a wider
and larger range of audiences)
Adverts on the Times of India (to
reach out to all regions)

COMMUNICATION VEHICLES
NEWS ANGLE - We wish to be written
about how unique and
specific we are with
helping bring people
together

- We wish to highlight on
specificity and
selectiveness