Introduction

Lifestyle India
Lifestyle is a branch of a Dubai based retail-chain, Landmark Group. With more than 30 years of
experience, Lifestyle India has become the foremost retailer across Gulf. Lifestyle India is found to be a
vibrant, youthful and trendy brand, which offers customers an assortment of clothing lines at an
incomparable value in terms of money. The lifestyle in India started to operate its first outlet in Chennai
in 1999. Lifestyle offers an astounding experience of shopping and is amongst the major leading retail
groups of the Middle India and East, maintaining constant growth by their international brand, core and
valued business approaches. At present, there are around eight Home-Center stores and 15 Lifestyle
stores in every state and city of the country, which includes jaipur Gurgaon, Noida, New Delhi, Pune,
Mumbai, Jaipur, Hyderabad, Chennai, Bangalore and Ahmedabad.

Industry of Specialization
Lifestyle merchandise for youth
Lifestyle offers a complete fashionable wardrobe for the youngsters with affordable and trendy range of
merchandise providing stunning wardrobe essentials like formals, menswear, women clothing line, chic
clothes, ethnic wear and sportswear. Lifestyle has a brand by the name of Home Centre, which is one
stop destination for purchasing the furniture, home furnishings and home ware, which epitomizes
individuality, luxury and elegance. This particular section of Lifestyle store houses an array of classic and
contemporary linen and furniture along with various home accessories, therefore, providing the potential
buyers complete and affordable home solutions. This section comprises home ware, furnishings, gifts,
cookery, cutlery, glassware, rugs, curtains and carpets. The kid's section at Lifestyle India offers an entire
product range for the children starting from infants to 14 years old, with several international leading
brands, which are exclusive only to Lifestyle.

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An attractive combination of infinite beauty, endurance and romance, this section of Lifestyle offers a
selection of aromatherapy and natural products in various fragrances and colors, which makes the
products very exotic and unique.

Award of life style in India

• Lifestyle India won “ The Most Respected Company in the Retail Sector” award by Business World, in
2004 and 2003.
• Another award Lifestyle won for “KSA Technopak for Excellence in Retail” by ICICI in 2005.
• Lifestyle got another award by Images Retail for “ The Most Admired Retailer of the Year –
Departmental Store”, 2008.
• Award by Fashion Award of Lycra Images for the “ The Most Admired Large Format Retailer of the
Year”, 2006.
• Retailer of the Year, 2006 was awarded by Reid & Taylor.

INTRODUCTION TO RETAIL INDUSTRY-

Introduction of Indian Retail Industries:

Retail is India’s largest industry, accounting for over 10 per cent of the country’s GDP and
around eight per cent of the employment. Retail industry in India is at the crossroads. It has
emerged as one of the most dynamic and fast paced industries with several players entering the
market. But because of the heavy initial investments required, break even is difficult to achieve
and many of these players have not tasted success so far. However, the future is promising; the
market is growing, government policies are becoming more favorable and emerging
technologies are facilitating operations. Retailing in India is gradually inching its way toward
becoming the next boom industry. The whole concept of shopping has altered in terms of format
and consumer

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buying behavior, ushering in a revolution in shopping in India. Modern retail has entered India
as seen in Sprawling shopping centers, multi-storied malls and huge complexes offer shopping,
entertainment and food all under one roof. The Indian retailing sector is at an inflexion point
where the growth of organized retailing and growth in the consumption by the Indian population
is going to take a higher growth trajectory. Another factor is large young working population
with median age of 24 years, nuclear families in urban areas, along with increasing working-
women population and emerging opportunities in the services sector are going to be the key
growth drivers of the organized retail sector in India.

Benefits of Retailing:
Retailing is good for national economies where it has positive influence on influence on inflation
and product availability. It also creates fortunes for its owners and is a tremendous source of
employment. India has been virtually the only developing country in the world that has been
extremely slow in adopting this organized pattern of retailing.
Better quality products
Employment opportunities
Better social infrastructure
Enhanced foreign exchange
Benefit to tourism
Better showcase for exports

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Indian Retail Scenario:
Retailers in India have to experiment with formats maintaining scalability in terms of segments,
along with deepening penetration levels. Traditionally Indian Retail can be traced back from
Weekly Markets, Melas, and Village Fairs in Small towns and villages to Kirana stores, PDS
outlets, Khaki Bhandaar, co-operative stores in Urban cities. The wave of retail began with
various textile manufactures like Bombay Dyeing, Raymond’s, S Kumar’s, and Grasim foraying
into selling the product through their outlets and competition among FMCG players driving the
forces towards retailing.
The evolution of retailing lead to an emergence of various formats like Shopping malls,
Super-marts, Hyper-marts, Departmental Stores, Apparel Stores, etc. catering to majority all
sectors of society providing the all important 3Vs – Value, Variety and Volume.
India is the country having the most unorganized retail market. Traditionally it is a
Family’s livelihood, with their shop in the front and house at the back, while they run the Retail
business. More than 99% retailers function in less than 500 square feet of shopping space.
Global
retail consultants KSA Technopak, have estimated that organized retailing in India is expected to
touch Rs 35,000 crore in the year 2005-06. The Indian retail sector is estimated at around
Rs900,000 crore, of which the organized sector accounts for a Mere 2 per cent indicating a huge
potential market opportunity that is lying in the waiting for the consumer-savvy organized
retailer .Purchasing power of Indian urban consumer is growing and branded merchandise in
categories like Apparels, Cosmetics, Shoes, Watches, Beverages, Food and even Jewellery, are
slowly becoming lifestyle products that are widely accepted by the urban Indian consumer.
Indian retailers need to advantage of this growth and aiming to grow, diversify and introduce
new formats have to pay more attention to the brand building process. The emphasis here is on
retail as a brand rather than retailers selling brands. The focus should be on branding the retail
business itself. In their preparation to face Fierce competitive pressure, Indian retailers must
come to recognize the value of building their own stores as brands to reinforce their marketing
positioning, to communicate quality as well as value for money. Sustainable competitive
advantage will be depended on translating core values combining products, image and reputation
into a coherent retail brand strategy.

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Growth of Organized Retail in Indian Cities:
Organized Share of retail sector is expected to increase to 8-9 percent in 2010-11 from 6 percent
in 2008. The Retail sector contributes to around 36 percent of GDP in India and is largest
employment generator. The sector is dominated by small-scattered unorganized regional players,
large players contributing to meager 10 percent of the total pie. Organized retail is at its nascent
phase wherein the large organized retail groups are having aggressive expansion plans to
penetrate the Metros and Tier I cities and establish themselves amongst rural masses of Tier I
and Tier II cities.

VISION 2010:
The past 2-3 years have seen a number of developments in the retailing business in India. The
entries of corporate houses like RPG, Tatas and Piramals have increased the capital availability
in the market. Bigger players like Shoppers Stop are in a position to take advantage of their sizes
in dealing with the manufacturers. Despite a slowdown in the economy, customer queues at the
stores are not decreasing. Retail sector is bound to grow in the coming years. But how much and
in what direction are the questions that need to be evaluated. Various agencies have made
different estimates of the size of organized market in 2010. The one thing in common amongst
these estimates is that the Indian organized Retailing industry will be very big in 2010 .Analysis
of present trends, and development of retailing elsewhere, we present our perspectives and
snapshots of organized retailing, as it would exit in 2010.

MISSION STATEMENT-
We shall deliver Everything, everywhere, every time for every Indian Consumer in
the most profitable manner.

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VISION STATEMANT-
We share the vision and belief that our customers and stakeholders shall be served only by
creating and executing future scenarios in the consumption space leading to economic
development .

TOTAL FIGURES OF Life Style

 Retail turn over Rs1000 million.
 Retail space more than 30 lacs sqft.
 Total store more than 180.
 Total states covered 24.
 Total employee +20000.
 Target growth rate 286% achievement 156%.

Investment Rational:

Life style sells ready-made apparels (including its own brands) and wide range of household
merchandise and other consumer goods such as footwear, toys, watches, toiletries, grocery
items, sports items, crockery, gift and novelties. Life style is value Retail Company catering to
middle and lower middle income groups. As Apparel segment contributes 63 percent; it has
plans to focus more on home take over. To reduce cost, company does in-house production of
apparels, Procurement of goods directly procurement of goods from the small and medium size
vendors and manufacturers. Efficient Logistics and distribution system along with customized
product mix at stores depending on the regional customer behavior and preferences. Plans of
penetrating deeper into Tier 1 and Tier 2 cities to bank upon early mover advantage, where
organized retail is yet to make a significant mark, which will help establish and build customer
loyalty prior to other players. Higher margins of around 5-6 percent in private labels which
account for 10 percent of sales in FY07.

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Their Competitive Strengths:
It believes that the following are their principal competitive strengths which have contributed to
their current position in the retail sector in India .Their business plan involves implementation of
the concept of the value retailing ,targeting the middle and lower middle income groups, which
constitute majority of the population in India .It intend to provide quality products at
competitive prices. It sells a vast range of merchandise across apparels and accessories,
FMCG(frequently marketed consumer goods)products, food products and consumer durables
with over 74,000 SKUs .Their emphasis has been to maximize the value that the customers
derive in spending on goods bought in their stores. And continuously reduce their costs through
a variety of measures, such as, in-house production of apparels, procurement of goods directly
from the small and medium size vendor  and manufacturers, efficient logistics and
distribution systems along with customize product mix at their stores depending on the regional
customer behavior and preferences. Central to their value retail strategy is to pass on the benefits
of cost reduction measures to their customers

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 OBJECTIVE-
PRIMARY OBJECTIVE :
 To earn practical knowledge
 To study the selling ambience and store design in Life style mega mart jammu1
 To find the factors which are behind the change of layout in store.
SECONDARY OBJECTIVE:
 . To identify the performance of store operations.
 To understand the effective display maintained in the store.
 . To understand the activity of promoting the sale of goods, especially by their presentation
in retail outlets
 To determine the customer thinking about new layout.
 . To understand the availability of products in the store.
 .To identify the effectiveness of atmospherics in the store
 To know which factors increase the footfall in store.
 To know about its strengths, weaknesses, opportunities & threats.

FIRST RETAIL STORE IN Jaipur in this area

On February 10, 2007, Life style Retail Limited opened Life style Mega Mart in Jaipur for first
time.

POISTION AT THAT TIME-

Company has about 50 stores situated at 37 locations and has retail area of 1,240,348 square
feet.
Mall offers garment, household products and FMCG at 15 to 20 percent less than other garment

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labels.

TARGET-
It targets middle class segment and provide them full value-for-money without affecting quality
of products.

ADDRESSS

MOBILE NO.

STORE BUILT AREA-18900sq.ft

RETAIL FORMAT- DEPARTMENTAL STORE.

BUILD PLAN- STRUCTURAL DESIGN

PRODUCTS OFFERED BU LIFE STYLE JAIPUR

HOME FURNISHING
Drawing Room Bedroom Curtains Pillow Cover

Door Mat Bed Sheet Apron Bath Mats

Carpet Pillows Kitchen Napkin Towel Gift

Sets

Kitchen Bathroom Rugs.

FOOD MART
FOOD &
BEVERAGES

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SPORTS & FITNESS

Basket Ball Cricket Bat Swimming

T.T. Bat Football Costumes Tennis Racket

Boxing Kit Lawn Tennis Water Ball Tennis Ball

Fitness Equip.
FOOTWEAR
BOYS GIRLS Shoes Slippers Sandals Sandals

LADIES MENS Shoes Shoes Slippers Slippers

TELEMART
Communication Mobile Mobile Mobile Batteries
Accessories Mobile Charger

Mobile Dori

MENS:
Upper Lower

Shirt Casual Jeans(MP) Shirt Formal Cotton

Trouser(MPC)

Ethnic & Sports Winter Wear Night Suits Suit(WMC)

T-Shirts Blazer(WMB) Dupatta Windcheater(WMW)

LADIES
ACCESSORIES
Upper Lower Kurta, Pants, Jeans Ethnic Winter Wear

Skirt, Top, Capri Nighty Jackets

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 Lancha Stawl Sharara Blazer

Salwar Suit Track Suit

INFANTS:

Garments Accessories

Hats Frock, Under Garments

Baba Suit Socks

Winter Wear

Sweater Pull Over

WOMEN:
Sarees Personal Items

Fancy(SRF), Cap(LCA) Synthetics Socks(Las), Banarsi

Jewellery Cosmetics

Necklace, Lip Gloss Ring, Nail Polish

KIDS BOYS :

Lower Sets Winter Wear

Jeans, Night Suit Baba Suit Blazer

Bermudas Dungries Jacket

Upper Ethnic
Shirt Formal and kasual wear Pyjama,jeans

T-Shirt ,Sherwani, Kurta

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KIDS GIRLS :

Lower Sets

Hot Pant, Night Suit Skirt

Dungries Capri Set

Upper Ethnic

Tops Frock
TRAVEL
ACCESSORIES :

Luggages, Portfolio Bags Suitcase, Shoulder Bags

Pouch & Cases Waist Pouch School Bags

Vanity Cases Executive Bag

HOUSEHOLD :

Acrylic Ware Copper Steel Dinner Se,t Mug, Cake Server

Home Aids Pressure Floor Wiper, Cooker Handi

Cooker, Non Stick

Sanitary ,Brush, Pressure Pan,

Dosa Tawa

General Plastic Mugs Buckets

Goods

Electrical Microwave, T.V, Iron Juice maker, coffee maker,

App. LCD, music syste, Oven

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Bone China Coffee Mug ,Chopper ,Soup Set

Glass Ware Thermo

Ware Porcelain

Cup Tiffin Cup & Saucer Lemon Set Container

Accessory

Time Zone Opticals Gifts & Ladies Wrist

Novelties Watch
Ladies Sun
Glass Flower Vase

Mens Wrist Perfumes , wall clock, Belts,

Watch, Mens Sun Glass Key Bags, Wallet.
Chain

Mens Calculator ,Deo

Accessories
TOYS & GAMES
Soft Toys Dolls Cycles & Barbie Doll ,Cycles
Scooters

Musical toys Non-Musical Other Dolls

Scooters

Board Games, Infant Video Games

Toys

Wooden Puzzles Swing Hand Video

Blocks, Teether T.V. Video Game
Game

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 STATIONARY :

School Office Paper Mart Exam Board Office File Diary

Clay Punching Machine File

Party Stuff Balloons

Ribbons

GANDOLA MARKING-
The objective to mark storage location with a unique code is to identify the exact location
without getting into physically verified in the store.

CUSTOMER SERVICE-
 Grooming, customer support.
 Dusting, organize, checking of sinages.
 Stock sheet maintained replenishment, physical counting and retagging.
 Less damage, guantity of stocks brought from DC its counting in DC (Distribution Center)
store and on floor before display , vigilance of stock and customers.

LEARNING AREA-
 I learnt the display techniques.

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 Customer perception about the new layout by doing the changing in the store design they
want to develop the interest in customer and customer think that there is some thing new in
mart and this new design is increasing the footfall in mart.
 Products should be displayed according to their mother’s company.
 Their sale has been increased due to new store layout.
 Signage plays an important role and it should be bold and well communicated.
 Aisles play a vital role in store design.
 Selling of products with good ambience

MAJOR AREA OF CONTRIBUTION IN SALE-

 .Apparel 63%
 Non apparels 22%
 Fmcg 15%

SEASON OF RETAILING IN LIFE STYLE MEGA MART-

SUMMER-
March to Aprils.
May to June.
AUTUMN-
July to August.
Sep to October.
WINTER-
Nov to Dec.
Jan to Feb.

PRICING –if we talk about pricing of lifestyle than it a store foe middle and upper middle
class family. Price are not so high in life style .As we know that life style is the brand of land

15
mark tha tis a very bisfg retail brand. Being a part of big retail chain price are not too high
because they they got there all product in bulk in lower price that’s pricing is not too high.
To reduce price they use different kind of strategy
1Using National brands
2..ODD PRICING1.
3NEGOTIATION WITH VENDOR

1.Using national brands- it means they are using national brands those are providing good
quality product and they do not have to pay duty for this that’s price are not too high.
These are the main strategy of land mark group for pricing.
2. Odd pricing – This is the main strategy of life style of pricing .In this they set there price in
odd like 999/-and 499/- only by this it gives the feeling of less price but we are paying 500 but
whan we say 499 than it not look like so much .
LAY OUT OF LIFE STYLE JAIPUR

This is the present layout of Life style. There are there layout design of Ground floor , First fland

Second floor. It will shows the proper displaying gondolas, fixture, proper aisles to move,

location of departments, office, bathrooms , cash counter, exit and enterance, try room and it will

show you the location of each segments i.e location, Apparel displaying location etc. With you

can see the interior design of store. IN this store they use different kind of layout .

DISPLAY AND STORAGE UNITS-

 Wall gondola.
 Floor gondola.
 Bins.
 Rounder

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 Palettes.
 Tiny binny
 Ramp 1 stairs
 Chiller (1 chiller=2 gondola)

IN THE NEXT PAGES-

WAY OF DISPLAYING MERCHANDISE IN STORE-

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SIGNAGE AND DIPLAYING PLAYS A VITAL ROLE IN STORE .
According to the new instruction from Delhi in FMCG section they will not be displayed the
things in bins and now any thing which has not good sale it will be display in cartoons and it will
be easily accessible by the customer. It helps to grab the attention of the customer.

COMMUNICATE THE SCHEMES&OFFERS-

Aware the customer what offer is going inside by the proper signage on the display board.

AWARENESS OF NEW PRODUCTS-

In Life style when the new products come which they think that it will contribute to increase the
sale, it displays near by cash counter in racks.

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There are lot of schemes come in apparel section and by the good atmospherics there is always
increase in selling. But there is problem of lightning in first and second floor.

Strait rack
IN DISPLAY THE SIGNAGE- Signage was not proper.

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 CRM OF LIFE STYLE-If we talk about CRM of life style than they give ore preference to
customer because as we know that customer is the king of market .For this they provide
different kind service in store .IN life style they are providing membershipcard for there
customer . if we talk about the function of card than in this card when we purchase good they
give some point in that and after every 1000 points they give us free shoping of 200 rs this is
the very good example of CRM and they send greeting to there customer on there birth day
this is the main example of CRM of life style.

AMBIENCE-
 Ambience in Life style Mart is attractive in ground flour i.e Apparel section
 Proper lighting.
 Proper displaying.
 Signage are well communicated.
 Fully airconditioned.
 Soothing music.
 Clear Dressing room.
 Lift.

RESEARCH METHODOLGY:

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My research project has a specified frame work for collecting the data in an effective manner.
Such a frame work is called “RESEARCH DESIGN”. The research process which was followed
by me consisted following steps.
A. DEFINING THE PROBLEM & RESEARCH OBJECTIVES
The definition of problem includes the study of Store design &Selling ambience in Life style
Jaipur.
B. DEVOLPING THE RESEARCH PLAN:
The development plan has the following steps:
 Data sources
Two types of data were taken into consideration i.e. Secondary data & primary data. My
major emphasis was on gathering the primary data. The secondary data has been used to make
thing clearer.
Primary data: direct collection of data from the source of information, technology
including personal interviewing, survey etc.

Secondary data : indirect collection of data from sources containing past or recent past

information like internet, annual publication, books, newspaper, magazines etc.

Research Approach
Surveys are best suited for descriptive research. Surveys are undertaken to learn about
people knowledge, believes, preferences, satisfaction and so on and to measure this
magnitude in the general public. Therefore I have done this survey for the descriptive
research process.

.
4. Sampling plan.
Sampling units: who is to be surveyed?
The target population must be defined that has to be sampled. It is necessary so has to
develop a sampling frame so that everyone in the target population has an equal chance of
being sampled. I have completed my survey Inside the store, those who are the daily
customer.
Sampling size: how many people have to be surveyed?

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 Generally large samples gives more reliable result than small samples. The sample consisted
of 100 respondents. The sample was drawn from people having different education
qualification, occupation & age groups. The selection of the respondent was done on the
basis of simple random sampling.

Collecting the Information

After this, I have collected the information from the respondent as per questionnaire.
. Analysis of the Information
The next step is to extract pertinent findings from the collected data and developed
frequency distribution. Thus the whole of the data was grouped aspect wise and was presented in
tabular form. Thus, frequencies and percentages were prepared to render impact of the study.

SWOT ANALYSIS:

STRENGTHS:
 We can encash brand image of Life style Retail Ltd. to sell its new product.
 It sells product at cheaper prices.
 Garment sector of the Life style is much more superior to other retail stores.
 It offers wide range of products under one roof.
 It provides good after-sale service.
 It is the only store in Jaipur where you can exchange the goods after purchase. (On selected
items).
 The Life style is situated at the big market place.
 It segments on middle and lower middle income groups, which constitute majority of the
population in India.
 It has well design store & well organized store.

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WEAKNESSES:
 Absolutely no brand awareness for the product. (Z-Line).
 Need to incorporate many new features as per customer requirement.
 Lack of proper extraction of work from staff.
 Need to include more varieties of the same item.
 Need to provide more offers/ discounts on FMCG. Here the perception of the people is quite
low, because from my consumer behavior survey
 I have found out that most of respondents think that Life style Mega Mart is not providing
good offers/discounts on FMCG in comparison of its other segment.
 Need to improve store layout according to customer facility.
 People are not so modern in Jammu and their perceptions are quite advance.

OPPORTUNITIES:
 No other competitor in that area.
 To increase the customer satisfaction by providing different variety of products.
 Rural Retailing kids and teens retailing segment. Organized retail is only 3% of the total
retailing market in India
 Z-line (Manufacturing unit of Life style) if we create the brand image of it. It will get
additional sales in the future.
 Coming era is of knowledge and information if we sell our manufacturing unit product
through internet so we can create its brand image + additional sales in future.
 There is a boom of retail in future according to current scenario. If Life style creates brand
image of its Z-line product, so it can give direct competition to the other branded products in
future.
THREATS:
 If we talk about theart of this store than there are so many theart for life style . like vishal and
big bazzar etc.
 Increased competition in the domestic market.
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FINDINGS:

 Store performing well in attracting the customers.

 Discounts and offers doing well in the store
 Toilet and and drinking water facility is not up to the mark
 In offer days the store management is good.
 Air conditioning and hygiene is good .
 Some where product display and signage are not good.
 Quality in products is good.
 As the sore is trying to concentrate on the middle income group the type of products used is
not of the most superior quality and most of the times nor branded, this may dissatisfy
certain customers.
 Providing quality at low prices and having different types of products for different income
customers is another rnadvantage.
 The main customers are middle income and a few high income groups, The elite do not like
to shop at Life style mega mart as the quality of goods is lower and they would prefer a
higher price and get a better brand, this decreases sales from the elite class.
 Merchandise are arranged according to their mother company.
 There is problem in lighting in many section and also sale is not so much in that section and
it does not create good ambience.
 Parking facility is not good.

RECOMMENDATIONS:

24
 Manage customer handling properly.
 They should work on lighting in second floor, so that it will help to create good selling
ambience and helps in increase the sale.
 In display the products should be according to their mother company .
 There should be proper assortment of various product categories.
 Proper signage should be there so that customer can locate the products easily.
 Toilet and drinking water facility should be maintained regularly.
 Proper training should be provided to sales person so that they can deal with the customer
efficiently.
 Various schemes and offers can be provided to them and attract new customers.
 No. of cash counter needs to be increased keeping in view customer traffic intensity in the
busy day Saturday and Sunday, customer has to wait for the billing, there should be one cash
counter in first floor.
 Aisles should be wider enough in FMCG sector and home furnishing, so that customer can
easily move their trolley in busy shopping day also.
 Provide more discounts on FMCG.

 Maintained proper display to create impulse. (It is assumed that near about 70% sales comes
from impulse marketing and if proper display is not maintained impulse cannot be created)

 They should work on exterior design also to grab more customer.

 Parking facility should be improved.

ANALYSIS AND INTERPRETATION:

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INTERPRETATION:
Life style Mega mart have maximum numbers of customers falling in 16- 24 age group i.e.
Youth.and their paecentage is 48% and 33% of 25-40 age group of customer fall in that
category.

INTERPRETATION:

Most of the persons going in this store are from graduation level.

26
INTERPRETATION:
In case of Life style 33% are students.

INTERPRETATION:
According to the survey in Life style Mega Mart,the satisfied persons with Safety measures are
70%

27
INTERPRETATION:
In Life style mega mart, there are 87 % customers are satisfied with cleanliness.

INTERPRETATION:
There are 69% Customer are satisfied with parking facility in life style while others are n

28
INTERPRETATION
:Maximum numbers of people has a better experience of shopping in Life style mega mart.

INTERPRETATION:
Service quality is 68% and it should be more to make customer loyalty.

INTERPRETATION:
LIFE STYLE MEGA MART-
most persons are falling in +2 area.
According to the response, most of
the customer are satisfied in terms
of ambience.

INTERPRETATION:

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LIFE STYLE MEGA MART- most persons are falling in +2 area. The display of products is
good according to the response of customer and they are satisfied but not very much.

INTERPRETATION:
LIFE STYLE MEGA MART- most persons are falling in +3 area. Most of the respondents are
well satisfied in that case.

INTERPRETATION:
LIFE STYLE MEGA MART- most persons are falling in +3 area. According to new store
design there are five cash counter and mostly customer are satisfied .

CONCLUSION-
 The design of your store is a key factor in its success.
 Life style mega mart should emphases on signage, that should be displayed properly.
 Life style should concentrate on female customers

30
 They should target on offers which could cater to youth generation.
 In life style mega mart the promotional schemes should be redesigned to ensure maximum
footfall.
 Life style mega mart should take care of store sanitation.
 The area in which big bazaar is lagging is service quality thus big bazaar should provide high
quality service.
 . The persons are more satisfied with the ambience of Life style Mega Mart in apparel sector
but they should work in FMCG sector also.
 Display satisfaction is at equal level in each floor.

BIBLIOGRAPHY:

 http://www.lifestyle.net.
 http://www.foodmarketdesigns.com/designs/
 http://www.ambientmusicgarden.com/ - 
 http://www.oppapers.com/essays/On-Life style-Retail-Pvt/193652
 http://www.cooperativegrocer.coop/files/CG0709-store-design.
 Kotler, Philip and Armstrong, Graw - Principles of Marketing, Pearson Education,
New Delhi 2004.

 Swapna Pradhan – Retailing Management, 2nd Edition , 2007

 Kotler, Philip - Marketing Management: Analysis, Planning, Implementations

and Control, Pearson Education, New Delhi. 2003, 11th ed

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