ORGANISATIONAL

BEHAVIOUR

Decathlon

GROUP 3: AARUSHI SETHI, ADARSH NJ, AKSHIT VARMA, ANKITA JAIN, APOORV NIGAM, BADAL WADHAWANI
 DECATHLON
Founded by Michel Leclercq in 1976, Decathlon started with a store in Lille, France.

The retailer stocks a wide range of sporting goods, from tennis rackets to advanced scuba
diving equipment, usually in large superstores which are sized at an average of 4,000m².
Decathlon Group also owns over 20 brands, with research and development facilities all over
France to develop the latest innovative designs, registering up to 40 patents per year. Each
brand represents a different sport or group of sports, with a dedicated product development
and design team.
Its success has greatly contributed to the decline of independent retailers in France. 2008 was a
record year for the company as the brand Decathlon had beaten all its competitors on three key
points: margin, market share, and highest turnover per square meter of retail space. It is
arguably the third at a global level.
 VISION

DECATHLON MAKES SPORT

ACCESSIBLE FOR THE MANY
 DECATHLON BRANDS

Decathlon says,
What makes us unique is that we
have our own Brands. We create,
design and manufacture our own
products. Currently we have 20
Decathlon Brands, each dedicated
to a specific sport.
 VALUES

VITALITY RESPONSI
BILITY

• Vitality
Vitality is Life, intense activity, energy, drive and vigour. Our employees are full of vitality as they have,
first and foremost, a positive mindset and are bursting with energy. They are enthusiastic, they love
creating and innovating, and relentlessly strive to improve and make things around them change.
• Responsibility
Being responsible is about making decisions and making sure they are acted upon. Our employees are
fully responsible for their decisions, both in terms of their team and their customers. Responsibility is also
about anticipating the challenges facing society and orienting our actions towards sustainable
development. And it is also our responsibility to guarantee the safety of our customers and employees all
over the world.
 ORGANISATIONAL STRUCTURE
• Decathlon don’t follow the particular hierarchy.
• Every employee is assigned a particular task and that employee alone is not
responsible to do it.
• There is no culture of downgrading an employee for its work, Decathlon
always promote the work done and appreciates that.
• The employees are allowed to make mistakes as Decathlon believes that “we
learn from mistakes”.
• None of the employee is “SIR” OR “MAAM”, every employee calls other
employee by his/her name even the people functioning in top management.
• Employees work, fight and party together.
• There is no age limit.
• The designing and management is done by the employees of Decathlon.
• The meetings doesn’t start without sport of games and never ends without
party.
• No compulsion on working hours.
• Decathlon takes full responsibility of all its employees and give insurance not
only to the employee but to the 3 members of his/her family.
 COMPETITORS
In 2009, Decathlon's sector rivals, Go Sport and Sport 2000, joined forces to set up a
common purchasing center in Switzerland, intended to "pressurize most of the major
international suppliers“.
• KITBAG
• EARLY WINTERS
• JD SPORTS
• NIKE
• ADIDAS
• PUMA
Decathlon overtook its employees in terms of
Warranty, Price, Customer Service
 OPERATING IN COUNTRIES
1000+ stores are located globally, in the following countries:

• 12 Stores in DELHI+NCR
• Planning to open 2nd store in
Australia
• Stores in countries like-
Germany, France, Bangladesh,
Sri Lanka, etc. are operating
successfully and planning to
reach every country.
 DECISION MAKING
• Decisions are made on the basis of nature of the problem.
• Employee decisions are given equal importance as any high level employee.
• Every member of the organisation is give equal importance in decision making.
• The employees can design their own product and make customisations accordingly.
• The pros and cons of any product is evaluated on 4 P’s.
 HOW ARE EMPLOYEES TREATED
• The employees are not needed to work on hierarchy, any person can do any work.
• Employees are allowed to make mistakes.
• Employees are allowed to do any sort of branding and commercial activities.
• No one is senior or junior in the organisation.
• Never fires the employees from the job.
• Female staff is given importance by allowing them for flexible timings.
• Employees are empowered to take decisions regarding the store they are operating in.
• The meetings are always fun-filled and exciting.
• Increments are given time to time.
 APPROACH OF GETTING WORK
DONE
• MONTHLY TARGETS
• BRAND PROMOTION
• ARRANGING EVENTS
• ANALYSE WHERE YOU ARE WRONG IN APPROACH
 TOLERANCE OF RISK
• Generally there is a risk of 5-10 lakhs for the organisation.
• Employees are allowed to make mistakes which sometimes
result in risk, but employees laearn from that mistake and
improve them.
•A huge and detailed study is done for risk management.
 CUSTOMER SERVICE
• Always want to make personal relationship with every customer.
• Value every customer.
• If the customers is not satisfied with the product he/she has buy, the customer can
return it.
• If in case the organisation is not able to arrange the best possible thing, then customer
will not bear any losses, he will get his money back.
• Certain rules are being made for tough customers.
Thank You!