DECATHLON

Subtitle

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Introduction
• Decathlon is one of the world's biggest sporting goods retail
companies.
•  It was founded by Micheal Leclercq in 1976.
•   Michel Aballea and Osvaldo Fusardi are the CEO and COO
respectively.
• Headquarter: Villeneuve d'Ascq, France.
• As of May 2021, Decathlon operated 1,655 Decathlon stores
worldwide in nearly 1,000 cities and 65 countries.
• Website: www.decathlon.com
 • Decathlon's marketing strategy examines the brand using a
framework for the marketing mix that includes the four Ps (Product,
Price, Place, Promotion). There are numerous marketing tactics,
such as pricing strategy, promotion planning, and product
innovation. These commercial plans, which are based on the
Decathlon marketing mix, aid in the brand's commercial success.
The marketing strategy for Decathlon enables the brand/company to
take a competitive position in the market and accomplish its
corporate goals & objectives.

History
4 ps of marketing

PRODUCT PRICE PLACE PROMOTION

Decathlon Product Strategy:

sports
equipments

footwear
Product accessories
type

clothing
Sports accessories:

SPORTS BRAND NAME

Tennis and Squash Artengo
Cricket FLX
Golf Inesis
Field Hockey Korok
Swiming Nabaiji
Badminton Perfly
Rollersports, Skating and Oxelo
Scooters
Mountaineering Simond
Key Benefits of Product

• Equarea - Clothing designed for the active removal of sweat

• Essensole - Shoe soles and insoles
• Novadry - Waterproof and breathable clothes
• Stratermic - Warm and light clothes
• Strenfit - Light and Robust Synthetic fabrics (nongarment)
• Supportiv - Support and compression
 • Outline the next steps for • Submit a research proposal
– Then, we’ll submit a proposal for
ordering or purchasing your your evaluation.
products • Begin the research
or services. – When the proposal is approved, we
will assemble an experienced team
• Example: to conduct your research and analyze
the findings.
– To commission research from Trey • Provide ongoing support
Research: – We will continue to work with you
• Define the project after we deliver your report so you
– First, we’ll meet with you to define get the most value out of the
research findings.
your project.

Pricing
• Decathlon has consistently maintained its low prices by not
compromising with quality. 
• Decathlon keeps its prices around 20 percent lower than its
competitors.
 • Decathlon has over 800 stores worldwide.
• In Spain itself, it has over 100 stores and logistics centers.
• Decathlon plans to open the biggest outlet in Singapore in Kallang in
2019.
•  online purchases, these centers are responsible for carrying out
transportation and delivery. 

Decathlon Place
 • Decathlon promotes itself as an innovative brand with a high
product-quality relation.
• Decathlon group has the third largest Research and Development
facility in France.
• It also heavily promotes self-owned brand in a way which describe
its constant thirst for innovation.
• They just use to promote the product inside their store only.

Decathlon Promotion
 • If we see in India now a days the people are getting knowledge of
decathlon and there brands.
• Decathlon product are very renewable and good in term of quality
and it is very much affective in term of other foreign brands.
• Decathlon provide better product in a low price and the company
itself provide the guide line for that product.
• The best part of these company is the customer relation and the
service that are been provided to the customer is awesome.

CONCLUSION
 • https://en.wikipedia.org/wiki/Decathlon_(retailer)
• https://www.decathlon-united.com/en/about/
• https://www.mbaskool.com/marketing-mix/products/17793-decathl
on.html

Bibliography
Thank you !