An overview of the Human Resource situation of the Dat Xanh

group
- Dat Xanh Enterprise's personnel policy emphasizes that "people are the core element of
development". Therefore, for this business, effectively managing human resources plays essential
roles in the operation of a company in a service sector such as Dat Xanh.
- Based on [CITATION Dat19 \n \y \l 1033 ], the group has about 3000 employees and more than
10,000 collaborator professionals. In which factors such as training and development, salary and
welfare policies, planning and recruitment are also mentioned. This is a corporation with 16
members, so HR management becomes more necessary and complex[ CITATION Dat \l 1033 ].
There must be an appropriate management approach for each member company, and there must
be a unified HR management strategy for the whole group.
- Looking at Dat Xanh's personnel structure chart, we can see that the majority of the staff are in
the university graduate group, this is a dynamic, active and knowledgeable young group.
However, there is a problem that the proportion of workers with high levels of persistence,
postgraduate groups, is not high, this is a challenge when there is a shortage of qualified workers
to take on senior management positions.
- Demographic factors and the development of technology also affect the human resource
management of Dat Xanh. The new generation of employees brings new characteristics that
require adjustments in personnel policies, and changes in gender structure also affect the
company's human resource management. The rapid development of technology has led to the
emergence of new forms of employment, recruitment and training. Typically, Dat Xanh has an
online E-learning working and learning system to serve employees, and apply ERP to enterprise
resource planning. Recruitment information can also be transmitted through various channels
through the internet.

Human resource planning

Human resource planning helps to arrange the right people, the right position and the right time to
contribute to making the business more efficient.

Factors affecting human resource planning.

External factors.

Economics, technological, legal, demographic, and social developments influence the HR planning
strategy of any company and industry. Dat Xanh is a company in the real estate industry, the industry's
characteristic is markedly volatile when there is an extremely active period and also a cooling period.
This affects the personnel planning for each period. In addition, the development of technology also has
an impact through the increasing demand for employees with digital capabilities, the ERP application of
green leaves also makes a part of employees become redundant, due to the There are strategies to reduce
personnel, recruit or train to have the right labor force, ...

Internal factor.
Factors such as the organization's business strategy and growth cycle also have an impact on the human
resource planning process. A specific example is that in 2021 Western Dat Xanh will have a project with
5,000 main products, so right now they have to have a plan to train employees as well as plan to recruit
1,000 more personnel[CITATION Đất20 \n \t \l 1033 ].

Dat Xanh staff planning activities.

- To obtain quality supply, Dat Xanh Group has cooperated with universities such as
FPT[CITATION ĐẤT20 \n \t \l 1033 ], Dai Viet University of Saigon [CITATION CHƯ18 \n \t \l
1033 ] to train and seek for human resources. An effective selection process will bring a potential
human resource for your business.
- Dat Xanh offers onl and off training courses for employees to improve their skills. This is an act
of securing internal supplies. That way, the employee will have enough skills to take up the
missing position. This also serves for succession planning.
- HRP is also reflected in the excess or lack of labor force, thereby giving out recruitment, layoffs
or training strategies to meet the needs.

Training and development

- Training and development in Dat Xanh are focusing on helping their employees to maximize
their ability and career-oriented, which also suitable for each individual and develop themselves
to become the future leader.
- The system included 3 types of the training program:
 The program for increased knowledge and competence skills of the leaders
 The program training for the seller at all level and division
 The program for core function team and building leadership skills
- Training and development in Dat Xanh are the main responsible for all levels of staff and
manager. The HR manager in Dat Xanh takes responsibility for planning and building the training
paths, resources, process, and evaluation of this training campaign.
- Dat Xanh has adapted Elearning as a way of delivering their training program by a wide source of
knowledge and content. And because Dat Xanh workforce are spreading all over Vietnam so it is
easier for them to stay connect and update knowledge conveniently and flexibly, and self-study
- The online way also completed by annual expert training offline, which is fast, save time and,
efficient by learning through their experience and practice the online knowledge EX Talented
Manager, Explore Your Leadership
- Some competition as a way to improve and learn from other college ex Ring the Golden Bell,
team building

Competency in Dat Xanh

For the real estate working field, Dat Xanh assesses their labor mainly depend on their capability to make
commission and KPI. The achievement is assessed and prize base on a bottom-up level: individual and
group and division

Using a software to manage the real estate commission which is an ultimate way to manage the process,
the employee performance and their customer relationship also counting KPI and Bonus for sale person
1. Salary review and reward
Salary review:

- Periodically consider salary increase once a year, with the interval starting from beginning of the
year. Rate of salary increase is based on effective work from the previous year.

Reward:

- Quarterly reward: Based on results of KPI assessment each quarter, the company will reward
individuals and teams having attained good achievement. In addition, the Group also selects
individuals and teams to honor and award merit of achievements in the period.
- Yearly reward: Dat Xanh always leads the industry in year-end bonuses. Continuously from
2014-2016, each employee is rewarded with 3 up to 8 months salary at the end of the year.
- ESOP reward: Managers from level 4 (head of division or higher) will be rewarded annually
based on policies of seniority shares, hierarchical ladders and effective work. These bonuses with
great value will help employees accumulate wealth and contribute to the group in the long run.
- Exceeding-target reward: Each year, BOM will be rewarded with a bonus once exceeding profit
targets based on the ratio ratified by AGM. This also recognizes the collective dedication and
efforts of Dat Xanh's administrative management aiming at effectively exceeding shareholders’
expectation.

2. Welfare beside bonuses

- Dat Xanh is one with the best welfare systems in the market nowadays with health care plan,
24/24 health insurance for employees, health insurance for families and tuition for children of
managerial staff. Besides, travel programs are applied to employees and their relatives every year.
- The Group also deducts a part from the welfare fund to implement scholarship programs,
encouraging educational promotion in order to care for not only employees but also their families.
All staff live together in a family based on solidarity and amiableness, for sustainable
development. In particular, each year: presents on Lunar New Year, Mid Autumn Festival,
Women’s day, Children’s day.
- Besides, employees are given extra lunch money, parking fees. According to staff level, there are
allowances as mobile phone cost, smart phones, transportation, per diem.
- Aiming at sustaining quality of life, work and strong attachment of the employees, the Group set
out welfare policies to ensure harmonious and deserving benefits, depending on the contribution.
- Accomodation support: By buying houses of Group, employees can receive a discount of 15%
compared to the market price. They pay only 50% the value of the house under construction
progress, the remaining 50% can be paid by installments within 5 years from the date of receiving
the house without any interest rate.
- Accommodation as gifts: For employees with numerous achievements and strong attachment to
the Group.
- Employees are provided with free sports services weekly and have a chance to exchange as well
as do exercise via regular sports competition.
Industrial relation
In HRM, IR change from the focus on industrial peace and harmony to productivity and commitment to
organizational objectives. 

Following from that, Dat Xanh Group commit for growth in line with sustainable development towards
community benefits. Dat Xanh Group is one enterprise that have its own culture, creating an ideal
environment for employees to develop their careers in the field of real estate as well as promote the
development of the enterprise.

1. The human resource policy

- Following the motto “People are the core of development,” Dat Xanh Group always creates the
dynamic, professional and challenging working environment; in which talents and values are
upheld, where all employees work together for the common good and shine.
- At Dat Xanh Group, every contribution, even the smallest, is recognized and rewarded fairly. The
company have developed a well-rounded training, development and welfare policy to help every
member grow and prosper.

2. Welfare policy

- Policy for purchasing 24/24 health insurance and accident insurance plans for employees. 
- Advocating education policy for children of managers and staff .
- Travel program for staff and their relatives. 
- Annual general health check for staff.
- Policy regarding employees’ welfare: Birthday gifts, Tet gifts, Mid-Autumn Festival,
International Women, wedding gifts, visits ...Free weekly sports for staff to get together and do
physical exercise. 
- Preferential housing policy for management: Up to 20% discount, so that managers only pay 50%
up front for the homes in line with the construction progress, 50% remaining shall be paid in
installment within 5 years free of interest. 
- Organize many annual programs for female employees: October 20, March 8, makeup, birthday,
cultural exchange… 
 Therefore, the Dat Xanh Group is successful and resonates not only in the real estate sector but
also is considered a place with a desirable working environment and good remuneration and
welfare regime for employees and honored to receive the award from Anphabe, rated as “Top 50
Vietnamese brands, attractive employers”.

Employee engagement
1. Award

- Dat Xanh Group is one of 66 enterprises which receive the award “Best companies to work for in
Asia 2020 - chapter in Vietnam” from HR Asia.

2. About HR Asia Award

 - The creditable award.
- Selects world class corporations with high levels of employee engagement and excellent
workplace cultures.
- Occurs annually in many nations such as Hong Kong, Singapore, China, Malaysia, Indonesia,
Taiwan, VietNam.

3. The careful process of measuring the employee engagement in the rewarded company

- Employee surveys based on 3 main factors (Heart, Mind, Soul) and 3 supporting factors perceive
themselves in the group, their emotion in the workplace, their action in working group.
- Provide the whole picture to evaluate engagement of each employee and each department in
different situations
- Realise the satisfaction level and employee engagement, and the ability of managers.

4. Building employee engagement

- Managers try to allocate some various tasks for employees to challenge them which help
employees would not only prove their ability but also become more engaged with Dat Xanh.
- Furthermore, the company also put more effort into remaining and completing the strategies to
develop human resources.

References
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