Professional Documents
Culture Documents
SBL Examreport June20 PDF
SBL Examreport June20 PDF
The examining team share their observations from the marking process to highlight strengths and
weaknesses in candidates’ performance, and to offer constructive advice for future candidates.
Due to the COVID-19 pandemic, the June 2020 exam was postponed and sat in July 2020. This
report labelled July 2020 refers to this exam.
General comments
Format of exam
The examination consisted of a 4-hour exam with a single compulsory section about a company,
OpenSpace, that operated 250 business centres. Each of the business centres was comprised of a
number of flexible office workspaces that offered a wide range of business services to both
individual clients and companies. The candidate’s role throughout the exam was as a senior
business manager working at the OpenSpace head office in the fictitious country of Foreland.
The marking scheme included 80 technical marks for the correct use and application of syllabus
knowledge. For every element of technical content, answers needed to be applied to the case.
In addition, the marking scheme included 20 marks for professional skills. The particular skill being
examined with each requirement should have been evident in how candidates answered the task,
although candidates may have drawn on other skills and competencies as well when answering.
When awarding professional skills marks, markers looked primarily at the professional skill being
tested in the task requirement, but they also looked at the general professionalism that candidates
were demonstrating.
Exam performance
Overall, the standard of candidates’ answers resulted in one of the poorest sittings of SBL so far.
Stronger candidates integrated and used the content of the case study exhibits provided
throughout all their answers, selecting relevant technical syllabus knowledge to support the applied
points they were making. They demonstrated professional skills through analysis and discussion,
and how they structured and presented their answers. Weaker candidates tended to produce very
theoretical answers, often based on rote learning of syllabus areas, and did not integrate the case
material adequately into their answers. The weaker candidates failed to apply their answers to
OpenSpace’s circumstances, often ignoring the scenario altogether.
It was apparent that some candidates had not used the learning support produced by ACCA for
SBL, particularly the following:
▪ Past exam papers and specimen exams
▪ The examiner’s approach article
▪ The importance of effective communication
▪ Strategic Business Leader – 10 things to learn from the September 2018 sitting
▪ Various videos and articles on how to plan and take SBL exams
▪
Some candidates included the risks of the acquisition within their evaluation, and then repeated the
same points within the risks section. Clearly this impacted on their professional marks.
The significant weaknesses can be summarised as:
▪ Spending too much time on this task affecting performance later in the exam.
▪ Using inappropriate strategic analysis models and frameworks to generate ideas, when the
question was concerned with the strategic evaluation of the acquisition.
▪ Risks not specifically related to the decision under consideration, i.e. “as a result of the
acquisition”.
▪ Risk mitigation considerations were too brief and underdeveloped.
▪ Not drawing up the answer as a report, the required framework, so not including a brief
introduction and conclusions, limiting professional marks to a maximum 1.33 out 4.
There was some correlation between technical and professional marks, which were awarded for
commercial acumen. Candidates who referred to the information provided in the supporting
exhibits and considered the proposal from the perspective of OpenSpace scored well. Candidates
who made minimal reference to the scenario information tended to display no discernible
commercial acumen and so scored low professional marks. Some candidates also scored low
marks because the failed to write a brief report, as required.
Professional skills marks were available for communication skills by producing an answer that
would be readily usable by the business development director when presenting to the board. Some
candidates are still not sure of the correct way of preparing slides, although this should improve
with the CBE exams. However, some of the CBE candidates did not use the slides formats
provided and prepared the slides in the workbook. A small minority of candidates did not produce
any slides at all, so scored no professional marks.
There were a few candidates who discussed the new technologies in Exhibit 4 to answer this
question, which was totally inappropriate and displayed a real lack of understanding. This could be
because it was the next exhibit in the exam, their answer needed to use this information. This is
poor exam technique and something that students need to be made aware of. The exhibits are not
necessarily in order of use and they must not assume that because exhibits 1-3 were used in Q1,
then exhibit 4 must relate to question 2.
It was notable that many candidates did not even attempt this question, therefore throwing away 14
marks. Candidates should be made very aware that failing to attempt any part of the exam reduces
their chances of passing considerably. In this situation by not attempting Task 2(b), the maximum
mark possible would be 86, and the pass mark of 50 represent 58% of this, which is above the
overall average mark.
Other significant weaknesses included:
▪ Answering too broadly, and failing to focus on the project planning phase.
▪ Incorrectly focussing on board structure and the lack of NEDs and committees.
▪ Identifying a correct technique but not evaluating its usefulness in this situation, therefore
limiting the mark to be awarded.
▪ Appreciating that this would be the first time the finance director, in her role as project sponsor,
would be involved in planning and not meeting her needs.
Professional marks were available for evaluating the usefulness of the techniques. Therefore, as a
result of poor technical answers, professional skills were also poor for this question, as it was very
difficult to award evaluation marks if the tools/ techniques were incorrect or missing..
Task 2(c)
This task required candidates to write a memo to the operations director explaining how
governance arrangements [Exhibit 1] and accepted corporate social responsibilities would help
OpenSpace attain corporate citizen status, as detailed in Exhibit 6. Professional marks were
available for demonstrating commercial acumen by explaining how aspects of governance related
to adopting corporate citizenship at the company.
This question was also not well answered by most candidates. Many did try to use exhibit 6 as a
structure, but often candidates merely re-wrote what was in the exhibit with little or no attempt to
consider the relationship between board level governance and social responsibility expectations.
Far too many answers focused incorrectly on the board structure and the number of NED’s and
committees, without considering anything at all about how this would address/ impact corporate
social responsibility. Many answers made no link between the two at all.
Weaker candidates simply did not use any of the information provided in Exhibit 6 at all, and others
simply copied out the information in the exhibit. Many candidates just wanted to write all they knew
about corporate governance, most of which was irrelevant and did not answer the question asked.
Other significant weaknesses included:
▪ Evidence of poor understanding of this area of the syllabus.
▪ Simply critiquing the corporate governance structure at OpenSpace without relating this to
social responsibilities.
▪ Discussing the meaning of social responsibility without explaining how the corporate
governance impacts on this.
▪ Ignoring the status of corporate citizenship entirely, which was the point of the question.
Professional skills were often weak on this answer, as candidates demonstrated poor commercial
acumen in not understanding how OpenSpace’s governance arrangements impact on its corporate
citizenship. Answers were mainly generic and not applied, so commercial acumen not sufficiently
displayed
Task 3
This task required candidates to draft some briefing papers for the operations director discussing
both the strategic benefits and potential risks associated with OpenSpace adopting new
technologies in its business centres, as detailed in Exhibit 4. The exhibit provided five different
technologies, the inclusion of which in a well-developed answer would have been sufficient to
score all of the available 16 technical marks.
This question was well answered by many candidates. Exhibit 4 information was used well and
candidates demonstrated some really good syllabus knowledge, applying this knowledge to
OpenSpace. Most candidates identified a good range of benefits and risks and were able to
consider the impact of these on OpenSpace.
The quality of candidate answers differed considerably from those that really only described the
technologies adding only a few comments to the stronger candidates who discussed strategic
benefits and risks fully applying them to the OpenSpace business model. However, most of the
answers demonstrated a deep understanding the internet and other existing technologies and how
they benefit OpenSpace as well as the risks involved. The weaker candidates simply described
what the technology does without explaining how that could be of benefit to OpenSpace or its
clients, for example by reciting textbook learned definitions of the internet of things, without relating