FROZEN FOUR EXPOSURE – Athletics & Campus Collaboration

List of Assets Utilized for Frozen Four

MISCELLANEOUS EXPOSURE
- NCAA Ice Hokey Instagram takeover (Tuesday, April 9)
o Packing the bus
o UMass Hockey facilities
o Campus attractions
o Travel
o First glance at life in Buffalo

- Zakim Bridge lit up maroon and white on Thursday

o Contact: Mass DOT
o Nick Triano organized first

- MGM Springfield Graphic Boards

o 1920 x 1080
o 672 x 448
o Learfield facilitated through sponsorship

- Gillette / Patriot Place videoboard

o 1920 x 1080
o Facilitated with head of marketing of Patriots, Phil Buttafuoco

- Springfield Message Boards

o Good luck UMass Hockey in the Frozen Four, with logo
o Sally Reardon

- National Local Watch Parties Organized (in conjunction with Alumni Association)
o Each watch party received a box of materials to decorate
 Alumni can register their own watch party
o Each watch party received a poster graphic
 Asking people to post photos and use the #NewMass and tag
@UMassHockey to get RT from our page

- Alumni eNews letter

o Sent graphic matched with all other message boards
o Photo of team from Regional win

- Prudential Center (TBD)

o Did not get a response
FROZEN FOUR EXPOSURE – Athletics & Campus Collaboration

- Burns Bridge in Worcester lit up in maroon and white

- UMass Amherst General Campus Social Media

o Posting their own daily reminders about the Frozen Four game
o Tickets, watch party information, photos

- Facebook Frame through Alumni Association

o Jersey / Frozen Four logo
o Elena Lamontagne / Erin McDowell

- Amherst Area Chamber of Commerce

o 10 light post banners in Center of Town following conclusion of season
o Claudia Pazmany / Sara la Cour

EVENTS IN BUFFALO
- Pep Rally, Thursday April 11
o National Semifinal Game
o Battle of the Bands & Sam the Minuteman Appearance
o RB (AD) & Marty Meehan (System President) address crowd
o Frozen Fest (KeyBank Arena plaza)

- Red Carpet Arrival, Thursday April 11

o National Semifinal Game
o UMass Hockey arrival at arena
o Red Carpet walk
o Sam the Minuteman, band

- Official Pregame Event, Thursday April 11

o 716 Sport and Bar
o Giveaway table of marketing items (pompoms, beads, temporary tattoos, stickers,
t-shirts)
o Campus Store pop up shop selling merchandise (some exclusive Frozen Four
items)

- Buccigross Event in Buffalo

o Friday, April 12th
o Sam the Minuteman appearance
o Coach Carvel guest speaker

- Community Service Event, Local Hospital

FROZEN FOUR EXPOSURE – Athletics & Campus Collaboration

o UMass Hockey student-athletes visit with hospital outpatients

o Film a variety of fun hearted content for social media
 Pronunciations of NY towns, Buffalo trivia, etc.

- Autograph Session
o Friday, April 12th
o Student-athletes from UMass Hockey participate in meet and greet / autograph
session for fans in arena plaza
o Free to all

- Hobey Baker Ceremony in Buffalo

o Friday, April 12th
o Free event for all

- Pep Rally, Saturday April 13

o National Championship Game
o Battle of the Bands & Sam the Minuteman Appearance
o RB (AD) & Marty Meehan (System President) address crowd
o Frozen Fest (KeyBank Arena plaza)

- Red Carpet Arrival, Saturday April 13

o National Championship Game
o UMass Hockey arrival at arena
o Red Carpet walk
o Sam the Minuteman, band

- Official Pregame Event, Saturday April 13

o National Championship Game
o 716 Sport and Bar
o Giveaway table of marketing items (pompoms, beads, temporary tattoos, stickers,
t-shirts)
o Campus Store pop up shop selling merchandise (some exclusive Frozen Four
items)
FROZEN FOUR EXPOSURE – Athletics & Campus Collaboration

UMASS HOCKEY TWITTER CONTENT:

March 31:
- John Leonard SCTop10 Goal
- Regional All-Tournament Team Announcement
- Bucci RT of Cale
- Photo of RB and Carvel
- Keats thank you to fans
- ESPN College Hockey Carvel guest speaker announcement
- Photo gallery from regional
- Game time announcements for Buffalo
- Frozen Four ticket information
- NCAA Ice Hockey Frozen Four graphic
- Gary Makar interview during Manchester Regional
- Bucci wagon RT
- Hockey east quotes on Cale and from Carvel on team
April 1:
April 2:
- Hockey East co-Player of the Week
- Hockey Eat Rookie of the Week
- UMass Athletics Athlete of the Week
- Carvel Spencer Penrose Award (National Coach of Year) Finalist
- Original tease of student tickets
- Tim Neverett boost of Cale for Hobey
- CHN First Team, Rookie team announcement
April 3:
- Matt Vautour jersey giveaway
- Authentic jersey sale announcement
- Student ticket announcement for Buffalo
- Wichita Thunder Steven Lacobellis captain announcement
- Colorado Avalanche RT of Cale for Hobey
- BenBarr on Frozen Four preview show
- Bucci Wagon RT
FROZEN FOUR EXPOSURE – Athletics & Campus Collaboration

- UMass twitter hockey post of dog

April 4:
- UMass Amherst Twitter giving signed stick to Governor
- Hobey Baker Hatrick announcement
- Single game tickets available through Buffalo
- Bob McKenzie post of Cale for Hobey
- Heather McLean wearing Hobey button
- Zakim Bridge announcement (all over- Masslive,)
April 5:
- Official pregame information (shared from Minutemen Club)
- Instigators share of Carvel finalist for National Coach of the Year
- Watch Parties (shared from general Athletics page)
- GoFundMe for Collegian – Coach Carvel donating
- Youth fans video of Cale Makar / Marc del Gaizo goal in Manchester
April 6:
- Cale Makar CHN Player of the year
- Frozen Four Coaches show (Guy Flaming) – Carvel

April 7:
- Bucci Wagon

April 8:
- NE Hockey Journal fan guide to Frozen Four
- UMass Amherst social media shared masslive article on Filip
- CHN inside the Frozen Four article
- CHN article More than Makar
FROZEN FOUR EXPOSURE – Athletics & Campus Collaboration

April 9:
- Masslive article on John Leonard
- The Athletic article on UMass Hockey breakthrough
- College Hockey Inc interview with Brandon Montour
- National Coach of the Year announcement
- ACHA share of Carvel Coach of Year announcement
- Militia video of Carvel giving out pizza
- NHL Network video interview of National Coach of Year Carvel
- Chris Peters congratulations to Carvel on National Coach of Year
- Canada announcement of how to watch Thursday / Saturday
- Swamy congratulations on Coach of Year
- Adidas congratulations on Coach of Year
- WGBY brief video about Umass Hockey
- Happy Birthday Pritch and Mayor
- Travel video posted
April 10:
- Dave Starman #51in30, DeMike RIT Frozen Four
- Trumpy RT of travel video
- Game preview
- 24 hour from puck drop hype video
April 11:
- Gameday protocol
April 12:
- Hobey Baker ceremony
April 13:
FROZEN FOUR EXPOSURE – Athletics & Campus Collaboration

UMASS HOCKEY INSTAGRAM CONTENT:

March 31:
- Photos / quotes from regional final
- Regional All Tournament Team
- Frame by Frame John Leonard SCTop10 goal
- Frame by Frame John Leonard SCTop10 celly
April 2:
- Hockey East Weekly Awards
- Spencer Penrose National Coach of Year Finalist
- CHN First Team / Rookie Team
April 4:
- Hobey Baker Hat Trick Finalist photos
- Hobey Baker Hat Trick Finalist video
April 6:
- CHN Player of the Year Cale photos
April 9:
- National Coach of the Year
- Buffalo bound photo (getting on charter)
- Happy Birthday Pritch and Mayor
FROZEN FOUR EXPOSURE – Athletics & Campus Collaboration

ALUMNI ASSOCIATION PLANS

4/10

1. Send message to game watch coordinators to take photos and send to alumni@umass.edu –
Janine & team
2. Confirm any changes to game watch info for Championship game on 4/13
3. Coordinate with Chris Tucci & team to have a new team image sent to us for Championship
promotions – Erin
4. Coordinate with Chris Tucci & team to have photos sent from Buffalo pre-game – Erin
5. Send reminder message to AA Board to follow Alumni Association & UMass Hockey social media
– Deb
6. Remind News Office to link to UMassAlumni.com for Championship game watches – Elena

4/11

1. @UMASS – illustrator graphic of Coach of the Year & link to UMassAlumni.com/FrozenFour –

Elena
2. Prepare email for Championship game ticket info & game watches – Jay
3. Repost UMass Hockey social media (game, fans, Hobey Baker Award…) – Erin
4. Like and share – everyone
5. AA event coordinators to send photos from pre-game to alumni@umass.edu

4/12 – once we win semifinal:

1. Update UMassAlumni.com/FrozenFour ticket and game watch info for Championship game – Jay
2. Send email with Championship game ticket info & game watches – Jay
3. Forward email to DOD listserv with message from Mark Fuller – Elena

4/13

1. Repost UMass Hockey social media – Erin

2. Like and share – everyone

Needed by 4/15:

1. UMass cap & UMass Hockey t-shirt  – Chris

FROZEN FOUR EXPOSURE – Athletics & Campus Collaboration

2. Congratulations and thank you letter from Alumni Association to be included in package - Chris
3. Congratulations and thank you email to winner from Alumni Association letting them know their
prize is in the mail – Chris
4. Randomly selected winner – provide name to Chris & Jay so it can be posted on Frozen Four
page - Greg
5. Post Congratulations message & name of prize pack winner – Jason
6. Congratulations illustrator for AA web front door – have 2 versions ready to go up on Monday
(V1 - Congrats for great season & V2 - National Champions!) This will link to a
UMassAlumni.com/Frozen Four. Reach out to UMass Athletics to coordinate new image/
graphic & insights into their plans  – Erin (graphic to be assigned)

On 4/15:

1. Collect appropriate game watch images sent to alumni@umass.edu and compile into Flickr site
– to be assigned
2. Update UMassAlumni.com/Frozen Four site – Jay
a. Update hero image w/ Congratulations illustrator
b. Add a great game watch image and link to Frozen Four game watch Flickr album –
caption ex: Alumni around the country gathered to cheer for UMass Hockey in the
Frozen Four! View photos.
c. Thank you to everyone who sent a message to the team. Keep scrolling text box  
d. Embed any new video highlights from UMass Athletics
e. Link to any follow-up articles on UMass.edu or UMass Athletics
f. Post an image of Frozen Four t-shirt or jersey –  caption ex: “Celebrate your NCAA
Frozen Four Champions. Shop the UMass Store.”
g. Keep link to the Pond Club
h. Depending on outcome, there may be details of a larger celebration/ presentation to
come (fingers crossed). UMass Athletics will keep us posted.