AFFILIATE  MARKETING  
 
Types  of  campaign  
 
1-­‐ CPA  
-­‐ CPC  
-­‐ CPL  (signup,  installation,  download,  Facebook  likes)  
-­‐ CPS-­‐  Cost  per  sale  
-­‐ CPT-­‐  Cost  per  transaction  
-­‐ Hybrid  (CPL  +  CPS)  
-­‐ CPPC/PPC  (Pay  Per  Call)  
 
 
 
 
 
 
 
 
 
 
 
 
 
Few  more  terms  
1-­‐ Sub-­‐sale  
2-­‐ Conversion  window  
 
Hybrid  campaign  Example-­‐  
 
Snapdeal  CPL-­‐  30/lead,  CPS-­‐  Rs300  
 
100  leads-­‐  100x30=  Rs3000  
 
Hybrid  campaign  
 
100  leads  100x30=  Rs3000  +  2%  sales  cnv.  Out  of  my  leads-­‐  2x300=  600  
 
Total  income-­‐  Rs3600  
 
 
 
 
 
 
 
 
 

 
  

Tracking  softwares  
 
1-­‐ Hasoffers.com  
2-­‐ Getcake.com  
3-­‐ Postaffiliatepro.com  
 
Convert  URL  into  “unique  affiliate  tracking  URL”  
 
1-­‐ Affiliate  ID  
2-­‐ Adv  ID  
3-­‐ Pixel  (jawa  script)-­‐  P1  and  P2  
 
It  places  P1  in  the  URL  
And  P2  is  given  to  the  adv  to  be  placed  in  the  thankyou  page,  between  body  tags  
 
Pixel  firing-­‐  P1  meets  P2  
 
 
 
 
 
Affiliate  networks  
 
Indian  networks-­‐  
1-­‐ Tyroo.com  
2-­‐ Vcommission.com  
3-­‐ Dgperform  (dgm-­‐india.com)  
4-­‐ Omgpm.com  (omg  India)  
5-­‐ Trootrac  
6-­‐ Ads.ibibo  
 
International  networks-­‐  
1-­‐ cj.com  (commission  junction,  affiliate  by  conversant)  
2-­‐ clickbank.com  
3-­‐ clickbooth.com  
4-­‐ cpalead.com  (incent  campaigns)  
5-­‐ peerfly.com  
 
 
Assignment  
ecommerce  store-­‐  generate  leads  for  ecommerce  members  only  website  (shoes)  
CPL  campaign-­‐    
 
Lead=  name,  email,  city,  gender  and  phone  
 
 
 
 
 

 
  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
How  to  decide  on  CPL  and  CPS  
1-­‐ Industry  scenario  
2-­‐ What  competitors  are  paying  
3-­‐ No:  of  fields  in  web  form  
4-­‐ Which  page  submit  is  it?  
5-­‐ Brand  awareness  
6-­‐ Your  CPL  and  CPS  with  conversion  rates  
7-­‐ Industry  type  
8-­‐ Niche  or  masses  
 
 
 
 
 
 
 
 
 
What  are  Sub  id’s?  
 
Tracking  URL-­‐  http://xyz.com/1234/abc/xyz.html  
 
Sub  id  no:  1-­‐  http://xyz.com/1234/abc/xyz.html  +  facebook  (sub  ID)  
Sub  id  no:  2-­‐  http://xyz.com/1234/abc/xyz.html  +  email  (sub  ID)  
 
 
 
 
 
 
 

 
  

 
Deeplinking  
 
What  is  deeplinking?  
A  URL  created  by  adding  DESTINATION  URL  to  TRACKING  URL  is  known  as  
deeplink  URL.  
 
 
 
Incent  and  Non-­‐incent  
 
Cpalead.com  
 
 
 
 
 
 
 
 
 
 
 
 
HOW  TO  DO  AFFILIATE  MARKETING?  
 
1-­‐ Content  
-­‐ Article  marketing  
-­‐ Blog  
-­‐ Review  articles/blog/websites  
-­‐ Coupons  
-­‐ SEO  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2-­‐ Email  marketing  
3-­‐ Media  buying  

 
  

4-­‐ Popups  and  pop  under  

5-­‐ Traffic  buying  
6-­‐ Content  locking  
7-­‐ Facebook  PPC  
 
 
 
 
 
Content  
-­‐ Articles/PPT/ebooks/PDF  
-­‐ Blog  
-­‐ Review  articles/blog/websites  
-­‐ Coupons  
-­‐ SEO  
 
 
 
 
 
 
 
 
SEO-­‐  Link  wheel  
1-­‐ Book  an  old  domain,  at  least  1  year  old,  godaddy  auctions,  freshdrops.com  
2-­‐ Give  multiple  outbound  links….    
3-­‐ Change  the  anchor  text  in  your  link,  also  use  naked  URL  (buy  acai  berry,  
click  here,  naked  URL,  check  it  out,  more  info,  acai  berry  blog)  
4-­‐ Webhosting,  use  different  IP  addresses  for  all  your  blogs-­‐  C  class  hosting  
also  known  as  SEO  hosting  
5-­‐ No  copied  content  
 
 
 
 
 
Coupon  sites-­‐  
 
 
 
 
Hi  there,    
 
Last  eve  I  came  across  an  amazing  tool  to  make  fake  Facebook  profiles…  Click  
here  to  buy  it.  
 
 
 
 

 
  

 
 
 
[hi|hello|hey]  
 
[there|mate|franki|friend]  
 
 
[Last  eve|  yesterday  night  |  a  day  before  |  last  week]  
 
[bit.ly  |  is.gd  |  tinyurl.com]  
 
Email  software-­‐  mailerking  www.myadtools.com  
 
 
 
 
 
 
 
Buying  cheap  and  low  quality  traffic-­‐  
 
www.adf.ly  
 
 
 
Facebook  ads-­‐  
 
High  CTR  =  Low  CPC  
 
0.10%  -­‐  Rs  15/click  
0.20%  -­‐  Rs  8  
0.40%  -­‐  Rs  2/click