www.getwsodo.

com
www.getwsodo.com
Leveraging the Power of a Digital Marketing Plan

Why a Digital Marketing Plan?

• Very few client prospects will have a digital marketing or a social media plan.

• By offering a digital marketing plan as part of your services helps you “Wow”
them in your presentation.

• Showing off an example of a digital marketing plan in your part of the meeting
(the presentation) will accomplish the following:

o “Wow’s” them
o Gives them “social proof”
o Leverages the law of comparison – fear of missing out
o Demonstrates authority, expertise, competency
o Builds trust
o Builds anticipation - Makes their mouth water and makes them “thirsty”

• Because of these points, the digital marketing plan becomes the most powerful
sales tool you have access to.

• If it’s more important for you as a sales tool, then it is as a deliverable plan.

How to use the Digital Marketing Plan Template

• As a sales tool: Use it as part of your sales presentation, scroll it fast enough for the
client to see how complete, how long it is, and focus on showing them how you outline
the objectives and metrics and put in some sample posts and campaigns IN the digital
marketing plan.
• As an accountability tool for you and your team.
• As a value add.
• As a plan, a roadmap with strategies outlined.
• As a coaching / training guide.

Copyright 2018 Marketing Agency Academy | Joe Soto