Introduction

Gourmet took the challenge of making Pakistan’s largest beverage industry; introducing high
quality but low-priced beverages in the market. With high growth potential, they started their
operations under a highly qualified team. But appropriate and effective marketing, as the genuine
factor of gaining publicity and fame was ignored. Their beverages never made it to the place its
competitors had in market.
Gourmet water was introduced at the same time as their colas. No such marketing was done for
the gourmet water. With ineffective advertisements and no psychological appeals attached to the
mineral water, gourmet water got flopped earlier than the rest of the beverages. Their
competitors Nestle and Aquafina were already very popular, due to their effective marketing
strategies, which further deteriorated gourmet’s position in bottled water market. Even with such
high-end technology and low pricing methods, Gourmet could not withstand its competitors in
the marketplace. Today, you would hardly find someone drinking gourmet water, that is because
they are highly unpopular and are not demanded at all. Gourmet water is very scarcely available
in stores other than their own bakeries.