Choosing an appropriate entry mode

Direct Exporting in India:

It is better to follow strategies based on the country, where the product need to be exported. In

terms of Organic Honey from Sundarbans. If we want to export organic honey in India, direct

exporting would be great option. Direct exports is selling directly to the consumer where you

have decided to use your own services in the first place. Many businesses, after a distribution

program has been developed, turn to agents and/or dealers to better serve them in that market.

Agents and dealers work closely with you to represent your needs [ CITATION Bri12 \l 1033 ] . As

India is a neighboring country, direct exporting is the best entry mode to follow.

Joint Venture for Canada:

Canada is a country of maple syrup. And Canadian maple syrup is very famous over there. So if

we want to export in Canada. Joint venture would great option for organic honey from

Sundarbans. Joint ventures are a special type of collaboration that includes the formation of a

third, separately owned business. This is a 1+1=3 operation. Two firms plan to work together in

a particular market, whether regional or commodity, and to set up a third business to do so.

[ CITATION Int18 \l 1033 ] It will help in terms of marketing as well.

Licensing for France:

If the honey is exported in France, licensing would be best option. Licensing is a relatively

sophisticated arrangement in which a corporation passes the right to use a good or service to

another company. It is an especially effective tactic if the license purchaser has a comparatively

significant market share of the market you wish to enter. Licenses can be for advertisement or
manufacturing purposes. As it will help to export without any hassle. Licensing won’t be that

difficult, as well as it will help to do promotional stuff. [ CITATION Int18 \l 1033 ]

References
Britannica. (2012). Marketing intermediaries: the distribution channe. Britannica.

Modes, I.-E. E. (2018). The Five Common International-Expansion Entry Modes. International-Expansion
Entry Modes.

You, B. 2. (2020). International Business Strategy.