The idea that the e-commerce, as

discussed in the paper, is set to

overtake the traditional business
transactions is evident globally.
Businesses need to adapt to the
changes and have been rightly
doing so. For the 21st century
managers, however, it is important
to recognise the challenges that
come with the advents of e-
commerce. The major challenges
have been discussed in the report.
Based on the challenges, we
recommend few strategic moves
forward the managers:

1. Brand-user interaction: we must

not forget that building strong
brands is possible by meaningful
buyer-seller integration. E-
commerce seek to replace
human interaction in great
intensity. Organisations must
blend human interactions with
machine interactions for
customers to have greater
experience.

2. Interactive user interface

design: The enhance the
experience of the human-machine
interaction in e-commerce,
managers must design their user
interfaces in an engaging manner.
Customer engagement in online
platform is possible through great
interface design. The more
interactive the digital marketplace,
the better the customer
satisfaction.
3. Digital security: As more and
more e-
commerce platforms are
emerging, it is important take care
of the customer security during
online transactions. In the vast
world of online payment systems,
the more frequent are the
transactions, the more susceptible
it become to online theft.
Companies must build secure
digital infrastructures to protect
customer’s financial informations.

4. Builds supportive supply chain:

Large e-commerce networks
require to build large delivery
support system. Similar to Amazon
and Alibaba, all the e-commerce
platform must recruit and engage
supply chain partners so that they
understand the quality parameters
of the organisation . From
inventory management to logistics
management, tighter control is
required in order to create
customer value.
5. Integrating social media-led
transactions: Facebook alone is a
marketplace of of more than 2
billion people. For many small and
medium enterprises, social media
transactions remain the most
popular source of e-commerce. All
business organisations must pay
heed to this as social media has
the potential to become the largest
alternative marketplace. Many
organisations have already
integrated multiple payment
gateways with social media.