Critical Analysis of Enterprise including Product/Service Offering: Through B-Kash, people

can transfer money from one place to another using a basic mobile phone and simple protection.
Other than that, Bkash also gives its customers more features by adding functions for making
payments, paying bills, buying items, whether physical or electronic. It's very different with
mobile banking, also known as M-Banking or SMS banking, whether in terms of use. In m-
banking, the customer can perform account balance checks, perform account transactions, make
payments, and make credit applications and other banking businesses via a mobile phone. The
m-banking system requires the customer to download a mobile phone application and the user
needs to connect to the internet when they want to make transaction services provided by bkash.

Bkash continues to operate a large network of services. Registration as a bakash customer and
cash in is free of transaction. For a person-to-person money transfer, the buyer must also incur a
flat-rate fee of BDT 2 (or $.02) of the size of the deal. If the consumer wishes to cash out the
sum is a fixed rate of 1.85 per cent on each withdrawal. For instance, if the worker needs to cash
out DBT 50, the processing fee is BDT 0.92 or ($.01). "Most Bkash customers have such small
tickets, but their high volume compensates for the apparent small size of the fare. Once users
have electronic money in their mobile wallets, they will suddenly send the money to another
mobile wallet. The receiver can go to BKash Retail Agents who offer physical cash in return for
electronic money and charge service fees. "Bkash's focus on reaching the poor distinguishes it
from services that have cash-in fees or a minimum cash-out fee."

bKash is offering the below mentioned products and services to all of its users,

i. Cash In: This is the process of depositing money into the BKash account. This service is
provided at the point of the agent. The overall process is as follows:

 Go to any bKash Agent

 Let the agent know the amount want to Cash In
 Write down the bKash Account Number and the Cash In amount in the Agent
Register
 Pay the amount of money want to Cash in
 In exchange, the agent will send balance to bKash Account.

ii. Cash out: If you have a correct balance in your BKash account, users can withdraw cash
at any time. There are two ways to withdraw money from the bakash account, one option
is from agents, and the other is from BRAC Bank ATM Booth.

iii. Send money: Sending money allows you to transfer money from one bKash account to
another bKash account. The process is given below to submit money:
  Go to any bKash Mobile Menu by dialing *247#
 Choose “Send Money”
 Enter the bKash Account Number who want to send money to
 Enter the amount who wants to send
 Enter a reference about the transaction.
 Now enter the bKash Mobile Menu PIN to confirm the transaction

iv. Payment: Anyone can make transfers from the BKash Account to any "Merchant" that
accepts "BKash Payment." For eg, if anyone needs to pay after shopping, the procedure
would be as follows:
 Go to your bKash Mobile Menu by dialing *247#
 Choose “Payment”
 Enter the Merchant bKash Account Number for pay
 Enter the amount want to pay
 Enter the Counter Number* (the salesperson at the counter will tell you the number
 Now enter bKash Mobile Menu PIN to confirm (bKash, 2013)

v. International Remittance: Bkash gives you the simplest and most secure way to accept
and return foreign remittances. A bkash user can save an amount a maximum amount of
TK. 150,000 in bkash Account at any moment. For example, the user has Tk. 150,000 in
their account, the maximum amount can be sending is Tk 100,000 in Bangladeshi
currency at the specific Account.

vi. Buy Airtime: People who use mobile are in need of regular airtime. bKash enables it’s
users to directly buy airtime from their accounts.

vii. Interest on Savings: Users can enjoy up to 4% of interest annually on their savings in the
bKash account.
Interest Balance
1.5% BDT 1000-BDT 5,000.99
2% BDT 5,001- BDT 15,000.99
3% BDT 15,001-BDT 50,000.99
4% BDT 50,001 and more
viii. Other special services offered:
 40% Cash back on Pathao (Present) and Sohoz (Earlier)
 Buying Ticket and 15% instant cash back on any purchase at DITF
 32% cash back on Ekhusey Boi Mela payments
 Up to 30% cash back on purchase from selected 90+ Brands and 1000+ shops across
the country.
 100% cash back on mobile recharge
 5% bonus on transferring remittance through bKash
 Up to 60% cash back on Hotel, motel and resort bookings