Scribd Logo
Upload

Welcome to Scribd!

  • Synopsis - Section C - Group 11

    Uploaded by

    deepak raj
    5 views1 page
    The project analyzes Ola and Uber, comparing their business models, strategies before and after COVID-19, segmentation, targeting, positioning, consumer behavior, SWOT analysis, market share, and financial growth. The analysis will provide an in-depth examination of the two main competitors in the industry and how they operate. The group will study the value gained by customers and examine the companies' micro-level strengths, weaknesses, opportunities, and threats to understand their performance and trends over recent years.

    Original Description:

    Synopsis of OLA vs Uber

    Original Title

    Synopsis_Section C_Group 11

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The project analyzes Ola and Uber, comparing their business models, strategies before and after COVID-19, segmentation, targeting, positioning, consumer behavior, SWOT analysis, market share, and financial growth. The analysis will provide an in-depth examination of the two main competitors in the industry and how they operate. The group will study the value gained by customers and examine the companies' micro-level strengths, weaknesses, opportunities, and threats to understand their performance and trends over recent years.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views1 page

    Synopsis - Section C - Group 11

    Uploaded by

    deepak raj
    The project analyzes Ola and Uber, comparing their business models, strategies before and after COVID-19, segmentation, targeting, positioning, consumer behavior, SWOT analysis, market share, and financial growth. The analysis will provide an in-depth examination of the two main competitors in the industry and how they operate. The group will study the value gained by customers and examine the companies' micro-level strengths, weaknesses, opportunities, and threats to understand their performance and trends over recent years.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Synopsis

    Marketing Management – II
    Group - 11
    The topic of the project is OLA vs UBER, in this we will do a depth analysis on the following
     Industry Analysis
     Business Model
     Prior Strategy vs Post COVID Strategy
     Segmentation, Targeting & Positing
     Consumer behavior
     Swot Analysis
     Market Share
     Financial growth
    In the project report we will be doing in depth analysis on both the company which are
    perfect competitor of each other and understanding the Industry and Business model. Moving
    ahead we will be understanding the strategy before pandemic and after pandemic. How the
    company is Segmenting, targeting & Positioning their product and services.
    What value is gained by customer and their behavior from the services then a micro level
    analysis (SWOT) and finally understanding the market share and financial trends of last few
    years.

    Group member:
    Alok Tiwari (MBA20288)
    Ashwin Kumar S R (MBA20290)
    Deepak Raj (MBA20291)
    Hitesh Yadav (MBA20292)
    Mazood Rahman (MBA20295)

    You might also like