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Abstract
The idea of social capital has had a powerful impact on the study of politics, policy, and
social science at large. Much of what we know about the causes and effects of social
capital, however, is limited by the nature of data used regularly by scholars working in
this area. Current data sets allow researchers to study changes in social capital over
time at the national level and static differences in the distribution of social capital
across the states.The inability of scholars to know how social capital varies over time
and across space limits the kinds of questions that can be asked. In this article, we use
sample data of more than 20,000 individuals conducted biannually in the continuous
48 states by the marketing research firm MediaMark Research, Inc. to create a unique
measure of social capital that varies across time and space. These data are available at
the state level from 1986 through 2004.
Keywords
Social Capital, Civic Engagement, Trust
The idea of social capital has had a powerful impact on the study of politics, policy,
and social science at large. In recent years, scholars have paid increasing attention
toward understanding what social capital is and exploring the direct and indirect con-
sequences of living in high social capital environments. Much of what we know about
the causes and effects of social capital, however, is limited by the nature of data used
regularly by scholars working in this area.
1
Kent State University, Kent, OH, USA
2
University of Iowa, Iowa City, IA, USA
3
Texas A&M University, College Station, TX, USA
Corresponding Author:
Rene Rocha, University of Iowa, 341 Schaeffer Hall, Iowa City, IA 52242, USA
Email: rene-rocha@uiowa.edu
122 State Politics & Policy Quarterly 13(1)
Although the concept of social capital has been applied globally (Callahan 2005; Letki
2006; Putnam 1993; Tavits 2006; Warde et al. 2003), several works have focused on study-
ing its role within the context of the state and local politics in the United States (Carden,
Courtemanche, and Meiners 2009; Hero 2003; 2007; Knack 2002; Putnam 2000; Rice
2001; Tavits 2006). Current data sets allow researchers to study changes in social capital
over time at the national level (Keele 2005) and static differences in the distribution of
social capital across the states (Putnam 2000). The inability of scholars to know how social
capital varies over time and across space limits the kinds of questions that can be asked.
Static measures also pose a problem because many rival explanations of policy change,
such as racial/ethnic diversity and political culture, are highly correlated with social capital.
Temporal shifts in racial/ethnic diversity do not always correspond with changes in social
capital (see Hawes and Rocha 2011), allowing scholars the opportunity to establish the
extent to which social connectedness alone creates shifts in political outcomes.
In this article, we offer a unique measure of social capital that varies across time
and space. We rely on sample data of more than 20,000 individuals conducted biannu-
ally in the contiguous 48 states by MediaMark Research, Inc. (MRI), a marketing
research firm. Although limited in some respects, the MediaMark data are able to
construct measures that tap the nonattitudinal components of Putnam’s comprehensive
social capital index. These data are available at the state level from 1986 through 2004.
several authors suggest that social or generalized trust is distinct from organizational
membership, civic engagement, and volunteerism. Uslaner (2004, 501) argues that any
connection between social capital and inequality in American society is absent when
social capital is viewed as generalized trust, which he defines as “trust in people who
are likely to be different from ourselves, rather than trust in people like ourselves.”
This distinction is well supported on conceptual and empirical grounds (Knack 2002;
Knack and Keefer 1997; Paxton 1999; Stolle and Rochon 1998). Some scholars, for
example, find that civic engagement is unrelated to government performance (Knack
2002; Rice 2001), while social trust displays a consistent effect.
This conclusion implies that researchers should be careful to separate out the effects
of trust and civic engagement; however, doing so is difficult. In clarifying the theoreti-
cal distinction between trust and engagement, Uslaner and Brown (2005) concede that
the two are highly related empirically. Their research suggests that high levels of trust
cause individuals to take part in communal activities.1 Brehm and Rahn (1997, 999)
make a different causal argument, but nevertheless stress the close tie between engage-
ment and trust, stating “civic engagement and interpersonal trust are in a tight recipro-
cal relationship, where the connection is stronger from participation to interpersonal
trust rather than the reverse.”
An overtime approach allows for a greater degree of variation between states and
aids scholars in sorting out the particular effects of social capital for social, economic,
and political outcomes. The need for an overtime measure also follows from the clear
dynamic element of social capital stressed by Putnam (2000) and others. Looking at
changes in social capital over time at the subnational level also enables scholars to
determine whether the causes of variation in social capital across space are the same
as the causes of variation in social capital across time.
In short, our understanding of how social capital affects politics and policy is
severely restricted by studies that can only account for cross-sectional variation across
space and temporal variation in the United States as a whole. The measure we intro-
duce in this article will allow us to move beyond these limitations and better compre-
hend the causes and consequences of social capital in America.
Note: Roper = Roper Social and Political Trends archives; USDOC = U.S. Department of Commerce; DDB-NLS = DDB
Needham Life Styles archive; GSS = General Social Survey; SAUS = Statistical Abstract of the United States; NPA =
Nonprofit Almanac.
belong to the following organizations: a fraternal order, a religious club, a civic club,
a veteran club, a body of local government, or a country club. The weighted responses
were then converted to percentages of the adult population for each state. As can be
seen in Table 3, there is considerable variation in group membership.
The second set of items capture engagement in public affairs. Using the MRI data,
we include the percentage of the population that reported engaging in the following
activities: (a) voted in a federal, state, or local election; (b) wrote to an elected official
about a matter of public business; (c) wrote to an editor of a magazine or newspaper;
(d) wrote or telephoned a radio or television station; (e) wrote something that has been
published; (f) addressed a public meeting; (g) visited an elected official to express a
point of view; (h) actively worked for a political party or candidate; and (i) engaged in
fund-raising. In addition to these nine items, we include state-level voter turnout for
national elections (congressional and presidential).8
Finally, we include six items that capture community volunteerism. First, we include
a measure of nonprofit activity in each state. Based on internal revenue service (IRS)
filings, the National Center for Charitable Statistics (NCCS) has collected data on the
total number of nonprofit organizations (NPOs) in each state from 1995 onward. NPOs
can broadly be divided into two types: those required to file a Form 990 and those that
are not. In general, all federally tax-exempt nonprofits with incomes greater than
$25,000 and all 501(c)(3) private foundations (regardless of income) are required to file
Form 990. Nonprofits with incomes lesser than $25,000 and most faith-based
126 State Politics & Policy Quarterly 13(1)
organizations are not required to file Form 990. For our measure of nonprofits, we
elected to use the former category of nonprofits. We do this because, given the filing
requirements, this provides some sense of comparability in nonprofit type and, to some
degree, size across the states. We use this count to create a per capita measure of non-
profit presence in each state.
A related measure is charitable giving. Beginning in 1995, the Catalogue for
Philanthropy has developed and published the “Generosity Index”—a state ranking of
charitable giving. Using IRS data on adjusted gross income and itemized charitable
contributions, the Generosity Index ranks states on their charitable contributions, given
their level of income.9 We use this index as one of our items in our social capital index.
Hawes et al. 127
Note: MRI = MediaMark Research, Inc., Survey of the American Consumer (http://www.gfkmri.com/Products/
TheSurveyoftheAmericanConsumer.aspx); SAUS = Statistical Abstract of the United States (http://www.census.gov/
compendia/statab/); NPOs = nonprofit organizations; NCCS = National Center for Charitable Statistics (http://nccs.
urban.org); CFP = Catalogue for Philanthropy (http://www.catalogueforphilanthropy.org/natl/generosity_index/2006.
html).
In addition, the MRI data include a measure of the percentage of the population that
contributed to public television (Public Broadcasting Service [PBS]). These data also
break down contributors into three groups based on the amount of the contribution.
This allows us to consider not only how many individuals within a state contributed
but also how generous the contributions generally were. From 1986 through 2000,
these groupings were those who contributed less than $25, those who contributed
between $25 and $49, and those who contributed more than $50. From 2001 through
2004, the contribution categories were those who contributed less than $50, those who
contributed between $50 and $100, and those who contributed more than $100. Given
this discrepancy in contribution amounts, we use factor analysis on these items to cre-
ate a single composite score of charitable giving to public television.
The fifth item used to measure community volunteerism is the percentage of the adult
population that took an “active part in some local civic issue” in the past 12 months.
128 State Politics & Policy Quarterly 13(1)
Note: NPOs = nonprofit organizations. Cronbach’s Alpha coefficient; standardized = .90, unstandardized = .78. Principal
components factor analysis. Rotated (orthogonal) factor loadings. The shaded area indicated the primary factor loading
for each item.
Finally, we also include a measure of the percentage of the state adult population that
reported having actively worked as a volunteer in a nonpolitical setting in the past
12 months.
Scale Analysis
To create a dynamic state-level measure of social capital, we factor analyze the
22 items. These items display considerable internal consistency producing a standard-
ized Cronbach’s coefficient alpha of .90.10 Table 4 presents the rotated factor load-
ings11 from the full factor analysis. Four factors were retained; however, the
eigenvalues sharply drop off after the first factor, suggesting the presence of one
dominant factor (DeVellis 2003). The first factor explains about 34% of the variation
in these items, compared with about 8% for the second factor. The first three factors
appear to capture three unique concepts: namely, general engagement in political and
Hawes et al. 129
civic issues, group membership, and political activism. The first factor, for example,
captures volunteerism (e.g., charitable giving, volunteering) as well as general interest
and engagement in current events and local civic matters (e.g., writing a letter to the
editor of a newspaper or magazine).
Most of the community organizational life items primarily load on the second fac-
tor. Membership in a country club loads positively on this factor, but is slightly more
strongly (negatively) associated with the fourth factor. The third factor appears to be
more explicitly political. This includes membership in a body of local government and
active engagement in political campaigns. Engagement in fund-raising loads rather
evenly on first three factors. Conceptually, this makes sense as fund-raising could
relate to either volunteerism or political activism. Furthermore, organizations rou-
tinely conduct fund-raising activities; thus, group membership is likely to be associ-
ated with increased likelihood of fund-raising.
Given the drop off in the eigenvalues after the first factor, and as the primary
objective is to create a single index of social capital, we reran the factor analysis and
only retained the first factor. From this, we created a single composite score, which
gives us a social capital values for each state for each year from 1986 through 2004.12
Table 5 presents the factor loadings for the composite index. For our final index, we
take a weighted moving average of the factor score to smooth year-to-year fluctua-
tions in the measure.13
Factor 1 Uniqueness
Community organizational life
Fraternal order 0.584 0.659
Religious club 0.372 0.861
Civic club 0.469 0.780
Veteran club 0.589 0.654
Country club 0.228 0.948
Body of local government 0.495 0.755
Engagement in public affairs
Voted federal, state, or local election 0.699 0.511
Wrote to an editor of a magazine or newspaper 0.614 0.623
Wrote or telephoned a radio or television station 0.386 0.851
Wrote to an elected official about a matter of public business 0.688 0.527
Wrote something that has been published 0.578 0.666
Addressed a public meeting 0.787 0.380
Visited an elected official to express a point of view 0.579 0.665
Actively worked for a political party or candidate 0.482 0.768
Engaged in fund-raising 0.735 0.460
Voter turnout (presidential and midterm elections) 0.385 0.852
Community volunteerism
NPOs per 1,000 population 0.562 0.685
Generosity Index 0.401 0.839
Contributed to public television 0.694 0.518
Public television contributions (composite score) 0.566 0.680
Actively worked as a volunteer (nonpolitical) 0.820 0.327
Took an active part in local civic issue 0.760 0.423
Note: NPOs = nonprofit organizations.
Furthermore, as our measure is dynamic, the correlation between the two indices
varies by year. Column 2 in Table 7 presents these correlations over time, which range
from .62 (1988) to .82 (2003). Table 7 also examines the correlation between our index
and five other variables, providing an additional test of construct validity for our mea-
sure. Based on previous research (e.g., Putnam 2000), social capital should be nega-
tively related to all five variables. To provide a baseline, the first row provides the
correlation between Putnam’s index and each of the five variables. The first variable is
Daniel Elazar’s (1972) 7-point political culture index that measures states political
cultures in terms of how moralistic, individualistic, or traditionalistic they are. This
index ranges from 1 to 8, where 1 represents moralistic states and 8 represents
traditional-moralistic states. Unlike the others measures, however, the political culture
measure is time invariant; thus, states are coded the same for all years. Theoretically,
traditionalistic states should fare worse in terms of social capital, whereas moralistic
Hawes et al. 131
Table 6. Correlations between Dynamic Items and Putnam’s Social Capital Indices
Putnam’s index
each state over all available years. This provides us a single value for each item for
each state. We then factor analyze these items, using the same process described
above.16 The overall correlation between this averaged measure of social capital and
Putnam’s measure is .824. Figure 2 presents the relationship between the two indices.
Our dynamic index, however, gives us the ability to examine state-level changes in
social capital over time. As noted above, Putnam makes a persuasive case that social
capital has been declining in the United States. Although this does appear in the trend
at a national level, as indicated by Figure 1, this is not universally the case at the state
level. In all, 10 states had higher levels of social capital in 2004 than in 1986.17 Thus,
although social capital may generally be declining in the United States as a whole, that
is not necessarily the case for all states. Figure 3 presents an example of states that
appear to have witnessed significant changes in social capital over time, both posi-
tively and negatively. The first graph in Figure 3 depicts apparent declines in 3 states:
Oregon, Arizona, and Idaho. Alternatively, the second graph shows that South
Carolina, Virginia, and Mississippi all seem to have seen increases in social capital,
particularly since the mid-1990s.18
Discussion
Although we believe our dynamic measure of social capital will prove to be a useful
contribution to the study of state politics, it is not without its flaws. Perhaps the most
134 State Politics & Policy Quarterly 13(1)
problematic aspect of our measure is the state clusters in the MRI data, the primary
source of data for our measure. Although most of the clusters are likely not problematic,
the New Mexico/Arizona/Utah/Nevada cluster poses some potential problems. Indeed,
the largest outlier in the correlation between the dynamic and Putnam indices is Nevada
(e.g., see Figure 1). We believe the clustering of these states attenuates Utah’s scores and
inflates Nevada’s scores. One potential remedy is to add additional non-MRI data or
weigh the non-MRI data more heavily, at least for these states. Although a better option,
the former is also more formidable as it is difficult to find state-level data over time.
Thus, for now, caution should be used when using these scores, particularly for these
problematic states.
Despite its flaws, this measure offers potential in addressing questions related to
causes and effects of social capital. This measure also allows researchers to explore
state-specific dynamics. As noted above, trends in social capital do not appear to be
uniform across the states. This measure can help shed light on what factors (e.g., eco-
nomic, immigration, diversity) contribute to the decline (or enhancement) of social
capital at the state level. We hope that scholars will use this measure to more fully
explore the effects of social capital on public policy, an area where earlier research has
found some startling correlations. However, these relationships have only been tested
using cross-sectional data, which makes such causal statements problematic. Our hope
is that this project will allow researchers to better assess these and other questions.
Hawes et al. 135
Appendix
Data Sources for Table 7
The authors declared no potential conflicts of interest with respect to the research, authorship,
and/or publication of this article.
Funding
The authors received no financial support for the research, authorship, and/or publication of this
article.
Notes
1. Specifically, Uslaner and Brown (2005) use General Social Survey (GSS) data to show that
states where respondents exhibit high levels of trust in others are characterized by higher voter
turnout, participation in political meetings, and an increased likelihood of petition signing.
136 State Politics & Policy Quarterly 13(1)
2. In 2005, GfK Group AG purchased MediaMark Research, Inc. (MRI) and changed its name
to MediaMark Research & Intelligence, LLC.
3. A more detailed account of the weighting and balancing procedures is available at www
.gfkmri.com
4. Although MediaMark collects individual-level data, we were only able to purchase data in
its aggregated form due to funding limitations.
5. A total of 31 states are grouped in 12 clusters.
6. The primary exception is the Utah, Arizona, New Mexico, and Nevada cluster. This cluster
includes a state with an above-average social capital score (Utah) as well as the lowest
ranking state (Nevada) on Putnam’s scale. This may potentially inflate Nevada’s scores or
deflate Utah’s scores.
7. Some items in our index are not available for every year. All items are available from 1995
to 2004; for the previous years, only the items that are available are used. Those scores then
replace the missing values in the overall measure.
8. For nonelection years, we use the weighted average of the values from the previous and
succeeding elections.
9. The Generosity Index is generated by subtracting a state’s charitable contribution rank from
their adjusted gross income rank (i.e., Adjusted Gross Income (AGI) rank − Itemized Chari-
table Contributions (ICC) rank = Gap; Rank of Gap = Generosity Index).
10. The alpha for the unstandardized items is .78. The alpha coefficients for Putnam’s index are
.79 (unstandardized) and .95 (standardized). If we follow Putnam in averaging our items
across all the years (i.e., create a static cross-sectional index), the alphas increase to .80
(unstandardized) and .96 (standardized).
11. We use orthogonal factor rotation as our ultimate goal is to extract a single factor. That said,
the individual items load on the same factors when oblique rotation is used.
12. All 22 items are analyzed in the full analysis, which includes data from 1995 to 2004. For
the previous years, all items that are available are used (see Table 3). The final measure,
then, combines the full factor (1995–2004) with the factor scores from previous years.
Thus, a total of four factor scores were created and combined.
13. For each state, we include values for the two previous and succeeding values. Formally, the
weighting formula is as follows: (1/11) × [1 × SC(t−2) + 2 × SC(t−1) + 5 × SC(t) + 2 × SC(t+1)
+ 1 × SC(t+2)], where SC is the social capital and t is the year.
14. We understand that there is considerable debate as to whether Putnam’s index of social capi-
tal is an appropriate measure. Although we agree that his operationalization of social capital
has problems, our goal for this project is to provide an overtime measure of social capital as
conceptualized and operationalized by Putnam. We are not arguing that this is the only or
best way to measure social capital.
15. We should note that our aggregate data do not allow us to say with certainty that this trend
exists for all individuals. A decline in social capital could be the result of all individuals
becoming less involved or it may be that some individuals are somewhat more involved
while others are much less involved. Only individual-level data would allow researchers to
understand temporal variation in such detail.
Hawes et al. 137
16. The first factor has an eigenvalue of 13.21 and accounts for more than 60% of the variation
in the items.
17. The 10 states are Georgia, New York, Connecticut, Rhode Island, Alabama, Mississippi,
New Jersey, Virginia, South Carolina, and North Carolina.
18. We should caution that these examples are not representative of all states and are states that
display the most significant change. Furthermore, the trends in these data are not neces-
sarily systematic. Stationarity tests indicate that some of the state temporal variation may
actually be random walks, although this varies by state and test specification. Hence, we are
not claiming that social capital has increased/declined in any particular state, per se. Rather,
future research should explore these state-level temporal dynamics in more detail.
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Bios
Daniel Hawes is Assistant Professor of Political Science at Kent State University. His research
interests include public administration, public policy, and race and politics.
Rene Rocha is Associate Professor of Political Science at the University of Iowa. His research
interests include race and politics, immigration, and representation.
Kenneth Meier is the Charles H. Gregory Chair in Liberal Arts at Texas A&M University. His
research interests include public management, public administration, and swine aviation.