SAMPLING DESIGN

 research does not exist without sampling.

 Every research study requires the selection of some
kind of sample. It is the life blood of research.

Sampling is the process of selecting units (e.g., people,

organizations) from a population of interest so that by studying the sample we may fairly
generalize our results back to the population from which they were chosen

TYPES OF SAMPLING PLANS

Classified into two probability samples or nonprobability

Samples.

Probability Sampling Techniques

The sampling units are selected by chance

Each member of the population has a known, non-zero probability of being

Selected.

it may not be true that all sample would have the same probability of
Selection

Probability sampling techniques differ in terms of sampling efficiency which is a concept that
Refers to trade off between sampling cost and precision

Precision refers to the level of

Uncertainty about the characteristics being measured. Precision is inversely related to
Sampling errors but directly related to cost. The greater the precision, the greater the cost and
There should be a tradeoff between sampling cost and precision.

classified
as simple random sampling,
systematic
sampling, and stratified sampling.

Simple Random Sampling

most important and widely used probability sampling technique

each element in the

population to have a known and equal probability of selection.

This means that every element

is selected independently of every other element. This means that every element
is selected independently of every other element.