Professional Documents
Culture Documents
Ques 2.
Vertical Integeration
Vertical integration refers to the degree a firm chooses to do processes itself- raw
material to sales. Vertical integration occurs when a company takes control over
several of the production steps involved in the creation of a product or service. In
other words, vertical integration involves purchasing and bringing in-house a part of
the production or sales process that was previously outsourced. Typically, a
company's supply chain or sales process begins with the purchase of raw materials
from a supplier and ends with the sale of the final product to the customer.
Companies can integrate by purchasing their suppliers to reduce manufacturing
costs. They can also invest in the retail or sales end of the process by opening
physical stores and locations to provide after-sales service. Controlling the
distribution process is another common vertical integration strategy, meaning
companies control the warehousing and delivery of their products.
Key features
There are various strategies companies use to control multiple segments of the
supply chain. Two of the most common include backward and forward integration.
Backward Integration
Backward integration is when a company expands backward on the production path
into manufacturing, meaning a retailer buys the manufacturer of their product. An
example might be Amazon (AMZN), which expanded from an online retailer of books
to become a publisher with its Kindle platform. 2 Amazon also owns warehouses and
parts of its distribution channel.3
Forward Integration
Forward integration is when a company expands by purchasing and controlling the
direct distribution or supply of its products. A clothing manufacturer that opens its
own retail locations to sell product is an example of forward integration. Forward
integration helps companies cut out the middleman. By removing distributors that
would typically be paid to sell a company’s products, overall profitability is improved.
Example
Advantages
Disadvantages
Companies might get too big and mismanage the overall process
Outsourcing to suppliers and vendors might be more efficient if their expertise
is superior
Costs of vertical integration such as purchasing a supplier can be significant
Increased amounts of debt if borrowing is needed for capital expenditures
Ques 4
Operation Mgt Strategies
Operational strategies refers to the methods companies use to reach their
objectives. By developing operational strategies, a company can examine and
implement effective and efficient systems for using resources, personnel and the
work process. Service-oriented companies also use basic operational strategies to
link long- and short-term corporate decisions and create an effective management
team.
Operation Strategy is a process by which key operations decisions are made that are
consistent to company’s overall strategic objectives. Type of operation is directly
related to product and service strategy.
Three basic strategies include
1. Make-to-stock; in anticipation of demand
Make to stock (MTS) is a traditional production strategy that is used by businesses to
match the inventory with anticipated consumer demand. Instead of setting a
production level and then attempting to sell goods, a company using MTS would
estimate how many orders its products could generate, and then supply enough
stock to meet those orders.
Key takeaways
Key takeaways
Ques 7
Product Layout.
There are numerous classifications of industry according to their layout. In Product
Layout ,the grouping is primarily the result of the material flow in the production plant
. The machines are grouped into departments or stations according to the operation
that they perform. For eg:-
– Presses -> pressing department
– Lathes -> lathes department
It is used in companies that manufacture by orders, like specialty parts or
components or a small job shop that makes unique dies or fixtures. Here the
products that are made in very small batches.
The layout change carried out by Henry Ford drastically reduced the car production
lead time. Some companies are able to manufacture an automobile every 40
seconds.
Advantages
• Large batches can be produced inexpensively
• Material handling is minimal
• In-process materials are minimized
• It is easy to control these systems
• Automation is more achievable and justifiable
Disadvantages
• They are inflexible, in that only one or very few products can be produced on
them.
• Set-up time for these systems is very large.
• Duplicate tooling is required to replace worn tooling so that maintenance can
be minimized.