Unit1

MCQs
Q1. To find out what an organization's strategy is, you should:

a) Read the mission statement

b) Look at what the organization actually does
c) Read the strategic plan
d) Ask the CEO

Q2. Which of the following statements is not true when describing a successful strategy?
a) It provides some property that is unique or distinctive
b) It provides the means for renewing competitive advantage
c) It addresses changes in the external environment
d) It guarantees long term survival

Q3. In the context of strategic management resources can be defined as:

a) The knowledge and skills within the organization

b) Something that an organization owns or controls that cannot be copied
c) Something that an organization owns, controls or has access to on a semi-permanent basis
d) The physical assets of the organization

Q4. In the context of strategic management, stakeholders can be defined as:

a) An individual or group with a financial stake in the organization
b) An external individual or group that is able to impose constraints on the organization
c) Internal groups or individuals that are able to influence strategic direction of the
organization
d) An individual or group with an interest in the organization's activities and who seeks to
influence them

Q5. McDonalds is deciding whether to expand into manufacturing kitchen equipment in

China. At what level is this decision likely to be made?

a) Business
b) Corporate
c) Functional
d) International

Q6. An 'industry recipe' can be defined as:

a) An accepted pattern of operating and competing
b) A tactic for anticipating a competitor's next move
c) The hidden competences that are difficult to imitate
d) A strategic group

Q7.Strategic management is mainly the responsibility of

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 a) Lower management
b) Middle management
c) Top management
d) All of the above

Q8. ETOP stands for ________.

a) environmental threat & opportunity project
b) environmental threat & opportunity profile
c) environmental treaty & opportunity profile
d) environmental threat & optimum profile

Q 9. It signifies the final end result which are to be achieved over a period of time as planned
by the management
a) Objectives
b) Mission
c) Vision
d) Goals

Q10. Organization monitor their internal and external environment to spot opportunities and
threats affecting
their business
a) Environmental Scanning
b) Environmental Study
c) Environmental Forecasting
d) Environmental Monitoring

Unit 2
MCQs
Q1. Which strategy has its objective to increase short term cash flows regardless of long
term earning?
a) Build
b) Hold
c) Harvest
d) Divest

Q 2. Which of these is a portfolio analysis technique that is based on the product life
cycle?
a) BCG Growth Matrix
b) Ansoff Growth Matrix
c) Arthur D. Little Matrix
d) General Electric Matrix

Q 3. If a company’s strategies result in superior performance it is said to have ________.

a) Core Competency
b) Strategic Analysis
c) Competitive Advantage

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d) Value Creation

Q 4. A ________ for a firm is whatever it does Best.

a) Core Competency
b) Driving Forces
c) Key Success Factors
d) Concurrent Filters

Q 5. Which of these are low-growth, low-share businesses & products that may generate
enough cash to maintain themselves but do not have much future?
a) Star
b) Cash-Cow
c) Question-Mark
d) Dog

Q6. Which strategy have greater control over market as well as competitor?
a) Stability Strategy
b) Expansion Strategy
c) Retrenchment strategy
d) Combination Strategy

Q7. Strategic group analysis is about;

a) identifying firms with different strategies
b) identifying firms with similar strategies or those competing on similar bases.
c) identifying industries with different strategies or those competing on different bases
d) None of the above

Q 8. A factor considered to be most conducive to the achievement of a successful is known

as;
a) Critical Success factors
b) Strategic group analysis
c) Key Performance Indicators
d) ETOP
e) None of these

Q9. Which one of the following is not a component of the external environment?
a. Technology
b. Political
c. Socio- Cultural
d. Business Processes

Q 10. The interrelationship among ______ gives each industry its own particular competitive
environment.
a) Strategies
b) Resources
c) Controls

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d) Porter’s Five Forces

Unit 3
MCQs
Q 1. ‘When dead business is worth more than alive’ then which strategy should be opted
by entity?
a) Divestment
b) Liquidation
c) Expansion
d) Stratification

Q 2. Which strategy is not suggested by Michael Porter ?

a) Cost Leadership Strategy
b) Focused Strategy
c) Differentiation Strategy
d) None of these

Q 3. Which type of merger has no linkages with respect to customer groups, customer
functions technologies being used?
a) Vertical
b) Horizontal
c) Co-generic
d) Conglomerate

Q 4. Strategic alliance may also be useful to create a competitive advantage by the pooling
of resources & skills.
a) Organizational
b) Economic
c) Political
d) Strategic

Q 5. Which is the first stage of turnaround strategy?

a) Assessment of current problems
b) Implementation of emergency action plan
c) Restructuring the business
d) Returning to normal

Q6. Marketing strategy is a _________type of strategy

a) business level
b) Growth strategy
c) corporate strategy
d) functional strategy

Q 7. What do Cash Cows symbolize in BCG matrix?

a) Remain Diversified
b) Invest
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 c) Stable
d) Liquidate

Q8._____________ industries or markets in which the firm competes through its products
and business unites
a) Business strategy
b) Corporate analysis
c) Corporate parenting
d) Corporate cartel

Q 9. Which is/are the limitations of BCG matrix

a) Use of highs and lows to form categories is too simplistic
b) Link between market share and profitability is questionable
c) Growth rate is only one aspect of industry attractiveness
d) Product lines or business units are considered only in relation to one competitor
e) All of the above

Q 10. When a large supermarket chain considers to purchase a number of farms that
would provide it a significant amount of fresh produce.
a) Forward Integration
b) Backward Integration
c) Concentric
d) Conglomerate

Unit 4

MCQs

Q1. Which is an organizational form in which owner-manager makes all major decisions
directly & monitors all activities?

a) Network Structure
b) Hourglass Structure
c) Matrix Structure
d) Simple Structure

Q 2. ______________ is the attempt to create value through recognition of business

opportunity.
a) Entrepreneurship
b) Intrapreneurship
c) Both (a) & (b)
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d) None of these

Q3. Which is not the advantage of divisional structure?

a) Accounting is clear
b) Performance Evaluation of employees
c) Career development opportunity
d) It is less costly structure

Q 4. _______ dictates how resources will be allocated to achieve strategic objective.

a) Controls
b) Structure
c) System
d) Process

Q 5. Which of these is the disadvantage of Network Structure?

a) Availability of numerous potential partners
b) Keep firm from discovering synergy
c) Choosing wrong function thus becoming Non-competitive
d) All the Above

Q 6. A divisional structure __________ is similar to, functional structure because

activities
are organized according to way is actually performed.
a) By Geographic area
b) Product/Services
c) By Customer
d) By Process

Q 7. SBUs might be serving ______ & provide similar shorts of product & market.
a) Similar Market
b) Different market
c) Both (a) & (b)
d) None of these

Q 8. The person who perceives the business idea & take steps to implement the idea is
known
as______
a) Entrepreneur
b) Strategists
c) Consultant
d) Manager

Q9. ________ is a change agent to initiates strategic change in the organization and
ensure that changes successfully implemented.
a) Entrepreneurship
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 b) Intrapreneurship
c) Strategic Leader
d) None of these

Q 10. Which structure is most useful when environment of a firm is unstable & is
expected
to retain so?
a) Simple Structure
b) Network Structure
c) Divisional Structure
d) Functional Structure

Unit 5

MCQs

Q1. The acronym CSR stands for

a. Corporate Search and Rescue
b. Corporate Social Responsibility
c. Corporate Sensitive Reliability
d. Corporate Social Reality

Q2. Who uses the Triple Bottom Line?

a. Businesses
b. Non-profit organisations
c. Government entities
d. All of the above

Q3. Social, economic and ecological equity is the necessary condition for achieving
a. Social development
b. Economic development
c. Sustainable development
d. Ecological development

Q 4. The term sustainability refers to ________

a. Maintaining resource use at current or higher levels
b. Keeping the natural environment and human society in a happy, healthy and functional
state

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 c. Holding or increasing the current quality of human life
d. Always focusing on fulfiling short-term needs

Q 5. What is triple bottom line?

a. An accounting tool that looks at the impact on people, planet and profits
b. A management strategy which states all the attention should be on profits
c. An accounting tool that looks at cost, profit and loss
d. A management strategy which focuses on corporate social responsibility

Q 6. What metaphor is used to describe the competitive space where products are not yet
well defined, competitors are not structured and the market is relatively unknown?
a) red sea
b) red ocean
c) blue lagoon
d) blue ocean
Q 7. ________________is referred to a market for a product where there is no competition
or very less competition.
a) Blue Ocean Strategy
b) Red ocean strategy
c) All of these
d) None of these

Q 8. Change management refers to;

a) Process
b) tools
c) techniques
d) All of these
Q9. The term 'change management' refers to managing changes to organizational processes
and structure plus their impact on staff and culture. The introduction of e-business
represents many challenges and requires careful planning. To help achieve different
aspects of change, a series of success factors seem to be required:
a) None of the below are success factors
b) Market and business model
c) Organizational structure, culture and staff responsibilities

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 d) Technology infrastructure changes

Q 10. What does the acronym TQM stand for?

a) Total Quality Manufacturing
b) Total Quality Measurement
c) Total Quality Management
d) Total Quantitative Method

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