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Sri City emerges as best for industries

Tirupati: Sri City, which has become one of the proud achievements of the nation, has
completed a dynamic decade on Wednesday. The world class integrated business city that
houses over 175 companies, including 45 MNCs from over 27 countries offers everything what
a business need.

Spread in an area of 100 square km area in Chittoor district, it comprises a Special Economic
Zone (SEZ), a Domestic Tariff Zone (DTZ), Free Trade Warehousing Zone (FTWZ) and an
Electronic Manufacturing Cluster (EMC).

It is proximity to Chennai gives Sri City a competitive edge over other locations. A er series of
brainstorming sessions before establishing the Sri City, the founder and Managing Director
Ravindra Sannareddy finally determined to develop an industrial hub in Andhra Pradesh.

Though several companies have adopted wait and see policy initially, he never looked back
and struck to his decision to invest in creating wold class infrastructure and once the
companies saw the infra was in place, they started to sign up.

Going in line with the ‘Make in India’ and ‘Make in AP’, the dream campaigns of Central and
State governments, it emerged as one of the best manufacturing destinations giving fillip to
creation of jobs and getting the economy on the fast track. It has also emerged as one of the
key industrial destinations in the Sunrise state of AP.
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The total investments in Sri City by various companies have reached about Rs 35,000 crore
and the aggregated value of exports from Sri City units in the last seven years was around Rs
4,000 crores. The Sri City has presence of a global footprint industries, with interests in varied
sectors like automotive, IT, ITES, BPO, engineering, logistics and warehousing, apparel and
f hi l t i /h d bl f d db f i dl i d t i
fashion, electronics/hardware, renewable energy, food and beverages, eco-friendly industries
and others.

Global makers like Alstom (trains), Pals Plush(toys), Isuzu (cars), Mondelez (chocolates),
PepsiCo (so drinks), Kellogg’s (corn flakes), Lavazza (coffee), Kobelco (cranes), Foxconn
(smartphones) and Colgate-Palmolive (tooth brushes) and some more have set up their units.

By housing more than 20 Japanese companies, most of them are in the automobile,
engineering and logistics sectors, Sri City can be viewed as ‘mini Japan’. Significantly, before
the advent of Sri City, there were hardly any industries in the area, which is located on the
eastern part of the district. Now, with the industrial development about 35,000 persons have
been employed both directly and indirectly.

According to an estimate, 45.62 per cent from Chittoor district are having livelihood here,
27.72 percent from Nellore district, 15.49 percent from other districts of AP and 11.17 percent
from other states.

Sri City also engaged in developing human resources in the region as it found the need for
providing skill development to the youth population there. Skill training initiatives are
happening at three levels – developer, corporate and government and about 3,000 people
have been trained so far. The Chennai based TVS group started a Skill Development Centre at
the ITI campus in Tada.

Also, a Technical Skill Development Institute which waas set up in Sri City with the support of
AP government and managed by M/s Siemens, offers free training to diploma and engineering
students in computer applications, CNC machining, automobile engineering and in a host of
other things. To get continuous supply of talent pool, Sri City also set up an employment
bureau wherein a database of the job seekers is maintained.

It has been continuously striving to create a comprehensive impact on the society around it
by focusing on quality education, better health services, social infrastructure and livelihood
options, During its decade long journey, Sri City also bagged several prestigious awards
including the Asia’s Most Admired Brand for 2017-18 and Indian Green Building Council’s
(IGBC) prestigious Green City ‘Gold’ rating in recognition of its excellence at national level in
2017.

On completion of 10 years journey, Ravindra Sannareddy says, “In the first 10 years, we
focused on creating industrial infrastructure. A er achieving critical mass in terms of number
of factories and people employed in them, we are now focusing on creation of world-class
social infrastructure, led by residential development in a ‘walk to work’ environment, with an
estimated potential of 50,000 housing units. From being a dry and arid X zone where there was
little or no farming, today this entire region is a fertile hub of growth and industry”.
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