+1 212-854-3395

execed@columbia.edu
gsb.columbia.edu/execed

STRATEGY

BUSINESS ANALYTICS: IDENTIFYING AND

CAPTURING VALUE THROUGH DATA
► WWW8. GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/829/BA

An integral part of modern management. With the increasing availability of

broad and deep sources of information—so-called “Big Data”—the ability to analyze data
is a critical capability for enterprises of all types and all sizes. This program will provide
you with best practices and tools to understand and apply these methods to drive value.

HOW YOU WILL ADVANCE

Develop Insights.
Use data to create predictive capabilities using machine learning, data mining, and
forecasting techniques.

Create Value.
Leverage data and analytics to identify, evaluate, and capture business opportunities in
your organization.

Make Better-Informed Decisions.

Strengthen your ability to make decisions when confronted by many alternatives and
business constraints.

WHO SHOULD
ATTEND
2020
ALL
! LIVE ONLINE
EXECS
FEE $4,350

DATES SEP 14–18

Includes breakfast, lunch, and all materials.

Dates, fees, and locations are subject to change. ALL
YEARS
EXPERIENCE
COVID-19 Advisory In light of the current pandemic, our in-person executive education programs have been postponed or moved to virtual
! formats in the near future. Our online programs continue to run as scheduled. Please check our website for the most up-to-date information.
 +1 212-854-3395
execed@columbia.edu
gsb.columbia.edu/execed

STRATEGY

BUSINESS ANALYTICS: IDENTIFYING AND CAPTURING

VALUE THROUGH DATA
► WWW8.GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/829/BA

SAMPLE PROGRAM SESSIONS PROGRAM FACULTY

• Predicting Outcomes Omar Besbes, Faculty Co-Director

• Skill versus Luck Associate Professor of Business
• Simulating the Future Decision, Risk, and Operations Division,
• Optimizing Complex Decisions Columbia Business School

Professor Besbes’s primary research interests are in the area of data-

PARTICIPANT PROFILE
The program is designed for executives who
need to gain a better understanding of how to
leverage data. It is also ideal for those working
in consulting firms whose backgrounds may be
in strategy, strategic planning, or process
optimization.
driven decision-making with a focus on applications in e-commerce,
pricing, revenue management, online advertising, operations
management, and service systems. He is a recipient of the Dean's award
for teaching excellence at Columbia Business School.
Daniel Guetta, Faculty Co-Director
Lecturer in the Discipline of Decision, Risk, and Operations,
Columbia Business School

Daniel Guetta is the director of the Business Analytics Initiative, jointly led
by the Columbia Business School and Fu Foundation School of
Engineering and Applied Science. He is also a lecturer in the Discipline of
Decision, Risk, and Operations at Columbia Business School. He teaches
classes in business analytics, including data science, pricing, and supply
chain management.

Along with Omar Besbes and Daniel Guetta, additional

Columbia Business School faculty may contribute to and teach in the
program.

WHY COLUMBIA BUSINESS SCHOOL?

Columbia Business School is the only Ivy League institution that delivers
a learning experience where academic excellence meets real-time exposure to
the pulse of business in New York City.