SEMINAR 2 GROUP SESSION

You are the BROOKES LE MANS TEAM Marketing Group

You are seeking a Title Sponsor for your Aston Martin

in the GT category at this year’s Le Mans 24 Hours

a/ Create a list of as many entitlements that your “property” can offer to a potential sponsor

b/ Sort the list into the following Marketing-Plan headings:

 Brand Awareness
 Hospitality
 PR
 Image Transfer
 Business to Business
 Sales Incentives
 Promotions
 Sampling
 Case Study Development
 Corporate Social Responsibility