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Diversification

The main reason of diversification failure is that organization don’t have the proper strategy

The reason behind is that in most of the time the organization don’t focus in all aspect of the firm while
making their plan of action mean strategy.

Because most of the time it hard to find the knowledge and skill that required for effective strategy
formulation for diversification

For example divercification


Take example of nokia started from paper manufacturing .but seeing future of
new technology the company enter into telecom space t ,and lead the market
at time and largest selling ,but as market develop nok.ia don’t focus s on
software eventually lose his market leadership.
Here nokia successfuly diversify in to unrelated industries but rapid growth
in mobile throughout the century left company by surprise,

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