1. Explain Strategic Mapping Matrix? Create Your Own Strategic Group Map Of Your Organization.

Ans.

Strategy Map - A Strategy Map Is A Visual Summary Of What A Company Plans To Do In Order To Improve Its
Business, Gain More Customers And Improve Its Financial Outlook.

Additionally, Many Companies Find Strategy Maps Valuable Because They Include Intangible Factors Like Culture In The
Strategic Analysis. A Strategy Map Provides Multiple Perspectives When Evaluating A Company And Helps In The
Strategy's Effective Execution.

Strategy Maps Let Your Company's Leadership Team Clearly Visualize Their Goals And Communicate Them With The
Rest Of The Company.

 Set Clear Financial And Customer Goals.

 Visualize The Connections Between Various Ideas And Show How Those Ideas Could Lead To Specific Results.
 Identify The Necessary Parts Of The Organization That Will Support New Undertakings And Changes Including
Any Necessary Training And Business Process Changes
 Communicate The Company's Goals And Show How They Will Be Achieved.
 Provide A Starting Point For Every Each Division And See How They Fit Into The Overall Strategy

A typical strategy map organizes objectives into four categories, or perspectives. These
perspectives were developed by Doctors Robert S. Kaplan and David P. Norton as part of their
Balanced Scorecard framework for strategic planning and management. The four perspectives
for for-profit organizations include:

Finance
Customer
Internal Processes
People/Learning & Growth

Building A Strategy Map

While you might read a strategy map from the bottom up, you build it from the top down. You
should create your map in this order:

1. Finances

It’s standard to use two measures of financial strategy: revenue growth and productivity. For
nonprofits and municipalities, your mission would be at the top of your strategy map, not
financials.

2. Customers

The customer value proposition should be at the core of your strategy, which is why it comes
directly after the financials (or mission). For-profit companies typically focus on achieving one of
these three value propositions:

Product leadership
Customer intimacy
Operational excellence
To effectively map your strategy, you have to decide which of those three is the priority—it’s
unrealistic to weigh them all equally. Making this choice is a big piece of your strategy.

For nonprofits and governments, your beneficiaries or citizens would replace customers and your
three value propositions would more likely revolve around serving the needs of those citizens.

3. Processes

Once your financial and customer perspectives are established, you’ll focus on HOW (through
what processes) to achieve your financial and customer goals. Most companies are working
to improve (if not perfect) internal processes that support these areas of the business:

Fostering growth through innovation and new-market expansion.

Enhancing customer value by improving relationships with existing customers.
Working toward operational excellence.
 Creating productive relationships with external stakeholders.

4. Learning & Growth

Here lies the foundation of the strategy. This perspective outlines the employee skills and
knowledge required to make the processes run smoothly, which in turn…

provides value to customers

Stratergic group map of ICICI Bank

INCREASE SHAREHOLDERS
VALUE
FINANCE
LOWEST COST OF FUNDS
GROWT INCOME IN KEY INCREASE AVREAGE SHARE & COST TO SERVE
MARKET SEGMENT OF WALLET

GOOD VALUE AND VALUE & TRUSTED FS LOW COST CONVINEET

CUSTOMER INNOVATIVE SOUTION PROVIDER SERVICE

IMPROVE RISK
DRIVE EXECUTION OF THE CROSS SELL 10 EXISTING MANAGEMENT
SALES PROCESS CUSTOMERS FRAMWORK & PROCESS

MANAGE HE BAANCE
BUILD MARKET DEVELOP A 360 VIEW OF OF FUNDING
INTERNAL PROCESS AWARNESS BY SEGMENT COUSTOMER

MANAGE INFORMATION DEVELOP HIGH

IN LINK WITH GDRP PRE-SKILL TEAM PERFORMANCE CULTURE
PEOPLE & CULTURE

2. Explain Your Company’s Relative Strengths And Weaknesses Against Its Competitors With The Help Of
Competitive Profile Matrix Analysis?

Ans.

BANK RATES DATE

ICICI 3.83 - 3.67 30 MARCH
BOI 2.61 - 2.80 30 MARCH
 AXIS 3.44 - 4.80 30 MARCH

Company A – ICICI Bamk , Company B – BOI Bamk , Company C – AXIS Bamk

 Strengths –

 ICICI Is The Second Largest Bank In Terms Of Total Assets And Market Share
 Total Assets Of ICICI Is Rs. 4062.34 Billion And Recorded A Maximum Profit After Tax Of Rs. 51.51 Billion And
Located In 19 Countries
 One Of The Major Strength Of ICICI Bank According To Financial Analysts Is Its Strong And Transparent Balance
Sheet
 ICICI Bank Has First Mover Advantage In Many Of The Banking And Financial Services. ICICI Bank Is The First
Bank In India To Introduce Complete Mobile Banking Solutions And  Jewelry Card
 The Bank Has PAN India Presence Of Around 2,567 Branches And 8003 ATM’s
 ICICI Bank Is The First Bank In India To Attach Life Style Benefits To Banking Services For Exclusive Purchases
And Tie-Ups With Best Brands In The Industry Such As Nakshatra, Asmi, D’damas Etc
 ICICI Bank Has The Longest Working Hours And Additional Services Offering At ATM’s Which Attracts
Customers
 Marketing And Advertising Strategies Of ICICI Have Good Reach Compared To Other Banks In India

Weaknesses –
 Customer Support Of ICICI Section Is Not Performing Well In Terms Of Resolving Complaints

 There Are Lot Of Consumer Complaints Filed Against ICICI

 The ICICI Bank Has The Most Stringent Policies In Terms Of Recovering The Debts And Loans, And Credit
Payments. They Employ Third Party Agency To Handle Recovery Management
 There Are Also Complaints Of Customer Assault And Abuse While Recovering And The Credit Payment Reminders
Are Sent Even Before The Deadlines Which Annoys The Customers
 The Bank Service Charges Are Comparatively Higher
 The Employees Of ICICI Are Bank In Maximum Stress Because Of The Aggressive Policies Of The Management To
Win Ahead In The Race. This May Result In Less Productivity In Future Years.

Q,3. Suggest Probable Recommendation Strategies To Your Organization During The Crisis Of COVID 19?

Ans.

ICICI Alredy Has Taken Essiential Steps Regarding This Which Are As Followes
Value Added Services

Health Assistance
The Insured Person Can Reach Our Health Assistance Team Via A Dedicated Helpline And Get Help For The Following:

Identifying Specialist/ Hospital

Fixing An Appointment With Medical Practitioners Wherever Applicable On Best Effort Basis
Providing Options On Suitable Network Providers
Providing Information On Ailments And Possible Lines Of Treatment
Providing For A Second Opinion

Additional Coverage

The COVID-19 Protection Cover Also Comes With Certain Add-Ons That Can Enhance The Coverage Provided To The
Insured.
Tele Consultation: 4 Free Calls To Take Any Consultation With Certified Medical Practitioners Available On Call 24 Hrs.,
365 Days
Ambulance Assistance: We Will Provide Assistance In Arranging For An Ambulance In Case Of Any Medical Need. The
Service Can Be Availed Unlimited Number Of Times. The Cost Of Transportation Will Have To Be Borne By The Insured.

Some Recommendation Strategies To The Organization Are –

 Communicate Transparently With Your Customers - So The Ideal Way Is To Stay Transparent With Your
Consumers About What Your Business Is Going Through. Customers Can Empathize With Companies Facing A
Crisis, As Long As The Communication Is Transparent. Communicate With Customers To Understand Their
Perception Of The Product/Solution Offered By You.

 Maintaining Healthy Relationship With Contracted Parties - It Is Understandable That It Might Be Difficult To Pay
Out Vendors/Suppliers During The Lockdown. However, It Would Be Helpful To Give Your Vendors, Suppliers,
Landlords’ Etc. Sufficient Notice In Case There Is Going To Be Any Delay In Payments So That They Can Also Be
Prepared And There Is No Bitterness In This Already Difficult Time.

 Managing Employees & Related Optimization - For Large Companies Considering Layoffs, The Primary Option
Should Be To Cut The Salaries Of The Higher Paid Exec/Employees To Try To Retain The People Who Can Least
Afford To Lose Their Jobs Employed. However, When The Time Comes To Make The Tough Call, Do It With
Compassion Look Out For Government Directives, And Offer Extra Compensation As And When Required. Such
Implementation Should Be Carried Out Only Once And Not In Stages Such That It Does Not Affect Employee
Morale.
 Keeping Team Engage
 Communication Maintenance