This document discusses using messages on hold, answering machines, and voicemails to promote your business when potential customers cannot reach you directly. It recommends including details about your company and the services you offer in these messages to give customers a better impression and generate more interest in your business. Leaving a brief but informative message takes advantage of the opportunity to market to callers and could help gain an extra client each year without much cost or effort involved.
This document discusses using messages on hold, answering machines, and voicemails to promote your business when potential customers cannot reach you directly. It recommends including details about your company and the services you offer in these messages to give customers a better impression and generate more interest in your business. Leaving a brief but informative message takes advantage of the opportunity to market to callers and could help gain an extra client each year without much cost or effort involved.
This document discusses using messages on hold, answering machines, and voicemails to promote your business when potential customers cannot reach you directly. It recommends including details about your company and the services you offer in these messages to give customers a better impression and generate more interest in your business. Leaving a brief but informative message takes advantage of the opportunity to market to callers and could help gain an extra client each year without much cost or effort involved.
Everybody hates being put on hold but unfortunately it is
a way of life. If you have the technology to play hold music you can probably arrange to have a company message playing. This is an opportune time to let potential customers know more about your company and the services that you offer. There are plenty of companies that arrange ‘messages on hold’ and the cost is not overly expensive. Like most of these marketing ideas it is more a matter of someone making the time to find the company that produces ‘messages on hold’ and then actually arranging for the service to be installed. This type of marketing produces a very good corporate image and many small companies give the appearance of being a large company by having a professional on hold message. The same principle can apply with answering machines and voice mail on mobile phones. Be proud of your business and take every opportunity to promote your services. Try the following: Instead of ‘Hi, you’ve reached Jim Davies. I can’t take your call at the moment but please leave your name and number and I’ll call you back as soon as possible.’ try this ‘Hi, you’ve reached Jim Davies of Precision Engine Tuning, the mechanical repair specialist in Brooklyn. I can’t take your call at the moment but I would love the opportunity to return your call and discuss how Precision Engine Tuning can be of service to you.’ Keep your message brief and to the point, taking advantage of the fact that people are calling you but being courteous to the fact that people are busy and they don’t want to spend ten minutes sitting on the phone listening 34 to the virtues of your company. It doesn’t cost you a cent to leave a more detailed message and if you get one extra client per year it was worth the effort.