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FIRM 1: DWCONSULWARE INDUSTRY P


CURRENT PRODUCT OPERATING STATEMENT, PRODUCT 1-1, QUARTER 5 PAGE 1
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ALL REGION 1 REGION 2 REGION 3 REGION 4
REGIONS (LATIN AM) (U.S. ) (U.K. ) (EUROPE )
─────────── ─────────── ─────────── ─────────── ───────────
ACTIVE PRODUCT? YES YES YES YES YES
SALES (Units) 33,460 2,593 7,226 9,486 14,155
UNFILLED ORDERS 0 0 0 0 0
PRICE 650 650 650 650 650
DEALER REBATES 3 10 0 10 0
REVENUE 21,749,000 1,685,450 4,696,900 6,165,900 9,200,750
PRODUCT COSTS 9,706,741 752,229 2,096,261 2,751,887 4,106,364
REBATES OFFERED 120,790 25,930 0 94,860 0
SALES COMMISSIONS 217,489 16,854 46,969 61,659 92,007
TRANSPORTATION 954,415 41,488 151,746 294,066 467,115
DUTIES & TARIFFS 892,616 0 93,937 246,635 552,044
─────────── ─────────── ─────────── ─────────── ───────────
GROSS MARGIN 9,856,949 848,949 2,307,987 2,716,793 3,983,220

FIXED COSTS:
ADMINISTRAT O/H 595,832 200,000 100,000 168,669 127,163
ADVERTISING 4,000,000 1,000,000 1,000,000 1,000,000 1,000,000
PROMOTION 2,000,000 500,000 500,000 500,000 500,000
SALES SALARIES 1,117,500 375,000 105,000 375,000 262,500
SALES O/H 1,334,989 391,854 151,969 436,659 354,507
TOTAL FIXED COSTS 9,048,321 2,466,854 1,856,969 2,480,328 2,244,170
─────────── ─────────── ─────────── ─────────── ───────────
OPERATING INCOME 808,628 -1,617,905 451,018 236,465 1,739,050
═════════════════════════════════════════════════════════════════════════════

MEDIA CONTENT & MIX 1 & 55555 1 & 55555 2 & 55555 1 & 55555
PROMOTIONAL TYPE 10 10 10 10
SALES FORCE:
SIZE 50 70 50 70
TIME ALLOCATION (%s) 100 20 100 50
EFFORT 50.00 14.00 50.00 35.00
SALARY + COMMISSION 2,500 + 1 2,500 + 1 2,500 + 1 2,500 + 1
SALES VOLUME FORECAST (Units) 6,000 18,000 16,000 18,000

PRODUCT COMPOSITION 30/30/30/ 5/ 5/5/5


PRODUCTION ORDER (Units) 30,000
EMERGENCY PRODUCTION LIMIT (%) 0
RESEARCH & DEVELOPMENT 250,000

PLANT CAPACITY ORDER (Units) 0


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FIRM 1: DWCONSULWARE INDUSTRY P
CURRENT PRODUCT OPERATING STATEMENT, PRODUCT 1-2, QUARTER 5 PAGE 2
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ALL REGION 1 REGION 2 REGION 3 REGION 4
REGIONS (LATIN AM) (U.S. ) (U.K. ) (EUROPE )
─────────── ─────────── ─────────── ─────────── ───────────
ACTIVE PRODUCT? YES NO YES NO NO
SALES (Units) 38,664 0 38,664 0 0
UNFILLED ORDERS 0 0 0 0 0
PRICE 900 700 900 700 700
DEALER REBATES 10 10 10 10 10
REVENUE 34,797,600 0 34,797,600 0 0
PRODUCT COSTS 15,957,433 0 15,957,433 0 0
REBATES OFFERED 386,640 0 386,640 0 0
SALES COMMISSIONS 347,976 0 347,976 0 0
TRANSPORTATION 811,944 0 811,944 0 0
DUTIES & TARIFFS 695,951 0 695,951 0 0
─────────── ─────────── ─────────── ─────────── ───────────
GROSS MARGIN 16,597,656 0 16,597,656 0 0

FIXED COSTS:
ADMINISTRAT O/H 122,408 0 122,408 0 0
ADVERTISING 1,000,000 0 1,000,000 0 0
PROMOTION 500,000 0 500,000 0 0
SALES SALARIES 420,000 0 420,000 0 0
SALES O/H 767,976 0 767,976 0 0
TOTAL FIXED COSTS 2,810,384 0 2,810,384 0 0
─────────── ─────────── ─────────── ─────────── ───────────
OPERATING INCOME 13,787,272 0 13,787,272 0 0
═════════════════════════════════════════════════════════════════════════════

MEDIA CONTENT & MIX 1 & 22225 1 & 55555 1 & 22225 1 & 22225
PROMOTIONAL TYPE 14 10 14 14
SALES FORCE:
SIZE 50 70 50 70
TIME ALLOCATION (%s) 0 80 0 0
EFFORT .00 56.00 .00 .00
SALARY + COMMISSION 2,500 + 1 2,500 + 1 2,500 + 1 2,500 + 1
SALES VOLUME FORECAST (Units) 0 30,000 0 0

PRODUCT COMPOSITION 51/30/63/51/ 5/5/5


PRODUCTION ORDER (Units) 100,000
EMERGENCY PRODUCTION LIMIT (%) 0
RESEARCH & DEVELOPMENT 250,000

PLANT CAPACITY ORDER (Units) 0


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FIRM 1: DWCONSULWARE INDUSTRY P
CURRENT PRODUCT OPERATING STATEMENT, PRODUCT 1-3, QUARTER 5 PAGE 3
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ALL REGION 1 REGION 2 REGION 3 REGION 4
REGIONS (LATIN AM) (U.S. ) (U.K. ) (EUROPE )
─────────── ─────────── ─────────── ─────────── ───────────
ACTIVE PRODUCT? YES NO NO NO YES
SALES (Units) 2,332 0 0 0 2,332
UNFILLED ORDERS 0 0 0 0 0
PRICE 930 650 650 650 930
DEALER REBATES 10 0 0 0 10
REVENUE 2,168,760 0 0 0 2,168,760
PRODUCT COSTS 1,120,514 0 0 0 1,120,514
REBATES OFFERED 23,320 0 0 0 23,320
SALES COMMISSIONS 21,687 0 0 0 21,687
TRANSPORTATION 76,956 0 0 0 76,956
DUTIES & TARIFFS 130,125 0 0 0 130,125
─────────── ─────────── ─────────── ─────────── ───────────
GROSS MARGIN 796,158 0 0 0 796,158

FIXED COSTS:
ADMINISTRAT O/H 100,000 0 0 0 100,000
ADVERTISING 1,000,000 0 0 0 1,000,000
PROMOTION 500,000 0 0 0 500,000
SALES SALARIES 262,500 0 0 0 262,500
SALES O/H 284,187 0 0 0 284,187
TOTAL FIXED COSTS 2,146,687 0 0 0 2,146,687
─────────── ─────────── ─────────── ─────────── ───────────
OPERATING INCOME -1,350,529 0 0 0 -1,350,529
═════════════════════════════════════════════════════════════════════════════

MEDIA CONTENT & MIX 1 & 55555 1 & 55555 1 & 55555 1 & 55555
PROMOTIONAL TYPE 10 10 10 10
SALES FORCE:
SIZE 50 70 50 70
TIME ALLOCATION (%s) 0 0 0 50
EFFORT .00 .00 .00 35.00
SALARY + COMMISSION 2,500 + 1 2,500 + 1 2,500 + 1 2,500 + 1
SALES VOLUME FORECAST (Units) 0 0 0 40,000

PRODUCT COMPOSITION 44/11/20/44/ 5/5/5


PRODUCTION ORDER (Units) 20,000
EMERGENCY PRODUCTION LIMIT (%) 0
RESEARCH & DEVELOPMENT 250,000

PLANT CAPACITY ORDER (Units) 0


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FIRM 1: DWCONSULWARE INDUSTRY P
CURRENT DIVISIONAL OPERATING STATEMENT, FIRM 1, QUARTER 5 PAGE 4
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ALL PRODUCT PRODUCT PRODUCT
PRODUCTS 1-1 1-2 1-3
─────────── ─────────── ─────────── ───────────
SALES (Units) 74,456 33,460 38,664 2,332
UNFILLED ORDERS 0 0 0 0

PRICE 788 650 900 930


DEALER REBATES 7 3 10 10

REVENUE 58,715,360 21,749,000 34,797,600 2,168,760


PRODUCT COSTS 26,784,688 9,706,741 15,957,433 1,120,514
REBATES OFFERED 530,750 120,790 386,640 23,320
SALES COMMISSIONS 587,152 217,489 347,976 21,687
TRANSPORTATION 1,843,315 954,415 811,944 76,956
DUTIES & TARIFFS 1,718,692 892,616 695,951 130,125
─────────── ─────────── ─────────── ───────────
GROSS MARGIN 27,250,763 9,856,949 16,597,656 796,158

FIXED COSTS:
ADMINISTRAT O/H 818,240 595,832 122,408 100,000
ADVERTISING 6,000,000 4,000,000 1,000,000 1,000,000
CONSULTING FEES 0
CORPORATE O/H 750,000
DEPRECIATION 3,374,999
DISPOSAL SALES 0 0 0 0
EMERG PREMIUMS 0 0 0 0
INTRODUCTIONS 400,000 0 0 400,000
INVENTORY CHARG 2,795,045 420,203 2,162,608 212,234
MARKET RESEARCH 550,000
PROD ORDER COST 300,000 100,000 100,000 100,000
PROMOTION 3,000,000 2,000,000 500,000 500,000
REFORMULATIONS 2,500,000 0 0 2,500,000
RESEARCH & DEV 750,000 250,000 250,000 250,000
SALES EXPENSES 0
SALES SALARIES 1,800,000 1,117,500 420,000 262,500
SALES O/H 2,387,152 1,334,989 767,976 284,187
TOTAL FIXED COSTS 25,425,436 9,818,524 5,322,992 5,608,921
─────────── ─────────── ─────────── ───────────
OPERATING INCOME 1,825,327 38,425 11,274,664 -4,812,763
─────────── ─────────── ─────────── ───────────
NON-OPERAT INCOME -5,099,840
LESS: TAXES -1,637,256
═══════════
NET INCOME -1,637,257
═══════════
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FIRM 1: DWCONSULWARE INDUSTRY P
CUMULATIVE DIVISIONAL OPERATING STATEMENT, FIRM 1, QUARTER 5 PAGE 5
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ALL PRODUCT PRODUCT PRODUCT
PRODUCTS 1-1 1-2 1-3
─────────── ─────────── ─────────── ───────────
SALES (Units) 74,456 33,460 38,664 2,332
UNFILLED ORDERS 0 0 0 0

PRICE 788 650 900 930


DEALER REBATES 7 3 10 10

REVENUE 58,715,360 21,749,000 34,797,600 2,168,760


PRODUCT COSTS 26,784,688 9,706,741 15,957,433 1,120,514
REBATES OFFERED 530,750 120,790 386,640 23,320
SALES COMMISSIONS 587,152 217,489 347,976 21,687
TRANSPORTATION 1,843,315 954,415 811,944 76,956
DUTIES & TARIFFS 1,718,692 892,616 695,951 130,125
─────────── ─────────── ─────────── ───────────
GROSS MARGIN 27,250,763 9,856,949 16,597,656 796,158

FIXED COSTS:
ADMINISTRAT O/H 818,240 595,832 122,408 100,000
ADVERTISING 6,000,000 4,000,000 1,000,000 1,000,000
CONSULTING FEES 0
CORPORATE O/H 750,000
DEPRECIATION 3,374,999
DISPOSAL SALES 0 0 0 0
EMERG PREMIUMS 0 0 0 0
INTRODUCTIONS 400,000 0 0 400,000
INVENTORY CHARG 2,795,045 420,203 2,162,608 212,234
MARKET RESEARCH 550,000
PROD ORDER COST 300,000 100,000 100,000 100,000
PROMOTION 3,000,000 2,000,000 500,000 500,000
REFORMULATIONS 2,500,000 0 0 2,500,000
RESEARCH & DEV 750,000 250,000 250,000 250,000
SALES EXPENSES 0
SALES SALARIES 1,800,000 1,117,500 420,000 262,500
SALES O/H 2,387,152 1,334,989 767,976 284,187
TOTAL FIXED COSTS 25,425,436 9,818,524 5,322,992 5,608,921
─────────── ─────────── ─────────── ───────────
OPERATING INCOME 1,825,327 38,425 11,274,664 -4,812,763
─────────── ─────────── ─────────── ───────────
NON-OPERAT INCOME -5,099,840
LESS: TAXES -1,637,256
═══════════
NET INCOME -1,637,257
═══════════
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FIRM 1: DWCONSULWARE INDUSTRY P
DIVISIONAL BALANCE SHEET, FIRM 1, QUARTER 5 PAGE 6
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ASSETS
──────
CASH 2,935,768
MARKETABLE SECURITIES 0
FINISHED GOODS INVENTORY:
PRODUCT 1-1 ( 27,312 Units) [$ 290.10 Per Unit] 7,923,211
PRODUCT 1-2 ( 133,975 Units) [$ 412.72 Per Unit] 55,294,257
PRODUCT 1-3 ( 17,668 Units) [$ 480.50 Per Unit] 8,489,390
PLANT {located in Region 1 (LATIN AM)}:
CURRENT PLANT [CAPACITY = 127,500] 95,625,000
PLANT ON ORDER FOR 1 QUARTER HENCE [CAPACITY = 0] 0
TOTAL ASSETS 170,267,626
LIABILITIES AND EQUITY
──────────────────────
LOANS 66,203,607
INITIAL (QUARTER 0) CORPORATE CAPITALIZATION 100,000,000
- DIVIDENDS PAID, PRIOR TO THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 1 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 2 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 3 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 4 OF THIS YEAR 0
+ RETAINED EARNINGS (AFTER-TAX INCOME PRIOR TO THIS YEAR) 5,701,276
+ YEAR-TO-DATE EARNINGS (AFTER-TAX INCOME THIS YEAR) -1,637,257
TOTAL LIABILITIES AND EQUITY 170,267,626

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FINISHED GOODS INVENTORY TRANSACTIONS, FIRM 1, QUARTER 5 PAGE 6
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PRODUCT PRODUCT PRODUCT


1-1 1-2 1-3
───────── ───────── ─────────

BEGINNING INVENTORY 30,772 72,639 0


+ PRODUCTION 30,000 100,000 20,000
+ EMERGENCY PRODUCTION 0 0 0
= AVAILABLE FOR SALE 60,772 172,639 20,000
- SALES
REGION 1 (LATIN AM) -2,593 0 0
REGION 2 (U.S. ) -7,226 -38,664 0
REGION 3 (U.K. ) -9,486 0 0
REGION 4 (EUROPE ) -14,155 0 -2,332
= ENDING INVENTORY 27,312 133,975 17,668
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FIRM 1: DWCONSULWARE INDUSTRY P
CASH FLOW ANALYSIS REPORT, FIRM 1, QUARTER 5 PAGE 7
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STARTING "CASH" BALANCE (FINAL "CASH" BALANCE, QUARTER 4) 3,058,687


+ "MARKETABLE SECURITIES" (CONVERTED TO "CASH" IN QUARTER 5) 0
- "LOANS" (LIQUIDATED DURING QUARTER 5) -56,664,895
+ "FINISHED GOODS INVENTORY" INVESTMENT CHANGES
PRODUCT 1-1 (From 8,884,913 To 7,923,211) 961,702
PRODUCT 1-2 (From 31,210,071 To 55,294,257) -24,084,186
PRODUCT 1-3 (From 0 To 8,489,390) -8,489,390
+ "PLANT" INVESTMENT CHANGE (From 119,212,500 To 95,625,000) 23,587,500
+ "NET INCOME" -1,637,257
= INITIAL END-OF-QUARTER "CASH" BALANCE -63,267,839
- "DIVIDENDS" (PAID AT END OF QUARTER 5) 0
= ACTUAL "CASH" BALANCE (END OF QUARTER 5) -63,267,839
- OPERATING "CASH" EXCESS (TO "MARKETABLE SECURITIES") 0
+ OPERATING "CASH" DEFICIT (FROM "LOANS") 66,203,607
= FINAL "CASH" BALANCE (END OF QUARTER 5) 2,935,768

*** NOTES ***


(1) "MARKETABLE SECURITIES" and "LOANS" in the second and third lines above
refer to the values on last quarter's balance sheet.
(2) INVESTMENT CHANGEs can be positive, negative, or zero. A positive
(negative) {zero} INVESTMENT CHANGE corresponds to an increase (a
decrease) {no change} in the dollar value of the investment from last
quarter to this quarter which leads to a decrease (an increase) {no
change} in current-quarter "CASH" balance.
(3) In every quarter, plant capacity depreciates. The depreciation process
results in additions to cash, by converting investment in plant capacity
to cash which may be used for other operating and investment purposes.
The net "PLANT" INVESTMENT CHANGE includes this cash-increasing effect
as well as the cash-decreasing impact of ordering new plant capacity.
(4) At most, one of OPERATING "CASH" EXCESS and OPERATING "CASH" DEFICIT will
be non-zero; it is possible for both to be zero. Recall that "CASH" must
be between 5.0% and 8.0% of current-quarter sales revenues. Excess
"CASH" (above 8.0% of revenues) is invested in marketable securities;
shortfalls in "CASH" (below 5.0% of revenues) result in loans.

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OPERATING PERFORMANCE REPORT, FIRM 1, QUARTER 5 PAGE 7
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MARKET SHARES (%)


─────────────────
REVENUES ($) EARNINGS ($) ROI (%) VOLUME DOLLAR
──────────── ──────────── ─────── ─────── ───────

CURRENT QUARTER 58,715,360 -1,637,257 -6.2 12.67 12.04


PREVIOUS QUARTER 61,173,750 -3,100,534 -12.4 15.02 13.42
CHANGE RATE -4.0% -47.2% -50.0% -15.7% -10.3%
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FIRM 1: DWCONSULWARE INDUSTRY P
DETAILED VARIABLE COST CALCULATIONS, FIRM 1, QUARTER 5 PAGE 8
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PRODUCT PRODUCT PRODUCT
COST COMPONENTS 1-1 1-2 1-3
──────────────────────────────────────── ──────── ──────── ────────
RAW MATERIAL #1 [SYNTECH] 22.50 38.25 33.00
RAW MATERIAL #2 [PLUMBO] 31.50 31.50 11.55
RAW MATERIAL #3 [GLOMP] 13.50 28.35 9.00
RAW MATERIAL #4 [TRIMICRO] 1.50 15.30 13.20
RAW MATERIAL #5 [FRALANGE] .75 .75 .75
RAW MATERIAL (Experience Curve Adjust.) -24.38 -7.51 .00
LABOR (Base) 30.00 30.00 30.00
LABOR (Smoothing Adjustment) 9.83 .00 30.00
LABOR (Experience Curve Adjustment) -16.06 -2.35 .00
PRODUCTION (Base) 60.00 60.00 60.00
PRODUCTION (Smoothing Adjustment) 9.83 .00 60.00
PRODUCTION (Experience Curve Adjustment) -28.15 -4.70 .00
PACKAGING 10.00 10.00 10.00
VARIABLE DEPRECIATION 90.00 90.00 90.00

SUB-TOTAL VARIABLE COSTS 210.82 289.59 347.50


COMPATIBILITY (Cost Premium Impact) 33.73 46.33 55.60
WARRANTY (Cost Premium Impact) 46.95 64.50 77.40

TOTAL VARIABLE COSTS 291.50 400.42 480.50

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PRODUCT COST ANALYSIS ESTIMATES, FIRM 1, QUARTER 6 PAGE 8
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ESTIMATES OF NEXT QUARTER


EXPERIENCE CURVE ADJUSTED
VARIABLE (Per Unit) COSTS MARGIN ANALYSIS
──────────────────────────────── ══════════════════════════
RAW PDCOST PROD
MATERI +PKCST +LABOR TOTAL PRICE COST MARGIN
────── ────── ────── ──────── ──────── ──────── ────────
PRODUCT 1-1 44.28 100.00 52.18 271.65 650.00 271.65 378.35
PRODUCT 1-2 87.12 100.00 65.08 348.72 900.00 348.72 551.28
PRODUCT 1-3 67.50 100.00 90.00 356.05 930.00 356.05 573.95

*** NOTES ***


(1) Variable depreciation cost (PDCOST) has been estimated assuming that
production next quarter is equal to plant capacity.
(2) In this table, PKCST refers to packaging cost.
(3) MARGIN ANALYSIS figures do not include transportation, shipping, duties,
and tariffs. Also, dealer rebates have been assumed to be $0.
(4) TOTAL includes cost-premium impacts of Compatibility and Warranty.
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FIRM 1: DWCONSULWARE INDUSTRY P
SALES FORECASTING ACCURACY REPORT, FIRM 1, QUARTER 5 PAGE 9
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MARKET SALES ACTUAL UNFILLED ACTUAL + ACCURACY
PRODUCT REGION FORECAST SALES ORDERS UNFILLED SCORE
─────── ────── ──────── ──────── ──────── ──────── ────────
1-1 1 6,000 2,593 0 2,593 .00
1-1 2 18,000 7,226 0 7,226 n/a
1-1 3 16,000 9,486 0 9,486 31.33
1-1 4 18,000 14,155 0 14,155 72.84
1-2 2 30,000 38,664 0 38,664 77.59
1-3 4 40,000 2,332 0 2,332 n/a
AVERAGE (Current Quarter) 45.44
ON 4 SALES VOLUME FORECASTS IN THE CURRENT YEAR:
CUMULATIVE (Total) FORECASTING SCORE POINTS = 181.76
AVERAGE FORECASTING SCORE (Per Forecast) = 45.44

*** NOTE ***


Only forecasts associated with actual market shares of at least 2.5% in a
market region are counted in the calculation of forecasting accuracy scores.
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH BILLINGS, FIRM 1, QUARTER 5 PAGE 10
*****************************************************************************

STUDY UNIT
# MARKETING RESEARCH STUDY DESCRIPTION COST TIMES COST
───── ──────────────────────────────────────── ─────── ──────── ─────────
1 COMP INFO - DIVIDENDS AND EARNINGS 1,000 4 4,000
11 CUSTOMER BRAND AWARENESS 7,000 1 7,000
17 BRAND QUALITY RATINGS 5,000 1 5,000
18 PATENT SEARCH 1,000 1 1,000
19 COMPETITIVE INFORMATION - BALANCE SHEETS 20,000 4 80,000
24 MARKET SHARES 2,500 1 2,500
25 DEALER PRICES 2,500 1 2,500
27 DEALER PROMOTION AWARENESS 4,000 1 4,000
31 INDUSTRY SALES VOLUME FORECASTS 2,500 1 2,500
36 COMPETITIVE INFORMATION - BRAND PROFILES 10,000 29 290,000
39 COMPETITIVE INFORMATION - UNFILLED ORDER 10,000 1 10,000
41 REGIONAL SUMMARY ANALYSIS 1 73,500 73,500
47 SELF-REPORTED ATTRIBUTE PREFERENCES 5,000 4 20,000
48 BRAND SATISFACTION RATINGS 10,000 1 10,000
55 INFORMATION SYSTEMS COSTS {PAGE COUNTS} 1,000 38 38,000
TOTAL 550,000

*** NOTE ***


This marketing research billing report is based on marketing research pre-
ordered for quarter 4 and billed in connection with quarter 5. Marketing
research study premium rates, in connection with syndicated and custom
marketing research, are based on quarter 4.
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
FINANCIAL AND OPERATING STATEMENT MESSAGES, FIRM 1, QUARTER 5 PAGE 11
*****************************************************************************

EMERGENCY PRODUCTION ACTIVITY


No products have emergency production this quarter.
INVENTORY LEVELS
Product 1-1 inventory is 27,312 units, which represents .8 quarters
of sales, at the current sales volume levels for this product.
Product 1-2 inventory is 133,975 units, which represents 3.5 quarters
of sales, at the current sales volume levels for this product.
Product 1-3 inventory is 17,668 units, which represents 7.6 quarters
of sales, at the current sales volume levels for this product.
PRODUCT FORMULATION STATUS
Product 1-1 has formulation 30/30/30/ 5/ 5/5/5 and patent zone of 3.
Product 1-2 has formulation 51/30/63/51/ 5/5/5 and patent zone of 4.
Product 1-3 has formulation 44/11/20/44/ 5/5/5 and patent zone of 7.
CUMULATIVE PRODUCTION EXPERIENCE WITH CURRENT FORMULATION
Product 1-1 has cumulative production experience of 376,000 units.
Product 1-2 has cumulative production experience of 200,000 units.
Product 1-3 has cumulative production experience of 20,000 units.

SALES FORECASTING ACCURACY SCORES


Product 1-1, region 1, sales forecasting accuracy is very poor [ .00].
Product 1-1, region 3, sales forecasting accuracy is very poor [ 31.33].
REGIONAL GROSS MARGINS
All products in all regions have contribution margins greater than 25%.
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FIRM 1: DWCONSULWARE INDUSTRY P
SPECIAL BRANDMAPS NOTICES, FIRM 1, QUARTER 5 PAGE 12
*****************************************************************************

BRANDS: ONLY SOME BRANDS ARE AVAILABLE FOR USE AT THIS TIME
Brand 1 is available for use.
Brand 2 is available for use.
Brand 3 is available for use.
Brand 4 is not available for use.

CAPACITY: AUTOMATIC CAPACITY MANAGEMENT EXISTS IN BRANDMAPS


BRANDMAPS is managing capacity ordering decisions. Appropriate amounts
of capacity are automatically added to or deleted from your current
capacity each quarter to ensure that current capacity is always equal to
current sales volume. (There are no penalties for these instantaneous
capacity adjustments, although such capacity adjustments involve cash
flows equal to the current value of plant capacity orders.) Your firm is
operating at exactly 100% capacity each quarter.
DECISIONS: SOME DECISION VARIABLES ARE AUTOMATICALLY CONTROLLED OR FIXED
Reformulation bidding decisions are fixed and may not be changed.
Capacity ordering decisions are controlled automatically by BRANDMAPS.
Emergency production limit decisions are fixed and may not be changed.
SEASONALITY: SEASONALITY DOES NOT EXIST IN BRANDMAPS
Extensive recent marketing research shows that seasonality does not seem
to exist in the vaporware industry. Prior widely-held beliefs about
vaporware sales seasonality are incorrect.
INFORMATION REPORTING: SOME INFORMATION IS NOT REPORTED AT THIS TIME
Cumulative profit-and-loss statements are not reported at this time.
Stock prices are not reported at this time.
VAPORWARE TECHNOLOGY CONSTRAINTS
Product attributes #1-#5 must sum to between 75 and 200.
Attribute #5 [Fralange ] must equal 5.

REGION-SPECIFIC COSTS
Transportation Duties &
and Shipping Tariffs
────────────── ────────
Region 1 (LATIN AM) $ 16.00/unit .0%
Region 2 (U.S. ) $ 21.00/unit 2.0%
Region 3 (U.K. ) $ 31.00/unit 4.0%
Region 4 (EUROPE ) $ 33.00/unit 6.0%

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