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FIRM 1: DWCONSULWARE INDUSTRY P

MARKETING RESEARCH FOR FIRM 1, QUARTER 6 (SPRING ) PAGE 13
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY # 1 (COMP INFO - DIVIDENDS AND EARNINGS )
═════════════════════════════════════════════════════════════════════════════
CURRENT QUARTER CUMULATIVE
──────────────────────── YEAR-TO-DATE
DIVIDENDS EARNINGS EARNINGS
─────────── ─────────── ────────────

FIRM 2 0 25,657,317 42,962,857

FIRM 3 0 17,602,105 22,780,904
FIRM 4 0 2,857,464 50,229
FIRM 5 0 -2,204,247 -3,103,337
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 6 (SPRING ) PAGE 14
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #11 (CUSTOMER BRAND AWARENESS )
═════════════════════════════════════════════════════════════════════════════
QUARTER 2 QUARTER 3 QUARTER 4 QUARTER 5 QUARTER 6
────────── ────────── ────────── ────────── ──────────
REGION 1 (LATIN AM)
Product 1-2 13.65 17.52
Product 3-2 15.37 9.01 13.17
Product 3-3 9.66 16.28 18.07
Product 4-2 10.84 31.21 35.63 29.54
Product 5-1 28.18 28.14 28.25 28.21 30.37

REGION 2 (U.S. )
Product 1-2 6.17 9.89 11.50 11.77
Product 2-1 15.28 18.30 18.66 18.60 14.95
Product 2-2 11.14 21.82 24.99 25.04
Product 3-1 12.37 11.33 10.50 10.48 10.87
Product 4-1 10.03 10.04 11.88 10.40 7.49
Product 4-3 34.69 22.03
Product 5-1 12.07 12.21 13.10 13.39 14.01

REGION 3 (U.K. )
Product 1-2 32.19 36.15
Product 2-1 56.86 59.48 60.55 64.78 33.28
Product 3-3 36.73 54.23 57.03
Product 4-1 49.00 48.73 48.62 41.75 33.97
Product 5-1 54.26 53.64 53.59 54.54 54.63
REGION 4 (EUROPE )
Product 1-1 21.43 21.89 21.18 21.74 21.88
Product 1-3 11.37 16.73
Product 2-1 24.87 28.65 30.11 29.57 21.75
Product 2-3 14.07 23.02 18.46
Product 3-1 21.85 19.42 17.63 17.76 18.23
Product 4-1 20.84 21.62 21.94 18.49 15.08
Product 4-2 15.53 34.67 33.28 27.91
Product 5-1 21.25 21.18 21.18 21.59 21.80
*****************************************************************************
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MARKETING RESEARCH FOR FIRM 1, QUARTER 6 (SPRING ) PAGE 15
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #17 (BRAND QUALITY RATINGS )
═════════════════════════════════════════════════════════════════════════════
QUARTER 2 QUARTER 3 QUARTER 4 QUARTER 5 QUARTER 6
────────── ────────── ────────── ────────── ──────────
Product 1-1 57.07 57.39 56.35 55.55 56.34
Product 1-2 22.13 33.80 43.64 48.29
Product 1-3 21.91 37.68
Product 2-1 56.70 55.67 55.24 57.03 53.79
Product 2-2 22.05 37.73 46.40 56.99
Product 2-3 22.19 37.48 54.59
Product 3-1 45.58 49.46 52.43 53.18 53.79
Product 3-2 22.30 25.31 38.74
Product 3-3 21.65 37.56 45.16
Product 4-1 55.41 56.55 57.19 57.19 54.91
Product 4-2 22.01 37.79 44.76 49.02
Product 4-3 21.29 37.58
Product 5-1 56.97 55.30 56.98 55.42 55.81
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 6 (SPRING ) PAGE 16
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #19 (COMPETITIVE INFORMATION - BALANCE SHEETS)
═════════════════════════════════════════════════════════════════════════════
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 6 (SPRING ) PAGE 17
*****************************************************************************

***********************************************
DIVISIONAL BALANCE SHEET FOR FIRM 2, QUARTER 6
***********************************************
ASSETS
──────
CASH 9,330,154
MARKETABLE SECURITIES 0
FINISHED GOODS INVENTORY:
PRODUCT 1 ( 79,642 Units) [$ 277.72 Per Unit] 22,118,244
PRODUCT 2 ( 20,808 Units) [$ 368.79 Per Unit] 7,673,799
PRODUCT 3 ( 102,693 Units) [$ 645.30 Per Unit] 66,267,363
PLANT {located in Region 1 (LATIN AM)}:
CURRENT PLANT [CAPACITY = 203,489] 152,616,868
PLANT ON ORDER FOR 1 QUARTER HENCE [CAPACITY = 0] 0
TOTAL ASSETS 258,006,428
LIABILITIES AND EQUITY
──────────────────────
LOANS 84,227,043
INITIAL (QUARTER 0) CORPORATE CAPITALIZATION 100,000,000
- DIVIDENDS PAID, PRIOR TO THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 1 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 2 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 3 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 4 OF THIS YEAR 0
+ RETAINED EARNINGS (AFTER-TAX INCOME PRIOR TO THIS YEAR) 30,816,528
+ YEAR-TO-DATE EARNINGS (AFTER-TAX INCOME THIS YEAR) 42,962,857
TOTAL LIABILITIES AND EQUITY 258,006,428
*****************************************************************************
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MARKETING RESEARCH FOR FIRM 1, QUARTER 6 (SPRING ) PAGE 18
*****************************************************************************

***********************************************
DIVISIONAL BALANCE SHEET FOR FIRM 3, QUARTER 6
***********************************************
ASSETS
──────
CASH 11,203,679
MARKETABLE SECURITIES 3,350,376
FINISHED GOODS INVENTORY:
PRODUCT 1 ( 42,695 Units) [$ 391.31 Per Unit] 16,706,939
PRODUCT 2 ( 18,536 Units) [$ 566.45 Per Unit] 10,499,674
PRODUCT 3 ( 1 Units) [$ 458.00 Per Unit] 458
PLANT {located in Region 1 (LATIN AM)}:
CURRENT PLANT [CAPACITY = 127,805] 95,853,750
PLANT ON ORDER FOR 1 QUARTER HENCE [CAPACITY = 0] 0
TOTAL ASSETS 137,614,876
LIABILITIES AND EQUITY
──────────────────────
LOANS 0
INITIAL (QUARTER 0) CORPORATE CAPITALIZATION 100,000,000
- DIVIDENDS PAID, PRIOR TO THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 1 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 2 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 3 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 4 OF THIS YEAR 0
+ RETAINED EARNINGS (AFTER-TAX INCOME PRIOR TO THIS YEAR) 14,833,972
+ YEAR-TO-DATE EARNINGS (AFTER-TAX INCOME THIS YEAR) 22,780,904
TOTAL LIABILITIES AND EQUITY 137,614,876
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 6 (SPRING ) PAGE 19
*****************************************************************************

***********************************************
DIVISIONAL BALANCE SHEET FOR FIRM 4, QUARTER 6
***********************************************
ASSETS
──────
CASH 6,190,303
MARKETABLE SECURITIES 14,427,137
FINISHED GOODS INVENTORY:
PRODUCT 1 ( 43,036 Units) [$ 284.33 Per Unit] 12,236,333
PRODUCT 2 ( 35,261 Units) [$ 452.79 Per Unit] 15,965,963
PRODUCT 3 ( 5,944 Units) [$ 624.06 Per Unit] 3,709,386
PLANT {located in Region 1 (LATIN AM)}:
CURRENT PLANT [CAPACITY = 86,366] 64,775,249
PLANT ON ORDER FOR 1 QUARTER HENCE [CAPACITY = 0] 0
TOTAL ASSETS 117,304,371
LIABILITIES AND EQUITY
──────────────────────
LOANS 0
INITIAL (QUARTER 0) CORPORATE CAPITALIZATION 100,000,000
- DIVIDENDS PAID, PRIOR TO THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 1 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 2 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 3 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 4 OF THIS YEAR 0
+ RETAINED EARNINGS (AFTER-TAX INCOME PRIOR TO THIS YEAR) 17,254,142
+ YEAR-TO-DATE EARNINGS (AFTER-TAX INCOME THIS YEAR) 50,229
TOTAL LIABILITIES AND EQUITY 117,304,371
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 6 (SPRING ) PAGE 20
*****************************************************************************

***********************************************
DIVISIONAL BALANCE SHEET FOR FIRM 5, QUARTER 6
***********************************************
ASSETS
──────
CASH 1,682,303
MARKETABLE SECURITIES 15,613,118
FINISHED GOODS INVENTORY:
PRODUCT 1 ( 134,564 Units) [$ 317.54 Per Unit] 42,729,401
PRODUCT 2 ( 0 Units) [$ .00 Per Unit] 0
PRODUCT 3 ( 0 Units) [$ .00 Per Unit] 0
PLANT {located in Region 1 (LATIN AM)}:
CURRENT PLANT [CAPACITY = 72,250] 54,187,500
PLANT ON ORDER FOR 1 QUARTER HENCE [CAPACITY = 0] 0
TOTAL ASSETS 114,212,322
LIABILITIES AND EQUITY
──────────────────────
LOANS 0
INITIAL (QUARTER 0) CORPORATE CAPITALIZATION 100,000,000
- DIVIDENDS PAID, PRIOR TO THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 1 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 2 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 3 OF THIS YEAR 0
- DIVIDENDS PAID, END OF QUARTER 4 OF THIS YEAR 0
+ RETAINED EARNINGS (AFTER-TAX INCOME PRIOR TO THIS YEAR) 17,315,659
+ YEAR-TO-DATE EARNINGS (AFTER-TAX INCOME THIS YEAR) -3,103,337
TOTAL LIABILITIES AND EQUITY 114,212,322
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 6 (SPRING ) PAGE 21
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #21 (BRAND PERCEPTUAL RATINGS )
═════════════════════════════════════════════════════════════════════════════

CORRELATION BETWEEN VOLUME MARKET SHARE AND ..

────────────────────────────────────────────────
PREVIOUS PERFOR CONVEN
Data DEALER VOLUME PER PER
Points PERFOR CONVEN PRICE MK SHARE $000 $000
────── ────── ────── ────── ──────── ────── ──────
REGION 1 (LATIN AM) 10 .76 .12 .55 .57 .68 .00
REGION 2 (U.S. ) 15 .61 .69 .35 .85 .64 .55
REGION 3 (U.K. ) 10 .78 .21 .27 .50 .79 .08
REGION 4 (EUROPE ) 17 -.04 .77 -.13 .77 -.06 .66

MEAN SELF-REPORTED IMPORTANCE WEIGHTS

─────────────────────────────────────────
PERFORMANCE CONVENIENCE DEALER
PERCEPTION PERCEPTION PRICE SUM
─────────── ─────────── ────── ──────
REGION 1 (LATIN AM) 34.40 16.47 49.13 100.00
REGION 2 (U.S. ) 30.64 24.64 44.72 100.00
REGION 3 (U.K. ) 32.22 22.28 45.50 100.00
REGION 4 (EUROPE ) 19.36 35.93 44.71 100.00
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 6 (SPRING ) PAGE 22
*****************************************************************************

RAW PERCEPTIONS: CURRENT & CHANGES, REGION 1 (LATIN AM)

P ────────────────────────────────────────────────────────
100│
│ P+
│ ┌──────────┬──────────┐
83│ │ │ │
│ │ │ │
│ J │ │ │
67│ │ │ │
│ │ │ │
│ │ │ │
50│ C-├──────────Q─J────────┤C+
│ │ N│ B│
│ │ │K │
33│ │ │ │
│ │ │ │
│ │ │ │
17│ │ │ │
│ └──────────┴──────────┘
│ BKQ N P-
┼──────────────────────────────── C
25 50 75 100

DOLLAR-SCALED PERCEPTIONS: CURRENT & CHANGES, REGION 1 (LATIN AM)

P/$000 ──────────────────────────────────────────────────────────────────
43.8│
│ P+
│ J ┌──────────┬──────────┐
36.0│ │ │ │
│ │ │ │
│ │ │ │
28.3│ │ │ │
│ │ │ │
│ │ │ │
20.6│ C-├──────────Q──────────┤C+
│ │ │ │
│ │ N │ │
12.9│ │ J K│ B│
│ │ │ │
│ │ │ │
5.1│ │ │ │
│ └──────────┴──────────┘
│ B K QN P-
┼──────────────────────────────── C/$000
4.9 9.8 14.7 19.6

L ┌──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┐L
E │A 1-1│E 2-1│I 3-1│M 4-1│Q 5-1│U 6-1│Y 7-1│3 8-1│7 9-1│ E
G │B 1-2│F 2-2│J 3-2│N 4-2│R 5-2│V 6-2│Z 7-2│4 8-2│8 9-2│ G
E │C 1-3│G 2-3│K 3-3│O 4-3│S 5-3│W 6-3│1 7-3│5 8-3│9 9-3│ E
N │ │ │ │ │ │ │ │ │ │ N
D└──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┘ D
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 6 (SPRING ) PAGE 23
*****************************************************************************

RAW PERCEPTIONS: CURRENT & CHANGES, REGION 2 (U.S. )

P ────────────────────────────────────────────────────────
100│
│ P+
│ ┌──────────┬──────────┐
83│ │ │ │
│ │ │ │
│ │ │ │
67│ OB F │ │ │
│ │ │ │
│ I │ │ │
50│ C-├──────ME─OIB──F──────┤C+
│ │ Q │ │
│ │ │ │
33│ │ │ │
│ │ │ │
│ │ │ │
17│ │ │ │
│ └──────────┴──────────┘
│MEQ P-
┼──────────────────────────────── C
25 50 75 100

DOLLAR-SCALED PERCEPTIONS: CURRENT & CHANGES, REGION 2 (U.S. )

P/$000 ──────────────────────────────────────────────────────────────────
48.3│
│ P+
│ B F ┌──────────┬──────────┐
39.7│ │ │ │
│ O │ │ │
│ │ │ │
31.2│ │ │ │
│ I │ │ │
│ │ │ │
22.7│ C-├──────ME─QIB─────────┤C+
│ │ O │ F │
│ │ │ │
14.2│ │ │ │
│ │ │ │
│ │ │ │
5.7│ │ │ │
│ └──────────┴──────────┘
│ M E Q P-
┼──────────────────────────────── C/$000
4.6 9.2 13.7 18.3

L ┌──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┐L
E │A 1-1│E 2-1│I 3-1│M 4-1│Q 5-1│U 6-1│Y 7-1│3 8-1│7 9-1│ E
G │B 1-2│F 2-2│J 3-2│N 4-2│R 5-2│V 6-2│Z 7-2│4 8-2│8 9-2│ G
E │C 1-3│G 2-3│K 3-3│O 4-3│S 5-3│W 6-3│1 7-3│5 8-3│9 9-3│ E
N │ │ │ │ │ │ │ │ │ │ N
D└──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┘ D
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 6 (SPRING ) PAGE 24
*****************************************************************************

RAW PERCEPTIONS: CURRENT & CHANGES, REGION 3 (U.K. )

P ────────────────────────────────────────────────────────
100│
│ P+
│ ┌──────────┬──────────┐
83│ │ │ │
│ │ │ │
│ K │ │ │
67│ │ │ │
│ │ ME Q │ │
│ │ │ │
50│ C-├──────────┼────K─────┤C+
│ │ │ B│
│ │ │ │
33│ │ │ │
│ │ │ │
│ │ │ │
17│ │ │ │
│ └──────────┴──────────┘
│ BME Q P-
┼──────────────────────────────── C
25 50 75 100

DOLLAR-SCALED PERCEPTIONS: CURRENT & CHANGES, REGION 3 (U.K. )

P/$000 ──────────────────────────────────────────────────────────────────
50.4│
│ P+
│ K ┌──────────┬──────────┐
41.5│ │ │ │
│ │ │ │
│ │ │ │
32.6│ │ │ │
│ │ ME Q │ │
│ │ │ │
23.7│ C-├──────────┼──K───────┤C+
│ │ │ │
│ │ │ │
14.8│ │ │ B│
│ │ │ │
│ │ │ │
5.9│ │ │ │
│ └──────────┴──────────┘
│ B M E Q P-
┼──────────────────────────────── C/$000
6.0 12.0 17.9 23.9

L ┌──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┐L
E │A 1-1│E 2-1│I 3-1│M 4-1│Q 5-1│U 6-1│Y 7-1│3 8-1│7 9-1│ E
G │B 1-2│F 2-2│J 3-2│N 4-2│R 5-2│V 6-2│Z 7-2│4 8-2│8 9-2│ G
E │C 1-3│G 2-3│K 3-3│O 4-3│S 5-3│W 6-3│1 7-3│5 8-3│9 9-3│ E
N │ │ │ │ │ │ │ │ │ │ N
D└──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┘ D
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 6 (SPRING ) PAGE 25
*****************************************************************************

RAW PERCEPTIONS: CURRENT & CHANGES, REGION 4 (EUROPE )

P ────────────────────────────────────────────────────────
100│
│ P+
│ ┌──────────┬──────────┐
83│ G │ │ │
│ │ │ │
│ │ │ │
67│ │ │ │
│ │ │ │
│ │ │ QN │
50│ C-├─────────ME─A─G─I────┤C+
│ │ │ C │
│ │ │ │
33│ I │ │ │
│ C │ │ │
│ N │ │ │
17│ │ │ │
│ └──────────┴──────────┘
│ MEAQ P-
┼──────────────────────────────── C
25 50 75 100

DOLLAR-SCALED PERCEPTIONS: CURRENT & CHANGES, REGION 4 (EUROPE )

P/$000 ──────────────────────────────────────────────────────────────────
48.2│
│ P+
│ G ┌──────────┬──────────┐
39.7│ │ │ │
│ │ │ │
│ │ │ │
31.2│ │ │ │
│ │ │ │
│ │ │NQ │
22.7│ C-├────────M─E─A─G─I────┤C+
│ │ │ C │
│ C I │ │ │
14.2│ N │ │ │
│ │ │ │
│ │ │ │
5.7│ │ │ │
│ └──────────┴──────────┘
│ M E AQ P-
┼──────────────────────────────── C/$000
5.7 11.4 17.1 22.9

L ┌──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┐L
E │A 1-1│E 2-1│I 3-1│M 4-1│Q 5-1│U 6-1│Y 7-1│3 8-1│7 9-1│ E
G │B 1-2│F 2-2│J 3-2│N 4-2│R 5-2│V 6-2│Z 7-2│4 8-2│8 9-2│ G
E │C 1-3│G 2-3│K 3-3│O 4-3│S 5-3│W 6-3│1 7-3│5 8-3│9 9-3│ E
N │ │ │ │ │ │ │ │ │ │ N
D└──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┘ D
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 6 (SPRING ) PAGE 26
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #24 (MARKET SHARES )
═════════════════════════════════════════════════════════════════════════════

OVERALL VOLUME MARKET SHARES [CURRENT]

──────────────────────────────────────
FIRM 1 OVERALL MARKET SHARE = 13.86 [Previous Market Share = 12.67]
FIRM 2 OVERALL MARKET SHARE = 38.95 [Previous Market Share = 37.12]
FIRM 3 OVERALL MARKET SHARE = 24.47 [Previous Market Share = 26.64]
FIRM 4 OVERALL MARKET SHARE = 16.53 [Previous Market Share = 17.95]
FIRM 5 OVERALL MARKET SHARE = 6.19 [Previous Market Share = 5.63]
VOLUME MARKET SHARES
────────────────────
QUARTER 2 QUARTER 3 QUARTER 4 QUARTER 5 QUARTER 6
────────── ────────── ────────── ────────── ──────────

REGION 1 (LATIN AM)

Product 1-2 .73 .20
Product 3-2 .97 46.10 70.18
Product 3-3 14.02 10.38 2.78
Product 4-2 32.08 55.82 36.75 24.68
Product 5-1 25.13 16.82 7.85 3.41 2.17

REGION 2 (U.S. )
Product 1-2 .39 8.96 11.78 18.53
Product 2-1 19.68 13.78 7.73 3.00 1.21
Product 2-2 35.50 32.76 52.41 54.38
Product 3-1 16.95 11.15 30.00 18.50 15.45
Product 4-1 23.44 15.92 8.85 3.42 1.35
Product 4-3 6.41 8.16
Product 5-1 19.63 11.12 5.93 2.27 .92
REGION 3 (U.K. )
Product 1-2 .31 .67
Product 2-1 25.20 25.06 18.63 11.32 20.04
Product 3-3 23.39 54.39 37.08
Product 4-1 23.08 22.21 17.35 9.84 17.11
Product 5-1 24.73 24.64 19.61 11.73 25.10

REGION 4 (EUROPE )
Product 1-1 23.20 20.97 16.93 13.15 12.13
Product 1-3 2.17 4.82
Product 2-1 23.02 22.99 18.50 14.19 11.52
Product 2-3 6.14 11.68 17.00
Product 3-1 7.42 4.12 11.09 10.76 12.22
Product 4-1 24.13 22.54 17.97 13.58 10.32
Product 4-2 6.28 13.08 17.13 19.78
Product 5-1 22.23 20.23 16.28 13.23 12.22
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 6 (SPRING ) PAGE 27
*****************************************************************************

OVERALL DOLLAR MARKET SHARES [CURRENT]

──────────────────────────────────────
FIRM 1 OVERALL MARKET SHARE = 12.73 [Previous Market Share = 12.04]
FIRM 2 OVERALL MARKET SHARE = 37.74 [Previous Market Share = 35.76]
FIRM 3 OVERALL MARKET SHARE = 28.77 [Previous Market Share = 30.56]
FIRM 4 OVERALL MARKET SHARE = 16.25 [Previous Market Share = 17.09]
FIRM 5 OVERALL MARKET SHARE = 4.51 [Previous Market Share = 4.55]
DOLLAR MARKET SHARES
────────────────────
QUARTER 2 QUARTER 3 QUARTER 4 QUARTER 5 QUARTER 6
────────── ────────── ────────── ────────── ──────────

REGION 1 (LATIN AM)

Product 1-2 .74 .18
Product 3-2 .97 44.09 74.69
Product 3-3 13.19 9.84 2.16
Product 4-2 36.81 60.19 40.07 21.60
Product 5-1 25.03 15.71 6.89 3.01 1.37

REGION 2 (U.S. )
Product 1-2 .36 8.97 11.93 17.18
Product 2-1 19.61 12.26 5.70 2.25 .83
Product 2-2 39.43 30.27 48.66 52.29
Product 3-1 16.89 13.41 40.20 24.98 18.87
Product 4-1 23.46 14.01 6.40 2.51 .97
Product 4-3 6.41 9.25
Product 5-1 19.72 9.79 4.26 1.64 .61
REGION 3 (U.K. )
Product 1-2 .32 .80
Product 2-1 25.30 25.20 17.81 10.07 17.47
Product 3-3 27.56 59.51 44.11
Product 4-1 23.03 22.13 16.35 8.77 15.84
Product 5-1 24.85 24.53 18.52 10.43 21.79

REGION 4 (EUROPE )
Product 1-1 23.08 20.08 14.70 10.99 9.29
Product 1-3 2.57 5.33
Product 2-1 23.07 22.36 15.96 11.89 8.92
Product 2-3 8.14 14.82 21.30
Product 3-1 7.45 5.54 17.62 15.03 15.87
Product 4-1 24.09 21.97 15.53 11.30 8.61
Product 4-2 7.54 13.95 17.68 21.25
Product 5-1 22.31 19.52 14.09 11.02 9.43
*****************************************************************************
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*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #25 (DEALER PRICES )
═════════════════════════════════════════════════════════════════════════════
QUARTER 2 QUARTER 3 QUARTER 4 QUARTER 5 QUARTER 6
────────── ────────── ────────── ────────── ──────────
REGION 1 (LATIN AM)
Product 1-2 1,125 1,448
Product 3-2 1,127 1,126 1,758
Product 3-3 1,109 1,115 1,283
Product 4-2 1,290 1,271 1,283 1,446
Product 5-1 1,033 1,049 1,034 1,040 1,046

REGION 2 (U.S. )
Product 1-2 1,087 1,395 1,399 1,406
Product 2-1 1,008 1,025 1,028 1,035 1,040
Product 2-2 1,280 1,287 1,283 1,459
Product 3-1 1,008 1,386 1,867 1,865 1,852
Product 4-1 1,012 1,014 1,007 1,015 1,083
Product 4-3 1,381 1,720
Product 5-1 1,016 1,014 1,001 999 1,009

REGION 3 (U.K. )
Product 1-2 1,147 1,484
Product 2-1 1,077 1,088 1,080 1,081 1,078
Product 3-3 1,332 1,329 1,472
Product 4-1 1,070 1,079 1,065 1,082 1,145
Product 5-1 1,078 1,077 1,067 1,080 1,074
REGION 4 (EUROPE )
Product 1-1 1,095 1,094 1,108 1,108 1,095
Product 1-3 1,572 1,584
Product 2-1 1,103 1,111 1,101 1,110 1,108
Product 2-3 1,694 1,683 1,792
Product 3-1 1,105 1,536 2,030 1,853 1,858
Product 4-1 1,099 1,114 1,104 1,104 1,194
Product 4-2 1,370 1,362 1,368 1,537
Product 5-1 1,105 1,102 1,105 1,104 1,104
*****************************************************************************
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*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #26 (DEALER REBATES )
═════════════════════════════════════════════════════════════════════════════
QUARTER 2 QUARTER 3 QUARTER 4 QUARTER 5 QUARTER 6
────────── ────────── ────────── ────────── ──────────
REGION 1 (LATIN AM)
Product 1-2 10 10
Product 3-2 35 70 110
Product 3-3 35 35 40
Product 4-2 0 0 0 0
Product 5-1 0 0 0 0 0

REGION 2 (U.S. )
Product 1-2 10 10 10 10
Product 2-1 0 0 0 0 0
Product 2-2 0 0 0 0
Product 3-1 0 45 60 120 120
Product 4-1 0 0 0 0 0
Product 4-3 0 0
Product 5-1 0 0 0 0 0

REGION 3 (U.K. )
Product 1-2 10 10
Product 2-1 0 0 0 0 0
Product 3-3 40 40 45
Product 4-1 0 0 0 0 0
Product 5-1 0 0 0 0 0
REGION 4 (EUROPE )
Product 1-1 0 0 0 0 0
Product 1-3 10 10
Product 2-1 0 0 0 0 0
Product 2-3 0 0 0
Product 3-1 0 45 60 110 110
Product 4-1 0 0 0 0 0
Product 4-2 0 0 0 0
Product 5-1 0 0 0 0 0
*****************************************************************************
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*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #27 (DEALER PROMOTION AWARENESS )
═════════════════════════════════════════════════════════════════════════════
QUARTER 2 QUARTER 3 QUARTER 4 QUARTER 5 QUARTER 6
────────── ────────── ────────── ────────── ──────────
REGION 1 (LATIN AM)
Product 1-2 22.22 32.17
Product 3-2 13.32 32.87 32.14
Product 3-3 13.36 12.82 12.74
Product 4-2 12.40 5.72 13.18 8.43
Product 5-1 34.93 34.60 32.95 32.69 32.60

REGION 2 (U.S. )
Product 1-2 39.83 40.35 39.34 39.20
Product 2-1 62.20 61.74 59.97 59.77 38.90
Product 2-2 78.33 77.85 83.61 81.32
Product 3-1 40.25 40.59 40.34 39.46 38.32
Product 4-1 39.63 39.27 39.80 32.34 6.42
Product 4-3 71.21 37.68
Product 5-1 40.02 40.45 39.16 39.54 38.76

REGION 3 (U.K. )
Product 1-2 81.15 87.19
Product 2-1 84.83 84.16 84.97 83.12 82.28
Product 3-3 81.16 79.43 79.09
Product 4-1 90.44 88.11 89.97 84.85 19.97
Product 5-1 90.56 89.80 90.11 88.59 88.25
REGION 4 (EUROPE )
Product 1-1 26.98 27.18 26.70 26.50 26.02
Product 1-3 26.18 25.15
Product 2-1 27.51 27.26 26.25 26.19 17.78
Product 2-3 65.91 45.05 25.96
Product 3-1 27.62 26.31 26.88 25.78 25.09
Product 4-1 27.24 27.12 25.89 20.79 4.32
Product 4-2 8.88 4.14 5.04 3.84
Product 5-1 27.02 26.49 26.25 25.64 25.23
*****************************************************************************
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*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #31 (INDUSTRY SALES VOLUME FORECASTS )
═════════════════════════════════════════════════════════════════════════════
QUARTER 4 QUARTER 5 QUARTER 6 QUARTER 7
[History] [History] [History] [Forecast +/- Error]
────────── ────────── ────────── ────────────────────
REGION 1 (LATIN AM) 75,276 77,287 65,319 54,001 +/- 1,275
REGION 2 (U.S. ) 305,257 328,221 289,056 252,101 +/- 6,851
REGION 3 (U.K. ) 71,520 74,602 60,158 47,215 +/- 1,001
REGION 4 (EUROPE ) 104,293 107,618 107,857 109,016 +/- 2,487

*** NOTE ***

"Error" corresponds to the 90% confidence interval for the forecast value.
For example, a forecast of "110,120 +/- 4,451" corresponds to a 90% degree-
of-confidence that the true value lies between 105,669 (110,120-4,451) and
114,571 (110,120+4,451). Of course, this also implies that there is a 10%
chance that the true value will be less than 105,669 or more than 114,571.
*****************************************************************************
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*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #32 (BRAND SALES VOLUME FORECASTS )
═════════════════════════════════════════════════════════════════════════════
QUARTER 4 QUARTER 5 QUARTER 6 QUARTER 7
[History] [History] [History] [Forecast +/- Error]
────────── ────────── ────────── ────────────────────
REGION 1 (LATIN AM)
Product 1-2 0 0 131 329 +/- 21
REGION 2 (U.S. )
Product 1-2 27,361 38,664 53,565 66,391 +/- 3,103

REGION 3 (U.K. )
Product 1-2 0 0 401 960 +/- 46

REGION 4 (EUROPE )
Product 1-1 17,662 14,155 13,087 11,913 +/- 499
Product 1-3 0 2,332 5,194 9,179 +/- 431

*** NOTE ***

"Error" corresponds to the 90% confidence interval for the forecast value.
For example, a forecast of "110,120 +/- 4,451" corresponds to a 90% degree-
of-confidence that the true value lies between 105,669 (110,120-4,451) and
114,571 (110,120+4,451). Of course, this also implies that there is a 10%
chance that the true value will be less than 105,669 or more than 114,571.
*****************************************************************************
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*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #36 (COMPETITIVE INFORMATION - BRAND PROFILES)
═════════════════════════════════════════════════════════════════════════════
DEALER ADVERTISING PROMOTION SALES
───────────── ─────────────────── ─────────────── FORCE
Price Rebate $ Amount MC Media $ Amount Type SIZE
────── ────── ────────── -- ───── ────────── ──── ─────
REGION 1 (LATIN AM)
Product 1-2 1,448 10 1,000,000 1 55555 500,000 10 50
Product 3-2 1,758 110 1,000,000 3 55555 500,000 10 40
Product 3-3 1,283 40 1,000,000 4 55555 200,000 10 10
Product 4-2 1,446 0 1,000,000 7 92539 700,000 67 80
Product 5-1 1,046 0 1,000,000 1 55555 500,000 10 50
REGION 2 (U.S. )
Product 1-2 1,406 10 1,000,000 1 55555 500,000 10 70
Product 2-1 1,040 0 1,000,000 13 55555 500,000 10 10
Product 2-2 1,459 0 2,500,000 13 55555 2,500,000 10 40
Product 3-1 1,852 120 1,000,000 1 55555 500,000 10 50
Product 4-1 1,083 0 400,000 1 92539 300,000 67 40
Product 4-3 1,720 0 2,000,000 7 92539 1,500,000 67 60
Product 5-1 1,009 0 1,000,000 1 55555 500,000 10 50
REGION 3 (U.K. )
Product 1-2 1,484 10 1,000,000 1 55555 500,000 10 50
Product 2-1 1,078 0 0 0 0 350,000 10 30
Product 3-3 1,472 45 1,500,000 4 55555 300,000 10 50
Product 4-1 1,145 0 400,000 1 92539 300,000 67 60
Product 5-1 1,074 0 1,000,000 1 55555 500,000 10 50

REGION 4 (EUROPE )
Product 1-1 1,095 0 1,000,000 1 55555 500,000 10 35
Product 1-3 1,584 10 1,000,000 1 55555 500,000 10 35
Product 2-1 1,108 0 500,000 2 55555 350,000 10 20
Product 2-3 1,792 0 1,000,000 13 55555 500,000 10 30
Product 3-1 1,858 110 1,000,000 1 55555 500,000 10 50
Product 4-1 1,194 0 500,000 1 92539 300,000 67 40
Product 4-2 1,537 0 700,000 7 92539 500,000 67 60
Product 5-1 1,104 0 1,000,000 1 55555 500,000 10 50
*****************************************************************************
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*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #37 (COMPETITIVE INFORMATION - SFC STATISTICS)
═════════════════════════════════════════════════════════════════════════════
ALL REGION 1 REGION 2 REGION 3 REGION 4
REGIONS (LATIN AM) (U.S. ) (U.K. ) (EUROPE )
─────────── ─────────── ─────────── ─────────── ───────────
FIRM 1
Salaries 2,500 2,500 2,500 2,500 2,500
Commissions 861 7 2,295 24 635
Compensation 3,361 2,507 4,795 2,524 3,135
Commission Rate 1.0 1.0 1.0 1.0 1.0
Sales Force Size 240 50 70 50 70
FIRM 2
Salaries 2,500 0 2,500 2,500 2,500
Commissions 8,665 0 20,179 877 1,824
Compensation 11,165 0 22,679 3,377 4,324
Commission Rate 1.8 .0 2.0 1.0 1.0
Sales Force Size 130 0 50 30 50

FIRM 3
Salaries 2,500 2,500 2,500 2,500 2,500
Commissions 2,334 3,458 3,573 1,338 966
Compensation 4,834 5,958 6,073 3,838 3,466
Commission Rate 1.0 1.0 1.0 1.0 1.0
Sales Force Size 200 50 50 50 50
FIRM 4
Salaries 2,500 2,500 2,500 2,500 2,500
Commissions 758 604 955 400 899
Compensation 3,258 3,104 3,455 2,900 3,399
Commission Rate 1.0 1.0 1.0 1.0 1.0
Sales Force Size 340 80 100 60 100

FIRM 5
Salaries 2,500 2,500 2,500 2,500 2,500
Commissions 350 61 115 654 571
Compensation 2,850 2,561 2,615 3,154 3,071
Commission Rate 1.0 1.0 1.0 1.0 1.0
Sales Force Size 200 50 50 50 50

INDUSTRY
Salaries 2,500 2,500 2,500 2,500 2,500
Commissions 1,916 976 4,529 629 945
Compensation 4,416 3,476 7,029 3,129 3,445
Compensation (SD) 3,726 1,334 6,832 450 406
Commission Rate 1.1 1.0 1.2 1.0 1.0
Sales Force Size 1,110 230 320 240 320
*****************************************************************************
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*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #39 (COMPETITIVE INFORMATION - UNFILLED ORDER)
═════════════════════════════════════════════════════════════════════════════
ALL REGION 1 REGION 2 REGION 3 REGION 4
REGIONS (LATIN AM) (U.S. ) (U.K. ) (EUROPE )
─────────── ─────────── ─────────── ─────────── ───────────
FIRM 1
Product 1-1 0 0
Product 1-2 0 0 0 0
Product 1-3 0 0
Firm 1 Total 0 0 0 0 0

FIRM 2
Product 2-1 0 0 0 0
Product 2-2 0 0
Product 2-3 0 0
Firm 2 Total 0 0 0 0 0
FIRM 3
Product 3-1 0 0 0
Product 3-2 0 0
Product 3-3 31,557 2,248 29,309
Firm 3 Total 31,557 2,248 0 29,309 0

FIRM 4
Product 4-1 0 0 0 0
Product 4-2 0 0 0
Product 4-3 0 0
Firm 4 Total 0 0 0 0 0

FIRM 5
Product 5-1 0 0 0 0 0
Firm 5 Total 0 0 0 0 0

INDUSTRY 31,557 2,248 0 29,309 0

*****************************************************************************
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═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #40 (COMPETITIVE INFORMATION - BRAND MARGINS )
═════════════════════════════════════════════════════════════════════════════
ESTIMATED [PER UNIT] PRICES,
COSTS, AND MARGINS
─────────────────────────────
BRAND FORMULATION [and Dealer Manuf Unit
Reformulation Quarter] Price Price Cost Margin
─────────────────────── ────── ───── ────── ──────
REGION 1 (LATIN AM)
Product 1-2 51/30/63/51/ 5/5/5 [ 3] 1,448 905 563 342
Product 3-2 **/**/**/**/**/*/* [**] 1,758 1,099 502 597
Product 3-3 **/**/**/**/**/*/* [**] 1,283 802 502 300
Product 4-2 **/**/**/**/**/*/* [**] 1,446 904 502 402
Product 5-1 **/**/**/**/**/*/* [**] 1,046 653 502 151

REGION 2 (U.S. )
Product 1-2 51/30/63/51/ 5/5/5 [ 3] 1,406 907 563 344
Product 2-1 **/**/**/**/**/*/* [**] 1,040 671 502 169
Product 2-2 **/**/**/**/**/*/* [**] 1,459 941 502 439
Product 3-1 **/**/**/**/**/*/* [**] 1,852 1,195 502 693
Product 4-1 **/**/**/**/**/*/* [**] 1,083 698 502 196
Product 4-3 **/**/**/**/**/*/* [**] 1,720 1,110 502 608
Product 5-1 **/**/**/**/**/*/* [**] 1,009 651 502 149

REGION 3 (U.K. )
Product 1-2 51/30/63/51/ 5/5/5 [ 3] 1,484 899 563 336
Product 2-1 **/**/**/**/**/*/* [**] 1,078 653 502 151
Product 3-3 **/**/**/**/**/*/* [**] 1,472 892 502 390
Product 4-1 **/**/**/**/**/*/* [**] 1,145 694 502 192
Product 5-1 **/**/**/**/**/*/* [**] 1,074 651 502 149

REGION 4 (EUROPE )
Product 1-1 30/30/30/ 5/ 5/5/5 [**] 1,095 644 502 142
Product 1-3 44/11/20/44/ 5/5/5 [ 4] 1,584 931 408 523
Product 2-1 **/**/**/**/**/*/* [**] 1,108 651 502 149
Product 2-3 **/**/**/**/**/*/* [**] 1,792 1,054 502 552
Product 3-1 **/**/**/**/**/*/* [**] 1,858 1,093 502 591
Product 4-1 **/**/**/**/**/*/* [**] 1,194 702 502 200
Product 4-2 **/**/**/**/**/*/* [**] 1,537 904 502 402
Product 5-1 **/**/**/**/**/*/* [**] 1,104 649 502 147

*** NOTES ***

(1) "Brand Formulation" refers to the last "recorded" formulation of a brand.
Formulations are only "recorded" when a firm executes Marketing Research
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Study #2 ("Brand Composition Analysis") or Marketing Research Study #33

("Reformulation Activity - Detailed").
(2) "Reformulation Quarter" refers to the quarter in which the last recorded
major reformulation occurred. Quarter "**" refers to brands that have
not had a major reformulation since quarter 0.
(3) "Dealer Price" is the price at which dealers sell brands to customers.
(4) "Manuf Price" is the price at which manufacturers sell brands to dealers.
(5) "Unit Cost" is the raw materials, production, labor, plant depreciation
(assuming full capacity usage), and transportation and shipping costs.
Experience curve cost reductions and smoothing cost adjustments, if any,
in production and labor are not included within these "Unit Cost"
figures. Other components of variable costs (dealer rebates and sales
commissions) are also not included in these "Unit Cost" figures.
(6) "Margin" equals "Manuf Price" minus "Unit Cost.
*****************************************************************************
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═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #41 (REGIONAL SUMMARY ANALYSIS )
═════════════════════════════════════════════════════════════════════════════

REGION STATISTICS, REGION 1 (LATIN AM), QUARTER 6 (SPRING)

Í───────────────────────À
║ Quarter Ã──────À
Ã───────────┬───────────ÂChange║
║ Previous │ Current ║ (%) ║
Í────────────────────────Î───────────┼───────────Î──────Â
║Population ║295,084,000│295,620,128║ .2║
║Consumer Price Index ║ 1,123│ 1,141║ 1.6║
║Per Capita Income ║ 6,539│ 6,606║ 1.0║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Sales Volume ║ 77,287│ 65,319║ -15.5║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Advertising ║ 6,000,000│ 5,000,000║ -16.7║
║Industry Average D_Price║ 1,142│ 1,652║ 44.7║
║Industry Promotion ║ 2,700,000│ 2,400,000║ -11.1║
║Industry Average R&D ║ 250,000│ 284,615║ 13.8║
║Industry Sales Force ║ 230│ 230║ .0║
Ë────────────────────────ð───────────┴───────────ð──────¢
BRAND PERFORMANCE STATISTICS, REGION 1 (LATIN AM), QUARTER 6 (SPRING)
Í────────────────────────────────────────────Ê─────────Ê───────Ê───────À
║ Volume Market Share (%) ║ D_Price ║ P_Per ║ P_Con ║
Í────Î───────┬────────────────────────────────────Î─────────Î───────Î───────Â
║1-2 ║ .2 ++│█ ║$1,448 ++║ .0 ║11.4 ++║
║3-2 ║70.2 ++│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ ║$1,758 ++║74.1 ║10.7 +║
║3-3u║ 2.8 --│██ ║$1,283 +║ .7 --║11.6 +║
║4-2 ║24.7 --│▒▒▒▒▒▒▒▒▒▒▒▒▒ ║$1,446 +║ .9 -║25.7 -║
║5-1 ║ 2.2 --│██ ║$1,046 ║ .0 ║17.8 ║
Ë────ð───────┴┬───────┬───────┬───────┬───────┬───ð─────────ð───────ð───────¢
0% 15% 32% 48% 65%

*** NOTES ***

(1) An "r" after a product number denotes a reformulation in this quarter.
A "u" denotes unfilled orders in this quarter. A "*" denotes a product
that has been reformulated and that has unfilled orders in this quarter.
(2) Changes of more than 25%, from the previous-quarter value, are flagged
by "++" and "--" to the right of the current-quarter entry for increases
and decreases, respectively. Changes of more than 5% but less than 25%,
from the previous-quarter value, are flagged by "+" and "-" to the right
of the current-quarter entry for increases and decreases, respectively.
Changes of less than 5% from the previous quarter are not flagged.
(3) "D_Price" is dealer price, "P_Per" is perceived performance, and "P_Con"
is perceived convenience.
*****************************************************************************
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═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #41 (REGIONAL SUMMARY ANALYSIS )
═════════════════════════════════════════════════════════════════════════════

REGION STATISTICS, REGION 2 (U.S. ), QUARTER 6 (SPRING)

Í───────────────────────À
║ Quarter Ã──────À
Ã───────────┬───────────ÂChange║
║ Previous │ Current ║ (%) ║
Í────────────────────────Î───────────┼───────────Î──────Â
║Population ║265,498,432│265,930,864║ .2║
║Consumer Price Index ║ 1,041│ 1,053║ 1.1║
║Per Capita Income ║ 26,916│ 27,188║ 1.0║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Sales Volume ║ 328,221│ 289,056║ -11.9║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Advertising ║ 11,400,100│ 8,900,000║ -21.9║
║Industry Average D_Price║ 1,359│ 1,517║ 11.6║
║Industry Promotion ║ 7,400,000│ 6,300,000║ -14.9║
║Industry Average R&D ║ 250,000│ 284,615║ 13.8║
║Industry Sales Force ║ 320│ 320║ .0║
Ë────────────────────────ð───────────┴───────────ð──────¢
BRAND PERFORMANCE STATISTICS, REGION 2 (U.S. ), QUARTER 6 (SPRING)
Í────────────────────────────────────────────Ê─────────Ê───────Ê───────À
║ Volume Market Share (%) ║ D_Price ║ P_Per ║ P_Con ║
Í────Î───────┬────────────────────────────────────Î─────────Î───────Î───────Â
║1-2 ║18.5 ++│████████████ ║$1,406 ║65.3 ║10.4 +║
║2-1 ║ 1.2 --│▒▒ ║$1,040 ║ .0 ║ 9.1 -║
║2-2 ║54.4 │██████████████████████████████████ ║$1,459 +║67.1 ║24.3 ++║
║3-1 ║15.5 -│▒▒▒▒▒▒▒▒▒▒ ║$1,852 ║55.5 ║18.4 ║
║4-1 ║ 1.4 --│██ ║$1,083 +║ .0 ║ 7.3 --║
║4-3 ║ 8.2 ++│▒▒▒▒▒▒ ║$1,720 +║68.4 ║ 7.5 -║
║5-1 ║ .9 --│██ ║$1,009 ║ .0 ║10.3 -║
Ë────ð───────┴┬───────┬───────┬───────┬───────┬───ð─────────ð───────ð───────¢
0% 11% 24% 38% 51%

*** NOTES ***

(1) An "r" after a product number denotes a reformulation in this quarter.
A "u" denotes unfilled orders in this quarter. A "*" denotes a product
that has been reformulated and that has unfilled orders in this quarter.
(2) Changes of more than 25%, from the previous-quarter value, are flagged
by "++" and "--" to the right of the current-quarter entry for increases
and decreases, respectively. Changes of more than 5% but less than 25%,
from the previous-quarter value, are flagged by "+" and "-" to the right
of the current-quarter entry for increases and decreases, respectively.
Changes of less than 5% from the previous quarter are not flagged.
(3) "D_Price" is dealer price, "P_Per" is perceived performance, and "P_Con"
is perceived convenience.
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 6 (SPRING ) PAGE 40
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #41 (REGIONAL SUMMARY ANALYSIS )
═════════════════════════════════════════════════════════════════════════════

REGION STATISTICS, REGION 3 (U.K. ), QUARTER 6 (SPRING)

Í───────────────────────À
║ Quarter Ã──────À
Ã───────────┬───────────ÂChange║
║ Previous │ Current ║ (%) ║
Í────────────────────────Î───────────┼───────────Î──────Â
║Population ║ 59,425,232│ 59,780,384║ .6║
║Consumer Price Index ║ 1,116│ 1,132║ 1.4║
║Per Capita Income ║ 19,429│ 19,608║ .9║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Sales Volume ║ 74,602│ 60,158║ -19.4║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Advertising ║ 5,100,000│ 3,900,000║ -23.5║
║Industry Average D_Price║ 1,078│ 1,238║ 14.7║
║Industry Promotion ║ 2,050,000│ 1,950,000║ -4.9║
║Industry Average R&D ║ 250,000│ 284,615║ 13.8║
║Industry Sales Force ║ 260│ 240║ -7.7║
Ë────────────────────────ð───────────┴───────────ð──────¢
BRAND PERFORMANCE STATISTICS, REGION 3 (U.K. ), QUARTER 6 (SPRING)
Í────────────────────────────────────────────Ê─────────Ê───────Ê───────À
║ Volume Market Share (%) ║ D_Price ║ P_Per ║ P_Con ║
Í────Î───────┬────────────────────────────────────Î─────────Î───────Î───────Â
║1-2 ║ .7 ++│██ ║$1,484 ++║ .0 ║ 7.9 ++║
║2-1 ║20.0 ++│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ ║$1,078 ║ .0 ++║14.1 --║
║3-3u║37.1 --│██████████████████████████████████ ║$1,472 +║71.4 ║27.2 ++║
║4-1 ║17.1 ++│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ ║$1,145 +║ .0 ++║12.0 --║
║5-1 ║25.1 ++│████████████████████████ ║$1,074 ║ .0 ++║23.4 -║
Ë────ð───────┴┬───────┬───────┬───────┬───────┬───ð─────────ð───────ð───────¢
0% 8% 17% 26% 34%

*** NOTES ***

(1) An "r" after a product number denotes a reformulation in this quarter.
A "u" denotes unfilled orders in this quarter. A "*" denotes a product
that has been reformulated and that has unfilled orders in this quarter.
(2) Changes of more than 25%, from the previous-quarter value, are flagged
by "++" and "--" to the right of the current-quarter entry for increases
and decreases, respectively. Changes of more than 5% but less than 25%,
from the previous-quarter value, are flagged by "+" and "-" to the right
of the current-quarter entry for increases and decreases, respectively.
Changes of less than 5% from the previous quarter are not flagged.
(3) "D_Price" is dealer price, "P_Per" is perceived performance, and "P_Con"
is perceived convenience.
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 6 (SPRING ) PAGE 41
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #41 (REGIONAL SUMMARY ANALYSIS )
═════════════════════════════════════════════════════════════════════════════

REGION STATISTICS, REGION 4 (EUROPE ), QUARTER 6 (SPRING)

Í───────────────────────À
║ Quarter Ã──────À
Ã───────────┬───────────ÂChange║
║ Previous │ Current ║ (%) ║
Í────────────────────────Î───────────┼───────────Î──────Â
║Population ║261,322,256│262,039,008║ .3║
║Consumer Price Index ║ 1,070│ 1,085║ 1.4║
║Per Capita Income ║ 14,943│ 15,099║ 1.0║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Sales Volume ║ 107,618│ 107,857║ .2║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Advertising ║ 10,200,100│ 6,700,000║ -34.3║
║Industry Average D_Price║ 1,263│ 1,431║ 13.2║
║Industry Promotion ║ 5,500,000│ 3,650,000║ -33.6║
║Industry Average R&D ║ 250,000│ 284,615║ 13.8║
║Industry Sales Force ║ 350│ 320║ -8.6║
Ë────────────────────────ð───────────┴───────────ð──────¢
BRAND PERFORMANCE STATISTICS, REGION 4 (EUROPE ), QUARTER 6 (SPRING)
Í────────────────────────────────────────────Ê─────────Ê───────Ê───────À
║ Volume Market Share (%) ║ D_Price ║ P_Per ║ P_Con ║
Í────Î───────┬────────────────────────────────────Î─────────Î───────Î───────Â
║1-1 ║12.1 -│█████████████████████ ║$1,095 ║ 1.5 ║22.8 +║
║1-3 ║ 4.8 ++│▒▒▒▒▒▒▒▒▒ ║$1,584 ║30.3 -║15.2 ++║
║2-1 ║11.5 -│████████████████████ ║$1,108 ║ 1.6 ║18.3 ║
║2-3 ║17.0 ++│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ ║$1,792 +║83.1 +║28.4 ++║
║3-1 ║12.2 +│██████████████████████ ║$1,858 ║35.9 ║21.5 ++║
║4-1 ║10.3 -│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ ║$1,194 +║ 1.6 +║16.9 -║
║4-2 ║19.8 +│██████████████████████████████████ ║$1,537 +║24.2 +║25.2 +║
║5-1 ║12.2 -│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ ║$1,104 ║ 1.7 +║22.8 +║
Ë────ð───────┴┬───────┬───────┬───────┬───────┬───ð─────────ð───────ð───────¢
0% 4% 9% 14% 18%
*** NOTES ***
(1) An "r" after a product number denotes a reformulation in this quarter.
A "u" denotes unfilled orders in this quarter. A "*" denotes a product
that has been reformulated and that has unfilled orders in this quarter.
(2) Changes of more than 25%, from the previous-quarter value, are flagged
by "++" and "--" to the right of the current-quarter entry for increases
and decreases, respectively. Changes of more than 5% but less than 25%,
from the previous-quarter value, are flagged by "+" and "-" to the right
of the current-quarter entry for increases and decreases, respectively.
Changes of less than 5% from the previous quarter are not flagged.
(3) "D_Price" is dealer price, "P_Per" is perceived performance, and "P_Con"
is perceived convenience.
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 6 (SPRING ) PAGE 42
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #47 (SELF-REPORTED ATTRIBUTE PREFERENCES )
═════════════════════════════════════════════════════════════════════════════
REGION 1 (LATIN AM) REGION 1 (LATIN AM)
┌─────────────┬─────┬───────────────────────────────────────────────────────┐
│Attribute 8│25.7%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│#1, 20│36.7%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│Syntech 32│24.4%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│10.6%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│ 2.3%│▒▒▒▒ │
│ 68│ .3%│▒ │
│ 80│ .0%│▒ │
│ 92│ .0%│▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ .1%│▒ │
│#2, 20│ .5%│▒▒ │
│Plumbo 32│ 2.9%│▒▒▒▒▒ │
│ 44│ 9.5%│▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│21.5%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│29.4%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 80│24.3%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 92│11.8%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│47.2%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒│
│#3, 20│40.3%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│Glomp 32│11.3%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│ 1.1%│▒▒ │
│ 56│ .0%│▒ │
│ 68│ .0%│▒ │
│ 80│ .0%│▒ │
│ 92│ .0%│▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ 3.6%│▒▒▒▒▒▒ │
│#4, 20│20.4%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│Trimicro 32│38.8%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│28.6%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│ 8.0%│▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│ .8%│▒▒ │
│ 80│ .0%│▒ │
│ 92│ .0%│▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ │ No results due to vaporware technology constraints. │
│#5, 20│ │ No results due to vaporware technology constraints. │
│Fralange 32│ │ No results due to vaporware technology constraints. │
│ 44│ │ No results due to vaporware technology constraints. │
│ 56│ │ No results due to vaporware technology constraints. │
│ 68│ │ No results due to vaporware technology constraints. │
│ 80│ │ No results due to vaporware technology constraints. │
│ 92│ │ No results due to vaporware technology constraints. │
└─────────────┴─────┴┼────────┼────────┼────────┼────────┼────────┼────────┼┘
0% 7% 14% 21% 28% 35% 42%+
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 6 (SPRING ) PAGE 43
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #47 (SELF-REPORTED ATTRIBUTE PREFERENCES )
═════════════════════════════════════════════════════════════════════════════
REGION 2 (U.S. ) REGION 2 (U.S. )
┌─────────────┬─────┬───────────────────────────────────────────────────────┐
│Attribute 8│ .0%│▒ │
│#1, 20│ .8%│▒▒ │
│Syntech 32│ 7.5%│▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│24.5%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│36.4%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│23.2%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 80│ 6.7%│▒▒▒▒▒▒▒▒▒▒ │
│ 92│ .8%│▒▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│11.3%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│#2, 20│24.0%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│Plumbo 32│30.1%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│22.0%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│ 9.8%│▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│ 2.5%│▒▒▒▒ │
│ 80│ .3%│▒ │
│ 92│ .0%│▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ .1%│▒ │
│#3, 20│ .7%│▒▒ │
│Glomp 32│ 4.2%│▒▒▒▒▒▒ │
│ 44│14.2%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│25.8%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│29.0%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 80│19.0%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 92│ 7.1%│▒▒▒▒▒▒▒▒▒▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ .0%│▒ │
│#4, 20│ .2%│▒ │
│Trimicro 32│ 3.7%│▒▒▒▒▒▒ │
│ 44│20.2%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│38.3%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│28.6%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 80│ 7.9%│▒▒▒▒▒▒▒▒▒▒▒ │
│ 92│ .9%│▒▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ │ No results due to vaporware technology constraints. │
│#5, 20│ │ No results due to vaporware technology constraints. │
│Fralange 32│ │ No results due to vaporware technology constraints. │
│ 44│ │ No results due to vaporware technology constraints. │
│ 56│ │ No results due to vaporware technology constraints. │
│ 68│ │ No results due to vaporware technology constraints. │
│ 80│ │ No results due to vaporware technology constraints. │
│ 92│ │ No results due to vaporware technology constraints. │
└─────────────┴─────┴┼────────┼────────┼────────┼────────┼────────┼────────┼┘
0% 7% 14% 21% 28% 35% 42%+
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 6 (SPRING ) PAGE 44
*****************************************************************************

═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #47 (SELF-REPORTED ATTRIBUTE PREFERENCES )
═════════════════════════════════════════════════════════════════════════════
REGION 3 (U.K. ) REGION 3 (U.K. )
┌─────────────┬─────┬───────────────────────────────────────────────────────┐
│Attribute 8│53.6%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒│
│#1, 20│41.1%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│Syntech 32│ 5.2%│▒▒▒▒▒▒▒▒ │
│ 44│ .1%│▒ │
│ 56│ .0%│▒ │
│ 68│ .0%│▒ │
│ 80│ .0%│▒ │
│ 92│ .0%│▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ 7.5%│▒▒▒▒▒▒▒▒▒▒▒ │
│#2, 20│20.3%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│Plumbo 32│29.9%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│27.0%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│12.2%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│ 2.8%│▒▒▒▒▒ │
│ 80│ .4%│▒ │
│ 92│ .0%│▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│48.6%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒│
│#3, 20│34.0%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│Glomp 32│14.0%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│ 2.9%│▒▒▒▒▒ │
│ 56│ .4%│▒ │
│ 68│ .0%│▒ │
│ 80│ .0%│▒ │
│ 92│ .0%│▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│16.1%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│#4, 20│38.3%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│Trimicro 32│33.5%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│10.7%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│ 1.3%│▒▒▒ │
│ 68│ .1%│▒ │
│ 80│ .0%│▒ │
│ 92│ .0%│▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ │ No results due to vaporware technology constraints. │
│#5, 20│ │ No results due to vaporware technology constraints. │
│Fralange 32│ │ No results due to vaporware technology constraints. │
│ 44│ │ No results due to vaporware technology constraints. │
│ 56│ │ No results due to vaporware technology constraints. │
│ 68│ │ No results due to vaporware technology constraints. │
│ 80│ │ No results due to vaporware technology constraints. │
│ 92│ │ No results due to vaporware technology constraints. │
└─────────────┴─────┴┼────────┼────────┼────────┼────────┼────────┼────────┼┘
0% 7% 14% 21% 28% 35% 42%+
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 6 (SPRING ) PAGE 45
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═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #47 (SELF-REPORTED ATTRIBUTE PREFERENCES )
═════════════════════════════════════════════════════════════════════════════
REGION 4 (EUROPE ) REGION 4 (EUROPE )
┌─────────────┬─────┬───────────────────────────────────────────────────────┐
│Attribute 8│ 1.7%│▒▒▒ │
│#1, 20│ 7.1%│▒▒▒▒▒▒▒▒▒▒ │
│Syntech 32│16.9%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│25.5%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│26.0%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│15.6%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 80│ 5.7%│▒▒▒▒▒▒▒▒ │
│ 92│ 1.4%│▒▒▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│17.2%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│#2, 20│33.9%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│Plumbo 32│30.6%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│14.1%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│ 3.7%│▒▒▒▒▒▒ │
│ 68│ .4%│▒▒ │
│ 80│ .0%│▒ │
│ 92│ .0%│▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│15.1%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│#3, 20│17.6%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│Glomp 32│19.0%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│15.4%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│12.9%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│ 9.6%│▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 80│ 6.2%│▒▒▒▒▒▒▒▒▒ │
│ 92│ 4.1%│▒▒▒▒▒▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ 4.9%│▒▒▒▒▒▒▒ │
│#4, 20│ 9.2%│▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│Trimicro 32│14.1%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│19.9%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│20.1%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│16.2%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 80│10.3%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 92│ 5.3%│▒▒▒▒▒▒▒▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ │ No results due to vaporware technology constraints. │
│#5, 20│ │ No results due to vaporware technology constraints. │
│Fralange 32│ │ No results due to vaporware technology constraints. │
│ 44│ │ No results due to vaporware technology constraints. │
│ 56│ │ No results due to vaporware technology constraints. │
│ 68│ │ No results due to vaporware technology constraints. │
│ 80│ │ No results due to vaporware technology constraints. │
│ 92│ │ No results due to vaporware technology constraints. │
└─────────────┴─────┴┼────────┼────────┼────────┼────────┼────────┼────────┼┘
0% 7% 14% 21% 28% 35% 42%+
*****************************************************************************
FIRM 1: DWCONSULWARE INDUSTRY P
MARKETING RESEARCH FOR FIRM 1, QUARTER 6 (SPRING ) PAGE 46
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═════════════════════════════════════════════════════════════════════════════
MARKETING RESEARCH STUDY #48 (BRAND SATISFACTION RATINGS )
═════════════════════════════════════════════════════════════════════════════

Brand Satisfaction, Relative To Current Brands

──────────────────────────────────────────────
QUARTER 2 QUARTER 3 QUARTER 4 QUARTER 5 QUARTER 6
────────── ────────── ────────── ────────── ──────────
REGION 1 (LATIN AM)
Product 1-2 .31 .18
Product 3-2 .36 27.95 40.75
Product 3-3 17.86 9.34 5.59
Product 4-2 19.98 34.73 17.84 10.17
Product 5-1 10.93 5.05 2.90 1.37 .71

REGION 2 (U.S. )
Product 1-2 .05 24.28 41.73 49.48
Product 2-1 .20 .15 .12 .10 .09
Product 2-2 30.67 49.30 55.74 63.05
Product 3-1 36.08 39.29 43.09 52.83 57.12
Product 4-1 .20 .15 .12 .10 .09
Product 4-3 26.13 41.47
Product 5-1 .20 .14 .11 .09 .09

REGION 3 (U.K. )
Product 1-2 .76 .54
Product 2-1 17.42 18.21 10.08 5.97 3.61
Product 3-3 13.45 31.85 50.67
Product 4-1 16.47 16.61 9.33 5.47 3.33
Product 5-1 17.35 17.27 9.73 6.02 3.98
REGION 4 (EUROPE )
Product 1-1 31.40 24.15 18.10 13.66 11.38
Product 1-3 11.32 19.53
Product 2-1 30.75 22.63 16.61 13.36 10.63
Product 2-3 25.76 42.63 56.74
Product 3-1 51.71 45.60 37.25 38.04 38.41
Product 4-1 31.43 23.73 17.39 13.22 10.06
Product 4-2 13.33 18.67 23.93 27.52
Product 5-1 32.33 23.85 17.12 13.27 10.56

Brand Satisfaction, Relative To "Ideal" Brand

──────────────────────────────────────────────

QUARTER 2 QUARTER 3 QUARTER 4 QUARTER 5 QUARTER 6

────────── ────────── ────────── ────────── ──────────

REGION 1 (LATIN AM)

Product 1-2 .23 .15
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MARKETING RESEARCH FOR FIRM 1, QUARTER 6 (SPRING ) PAGE 47
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Product 3-2 .29 22.15 34.30

Product 3-3 14.83 7.59 4.71
Product 4-2 15.59 25.74 13.15 7.69
Product 5-1 8.52 4.23 2.28 1.03 .53

REGION 2 (U.S. )
Product 1-2 .04 19.62 33.52 39.52
Product 2-1 .15 .11 .09 .08 .07
Product 2-2 25.08 42.60 49.45 52.09
Product 3-1 29.92 33.97 34.41 42.95 43.52
Product 4-1 .15 .11 .09 .08 .07
Product 4-3 22.63 33.25
Product 5-1 .15 .12 .10 .08 .07

REGION 3 (U.K. )
Product 1-2 .57 .43
Product 2-1 13.59 14.09 8.00 4.87 2.98
Product 3-3 11.01 26.11 41.15
Product 4-1 12.55 12.58 7.25 4.36 2.81
Product 5-1 14.29 14.60 8.00 4.98 3.37

REGION 4 (EUROPE )
Product 1-1 25.02 19.38 14.00 11.09 8.97
Product 1-3 9.90 16.71
Product 2-1 25.04 18.75 13.80 10.90 8.55
Product 2-3 20.14 32.63 44.29
Product 3-1 41.39 39.01 32.29 32.37 34.58
Product 4-1 24.34 18.05 12.77 9.99 8.20
Product 4-2 10.36 14.94 19.92 22.97
Product 5-1 24.39 18.11 13.68 10.61 9.19
*****************************************************************************
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═════════════════════════════════════════════════════════════════════════════
TABLE OF CONTENTS FOR THIS MARKETING RESEARCH STUDY OUTPUT
═════════════════════════════════════════════════════════════════════════════
MR STUDY # 1 (COMP INFO - DIVIDENDS AND EARNINGS ) .......... page 13
MR STUDY #11 (CUSTOMER BRAND AWARENESS ) .......... page 13
MR STUDY #17 (BRAND QUALITY RATINGS ) .......... page 15
MR STUDY #19 (COMPETITIVE INFORMATION - BALANCE SHEETS) .......... page 15
MR STUDY #21 (BRAND PERCEPTUAL RATINGS ) .......... page 21
MR STUDY #24 (MARKET SHARES ) .......... page 26
MR STUDY #25 (DEALER PRICES ) .......... page 28
MR STUDY #26 (DEALER REBATES ) .......... page 28
MR STUDY #27 (DEALER PROMOTION AWARENESS ) .......... page 30
MR STUDY #31 (INDUSTRY SALES VOLUME FORECASTS ) .......... page 30
MR STUDY #32 (BRAND SALES VOLUME FORECASTS ) .......... page 31
MR STUDY #36 (COMPETITIVE INFORMATION - BRAND PROFILES) .......... page 32
MR STUDY #37 (COMPETITIVE INFORMATION - SFC STATISTICS) .......... page 34
MR STUDY #39 (COMPETITIVE INFORMATION - UNFILLED ORDER) .......... page 35
MR STUDY #40 (COMPETITIVE INFORMATION - BRAND MARGINS ) .......... page 35
MR STUDY #41 (REGIONAL SUMMARY ANALYSIS ) .......... page 38
MR STUDY #47 (SELF-REPORTED ATTRIBUTE PREFERENCES ) .......... page 42
MR STUDY #48 (BRAND SATISFACTION RATINGS ) .......... page 46