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a) Registration & Sign In

b) Class Schedule - Breaks

c) Restrooms

d) Smoking

e) Training Media – BI/BM/Mix

f) Others ~ PLS SILENT YOUR PHONE

1. Self Introduction

2. Why are we HERE?

3. Problem Statements

4. NPD : Definition & Importance

5. NPD : Processes

6. Q & A

7. Conclusion
1. Self Introduction

2. Why are we HERE?

3. Problem Statements

4. NPD : Definition & Importance

5. NPD : Processes

6. Q & A

7. Conclusion
 PROFILE

A) Experience of Consultant

Our Training Consultant, Mr Abdul Rahim Abd Kudus, a 6 Sigma Black Belter has 22 years
experience in manufacturing sector in SONY and Samsung such the R & D and
manufacturing of Color Picture Tube Manufacturing Technology, Electronic/ Consumer
products (Specializing in SMT), High Precision Parts – Machining and Jig Fabrication and
Installation.
ND
Currently he is leading the New Biz Project Development of Mutiara Medical Center in
: Abdul Rahim Bin AbdMalaysia.
Kudus Among the Roles and Responsibility are:
: 681003-05-5397
Holding managerial level in company, specializing in TQM, 6 Sigma and QCC. He is also a
: Malaysian qualified lead auditor / auditor for Total Integrated Management System specializing in
ISO 9001.
: 019-333 8004
B) Productivity & Quality Management
: rahizie6869@gmail.com

1) Small Group Activities (SGA)

tant 2) 7 Basic QC Tools
3) 7 Advance QC Tools (Scientific Tools)
Abdul Rahim Abd Kudus, a 6 Sigma Black Belter has 22 years
4) Problem Solving in Quality Management
g sector in SONY and Samsung such the R & D and
ure Tube Manufacturing Technology, 5) InternalConsumer
Electronic/ Quality Auditing.
6) Practical
T), High Precision Parts – Machining and Quality
Jig Fabrication and Auditing (DIY)
7) Supplier Quality Auditing.
8) GMP Implementation – Good Manufacturing /Warehousing
New Biz Project Development of Mutiara Medical Center in
/Laboratory Practices.
nd Responsibility are:
9) Statistical Process Control.
10)
ompany, specializing in TQM, 6 Sigma Quality
and QCC. HeInspections
is also a and Assurance.
or for Total Integrated Management11) Problem
System Identification,
specializing in Analysis, Control and Solving.
1. Self Introduction

2. Why are we HERE?

3. Problem Statements

4. NPD : Definition & Importance

5. NPD : Processes

6. Q & A

7. Conclusion
 Define New Product Development (NPD) and
appreciate the strategic relevance of innovation
and value creation to the survival of an
organization.

 Expose participants clearly the importance of

NPD and how it affects the existence or future of
a company.

 Indicate and elaborate the nature and core

processes of NPD and the evolving factors.
1. Self Introduction

2. Why are we HERE?

3. Problem Statements

4. NPD : Definition & Importance

5. NPD : Processes

6. Q & A

7. Conclusion
TASKS :- Discuss among your groups….20 mins

a) Please give me 2 opportunities that you can

find in any of these KEY business areas:
i) Transportation
ii) Accommodations
iii) Foods & Beverages
iv) Communication
v) Entertainment

b) Using SWOT analysis…clearly elaborate why

you choose it as your opportunities???
1. Self Introduction

2. Why are we HERE?

3. Problem Statements

4. NPD : Definition & Importance

5. NPD : Processes

6. Q & A

7. Conclusion
 New product development (NPD) is the complete
process of bringing a new product to the market
till its consumption & feedback from the end user of
the business chain through the systematic
procedure & parameter.

 It may be a Consumable product, service or idea.

 New product development may be done to develop

an item to compete with a particular product or may
be done to improve an already established
product.
1928 2014
1995 2017
 New product development is essential to any
business that must keep up with market trends
and changes.
 Changing environment creates new demands
and needs
 A way of getting new and keeping old customers
 Effective way of obtaining and securing a
competitive advantage.
 Source of growth and excitement
 Platform for the company to compete
To maintain competitive advantage
Technological products become more complex
and product life-cycle getting shorter
Competitors come up with their new products
Introducing new products to new & existing
markets
Defeat competitors
Increase market share
Add new product portfolio
Replace declining products
Take advantage of new technology
Thus company have to come up with new products to survival & to grow
 No Competitive Advantage
 Competitive Reaction
 Badly Positioned
 Poor Design Quality
 Does Not Deliver Promised Benefits
 Too Little Marketing Support (SYNERGY!)
 Low Perceived Value
 Poor estimates of Production & Marketing
Costs
 Poor Selection of Marketing Channels
 Rapid Change in the Marketing Environment
1. Self Introduction

2. Why are we HERE?

3. Problem Statements

4. NPD : Definition & Importance

5. NPD : Processes

6. Q & A

7. Conclusion
1. RESEARCH AND DEVELOPMENT

2. PRODUCT DESIGN

3. CONCEPT TESTING

4. BUILD PROTOTYPE

5. TEST MARKETING

COMMERCIALIZATION
 Company sources other than R&D 36.2%
 Analysis of the competition 27.0%
 Research & Development 24.3%
 Product users 15.8%
 Supplier suggestions 12.5%
 Product user research 10.5%
 Published information 7.9%
TASKS :- Discuss among your groups….20 mins

a) Choose 1 from 2 opportunities that you have

finalized.
b) Think of a new product / Service / etc. to
solve all the Weakness, Eliminating all the
threats by Enhancing the Strengths and
Opportunities that you have discussed earlier.
c) BRAINSTORMING is the key word.

(IDEAS….R&D….DESIGN…CONCEPT
TESTING….PROTOTYPING…
MARKETING TEST)
 Prototype development is the process of
preparing a device, technique or system that
demonstrates the feasibility of a solution to a
problem.
 The Items are :
a) Experimentation and learning in the
development process.
b) Testing and Proofing product concepts.
c) Communicating concepts to the product
development team members, management
and customers.
1.Develop a working description and
visualization of the product idea
and concept.

2. Concept Testing - Test the

Product Concepts with Groups
of Target Customers

3. Choose the Best One

TASKS :- Discuss among your groups….20 mins

a) Present me your ideas.

b) What you need to visualize your ideas?
c) How to design prototype?
d) How to test your prototype?
e) How to market it?

(IDEAS….R&D….DESIGN…CONCEPT
TESTING….PROTOTYPING…
MARKETING TEST)
 STANDARD

Full marketing
campaign in a small
number of
representative cities . After test marketing the “Go
Active” meal (an adult happy
meal) in 150 markets in Indiana,
McDonald’s decided to sell it
across the U.S.
3 MARKET TEST
CONTROLLED SIMULATED

A few stores that have Test in a simulated

been agreed to carry shopping environment
new products for a to a sample of
fee. consumers
1. Self Introduction

2. Why are we HERE?

3. Problem Statements

4. NPD : Definition & Importance

5. NPD : Processes

6. Q & A

7. Conclusion
 Implementation of a NPD process with stages
has helped businesses focus their New Product
investment on the most potentially rewarding
projects.

 It has shortened the time between idea and

revenue by orchestrating the complex set of activities
required for the commercial success of new
products.
TASKS :- Discuss among your groups….20 mins

a) Show me your new product.

b) Why we should buy / consume your product?

(IDEAS….R&D….DESIGN…CONCEPT
TESTING….PROTOTYPING…
MARKETING TEST)
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