ALWAYS REMEMBER:

ü Being systematic in doing your research process and finding effective approaches that apply to you to
make the best possible content.

ü Your writing goal is to connect personally with your readers’ lives.

ü Efficiency for us is: being able to write articles that are spot-free and pleasant to read, without having
to compromise writing time.

ü You get the basic logic involved in a certain topic, and that also means finding out how the company
(you're writing for) stands in these certain issues, so you should know how to play with your topic.

ü You start people at A and you string them through B, C, D all the way until they make a sale. And so
you have to be very strategic in the way that conversation goes.

ü The latter group of examples are more provoking because:

o 1) choice of words are attractive

o 2) They present readers clear ideas on how to improve different aspects of life.

o Remember that you also have to regard the reader's question: "What's In It For Me?"

ü The first paragraph is very crucial in determining whether or not the reader gets hooked with your
article.

ü Look for the pain points that a customer encounters and there attack the topic, instead of presenting
pretentiously the need.
ü Informative, because we want to help our readers, and acknowledge that our readers are smart and
therefore opt for the smartest customer choices. Attractive, because we want our content to catch
attention.

ü To get your reader be actually interested, your reader must be stimulated mentally & emotionally.
The smartest points should be the ones you’d be impressed yourself!

ü Eliminate selling/ promotional/salesman talk “tone” in our statements.

ü Delve on what are the right business operations/practices that should be happening, for a
company/person to be considered “efficient”.

ü Balance is the key so that you won’t have to sound promotional in your articles.

ü Write informative articles on the general concepts, and try to write less about “what companies
provide” or “what exclusive offers to expect”.

ü It is okay to exceed from the number of keywords as ordered by the customer, but make sure they
still sound good in the flow of your article.

ü Consider the keywords as you lay your ideas to include in the article – this means keywords should
either be the main topic or one of the relevant sub topics of the article.

ü If you say something like, “For example, In Sydney, AU, there are cupcakes Sydney bakeries sell that
are cheap yet delish.” …it makes you cite a certain geography only as an example, and therefore you
have the flexibility to talk about a general topic, where for the rest of the article, the topic does not have
to be exclusive to a certain location. This can help you discuss the topic in a more generalized way,
where you only need to mention the place (as related to the topic) when you're “citing an example”.

ü Moreover, the better thing you can do is find a way in your article to not talk about Melbourne out of
the blue. One way is by mentioning the bigger context or locality (for example, Australia) somewhere in
your article as you expound your topic.
“If you are a fleet owner in Melbourne, AU and is on the verge of deciding where to buy your new
trucks, then take some time thinking. There are indeed options for you out there and if you are looking
for quality Melbourne trucks, then here are the considerations you need to remember.”

ü To emphasize more a keyword as a common noun, you may need to use articles (a, an, the) as well as
adjectives. You will also need to regard your sentence structure.

“For instance, reliable doctors at a Carseldine medical clinic would recommend that before skin exam
takes place, you need to do some proper preparation on your body in order to expect the correct
outcome.”

ü For example, you are given the keyword Business Succession. You don’t have to exhaust yourself
about all the technicalities and laws about Business Succession. Study the company (client who ordered
the article) and its objectives first; then research about the nature of business (i.e. what topics the client
normally deals with as related to its nature of business) – this is your chance to look for the smartest
points to include in your article; then look for the common woes that surface as related in the nature of
business by the client, that is, concerns directed to the business’ customers. Then put witty statements
for those cold, corporate topics. For example, you can tackle about the family woes encountered in
Business Succession.

ü Look for customer-targeted topics for your content – topics where there likely are customer queries
and dilemmas. If the topics are relatable and serve well the nature of business you are promoting, then
you are on the right track.

(PROPER KEYWORD USE)

o A competent SEO company Sydney has will be able to help your dilemma.

o Any web design New South Wales experts can offer should fit according to your needs.

o Cost-effective internet marketing Melbourne has today is what business owners in the city look for.
o rest of statement… web design Queensland market has at present ...rest of statement

o rest of statement… cars Perth has to offer ...rest of statement

o rest of statement… mousepads Melbourne shops sell ...rest of statement

o [keyword] has today

e.g. Most fleet owners will look for trucks Melbourne has today that are just right for their needs.

o [keyword] has

o [keyword] has for choices when it comes to...

o [keyword] has for options when it comes to...

o [keyword] has for selections...

o [keyword] has available for consumers today.

o [keyword] has to offer

o [lipstick Melbourne] market has for customers today (you can also use other descriptive words on
people, for example: for picky beauty product seekers today)

o (To be more natural, you can include bigger locale: ["word+location" + "comma" +
"continent/country/region" + "has today (or other kw extensions)"] ; for example-- computers
Melbourne, AU has today)
o [keyword] market + (verb, e.g. offers, provides, has today, etc.) For example: Keyword-specialty
polymers Sydney; “The specialty polymers Sydney market has today will/are….(rest of statement)”

o [keyword] services + (verb, e.g. offer, provide, have today, etc.) For example: Keyword-carpet
cleaning Sydney; “The carpet cleaning Sydney services offer today…”

o [keyword] companies + (verb)

o [keyword] firms + (verb)

o [keyword] homes + (verb)

o [keyword] shops + (verb)

o [keyword] homeowners, mothers (and other person descriptions) + (verb, e.g. apply, like to use, call
when it comes to…, etc.) For example: Keyword-cleaning treatment Sydney; “The cleaning treatment
Sydney homeowners apply…”

We allot a special section for subject-verb agreement. Why? S-V error is a minor yet common blunder
that some writers commit, especially those who aren't aware that this is the only thing hindering them
from making an error-free article. If your editor has been mentioning this error to you, you need to
check this guide.

S-V RULES

You probably already know the subject-verb agreement rules, which are (and more):

Singular subject ---> singular verb (verb + s, is, has, etc.) Example: She likes the food.
Plural subject ---> plural verb (verb with no s, are, have, etc.) Example: The visitors like the food.

We ---> plural verb (verb without s, are, have, etc.) Example: We are farmers.

I ---> plural verb (verb without s, am, have, etc.) Example: I am a farmer.

For more about s-v agreement rules, you can check good internet sources, like:
https://owl.english.purdue.edu/owl/resource/599/01/

Before proceeding, please quickly check the video in this link:

http://www.grammarbook.com/grammar/subjectVerbAgree.asp

STEPS FOR BETTER S-V AGREEMENT

Some writers find s-v agreement pretty tricky, so here are the steps to hopefully help you correct s-v bad
habits:

1. Identify the verb/s in the statement.

The beaches are stunning.

2. Identify the noun/s (a.k.a. subject) that the verb/s pertain.

The beaches are stunning.

(There are times that there are many verbs or nouns in a statement, so please know the difference.
Also, some nouns don't have to come with verbs in a statement.)
The beaches Perth has today are stunning.

The cakes Sydney bakeshops sell are delicious.

3. Apply the s-v grammar rules.

To demonstrate:

Singular subject ...(whatever comes between)... singular verb ...rest of statement.

Plural subject ...(whatever comes between)... plural verb ...rest of statement.

We ...(whatever comes between)... plural verb ...rest of statement.

Singular subject(noun1) ...(whatever comes between)... singular verb(verb1) ...(whatever comes

between)... plural subject(noun2) ...(whatever comes between)... plural verb(verb2)...rest of statement.

Please be reminded: that there are more possible patterns than the pattern shown here.

For example, it can be: "Singular subject(noun1) ...(whatever comes between)... plural
subject(noun2) ...(whatever comes between)... plural verb(verb2) ...(whatever comes between)...
singular verb(verb1)...rest of statement."
What is important is for you to identify: 1) what are the verbs 2) what noun/s are the verbs serving.