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Project Repport: Myk Laticrete India PVT - Ltd. Kolkata
Project Repport: Myk Laticrete India PVT - Ltd. Kolkata
ON
PRIST University
BY
SAGAR KUMAR
REG. NO- CM 2091860074
PRIST UNIVERSITY
1
Vallam, Thanjavur
2010
STUDENT’S DECLARATION
SAGAR
KUMAR
2
ACKNOwLEDGEMENTS
SAGAR
KUMAR
3
TABLE OF CONTENTS
Sl. no. Chapter name Page no
1 Introduction
General Introduction 5
3 Discussions on training 40
Student’s work profile 41
Description of live experience 42
Contribution to the organization 43
4
Study of research problem 44
Statement of problem 45
Objective & scope of study 46
Research design and methodology 47
Analysis of study 48
Summary of findings 49
5
Summary and conclusions 50
Summary of learning experience 51
Conclusions and recommendations 52
Annexure 53-55
Bibliography 56
4
GENERAL INTRODUCTION
5
PROFILE OF ThE
ORGANISATION
6
ORIGIN OF ThE ORGANISATION
Mission Statement
For over 50 years and in more than 120 countries, LATICRETE has
been the world leader in high- strength, shock and weather resistant
installation systems for ceramic tiles, pavers, brick and stone.
7
cater to its increasing consumer base in north India, a new plant has been
commissioned at Sotanala in Rajasthan.
MYK LATICRTE India is the first and only company in the industry of tile
and stone installation materials to have obtained the prestigious ISO
9001:2000 Company Certification, which clearly shows its commitment to
provide customers with products of highest quality and
9
FUTURE PLAN OF ThE
ORGANISATION
4. Also wants to develop new techniques and tools for rapid and
better production.
10
5. Within 2015 MYK LATICRETE (I) PVT.LTD wants to stand
on number 1 position in the field of Tiles & Stone Installation
in the market throughout the World.
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ORGANISATIONAL hIERAChY
3 Executives 2 Executives
Executives
12
PRODUCT PROTFOLIO
1. Adhesives
2. Grouts
3. Waterproofing
4. Sound Control
5. Wall Putty
6. Sealers
7. Sealant
13
1.ADhESIVES
LATICRETE® 290
LATICRETE® 290 Floor and Wall Thin Set Adhesive is a high performance dry set
adhesive for use with water or latex for installing ceramic tiles, marble and stone using
the thin-set installation method. For use in floor and wall installations, it has high track
and will hang wall tile without slippage. Use with LATICRETE® 73 Crete Admix for
high performance interior and exterior applications.
Applications:
Residential.
Commercial.
Advantages :
Dual use: For floors & walls.
Increased flexibility
14
Available colours: Grey & White
Packaging: 20Kgs
15
LATICRETE® 111
Applications:
For the installation of ceramic tile & stone over cement and masonry type
surfaces
Installation of tile & stone on interior exterior facades, wet & dry areas,
walls, floors and ceilings, new and remodel construction, residential &
commercial applications.
Advantages:
Easy to use.
16
Economical- saves time and money.
Packaging: 20Kgs
17
LATICRETE® 252 AG silver
Applications:
Design for interior & exterior floor and wall installation of all types of glass
mosaic.
Advantages:
Single component , just add water
Easy to use
Economical
Water resistant
Shock resistant
18
Available colours: Grey & White
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LATICRETE® 307
LATICRETE® 307 Floor and Wall Thin-Set Adhesive is a smooth and creamy,
sanded thin-set adhesive for installing many types of ceramic wall and floor tiles. For
improved performance and exterior use, fortify with LATICRETE® 73 Crete Admix.
Advantages:
Can be use for interior applications on floors and walls over masonry, concrete,
mortar beds and cement plaster.
Packaging: 20Kgs
20
LATICRETE® 73
LATICRETE® 73 is a Latex Crete Admix mixed in place of water with
LATICRETE®111 Crete Filler Powder / Adhesives to form tile setting beds. Tile setting
adhesives made with LATICRETE® 73 Crete Admix provide increased flexibility,
stronger bond and compression strength when compared with conventional Portland
cement mortars. This increased bond strength is especially vital when installing semi
and fully vitrified tiles, quarry tiles, plywood, other ceramic floor and wall tiles used in
highly critical areas such as external facades, industrial plants, swimming pools and
heavy traffic areas. Also provides longer pot life &
working time in hot weather conditions.
Advantages:
High shear bond strength
increased flexibility
Available colours: -
21
2.GROUTS
LATICRETE® 1776
Applications:
It improves the performance of Portland cement grouts for all types of ceramic
tile, brick, marble, natural, stone and agglomerate stone installations.
Advantages:
Colour-fast
Flexibility
Compressive strength
Easy to clean
22
LATICRETE® 500
LATICRETE® Sanded Grout is made of blended Portland cement,
graded aggregates, fortifiers and colour fast pigments. It is mixed
with LATICRETE® 1776 Grout Admix Plus to provide a tile joint
that is strong, hard, durable & colourfast. It is designed for joint
width 3mm to 12mm for non- absorbent & vitreous type tiles
Applications:
Residential, commercial and external facades.
Advantages :
Colour-fast
Weather resistant
Easy maintenance
Non-shrinking.
Non-cracking
23
Available colours: Available in a range of more than 40 colours.
Packaging: 10Kgs
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LATICRETE® 600
LATICRETE® 600 Un-sanded Grout is made of blended Portland cement,
graded aggregates, fortifiers and colour fast pigments. It is mixed with
LATICRETE® 1776 Grout Admix Plus to provide a tile joint that is strong, hard, durable
& colourfast. It is designed for joint width 1mm to 3mm , for porous & absorbent type
tiles, non-vitreous clay tiles, marble & glazed wall tiles:
Applications:
Residential, Commercial and external facades.
Advantages:
Colour-fast
Weather resistant
Easy maintenance
Non-shrinking,
Non-cracking
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No wet curing required when used with latex
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LATICRETE® sp100
Applications:
Kitchens, bathrooms, swimming pools, fountains, hospitals, operations
theatres, sterilizations rooms, restaurants, cafeterias, light industrial
application and high traffic areas.
Advantages:
Stain free
Colour-fast
Non-cracking or powdering
27
Packaging: 1/4 unit (1.4kgs), 1 unit (5.5kgs).
28
3. wATER PROOFING
LATICRETE® 9235
Suitable Substrates:
Include concrete, masonry, cement, backer board, existing, ceramic tile and
for interior applications, gypsum wall board or exterior grade plywood.
Applications:
Residential and commercial areas such as bathrooms, showers, kitchens,
fountains, suspended pools, terrace gardens etc.
Advantages:
Fast and easy installation
Proven performance
29
3. Corner reinforcing fabric- 15cms x 23mtr.
30
LATICRETE® 9237
Suitable Substrates:
Concrete, Brick masonry, cement plaster, Cement terrazzo, gypsum wall
board, cements mortar beds, cement baker boards, exterior grade ply wood.
Applications:
Residential and commercial areas such as bathrooms, kitchens, swimming
pools, terrace gardens etc.
Advantages:
Fast and easy to install- applies like paint
proven performance
Non-flammable
31
Packaging: 5Ltrs & 20Ltrs.
32
4. SOUND CONTROL
LATICRETE® QT
Applications:
Ideal for residential and light applications, Apartments, Condominiums,
offices, Hotels, Schools, Hospitals, libraries etc.
Advantages:
Easy to install with LATICRETE polymer modified thin-set, rolls out
quickly.
Suitable subtraction:
• Concrete
33
• Cement Motor beds
• Cement Terrazzo.
5. wALL PUTTY
Advantages :
34
Protect paints from moisture & flaking.
35
6. SEALERS/ CLEANERS
Grout and Concrete Film Remover is a fast acting, heavy duty acid cleaner for
textured, non-polished, natural and manmade surfaces. GCFR removes sanded grout and
mortar residue, joint cement, lime and hard water deposits, efflorescence, rust and other
heavy dirt and grime.
Advantages :
Fast acting
Easy to use
Cost effective
36
511 Impregnator
511 Impregnator is a penetrating sealer for the protection of all medium to dense
porous stone, grout and tile surfaces. 511 Impregnator penetrates into the surface and
forms an invisible barrier that is resistant to moisture and stains, while allowing vapour
to escape. It is not a surface coating and will not alter the natural look. All surfaces are
harder and less slippery.
Areas of Application:
Interior & Exterior, Floor & Wall, Bathrooms, Patios, Drive ways.
Advantages:
Stain resistant
Water resistant
Easy to use
Non-yellowing
UV transparent
37
Miramatte
Mira Matte is a unique product designed to enhance the natural colour of all
flamed, sand blasted, split faced, tumbled and textured surfaces. It seals and protects
while leaving a beautiful, low maintenance colour enhanced satin sheen. It allows
vapour to escape while offering a scuff (scratch) and weather resistant surface.
Flamed granite
Flamed Limestone
Advantages :
Stain resistant
Easy to use
Non-yellowing
Water resistant
UV transparent
38
Packaging: Quart & Gallon
39
EPOXY GROUT FILM REMOVER
Epoxy Grout Film Remover is a unique product designed for the removal of
epoxy grout film tile, concrete & stone surfaces. It will eliminate most residues left
behind after an epoxy grout has been used. It will remove a variety of epoxies, acrylic,
gym finish, shellac, varnish & lacquer.
Advantages:
Fast acting
Easy to use
Cost effective
Less colour
No Methylene chloride
40
7.SEALANTS
OTTOSEAL S70
Fields of application:
Sealing of expansion joints and connection joints as well as floor
joints in marble and other natural stones such as granite, gneiss,
porphyry, quartzite etc.
Advantages :
Non-staining' of natural stone in contrast to conventional sealants
41
Primer less adhesion to many substrates
Ready to use
Low odour
APPLICATIONS:
PRODUCTS:
42
Laticrete 226 – Powder & Laticrete 3642 Latex Liquid
43
ThIN SET ADhESIVE
44
INDUSTRIAL APPLICATIONS
45
TEChNICAL SERVICES PROVIDING BY
MYK LATICRETE INDIA PVT.LTD
ARE:
• On site help
• Mason meets
46
COMPETITORS
2. BELUNDURA COMPANY
3. ROFF COMPANY
4. J.K.BIRLA COMPANY
47
MAThEMATICAL REPRESENTATION
OF ThE STRONG COMPETITORS OF
MYK LATICRETE (I) PVT.LTD IS AS
FOLLOwS:
48
49
DISTRIBUTION NETwORK / ChANNEL
Factory
Branch Goodown
Stockist
Dealer
Inducer
50
SALES BY MYK LATICRETE INDIA
PVT.LTD
(PER YEAR)
51
SwOT ANALYSIS
a) STRENGTH :
b) WEAKNESS :
52
• Chances of natural disadvantage are there.
efficiency.
c) OPPORTUNITY :
53
• Financial supports like loan and insurance and growth in
income of people is in support of construction industry.
d) THREAT :
54
DISCUSSIONS ON TRAINING
55
STUDENT’S wORK PROFILE
56
DESCRIPTION OF LIVE EXPERIENCE
This project rather job was my first experience to the hard core
reality of the real world. Before joining the organization there was many
curiosities and queries in my mind about the corporate world and life style.
First few days were very much challenging because fresh the college
I was in the organisation so it took me some time to keep pace with them.
But again thanks to the college, which had cultivated us in such a manner
that, in the few days I was amalgamated with organisation and its culture.
It was a responsible job for me to give all the answer of the respected
customer’s queries. But I accepted the challenge. My Boss on the very first
day told me it’s a very responsible job; do your best and do not let me
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down. It gave me some sorts of confidence and very soon I began to enjoy
the job and it gave to me a better result.
CONTRIBUTION TO ThE
ORGANIZATION
58
STUDY OF RESEARCh
PROBLEM
59
STATEMENT OF ThE PROBLEM
2) The present study is to find out the different and possible methods to
attract the customers towards the organisation.
60
OBJECTIVES OF STUDY
SCOPE OF STUDY
61
62
RESEARCh DESIGN & METhODOLOGY
63
64
ANALYSIS OF DATA
65
SUMMARY OF ThE FINDINGS
66
3) Due to time constraint a small sample size was used which may
be limitation of this project.
67
SUMMARY AND
CONCLUSION
68
SUMMARY OF LEARNING
EXPERIENCE
69
CONCLUSIONS AND
RECOMMENDATION
What I concluded from the project was that theory and practical life
is something different. We need to apply that theory in our practical life for
better and effective results. I can say it confidently because there were
many of my colleagues who were/are working with the organisation from a
long time and they are also doing well but what they lack is the art that we
learn in the classroom. The same job that we can do with a greater fineness
they are unable to do because of organised management learning. In sort we
are moulded in such an environment that we enjoy work which may not be
true for others.
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ANNEXURES
Questionnaire
4. Competitors: i)
ii)
iii)
iv)
v)
5. Competitors Activities-
Pack Monthly Performance
Company Packaging Price
Size Sale Good Excellent Average Poor
6. Are you ever being customer of MYK LATICRETE INDIA PVT. LTD.?
Yes No
72
7. Do you ever use the product of MYK LATICRETE INDIA PVT.LTD?
Yes No
9. Customer’s Satisfaction :
Good Excellent Average Poor
1.
2.
3.
4.
5.
Date:
Place:
73
Region & Location : EAST region - KOLKATA
Name of Sales Person :
Project Name
Address of the Site
Name of the contact person (Number & e-mail)
Architect & Consultant (Name & Address)
Detail of competitors :
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BIBLIOGRAPhY
WEBSITE :
• www.myklaticrete.com
• www.google.com
BOOKS :
• Marketing Research – Dhruv Grewal
• Consumer Behavior- Joseph Wisenblit
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