1.

How will you convince them and initiate a conversation in this situation in making them believe in
value addition of Meero offerings?

AND

2. What values do you think Meero can add to their company, given the global situation?

Answer – Every industry and vertical experienced the impact of the COVID crisis and the ad and
marketing industry is no exception. A recent report by the Interactive Advertising Bureau also indicates a
similar trend. As per the report, “almost 24% media buyers, planners and brands paused ad spending
until the Q2. While 46% indicated they would adjust their ad spending across the same period”. The
epidemic may have curtailed the ad spends in the short term, but it will make companies charter into
unexplored areas of ads and marketing in the near future. Even during the lockdown, many businesses
tried to reach their audience using the online ad and marketing tools. The post-COVID consumer is
indoor and available on online mediums, making a paradigm shift in marketing strategy a must for
businesses, big and small. Prominent platforms such as Facebook (+18%), TikTok (+20%), Instagram
(+20%), and Whatsapp (+17%) have all witnessed rises in the number of sessions per week per user as
per data source Nielsen Report on COVID-19’s impact on the changing landscape in media. The ad and
marketing spend of companies is already shifting from the offline to the online space. Paid search is
emerging as a great option for companies for its cost-effectiveness and ability to adjust campaigns as
and when needed.

To leverage this opportunity, Meero can provide value to the Indian companies with its photography
and videography services. They use AI on all the process of training, booking, and managing
photographers which makes the whole process way more efficient. They also use AI to automatically
select and edit the pictures that photographers send them, using algorithms. In addition to providing a
platform for taking care of business transactions and everything to do with photo editing, they also offer
some advice to the professionals within the industries that they serve. For example, they offer tips for
clients in the food industry about how to enhance their business venture through photo editing, along
with the main visual trends for the year 2020 and how they can use them to maximize the effectiveness
of the photos being used.

3. What changes in our target customer base would you recommend?

AND

4. What more services do you think Meero can offer, given our business model?

Meero can target art, music and dance industry. Every musician — be they world-renowned or just
starting out — needs a photographer. Because musicians use photographs in nearly all of their
marketing material, concert photography is in high demand for many musicians. Also, photography for
artists and art galleries will open up new opportunities.

For pictures - https://www.meero.com/en/gallery