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Business Students and Ethics: Susan C.

Borkowski
A Meta-Analysis Yusuf J. Ugras

ABSTRACT. Given the proliferation of research success?” (Collins, 1994, p. 7). This study applies
regarding the ethical development of students in meta-analysis to existing empirical research in
general, and business students in particular, it is dif- ethical development and decision-making to
ficult to draw conclusions from the contradictory provide some insight into how ethical values may
results of many studies. In this meta-analysis of differ due to individual factors such as gender,
empirical studies from 1985 through 1994, the rela-
age, and educational background, and how this
tionships of gender, age and undergraduate major to
the ethical attitudes and behavior of business students
information may be useful in both business and
are analyzed. The results indicate that female students academic environments.
exhibit stronger ethical attitudes than males. The Empirical research in ethical development
same is also true for older versus younger students. and decision-making in the business community
However, the relationship with undergraduate major addresses three sectors: students, academics, and
is still difficult to interpret. professionals, either separately or across sectors.
Given the quantity of individual and cross-sector
research undertaken during the past ten years,
The development and expression of ethical atti- and the natural division of the sectors by certain
tudes and behavior are areas of practical concern demographic factors, this study is concerned with
to the business community as indicated by the studies involving business students. Meta-analyses
increasingly large number of studies, articles and on business academics and professionals are in
interviews published in both academic journals progress as extensions of this study.
and popular business publications. Is ethical The use of meta-analysis to study ethical
behavior in business “an oxymoron because there behavior in a business context allows for both
is a conflict between the pursuit of self-interest traditional and quantitative reviews of the studies.
and consideration of others”, or is ethical The method applies less traditional but poten-
behavior imperative for today’s managers in tially more reliable techniques for summarizing,
“building trust and creating value . . . moderating and establishing relationships among
develop(ing) trust and cooperat(ing) with others the studies. Meta-analytic procedures should
on whom managers are interdependent for “lead to summary statements of greater thor-
oughness, greater precision, and greater inter-
subjectivity or objectivity” (Rosenthal, 1991,
Susan C. Borkowski is an associate professor of accounting p. 11), which in turn should support, refute or
at La Salle University, Philadelphia, PA. She has clarify current theory regarding the ethical devel-
published numerous articles about, and served as a con-
opment and behavior of business students.
sultant to the United Nations on, international transfer
pricing issues, and also writes about ethical issues relating
The findings of previous business ethics
to business faculty, practitioners, and students. studies, while independently relevant, have
Yusuf J. Ugras is Associate Dean of the School of Business sampled very different populations in terms of
Administration at La Salle University, Philadelphia, size and type, have measured the same variables
PA. His research interests include cost allocation and in different ways, and have yielded contradictory
performance evaluation, and business ethics issues. conclusions. For example, results of differences

Journal of Business Ethics 17: 1117–1127, 1998.


© 1998 Kluwer Academic Publishers. Printed in the Netherlands.
1118 Susan C. Borkowski and Yusuf J. Ugras

in ethical behavior by gender have been mixed; oriented framework, while males employ a
females have been shown to be more ethical, the “justice”, or rights-oriented approach, as posited
same, or less ethical than males, depending on by Kohlberg (1984). The moral development of
the study. Existing research has not been method- females occurs in a different context and through
ically compared and contrasted to produce a different stages than that of males, leaving open
consensus about their findings due partly to the question of differences in ethical behavior
research problems, to the conservative nature of and attitudes due to gender. Beltramini et al.
many researchers regarding newer analytic (1984) found that female college students were
methods, and to the initial complexity in more concerned with ethical issues than their
applying meta-analytic techniques. Therefore, it male counterparts. While Thoma (1985) found
has been difficult to generalize to the larger that females were generally more ethical than
business student community and draw strong males, both he and Rest (1986) did not find the
conclusions from prior studies. Meta-analytic differences to be significant. In Ford and
procedures yield a synthesis of the prior findings Richardson’s (1994) review of fourteen studies
of the reviewed studies, strengthening some rela- analyzing behavior by gender, seven reported that
tionships between ethical behavior and certain females would behave more ethically than males,
explanatory factors, and explaining why contra- while seven found no relationship between
dictory findings were found in other studies, e.g. gender and ethical behavior.
due to sampling error rather than to a legitimate The 47 studies included in this meta-analysis
significant relationship. These procedures should yielded 49% significant, 34% non-significant and
yield a better understanding of the relationship 17% mixed findings regarding the relationship of
of gender, age and undergraduate major to the gender and ethical behavior. Therefore, the first
development of ethical behavior and attitudes. hypothesis to be tested (in the null form) is as
follows:
Empirical foundation for factors related to H1: A meta-analysis of the existing studies
ethical behavior should reveal no significant differences
between male and female business stu-
Most empirical studies in the development of
dents in ethical behavior.
ethical beliefs and decision-making of business
students use survey data based on specific instru-
ments such as the Defining Issues Test, case
Age
scenarios, or laboratory studies. In a review of
empirical ethics studies, Ford and Richardson
Age was considered by Kohlberg (1984) to pos-
(1994) identified individual and situational factors
itively affect moral development, with adults
assumed to affect ethical behavior and decision
evidencing continuing development through
making. The individual factors include personal
the six stages of cognitive moral development.
attributes (nationality, religion, gender and age),
Kohlberg’s identification of age as a determinant
education, employment, personality, values and
of ethical behavior was supported by Thoma
beliefs. When the relevant empirical studies on
(1985) and Rest (1986). Ford and Richardson
business students were reviewed for this meta-
reviewed eight studies addressing age, of which
analysis, the individual factors reported with
five found no significant relationship between age
consistency are gender, age, and undergraduate
and ethical behavior, and three reported signifi-
major.
cant, but contradictory, results.
The 35 studies relating age and ethical
Gender behavior provided inconsistent results, with 29%
significant, 51% non-significant, and 20% mixed.
Gilligan (1982) maintains that females address The second hypothesis to be tested (in the null
ethical issues through a “care” or responsibility- form) is as follows:
Business Students and Ethics 1119

H2: A meta-analysis of the existing studies research findings when there are multiple studies
should reveal no significant differences addressing the same research question, in this
between younger and older business case, what influences the ethical behavior and
students in ethical behavior. decision-making of business students? These pro-
cedures determine whether differences in inde-
pendent measures across those studies are real,
Undergraduate major or due to study artifacts. Effect sizes are stan-
dardized mean differences which provide a quan-
In addition to gender, Beltramini et al. (1984) titative estimate of the size of the effect of a
assessed the link between undergraduate major specific independent variable, such as age, on the
and ethical behavior, and found no significant dependent variable, ethical behavior, for each
differences between business and non-business study. An analysis of these effect sizes determines
students, or among different majors. Ford whether differences are due to sampling error, or
and Richardson (1994) reviewed eight studies if the studies are truly different (heterogeneous).
addressing ethical behavior and type of educa- Effect sizes are calculated from the statistical
tion, such as business versus non-business, and results reported in each study, and are derived
technical versus non-technical, majors. Four from reported t-statistics, F-tests, chi-square tests,
studies were not significant and four provided correlation coefficients, and probability values.1
results which were both significant and contra- If some studies yield significant, and others
dictory. insignificant, results, what conclusions can be
Of the 30 studies considering undergraduate drawn? Are the differences between the two
major, findings were again mixed, with 20% sig- groups real? Comparing the significance levels
nificant, 57% non-significant, and 23% mixed. generated by the studies can determine whether
The final hypothesis to be tested (in the null the findings of the studies are due to significant
form) is: differences, or to sampling error.
The meta-analytic procedures appropriate for
H3: A meta-analysis of the existing studies more than two studies compare studies using
should reveal no significant differences diffuse and focused tests of significance and effect
between business and non-business stu- size, and combine studies to test significance and
dents in ethical behavior. estimate effect size. Meta-analyses using diffuse
tests reveal whether the studies “differ signifi-
cantly among themselves with respect to signif-
Meta-analysis methodology icance levels or effect sizes, but . . . not how they
differ or whether they differ according to any sys-
The first approach to a meta-analysis is the tematic basis” (Rosenthal, 1991, p. 60). If diffuse
voting (counting) method. This simple but robust tests are significant, then meta-analyses using
approach counts significant positive, significant focused tests are done comparing the significance
negative, and non-significant relationships levels and effect sizes of the studies to determine
between the dependent variable (ethical behavior “whether the studies differ significantly among
of business students) and the independent, poten- themselves in a theoretically predictable or mean-
tially explanatory variables identified in the ingful way” (p. 61).
literature (gender, age, and undergraduate major). There exists the possibility that studies may
The final count estimates the direction of these be omitted from the analysis because relevant
relationships, but not their strength or degree studies with non-significant results are more
(Glass et al., 1981; Rosenthal, 1991). likely not to be published and therefore hidden
The next step uses statistical procedures to in file drawers. The first meta-analysis combine
evaluate the studies in terms of statistical signif- studies addresses the file-drawer problem by cal-
icance and effect sizes. These meta-analytic pro- culating an overall level of significance and a fail-
cedures are useful in synthesizing quantitative safe number N. The former is the probability that
1120 Susan C. Borkowski and Yusuf J. Ugras

the combined results of the studies could have lished studies such as dissertations and working
occurred if the null hypotheses of no relation- papers. Extensive manual and on-line searches
ships between gender, age and major with ethical of business and ethics journals, citations, refer-
attitudes were true. The fail-safe N is the number ences, Dissertation Abstracts Online, ABI/
of “unreported studies averaging a null result Inform, Educational Resources Information
(that) would have to exist somewhere before the Center (ERIC), and bibliographies identified
overall results could reasonably be ascribed to more than two hundred articles and dissertations
sampling bias” (Rosenthal, 1991, p. 106), and on empirical studies concerning ethics and
bring the probability level up to 0.05. While business students written during the last ten
acknowledging that there are no generally years.
accepted guidelines for acceptable fail-safe The ten year period of 1985–1994 was chosen
numbers, Rosenthal proposes to set file-drawer for several reasons. During this decade there was
tolerance at [(5 ´ K) + 10] to provide a “con- much concern about unethical business, prac-
servative but reasonable tolerance level” (p. 106), tices, including insider trading, savings and loan
where K = number of studies. For example, for failures, and government contract fraud. This
gender the fail-safe tolerance level is [(5 ´ 47) + concern led to an increase in research on ethics
10], or 245 unreported studies. in general, and on business ethics in particular.
The second meta-analysis combining studies From 1965–1974, of the 261 dissertations written
estimates the average size of the effect. The cal- on ethics, only three (1%) addressed business
culated d is the mean standardized difference ethics. During the years 1975–1984, the number
between means, and indicates the magnitude of of ethics dissertations increased to 835, of which
the combined effect size. Another estimator cal- 51 (6%) concerned business ethics. From 1985–
culated is the binomial effect size display (BESD), 1994, 2,067 ethics dissertations were written,
which addresses the effect on ethical attitudes/ with 208 (11%) involving business ethics.
behaviors of gender, age and major. In meta- Following the methodology of Glass et al.
analyses, such statistics as r and r2 are difficult to (1981), no studies were eliminated based on pre-
interpret. For example, a study of the effect of determined criteria, such as type of journal or
specific drugs on death rates yielded an r2 of 0.10, status of publication (such as unpublished disser-
with a BESD of 0.34 to 0.60. While the r2 is very tations). The inclusion of all studies, regardless of
small, the BESD shows that the success rate of methodological strength, does not affect the con-
keeping patients alive increased from 34% to clusions drawn from meta-analyses (Shapiro and
60%, “hardly a trivial effect” (Rosenthal, 1991, Shapiro, 1980). The inclusion of unpublished dis-
p. 133). The BESD is an “index of the practical sertations in the analysis also lessens the impact
meaning of . . . research results” which might of the file-drawer problem.
be overlooked if a meta-analysis yields a small Empirical studies of non-U.S. students were
mean correlation coefficient r or r2 (Rosenthal, eliminated because of possible cross-cultural dif-
1991, p. 136). ferences in ethical standards. After eliminating
studies which compared students with profes-
sionals without reporting data on individual
Identification of relevant studies factors, and studies which contained only anec-
dotal data, percentages, or no data, 56 empirical
A traditional review of current empirical studies studies concerning the ethical behavior of
involving business students is the first, and most business students were identified. In studies with
important step, in a successful meta-analysis. The incomplete data and/or statistics reported, the
identification of such studies is difficult due to author(s) were contacted twice in an effort to
the size and extent of domain, which includes recover the missing data.
published studies, not only in business journals The variables coded for each study included
but in journals dealing with moral development the date of publication, source of study (article,
and broader ethical concerns, as well as unpub- dissertation, working paper, presentation), num-
Business Students and Ethics 1121

ber of students in the sample, and breakdown by Comparison of significance levels (diffuse)
any or all of the following characteristics: gender,
age, and undergraduate major. Of the 56 studies The results reported by each study are signifi-
included in this meta-analysis, 47 reported data cantly different for both gender and undergrad-
on ethical behavior analyzed by gender, 35 by uate major. This may be interpreted as the studies
age, and 30 by undergraduate major. Table I are significantly different (heterogeneous), and
presents these studies by factor and statistical the results are not likely to have occurred by
findings. chance. Results were not significant for age.
Using the voting (counting) methodology,
studies were coded as + if no significant differ-
ences were reported, – if one group was found Comparison of effect sizes (diffuse)
to differ significantly from the other, and +/– if
mixed results were reported. For the subsequent Given the significance of the first meta-analysis
meta-analyses, studies with mixed results were for gender and major, are the differences between
classified as + or – according to the authors’ studies real or due to sampling error? The
judgments. There was complete inter-rater agree- meta-analyses comparing effect sizes are again
ment on all reclassifications. The study samples significant for gender and major, indicating that
ranged in size from 66 to 2,196 students, with 4 the studies are significantly heterogeneous (not
studies with samples less than 100 and 3 studies equivalent) and that the differences are not due
greater than 1,000 students. Average sample size to sampling error. As expected, given the results
was 409 students for gender, 465 for age, and 394 of the first meta-analysis, age was not significant;
for undergraduate major. therefore, H3 of no differences due to age cannot
be rejected. However, the null hypotheses of no
differences in ethical behavior due to gender (H1)
Results of the meta-analysis and undergraduate major (H3) may be rejected at
this point.
The six meta-analyses were undertaken and the
primary effect size (r) calculated using BASIC
programs (Mullen and Rosenthal, 1985). The Comparison of significance levels (focused)
r was determined according the following
formulas, based on the type of statistical test Given that the studies were published over a ten
employed in each study: year period, a meta-analysis using the year of
study as the focus found no significant results (i.e.

Ö
–––2
2 c no time trend) for gender, age, or undergrad-
For studies using chi : r = –––
N uate major. This means that the significance levels
of the studies do not appear to change with

Ö
––––––––
t2 time.
For studies using t-tests: r = –––––––
2
t + df

Ö
––––––––
F Comparison of effect sizes (focused)
For studies using F tests: r = –––––––
F + df
The focused comparison of effect sizes, which

Ö
–––2
For studies reporting Z measures the magnitude of effects, were not
r = –––
probabilities: N significant for gender and age. The only signifi-
cant factor was undergraduate major, suggesting
The results for the meta-analyses are presented in that the effect sizes do increase with the time
Table II, and are analyzed for each factor by each of the studies. One interpretation is that the
meta-analysis. Results are considered significant ethical attitudes of business majors in 1994 are
at alpha = 0.05. different from those of business majors in 1985.
1122 Susan C. Borkowski and Yusuf J. Ugras

TABLE I
Empirical studies on business student ethics

Study Year Type N Gender N Age N Major

Arlow 1991 A 0138 +/– 0138 +/– 0138 +/–


Beggs 1989 A 0222 + 0222 – 0222 +
Betz et al. 1989 A 0213 –
Borkowski & Ugras 1992 A 0130 + 0130 +/– 0130 +
Brown 1994 D 0228 – 0228 + 0228 +/–
Burton et al. 1991 A 0387 – 0387 + 0387 +
Cole 1993 D 0537 – 0537 + 0537 +
Crittenden et al. 1986 P 0136 +
Crow et al. 1991 A 0240 –
Davis and Welton 1991 A 0391 + 0391 +/–
Deering et al. 1994 A 0066 –
Fulmer and Cargile 1987 A 0200 +
Gaedeke et al. 1992 A 0327 – 0327 – 0327 +
Giacalone et al./a 1988 A 0099 –
Giacalone et al./b 1988 A 0099 –
Giacomino 1992 A 0443 +/– 0443 + 0443 +
Glenn 1988 A 1626 + 01663 –
Harris 1989 A 0161 +/–
Hiltebeitel and Jones 1992 A 0325 –
Jarreau 1990 D 0445 +/– 0438 +/– 0452 –
Jeffrey 1991 WP 0397 – 0397 –
Jeffrey 1993 A 0502 – 0251 –
Jones 1992 D 0443 –
Jones and Gautschi 1988 A 0450 – 0447 +
Kleinman 1992 D 0743 – 0743 + 0743 +
Kochunny et al. 1992 A 0326 +
Laczniak and Inderrieden 1987 A 0113 + 0113 + 0113 +
Lane et al. 1988 A 0335 +/–
Lane & Schaupp 1989 A 0266 +/– 0266 + 0266 +/–
McBride and Cline 1990 P 0178 –
McCabe et al. 1991 A 0731 – 0731 +/– 0731 +
McCabe et al. 1994 A 0177 – 0177 +
McNichols and Zimmerer 1985 A 0912 + 0912 +
Miesing and Preble 1985 A 0472 – 0464 – 0409 +
O’Clock and Okleshen 1993 A 0195 + 0195 +/–
Paradice 1990 A 0125 + 0125 + 0125 +/–
Paradice and Dejoie 1991 A 0237 + 0237 + 0237 –
Peterson et al. 1991 A 1681 – 1681 + 1681 +
Poorsoltan et al. 1991 A 0249 – 0249 +
Reall 1993 D 0118 +
Ruegger and King 1992 A 2196 +/– 2196 –
Shepard and Hartenian 1990 A 0239 +/– 0244 +/–
Sikula and Costa 1994 A 0171 +
Snodgrass 1993 D 0513 – 0506 + 0660 +
St. Pierre et al. 1990 A 0479 – 0479 –
Stanga and Turpen 1991 A 0151 +/– 0151 +
Stevens and Stevens 1987 A 0210 +
Business Students and Ethics 1123

Table I (continued)

Study Year Type N Gender N Age N Major

Stevens et al. 1993 A 0113 +


Tsalikis and Ortiz-Buonafina 1990 A 0175 +
Tyson 1990 A 0135 –
Tyson 1992 A 0415 + 0488 + 0420 +
Wafa 1989 D 0079 – 0079 –
Wayne 1989 A 0682 – 0681 –
Whipple and Swords 1992 A 0319 – 0315 +
White and Dooley 1993 A 0184 + 0184 +/– 0184 +/–
Zinkham et al. 1989 A 0561 +

Gender Age Major


Number of students 19,226 16,289 11,818
Number of studies 00,047 00,035 00,030
– Significant studies 00,023 00,010 00,006
+ Non-significant studies 00,016 00,018 00,017
+/– Studies with mixed results 00,008 00,007 00,007
A Published article P Presentation D Dissertation WP Working Paper

TABLE II
Results of meta-analyses for gender, age and major

Gender Age Major

Number of subjects (N) 19,226 16,289 11,818


Number of studies 00,047 00,035 00,030
Average study size 00,409 00,465 00,394
Significance levels (p) 0.0191* 0.3374 0.0169*
(diffuse)
Effect size (p) 0.0033** 0.3462 0.0019**
(diffuse)
Significance levels (p) 0.1639 0.1432 0.0638
(focused)
Effect size (p) 0.4218 0.1127 0.0277*
(focused)
Combined significance 0.0001** 0.0001** 0.1535
levels (p)
Fail-safe number 01,511 00,180 00,083
Mean standardized 0.1316 0.0646 0.0311
difference (d)
Combined effect sizes (p) 0.0691 0.0323* 0.0156*
Binomial effect size 0.4672 to 0.4839 to 0.4922 to
display (BESD) 0.5328 0.5161 0.5078

** p significant at alpha = 0.01


* p significant at alpha = 0.05
1124 Susan C. Borkowski and Yusuf J. Ugras

Within business, however, marketing, manage- studies, no conflicting findings were reported.
ment, finance and accounting majors are not Sixteen studies found no significant differences,
significantly different from each other. and two with mixed results did not specify the
relationship. Twenty-nine studies reported that
females (males) exhibited more (less) ethical atti-
Combination of significance levels tudes/behavior than their counterparts. Given
the meta-analyses, the null hypothesis of no rela-
This meta-analysis estimates both the overall tionship between gender and ethical behavior can
level of significance and the fail-safe N. Both be rejected. Women seem to demonstrate more
gender and age are significant, implying that the ethical attitudes/behavior then men; however,
combined results are unlikely to have occurred this does not mean that women are more ethical
by chance. The differences attributed to gender than men. Reacting more ethically to fictional
and age are both real and significant. dilemmas does not necessarily translate to more
The fail-safe N provides an estimate of how ethical behavior when confronted by real-world
many unpublished studies with non-significant situations.
findings not included in the meta-analysis would The meta-analyses also support the findings
have to be included in order to change the overall of the prior studies using age as a factor. Of 35
significance levels calculated in the prior meta- studies, nineteen found no significant relation-
analyses. For gender, age and major, the number ship, one mixed study did not report findings,
of studies needed to change the prior significant thirteen found that older (younger) students
results are 1,511, 180, and 83 respectively. responded more (less) ethically, while two studies
found the opposite. As with gender, the null
hypothesis can be rejected. Attitudes/ behavior
Combination of effect sizes seem to become more ethical with age, sup-
porting Kohlberg’s (1984) theory that individuals
The average size of the effect is estimated by exhibit increasingly moral behavior as they
d, which is the mean standardized difference mature.
between means The combined effect size is small Finally, the meta-analyses on undergraduate
in magnitude when d is £ 0.2, medium if d is major were mixed, reflecting the mixed nature of
between 0.2 and 0.8, and large if d ³ 0.8). The the thirty studies analyzed. The null hypothesis
effect sizes are very small for all three factors. The cannot be rejected, and no relationship between
BESDs show the effects of gender, age and major major and ethics can be discerned given the
are 6.6%, 3.2% and 1.6% respectively. research to date. It seems that the ethical attitudes
Due to the presence of three large studies with of both business and non-business majors have
more than one thousand students, the meta- changed over time, but that both groups of
analyses were rerun using the jack-knife tech- students do not differ significantly when
nique. The meta-analyses were performed three compared to each other.
times, each time dropping one of the large These findings suggest that additional exposure
studies, and all were consistent with the results to ethics theory and ethical dilemmas would
already reported using all the studies. The meta- benefit the business community, whether in
analyses are therefore not significantly influenced practice or in academia. The earlier students
by the presence of the three larger studies. learn that ethical behavior is valued by the
business community, and the more it is full inte-
grated into applicable courses across the business
Interpretations and conclusions curriculum, the sooner students may demonstrate
more ethical behavior and attitudes, eventually
The findings of prior studies reporting a rela- appreciating such behavior for its intrinsic values,
tionship of gender and ethical behavior/attitudes rather than for the perceived extrinsic employ-
are supported by the meta-analyses. Of 47 ment rewards. Stand-alone courses in business
Business Students and Ethics 1125

ethics suggest that somehow ethics is unrelated Selected Business Practices’, unpublished disserta-
to the rest of the curriculum, which defeats that tion, University of Kentucky.
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