IN CLASS ACTIVITY- SMART HOME (GROUP 1)

Group 1
Nikhil S- PGP/23/033
Pranav S Krishnan- PGP/23/405
Ashmil C Ibrahim- PGP/23/197
AKshay Kannoly- PGP/23/315
Vaishnav S - PGP/23/245

Customer Traditionalists Urban Dweller Family first Affluent Social Climber

segment Nester

Pre-sales Most Important. a)Belong to the a)Averse a) Concern a)They are excited to
a) Lowest awareness younger towards trying over privacy - try new products.
group - Campaigns for generation- are new products- Communicatin b)They are looking to
communicating more active on Can be tackled g certifications show off the latest in
benefits of smart the digital using free of privacy the market
home devices media- Social demos and standards, c)expert reviews are
b) Setup and usability Media awareness collaborating the ones they look out
- at home demo Campaigns and sessions by with data for
campaigns b)Celebrity sales personnel privacy NGOs d)They are conscious
d) Concern over Endorsements b)Lack of about specifications
privacy - to increase awareness- b) Highlight e) Social Media
Communicating awareness Advertising the Campaigns and
certifications of privacy c) Email Campaigns for sustainability Social Media
standards, Marketing kid friendly and factors in Influencers
collaborating with data d) Preference family friendly using the f) Email Marketing
privacy NGOs for current devices products by
products - sponsoring
communicating Govt initiated
what the new eco friendly
product can do programs
better

In-store a) Price sensitivity - a)Skeptical a)Promotional a)Cross a)Attractive

First purchase and about product offers selling and Packaging
early bird discounts functionality - In b) Demos for kid upselling- b)Can sell supportive
store home friendly devices introduce new gadgets as they are
environment and safety products and looking out for an
and demos devices like upgrades wholesome
smoke detectors b)Get experience
c) EMIs and feedbacks
bundled offers about the pain
for family points and use
products them
constructively

Post a) Installation and post a) Installation a)At home a)Make close a)They are looking
Sales sale demo of the and post sale installation knit groups of out for timely services
 product demo of the b) Free tutorial users where b)They are in the look
b) Maintenance product sessions for the affluent out for additional
services b) Showing how elderly users customers can upgrades
they saved share their c) Platform for
electricity and experience connecting tech
other benefits discuss about enthusiasts
after certain features and
months of future
usage technologies

Benefits a)Enhanced home Utility focused a) Enhanced a)Remote a)They are looking for
security a)Enhanced home security control over experience - easing
b)Cost effectiveness home security b) Improved temperature of managing devices
c)Improved b)Cost accessibility and settings using apps
accessibility and effectiveness monitoring for b) Can use b)Flexibility to add
monitoring for elderly c) Insights into elderly and environmentall and upgrade devices
and disabled usage of home children y sustainable c)Remote control of
appliances c) Security products with devices from outside
d) Improved sensors premium home
functionality of ensuring safety experience
home for family (eco friendly)
appliances properties with c) Although
monetary and late to it, can
emotional experience the
values most
d) High resale advanced
potential for technology
smart homes smart
solutions