Program: PG DM-MKTG/ COMM/MMS-MKTG (Batch 2019-21), V-- Tri, End Trimester Exam paper, Subject:

Advanced Marketing Strategy

K. J. SOMAIYA INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH

Program: PGDM -MKTG/ COMM/ MMS (MKTG), V Tri (Batch 2019-21)

Subject: ADVANCE MARKETING STRATEGY

(End Trimester Examination)

Date of Exam: January 11, 2021 Time: 3 Hours Marks: 50

Notes:
1. Section A is COMPULSORY. Attempt any TWO QUESTIONS from
section B.

2. Supplement your answers with suitable theory and examples where

necessary.

Section A

Question 1 Analyze the enclosed Case briefly “Patanjali takes on industry giants”
and answer the following questions: (30 Marks)

a) Discuss the existing marketing mix of Patanjali. Suggest the changes in their
marketing mix, keeping in mind the overall competitive scenario.
b) What are the various growth and expansion strategies for Patanjali?

c) Patanjali wants to enter an International market. Devise suitable market entry

strategy for the market that is most viable according to you, to enter.

Section B

Question 2. Assume you a Marketing Consultant with Herbal Care India Ltd., a leading
personal care herbal products company. They are planning to launch a range of
Ayurveda cosmetics. Suggest a suitable niche marketing strategy for pioneers for entry
into both male and female segments? (10 Marks)

Question 3. How does a market follower design their marketing strategy? Discuss it
with the help of an example – one from an FMCG sector and one from the Service
industry. (10 Marks)

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Program: PG DM-MKTG/ COMM/MMS-MKTG (Batch 2019-21), V-- Tri, End Trimester Exam paper, Subject:
Advanced Marketing Strategy

Question 4. Elaborate on the various strategies that may be pursued by a Leader in the Growth
stage of the Product Life Cycle. Discuss with reference to the telecom industry to substantiate
your position. (10
Marks)

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