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  • Behaviour: Case Three Topic:Lifebuoy/Unilever Asia Private Limited

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    Reza Aunik
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    This document discusses two marketing case studies, one about Lifebuoy soap produced by Unilever Asia and another about the ice cream chain Baskin-Robbins. It provides page references for further details on each case study relating to marketing research and strategies.

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    This document discusses two marketing case studies, one about Lifebuoy soap produced by Unilever Asia and another about the ice cream chain Baskin-Robbins. It provides page references for further details on each case study relating to marketing research and strategies.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    4 views1 page

    Behaviour: Case Three Topic:Lifebuoy/Unilever Asia Private Limited

    Uploaded by

    Reza Aunik
    This document discusses two marketing case studies, one about Lifebuoy soap produced by Unilever Asia and another about the ice cream chain Baskin-Robbins. It provides page references for further details on each case study relating to marketing research and strategies.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Behaviour

    CASE THREE
    Topic:Lifebuoy/Unilever Asia Private Limited
    Page:196

    Marketing research
    Case 2.2
    Topic:Baskin-Robbins: Can It Bask in the Good ‘Ole Days?
    Page:818

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