Copywriting Tips

To Make You
Very Rich!

Copyright 2011-2014, InfoProfitz Inc.

All Rights Reserved.

www.InfoProfitz.com

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 THIS IS NOT A FREE REPORT.

You Also MAY NOT Give Away,

or Share the Content Herein

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This is a different copywriting guide to any you've read before.

I have personally spent over $7,500 on a range of copywriting courses, books

and ebooks, seminar recordings and more. Conservatively, every dollar I spent
on learning copywriting has brought in $15 or more. That's how powerful a
skill it can be to learn to sling words together into a compelling pitch that
forces prospects to pull out their wallets and spend money with you.

But in this report, I am NOT going to be sharing typical lessons on copywriting

such as writing powerful bullets, or elements of a great headline, or different
tactics that influence a reader into buying from you.

I'm going to get deeper into selling psychology, and help you understand your
ideal prospect so thorougly and well that selling to them won't even feel like
selling - you'll just do this effortlessly and easily.

Of course, your first attempt at crafting copy will not be a runaway success.
You'll need to practice and refine your writing skills to get great results. But
building upon this foundation will make it all very easy and effective, so even
if this is the very first guide to copywriting you have ever read, at the end of
it you will know enough to write compelling copy that boosts your sales
conversion through the roof.

Let's begin to learn about how to construct a kickbutt sales letter and increase
your visitor value.

First, a word of explanation of this important term. "Visitor value" is what a

visitor to your website (or lead into your business) is worth. For example, if
you are selling a $50 product, and for every 100 visitors to your website you
make one sale, then your visitor value is $50/100 visitors = $0.50.

The goal of writing killer copy is to boost your visitor value so that every single
person who visits your website is worth the most, today and into the future.
You should also spend or lose the least in attracting leads, and keep them with
you for the longest time possible.

So, are you ready to learn how to do that?

Let's begin by understanding some ground rules.

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 4 Tips To Crafting Great Sales Letters That
Convert More Prospects Into Buyers

1. Your web page or sales letter must load within 20 seconds - on a 28.8
kbps modem (faster on higher speed connections).

This is so that you'll grab the attention of visitors before they have a chance to
back out of your site to go somewhere else. If your web page or sales letter
is long and has many graphics or larger files, be sure to design it so that the
initial portion of it loads immediately - and is visible to a visitor without
having to wait for a long time.

Use free tools to monitor your site's loading speed. Here are two such sites
which can help you do this:

http://www.websiteoptimization.com/services/analyze/

http://www.iwebtool.com/speed_test

2. Optimize your web page to look good on all browsers & screen sizes

Since people browse the Web on various computers, laptops, tablets and even
mobile phones, there are many different resolutions of monitors and screen
sizes - and your website or sales letter must look good on ALL of them to
maximize your sales and visitor value.

A simple way to test how your website will appear on screens of different sizes
and resolutions is to use a tool like the screen size tester:

http://www.anybrowser.com/ScreenSizeTest.html

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3. Your biggest benefit should be telegraphed 'above the scroll'

Broadsheet newspapers like the New York Times and L.A. Times feature their
biggest stories 'above the fold' - that is, without the reader having to unfold
the paper, she can view the top headline news items.

On the Web, the equivalent will be to showcase your site's biggest benefits
before the visitor has to scroll down by using the scroll bar or arrow keys.
That way, in the instant a visitor hits your sales letter, they are informed
about the biggest benefit they will receive if they take the time to go through
what you have to say and offer.

4. Keep it easy on the eyes

Don't use too many fonts and colors in your sales copy.

To look professional and neat, use a minimum number of fonts for your sales
page. One for the headline and another for the body copy is more than
enough.

Tahoma is a good choice for headline and sub-head. 16 point Tahoma (red
color?) for the headline, and 14 point for the sub-headline works well in many
tests. For body copy, you can use Verdana, Times New Roman or Georgia.

Break up your body copy. Some sales letters are made up of large blocks of
text, some of them even 10 or 12 lines long. That's hard to read on the
computer screen.

So break up your body content into shorter paragraphs. Keep each paragraph
to a maximum of 3 or 4 lines, with a maximum of 7. Leave enough white
space between and around paragraphs, which will make it easier for visitors
to read your content instead of skipping past big blocks, or skimming what you
wrote.

As your well crafted sales pitch will work sequentially through a process of
building up the value of what you are selling before asking for the order, you'll
lose momentum whenever a reader skims or ignores some parts of your pitch.

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 Tweak or Trash - How To Craft
Winning Sales Copy

Let's say you already have a sales letter that's up and running. You read this
guide and decide to spruce up your copy based on what you learn. How do
you decide whether to tweak the existing letter to make it better, or just
throw it away and start afresh?

Here are two simple ways to decide.

1. If your visitor value less than $0.05, you may be better off with a
brand new letter. The reason is because even with massive improvement
by using copywriting tweaks, a sales letter than pulls 5 cents per visitor
will only bring in 20 cents if it improves by 400%. You want to start
strong. Much stronger than that.

2. If you're losing money on the whole on your current advertising and

marketing that drives traffic to your sales letter - AND if you will still
continue to lose money (or barely break even) even when you improve
your conversion rate by 20%, then you should probably scrap the current
letter and start with a new one.

Based on these two points, if you decide to start writing a new sales letter,
then be sure to compare the results you get with it against what you did with
the earlier version.

Sometimes, you may discover the earlier version was actually the better
performer!

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 The BIGGEST Secret To Effective Copywriting
Get Into Your Prospect's Mind
Only the best copywriting courses and books will even mention this. And
precious few teach you how to practice it. But no one can show you a system
or approach to learn this step by step.

Copywriting, like many arts, is an intuitive skill that can be refined by

practice, but requires many 'soft skills' like empathy, compassion, and insight.
You must be able to understand, deeply, your audience. You should be able to
figure out their hopes and their dreams, their fears and their troubles.

And then, you should be able to craft your copy to appeal to these passions.

The important questions to ask yourself - and then find an answer to - are:

• Who are they?

• What do they want?

And then drill down more specifically with a different set of questions:

• What is their pain?

• What keeps them awake at night?
• What do they day dream about?
• What are they missing in their lives?

To identify and empathize with their desires and dreams, you must be able to
figure out:

• What are they trying to get away from?

• What are they trying to get closer to?
• What problem are they trying to solve?
• What opportunity are they trying to achieve?

And in some specific situations, it can be helpful to also try and determine:

• Who are they mad at?

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(This gives you an 'angle' to position your copy, as being aside them in joint
opposition to the 'common enemy'!)

Now, very logically, the question any rookie copywriter should be asking at this
point is:

HOW CAN I FIND OUT ALL THESE THINGS?

Great question.

From Existing Customers

If you already have buyers and clients, people who have done business with
you in the past, you can start with them. Ask them probing questions and
evaluate their responses.

Call them up on the phone and ask if you can talk to them for a while about
their purchase from you. Send them a letter asking these questions. Or email
them a note with the questions, or ask them to click through to an online
survey where you post the questions.

What if they aren't interested? Well, make it worth their while. You can offer
a bonus or gift in return for them taking the time to talk with you or respond
to your survey.

But what if you're brand new and don't have too many clients - or those clients
are not responsive despite your best efforts?

Then, you must work around this limitation by doing 'stealth research' of a
similar universe of prospects who share characteristics that are similar to your
ideal prospect.

Where can you find them?

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Online Bookstores

One place is the huge online marketplace called Amazon.com

Amazon.com has listings of millions of books spanning just about every

category and niche known to man. Go to Amazon and search using keywords
and phrases that are related to the product you are selling, and the audience
you are trying to reach with your copywriting message.

Pick the top 10 to 40 best-sellers. The reason for sticking with bestsellers is so
they'll have more reviews than other products, making your research quicker
and easier.

Look at products that have received 5 star reviews (and rating scores of 9 and
10). Browse through the feedback shared by customers who have bought and
used the product or read the books. Remember, these are the same people
who are ideal prospects for your marketing efforts.

In the best and higest rated reviews, you will generally find out what this
audience
thinks fantastic and desirable about the product. On the other hand, the
lowest rated reviews will show you what was MISSING which your audience
expected or wanted to see included.

Taken together, these highest and lowest rating reviews will give you deep and
powerful insight into the mind of your prospect. Understanding what they
want and what they didn't like will go a long way in helping you craft powerful
products - and then sell them using powerful copywriting.

While conducting your research on Amazon.com, don't forget to carefully

analyze the titles of the best selling books. These, and the language and
wording used in reviews, will reveal the kind of jargon and slang your market
is used to. The kind of phrases and words used will be the same ones you
should include in your copy in order to appeal to this audience's interests.

Amazon.com is not the only such online resource. Barnes and Nobles
(www.bn.com) is another e-bookstore which features reviews by readers. You
can rank the books in a category by sales popularity and follow a similar
approach to the Amazon.com one.

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Email Newsletters

One more way to conduct 'stealth research' for your marketplace is on email
newsletters. There is sure to be a plethora of ezines in your niche, and
finding the top publications and signing up for them can provide you with a
wealth of data to study before writing your copy.

Look for the ezines in your niche and subscribe to them. You can find a vast
collection in some of these resources:

• Ezine-Universe.com
• Ezine-Dir.com
• Ezine Listing.com
• DirectoryOfEzines.com

Another way to locate ezines in any niche market is to conduct a search on

Google or other search engines using "[KEYWORD] + ezine" as the search term.
You'll be overwhelmed with material to study and analyze.

A WORD OF CAUTION
If you hurried past this section because you want to get into the meat of
copywriting, stop now. Go back and study this again. And again.

Most of the high-priced copywriting courses I went through ALL focused heavily
on the key element of understanding your prospect and getting into their
mind. In fact, one of the best I took, AWAI's "Six Figure Copywriting", was
almost half filled with psychographics and analysis of the motivations and
drives of your prospect.

And the Amazon.com strategy can be the guts of your effectiveness at writing
killer copy that pulls in sales effortlessly and like clockwork. Be sure you
understand, internalize and deeply commit to this phase before moving on to
the rest of this guide.

Even if you stop reading right here, and don't use ANY of the technical skills I'll
focus on later, you will still be head and shoulders above your competitors - IF
you put this part into action.

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Ok?

Now let's move on to the art of copywriting and learn some technical stuff
that can boost your sales copy effectiveness massively.

Good Copywriting Appeals To Emotions

- And Communicates With Prospects
I'm a doctor. A specialist in heart surgery. If you've even glanced at medical
journals or literature, you'll know it is heavy, loaded with multi-syllable words
and written in a style that's hard to grasp at one reading.

That was my background in writing, initially.

But as a copywriter, I've trained myself to write with a different style. A

simpler one. With more clarity and less confusion. No long words and techie
jargon. Just clear, simple, easy to follow language.

Remember this. The success of your sales copy depends heavily upon the
CLARITY OF YOUR COMMUNICATION.

Keep your language simple. Avoid elaborate and esoteric words and terms.
Busy prospects may not be reading your letter with all their concentration or
attention - and unless you write in a captivating and simple style, they won't
read word by word.

Be sure to test your draft sales letter for readability. Here's how to do it. Ask
your friends or a family member to read your letter. Carefully watch their eye
movements as they go through your sales letter.

If they skip at a certain point and move rapidly to another, you'll know that
they probably aren't being hooked by the copy or are bored and distracted.

If you find that they have to go back to an earlier stage at any point, you have
probably not explained things clearly enough and they don't understand
something.

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Just by watching your trial reader as they work through your sales pitch, you
can get precious insight into the readability and grip your letter has on your
audience.

Why is this important?

In a well crafted sales pitch, each section or block of your letter serves as a
critical step in the progression of your prospect towards a sale. If they skip
past any section of your letter, you lose at least a part of that impact... which
means you'll get fewer sales.

Before we move on to studying different tested and proven sales letter

formulas, here are...

Some More Copywriting Tips For

Online Sales Letters

Your Headline is 80% of the Sale

The single most important tweak that can boost conversion of your sales letter
is your HEADLINE. A change in the headline alone can bring about 2100%
increase in effectiveness and skyrocket your sales explosively. That's why
experienced copywriters will constantly keep testing headlines, to see if they
can do better than existing 'controls'.

A compelling headline that signals to the visitor your biggest BENEFIT,

delineated in terms of solving that visitor's problems, can revolutionize your
results. You'll have to keep trying out different headlines to arrive at the best
one.

Always make your headline direct, to the point, and very clear. This is not the
place for cute, abstract, funny or outright weird statements. They will end up
killing your sales.

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Your Headline Should Solve a Problem

Or it should present an opportunity. Anything else is less compelling and likely

to lower your conversion rate on the sales letter.

When you understand your audience and their biggest problems or

opportunities, you will be able to effortlessly come up with headlines that
appeal to their pain or desire - and draw them seamlessly into the rest of your
letter.

Intelligently Use Pre-Headlines or Super-Scripts

Pre-headlines are qualifying statements that go above the main headline - and
set the stage for it.

Your pre-headline may be a shocking statement, announce a revolutionary

breakthrough, or press one of the hot triggers of your audience that will be
elaborated in the headline below.

The pre-headline is usually in bolded italics, and aligned to the left of the
sales page - while the main headline is centered and bolded.

Avoid Large Graphic Headers

Many sales pages online feature graphic banners that take up most of the
space 'above the scroll'. This rarely contributes towards a buying decision, and
often delays your sales page from loading, especially if the graphic is not
optimized and has a large file size.

This can cost you in sales, because most prospects will not patiently wait for
your information to show up on their computer screens. They may wait a few
seconds, but if nothing seems to happen, they will quickly abandon your site
and move on to another one.

If you must use graphics, have light logos or simple, attractive pictures that
are optimized to have smaller file sizes. Bump the headline up to the top of
your sales page so that it becomes the first thing a visitor to your site notices
upon arriving at your sales letter.

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Address Your Prospect Uniquely

Many sales pages begin with a "Dear Friend". That's weak.

Instead, use this section to speak directly to your ideal prospect. For
example, if your product teaches a webmaster to get more traffic, you can
begin with: "Dear Webmaster In Search of More Traffic"

Or, more concisely, "Dear Traffic Hungry Webmaster"

These statements will draw those qualified prospects who read your letter
more effectively into your copy.

Use Short and Simple Sentences

Direct marketing sales letters are usually simple and direct. The sentences
are short, crisp and to the point. No fluff, no waffle, no waste.

Sprinkled with action words, they cut to the chase. Your reader must get
energized and motivated to buy - and when your sentences are short, the pace
of the letter speeds up.

Your visitor should be drawn down a slippery slope, being pulled down the
page and drawn inexorably towards the compelling offer you will make -
without having a chance to stop and leave!

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 Tested and Proven Formulas For
Powerful Copywriting Results
There are probably as many formulas for copywriting as there are copywriters
- but some of them are widely followed because they have stood the test of
time... and made many of their proponents (and their clients) fabulously rich!

In this section, we will look at a few of these proven formulas. There are two
reasons any budding copywriter must be aware of them.

1. You can use this sequential array of components as a guideline to craft your
copy without missing out on any essential element.

2. You can review and evaluate any of your existing copy by testing it against
this checklist to see if you have covered each part of the process.

Copywriting Formula #1 -
A.I.D.A.
Probably the best-known copywriting formula, AIDA stands for:

• Get Attention
• Arouse Interest
• Stimulate Desire
• Ask for Action

You get your prospect's attention through creating compelling headlines that
promise a big payoff or benefit or protection that's consistent with the reason
why they visited your website in the first place.

There is absolutely no point in being cute and abstract, funny and hip -
because the risk of losing your audience right at the outset is too high. What's
humorous to one reader may sound offensive to another - and ultimately, no
one's reading your sales page for a few laughs... they're better off visiting a
jokes website or browsing a cartoon for that!

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The role of your powerful headline should be to grab a new prospect's
attention, and quickly convince them that you may be the only viable source
or solution to a pressing problem or worry that has been bothering them, or
the path to achieve an opportunity that they desire to fulfill and enjoy.

Copywriting Formula #2 -
6 Steps to Killer Copy
Robert Collier was one of the legendary copywriting greats who taught an
exemplary formula of copywriting success. It has 6 steps and will help you
craft a complete and convincing piece of copy without any stress or strain.

Collier's formula is similar to AIDA, but slightly different. The steps are:

• Attention
• Interest
• Description
• Persuasion
• Proof
• Close

'Attention' is similar to what we discussed in the AIDA formula, with a

powerful punchy headline grabbing the reader's interest instantly.

'Interest' refers to your prospect's interest, not your own! You, the
copywriter, must reason out what will interest them that is consistent and
pursuant to why they came to your web site or started reading your sales
letter in the first place.

'Description' involves explaining the thing you're selling, such as a product in

action, or a result that can be attained through its use, or a word picture of
the future after completing the purchase. It should showcase the difference a
buyer will experience after buying whatever you're selling.

'Persuasion' is about convincing the prospect that you are worthy of doing
business with. It involves building up credibility in you and your business, and
goes hand in glove with the next element - proof.

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'Proof' involves making the case for a buyer picking and ordering your product
or service by offering evidence in support of such a decision. It may include
the use of testimonials, endorsers, research results, comparative data or case
studies and similar devices that are designed to prove to a prospect how their
life will be better with this purchase.

'Close' is the final step of asking for the sale - and getting it.

Copywriting Formula #3 -
Bob Stone's 7 Point Formula
Bob Stone is a direct mail legend and the innovator of a 7 point copywriting
formula that's also very popular. The steps are:

• Promise your biggest and most important benefit

• Enlarge upon the promise and explain it clearly
• Tell reader specifically what they will get out of this purchase
• Back up your statements and promise with proof and testimonials
• What might a prospect lose if they don't act on this offer right
away
• Rephrase the most prominent benefits and make a closing offer
• Incite action to buy

There is no evidence to show that any one approach towards writing copy is
better or worse than the others. So feel free to follow whichever one suits
you the best. Or even experiment with one style, and then another, to see
which works best for you.

Before closing this report, let's discuss a little more about each important
element of these formulas, and see how we can actually go about achieving
each goal.

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1. Attention

In a written (or even spoken) sales pitch, attention is grabbed within the first
few seconds of the prospect's interaction with your website or selling process.
And the words that grab this attention are the ones in your headline.

There are 3 parts to the typical headline: a superscript or pre-headline, the

actual headline, and a sub-headline.

A superscript goes above headline, and in a sense acts to pre-qualify the

prospect by different criteria - such as employment, age, gender, desires,
problems, or anything else. The idea of using a great superscript is to lure in
the right kind of prospect to more carefully read your headline.

Your Headline is the most critical element of your sales letter, bar none. In a
supplement report to this one, I'll share a set of 43 headlines that have worked
very well with email marketing promotions over years. And there are many
other classic headlines that you should study carefully as a copywriter to get
the biggest bang for your buck.

A sub-headline goes below the main headline, and is usually in smaller font
and a different color. It explains or elaborates on one or more elements of the
main headline, or supplements the message in it by focusing on another hot
buying trigger that appeals to your prospect.

Attention is further enhanced by the salutation, which is how you address your
reader. An example may be to write a letter to online business owners who
are struggling to grow their profits with the words, "Dear frustrated internet
marketer", or to address a harrassed mom of 4 kids with "Dear over-worked
mom".

Once you've grabbed your prospect's attention through the intelligent use of
these devices, it's time to lead them to the next stage of your copy - by
kindling their interests.

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2. Interest

An aphorism in copywriting is that each component or element has ONE major

task and motive - to draw the reader through to the next one!

That's it. Your headline has one purpose - to induce the reader to explore your
introductory paragraph. The introduction serves only one purpose - to get the
reader into the next one. And so on.

The best way to retain the attention of a curious or interested prospect is to

use a powerful opening hook in the first paragraph. You can tell your story - if
it resonates with your ideal prospect's own story, developing a near-instant
rapport and building up credibility.

You can go on to explain what this is all about - why you're writing the letter,
what you're telling them about, and how their life is going to be different as a
result of this.

After you've peaked the reader's interest, it's time to segue into the next
phase - building up desire.

3. Desire

What can make a qualified prospect drool at the thought of buying what you're
selling? That's what goes into this section of your sales letter. And there are a
few ways to get at this end.

Your Unique Selling Proposition (USP) is one of them. A well-thought and

defined USP will position you as the only viable solution to a problem that has
been vexing the prospect. By telegraphing the message that you are
competent and qualified to take charge and remove the source of pain or
guide them towards a desired end point, you will effortlessly build desire to
secure the solution.

Make a powerful appeal. This is one more way knowing your audience is so
helpful, as you will be able to phrase your pitch to the exact issues that are
keeping your buyer awake at night, worried and anxious.

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A third way to enhance desire is to explain the benefits of your product or
service. One thing that floors beginner copywriters is the distinction between
features and benefits. For example, a flat screen TV having 9,000 pixels per
square inch is a feature... while the crystal clear picture with no blurring even
in high-speed action scenes is a benefit. When you clearly and simply explain
the benefits that a buyer can get from any purchase, you heighten desire to
acquire the solution.

And this is one area where bullets help massively. Most of the great
copywriters craft fabulously compelling bullets that by themselves can sell a
product to a hesitant buyer. A simple way to start practicing bullet writing is
to first list the feature in the initial part - and then explain the benefit in
terms of what it means to the prospect.

To the extent that you can dimensionalize desire and position your product as
a superior solution, you will close more sales and boost your visitor value
enormously through your copy. And that ultimately depends upon the final
step - making sales.

4. Action

All that went earlier is worthless until the final hurdle is crossed - and the
prospect parts with cash to cross the bridge to become a CUSTOMER. And
there are some things you can do with your copy to encourage that movement.

The most powerful is using bonuses. Almost everyone loves a good deal. And
by throwing in bonuses that are relevant and perceived to be valuable, you
can grease the slide towards a sale. Another nice thing about bonuses is that
you can use them to induce a sense of urgency to the offer, by making one or a
few of the bonuses time-limited.

Another way to give the hesitating buyer a shove off the fence is to make a
"don't decide now" offer. In a nutshell, it positions the order as a 'trial' and
suggests that the sale isn't complete until and after the buyer is convinced
about the value they get for their money. It's a different way of stating a
refund guarantee, which reassures a buyer that there's no risk of losing out on
a dud product.

22
One more angle a copywriter can use is to justify the price being charged. A
very effective way to do this is to focus on how the prospect's future might
seem without this product or service in it.

For example, with a make money program, you could say, "One month from
today, you could still be struggling to make sales, drive traffic to your website
or find partners to promote your product. Or you could use the powerful
lessons in this guide to flood your website with visitors, and swell your bank
account with sales profits - many of them referred by affiliates who will
clamor to be your partner!"

Inexperienced copywriters balk at this last bulkhead - and stop short of

actually ASKING for the sale. That's a critical and fatal mistake. You should
always explicitly ask for the order. Even do it repeatedly. And give clear and
elaborate instructions about how to proceed.

A final device that can prompt action and close the sale is the smart use of a
postscript (or P.S.). Use it to sum up the benefits of your product as
highlighted in the sales letter - and encourage the reader to take action and
place their order without waiting too long.

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 CREDIBILITY - The Secret Sauce of
Killer Copywriting
My mentor Jay Abraham has a favorite saying.

People are silently begging to be led by somebody they trust!

That's the secret sauce of being able to influence a sale. TRUST. You could
use every copywriting trick and device known to mankind - but if your
prospect does not trust you, you will not make a sale.

And on the Internet, credibility is even harder to establish than offline,

because of the snake-oil salespeople that scam online shoppers rampantly and
the absence of regular physical feedback clues that we, as humans, are hard-
wired to rely upon and trust.

But there are ways to build credibility using your copywriting skills, and in this
final section of the report, I will show you some of them.

Testimonials

Nothing serves better to boost your reputation and credibility than someone
else saying nice things about you. It helps if many people say nice things. And
it helps even more if those people are themselves trusted and respected folks.

Testimonials, when gathered ethically and used intelligently, can give you a
credibility boost as well as convincing many prospects into buying. When you
use testimonials to counter each and every objection that people might have
to the sale, you are breaking down barriers and moving the buyer closer to the
order.

Being Pre-Emptive

Your copy could be structured in a way that forces a reader to wonder and
question your claims - or you can pre-empt it. For instance, soon after making
a big claim, you might say:

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 "Now, you may be wondering if that's possible for you. Well, let me tell
you something. People just like you have used this product before, and
found that..."

You go on to narrate their success and the result they achieved - and your
prospect is going to imagine that the same will happen to them, and doubts
magically vanish to be replaced with excitement about the purchase.

Admit To Minor Flaws

Another way to boost credibility is by admitting to a flaw or deficiency in the

product or service you are selling. You might explain away the discount offer
by saying a few of the binders in which your course ships are slightly damaged,
even though the material itself is intact - but because of this, you cannot
justify charging full price, and so are offering it at $100 off retail price!

It shows that you aren't quite perfect, only human - and a subtle subliminal
bond forms between you and your prospect.

Proof

The ultimate kind of credibility booster is undeniable proof of concept. This is

a little more difficult and time consuming to put together, because you should
be collecting data, and using specific results and information to present your
proof. Also, remember to keep your proof believable, because if it's too good
to be true, people are going to suspect it isn't.

If you already have data in house that you can point to, it will help.
Otherwise, you can run controlled trials of two groups, one of which used your
product and the other which didn't, and compare their results. To the extent
that your proof is honest, verifiable and believable, you will gain trust and
break down barriers to the sale.

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Tell Your Story

Another quick way to establish a bond between yourself and your reader is to
tell any part of your personal story that is relevant to this sale. You could
explain how you were in the exact same dilemma your prospect now finds
herself- maybe even worse - but then you managed to get out of the mess by
following a system... one which you're now sharing with others.

Contact Details and Photographs

People do business with people they know, like and trust. On the Web, rarely
do people meet in person or get to know each other. So by providing the
illusion of such personal contact, you can break through barriers to trust.

Having your address, phone number, and contact details on every section of
your website and sales letter can help prospects by showing that there's a real
person behind the business. A photograph of yourself, or your place of
business, or even just a product you're selling can help generate a certain
degree of connection with your prospect and help build credibility.

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 Copywriting Tips To Make You Rich
At the beginning, I promised you this would not be the typical copywriting
guide or manual.

Did the report live up to my promise?

Hopefully, what you got from this guide was far more powerful than if I had
listed a few hundred techniques and tactics to craft better bullet points, or
format your sales letter more attractively, or how to position Johnson boxes
and word your refund guarantee.

All of those elements matter. I'm not arguing that they are not. But much
more important than them is the underlying philosophy and psychology of
crafting powerful, compelling and CONVERTING copy.

In the end, the acid test of any sales letter is how well it converts prospects
into buyers - and boosts profits.

"Copywriting Tips To Make You Rich" will pass that test with flying colors.

Prove it to yourself by putting these copywriting tips to work in your selling.

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