INTRODUCTION

Verizon Wireless, is an American telecommunications company which offers wireless products

and services. It is a wholly owned subsidiary of Verizon Communications. Verizon Wireless is
the largest wireless telecommunications provider in the United States.Verizon delivers the
promise of the digital world by enhancing the ability of humans, businesses and society to do
more new and do more good.The company is headquartered in Basking Ridge, New Jersey.
Verizon wireless is doing extremely well in the USA market. Therefore, it will not be difficult
for the company to get the necessary capital and resources it needs in order to expand its
business in China.
Communication is one of the most vital tasks of an organization to successfully conduct business
and to survive in the long run. The nature and the size of the business organization dictate the
extent to which the communication should take place. However, the overall communication
process doesn’t occur as smoothly as might be expected, especially when a company is
expanding abroad. There might be a crop up noise in one or some steps of the communication
process. Since the foreign country might communicate in ways unfamiliar to the expanding
company, the possibility of noise might be higher. The encoded message might be different from
the decoded one. With taking in mind the importance of effective business communication,
Verizon Wireless should formulate strategies to help itself communicate as smoothly and
efficiently as possible. Because overseas nations have different languages, customs and
traditions, the entire communication process might have to be redesigned according to that
country. They believe that by celebrating diversity across all spectrums makes them a stronger,
better company.

ORGANIZATIONAL OVERVIEW
Verizon Communications was created on June 30, 2000 by Bell Atlantic Corp. and GTE Corp.,
in one of the largest mergers in U.S. business history. GTE and Bell Atlantic evolved and grew
through decades of mergers, acquisitions and divestitures. Today, Verizon is a global technology
company delivering the promise of the digital world to millions of customers every day. As their
customers add more devices and find more ways to use them, they are constantly increasing the
density of their network. Since 2000, they have invested more than $126 billion to meet today’s
surging demand for wireless data and video, and to get their network ready for 5G wireless
technology. Verizon began building and testing 4G LTE in 2008 and commercially launched the
nation’s first 4G LTE network in December 2010.
Today, more than 98 percent of the U.S. population has access to 4G LTE and 90 percent of
Verizon Wireless data traffic is carried over the network.

Hypothesis:
The hypothesis of our research is "China is an ideal country for Verizon Wireless to expand its
operations". Throughout our entire research, we have tried to come up with crucial points and
benefits which will back our hypothesis statement.

About China
Geography & Population: China is the world's third largest country. With an area of 9.6 million
square kilometers, its shape on the map is like a rooster. China is bordered by 14 countries --
Korea, Vietnam, Laos, Burma, India, Bhutan, Nepal, Pakistan, Afghanistan, Tajikistan,
Kyrgyzstan, Kazakstan, Mongolia, and Russia. Marine-side neighbors include eight countries --
North Korea, Korea, Japan, Philippines, Brunei, Indonesia, Malaysia and Vietnam. (Basic facts
about China)
The current population of China is 1,415,503,774 as of Wednesday, August 1, 2018, based on
the latest United Nations estimates. The population density in China is 151 per Km  (390 people
2

per mi ). 59.3 % of the population is urban (838,818,387 people in 2018). The median age in
2

China is 37.3 years. The graph below shows the population details of China. (Basic facts about
China)

Why we have chosen China for our Business expansion?

China is quickly transforming into a mass consumer market. Some say it is even going to
overtake the USA. Experts say that the best time to enter into any market is when it is growing.
And China is growing now.Whether it is a service or product related industry, now is the time to
enter china.
Many say that the chinese economy is overheating. But we have to think about it that even if, it
slows down, it will slow down from a 8- 9% growth to a 4%. Even then, a 4% growth in a billion
people country, is a lot.

If it is in a product industry, we have to realise and realise NOW, that the chinese market is
changing from a developed to a consumer market. And it is turning fast. It is normal human
nature that if suddenly you have more money to spend, then you want to spend it in the best. And
what is the best??? Something made in Europe or the USA. That is the mentality in the chinese
new middle and upper class. So we think our company Verizon Wireless can use this opportunity
and enter into Chinese market.

Nonverbal Communication in China

Nonverbal correspondence incorporates outward appearance, eye to eye connection, signals, and
manner of speaking. This assumes such a crucial job in our everyday life and sooner or later, it's
considerably more amazing than the verbal correspondence. Distinctive nationalities have their
particular feelings and signals that have an alternate importance. It's basic to comprehend the
nuts and bolts of nonverbal correspondence since they may mean something entirely unexpected
in another culture.

China is one of the biggest nations on the planet, and it's the place human advancement and old
culture was conceived. Since the Chinese are incredibly impacted by Confucius' philosophical
reasoning, they're progressively saved and their signals less expressive. In any case, non-verbal
correspondence in Chinese says a lot. The Chinese significantly advocate for harmony and
aggregation, and they depend on tonal voice, outward appearance, and stance to know how the
individual is feeling. Scowling when somebody is talking can be seen as a method for difference
henceforth the Chinese attempt and keep up a significant indifferent articulation amid the
discourse. It is additionally impolite to gaze into someone else's eyes and in swarmed situations
the Chinese avoid eye to eye connection to give some protection to themselves.

Non-Verbal Communication
Gestures :

Obliging gestures are regular when welcoming somebody yet because of the controlled style, the
motions are not as incessant. Dissimilar to in the United States, pointing is finished with the
whole hand as opposed to one finger.

Touching :

The Chinese individuals lean toward not to be contacted, but rather it is acknowledged out in the
open spots when not avoidable. With a similar sexual orientation and dear fellowship, there can
be contacting, and ladies can clasp hands and stroll affectionately intertwined. Youthful couples
in urban communities like Beijing are regularly friendly in broad daylight, which is a change
from past ages.

Space :

Negligible physical contact is quite favored however in the general population region, it is
acknowledged that bunches constrain individuals near one another leaving no close to home
space. In private, formal acknowledgment of room is the standard, especially for the elderly who
are treated with veneration.

Verbal Communication

Indirect Communication: As an expansion of the need to keep up agreeable relations, the

Chinese depend intensely on indirect communication . They depend less on words and are
increasingly mindful to stance, articulation and manner of speaking to draw meaning. Their
discourse is regularly equivocal, and they may downplay their point. The reason for this is to
keep up concordance all through the discussion and keep lost face on either end of the trade. The
most ideal method for exploring this talk and finding the basic significance is to check for
illumination a few times.

Refusals: A Chinese individual's distraction with concealing any hint of failure face and
pleasantness implies they will only occasionally give a direct 'no' or negative reaction,
notwithstanding when they don't concur with you. In this way, center around clues of delay.
Listen intently to what they say, yet in addition give careful consideration to what they don't state
and twofold check your comprehension.
Laughter : When handing-off terrible news, a Chinese individual may Smile and laugh to diffuse
the awkward circumstance.

Voice: In China, men for the most part talk more intense than ladies. At the point when a lady
talks noisily, she might be considered to have terrible habits.

Language: Standard Chinese (known as 'putonghua' or Mandarin) depends on the Beijing tongue
and is the official national dialect. A great many people can peruse, compose and communicate
in Mandarin as it is instructed in schools. Chinese is a tonal language, meaning that a single word
may have multiple meanings depending on how it is pronounced. For example, the word ‘ma’
can mean "scold", "linen", "horse", or "mother" depending on the tone used by the speaker.
Many people will also use the language or dialect of their geographic region.