Initial Investment Fixed Cost Variable Cost

Particulars Amount (Rs.) Particulars Amount (Rs.) Particulars

Print Media Costs
Advance for Digital 2,000,000 Advance for Digital 1,500,000
Advertising and Print Media Advertising

3,000,000 Tie Ups and Initial 3,000,000

Tie Ups and Initial Offers Offers
Online Portal & App 500,000 Online Portal&App 500,000
Cash (Provision for loss) 200,000 Technical Support 200,000

Total 5,700,000 Total 5,200,000 Total

Investment 5,700,000
Years 1 2 3 4
Net Profit at the end of year 6958750 1508100 1669722 550,000
Accumulated 6958750 8466850 10136572 10686572
Investment to be recovered
after each year of Ops (1,258,750) (2,766,850) (4,436,572) (4,986,572)
Capex Breakeven 3 Years 8 Months after commencement of operations
Operational Breakeven 7th month after commencement of Operations
Variable Cost
Amount (Rs.)
500,000

500,000

(Expected)
 INCOME STATEMENT
INCOME STATEMENT
Month 1 Month 2 Month 3 Month 4
No. of customers (Using Online portal) 100 300 50 100
Average per customer (Avg MRP) Online portal 20000 20000 20000 20000
Revenue (From portal & App) 0 0 1000000 2000000
TOTAL REVENUE 20,000 20,000 1,020,000 2,020,000
Commission 2% 2% 2% 2%
Salaries (Fixed Component) 30,000 30,000 30,000 30,000
Rent 15,000 15,000 15,000 15,000
Utilities + Maintenance 7,500 7,500 7,500 7,500
Transportation 0 0 0 0
Miscallenaeous 5000 5000 5000 5000
Marketing Expense 50000 75000 100000 125000
Total Operating Expenses 107,500 57,500 57,500 57,500

Note: Segregate the costs in separate heads - COGS, Admin, Marketing, Operating, etc, etc.

TOTAL COST 107,500 57,500 57,500 57,500

GROSS PROFIT -87,500 -37,500 962,500 1,962,500

INTEREST
EBT/PBT -87,500 -37,500 ### ###
TAXES 0 0 240625 490625
25%
NET PROFIT -87,500 -37,500 721,875 1,471,875
 INCOME STATEMENT
T
Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Year Total Year 2 Total Year 3 Total
250 10 12 12 12 15 15 15 891 150 175
20000 20000 20000 20000 20000 20000 20000 20000 240000 20000 20000
5000000 200000 240000 240000 240000 300000 300000 300000 9820000 3000000 3500000
5,020,000 220,000 260,000 260,000 260,000 320,000 320,000 320,000 10,060,000 3,020,000 3,520,000
2% 2% 5% 5% 5% 5% 5% 5% 0.42 10% 10%
30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 360000 511,200 725,904
15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 180000 198,000 217,800
7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 90000 90,000 90,000
0 0 0 0 0 0 0 0 0 0 0
5000 5000 5000 5000 5000 5000 5000 5000 60000 60,000 60,000
150000 175000 200000 250000 300000 350000 400000 450000 150,000 200,000
57,500 57,500 57,500 57,500 57,500 57,500 57,500 57,500 740000 1,009,200 1,293,704
0
0
0
57,500 57,500 57,500 57,500 57,500 57,500 57,500 57,500 740,000 1,009,200 1,293,704
0
4,962,500 162,500 202,500 202,500 202,500 262,500 262,500 262,500 9320000 2,010,800 2,226,296
0
0
### ### ### ### ### ### ### ### 9320000 2,010,800 2,226,296
1240625 40625 50625 50625 50625 65625 65625 65625 2361250 502700 556574

3,721,875 121,875 151,875 151,875 151,875 196,875 196,875 196,875 6958750 1,508,100 1,669,722
550,000