MBA/Even/MB402/2018-19 (Regular)

Enrolment No.

University of Engineering & Management, Jaipur

(Established by Act of State Govt. & u/s 22 of UGC Act, Ministry of HRD, Govt. of India)

University Examination
MBA, 2nd year, 4th Semester
Subject Code- MB402 Total Marks – 100
Subject-Strategic Management Time Duration –
3hrs.
All the answers should be in brief and to the point.
Strike off all the blank pages of copy, after completing your work.
The students are advised not to write anything on the question paper other than Enrolment No.
Group-A
(Answer any ten questions) [10*1=10]

1. Choose the correct option:

1. Horizontal integration is concerned with

(A) Production

(B) Quality

(C) Product planning

(D) All of the above

2. It refers to formal and informal rules, regulations and procedures that complement
the company structure

(A) Strategy

(B) Systems

(C) Environment

(D) All of the above

3. Micro environment is the ………. environment of a company.

(A) Working

(B) Human

(C) External

(D) Internal
 MBA/Even/MB402/2018-19 (Regular)
Enrolment No.

4. Like roots of a tree, ________of organization is hidden from direct view.

(A) Performance

(B) Strategy

(C) Core competence

(D) All of the above

5. Changes in company ………. also necessitates changes in the systems in various

degrees

(A) structure

(B) system

(C) strategy

(D) turnover

6. The actual performance deviates positively over the budgeted performance. This is
an indication of ……….. performance.

(A) superior

(B) inferior

(C) constant

(D) any of the above

7. A fragmented industry
(A) emphasizes economy of scale
(B). emphasizes large capital requirements
(C) has many different product lines
(D) has an absence of market leaders

8. What is a major benefit of having a global strategy?

(A) Economy of scale
(B) Providing customized products
(C) Flexibility in planning
(D) Ability to develop profitable niche markets

9. What generic strategy is seen as a recipe for mediocrity?

(A) Low cost, low quality
(B) Being all things to all people
 MBA/Even/MB402/2018-19 (Regular)
Enrolment No.

(C) Broad differentiation

(D) Focusing on the bottom line.

10.Criteria for making an evaluation is (are)

(A) Consistency with goals
(B) Consistency with environment
(C) Money
(D) All of the above

11. The ………. of any organization is “the aggregate of all conditions, events and
influences that surround and affect it.”

(A) system

(B) environment

(C) structure

(D) strategy

12. Strategic management is mainly the responsibility of

(A) Lower management

(B) Middle management

(C) Top management

(D) All of the above

Group-B
(Answer any five questions) [5*6=30]
2. Explain the various phases of strategy formulation with an illustration.
3. What is Corporate Governance? State the concept, need and principlesof corporate
governance.
4. Discuss the porter’s five force model of industry analysis with suitable illustration.
5. Give a detailed account on new strategies adopted by Indian organisations in the
internet economy.
6. Describe in detail the strategic management process in non-profit organisations.
7. Give a detailed account on various human resources activities that contribute to the
effective strategy implementation
 MBA/Even/MB402/2018-19 (Regular)
Enrolment No.

8. Define vision and mission with examples

Group-C
(Answer any four questions) [4*15=60]

9. “Corporate Social Responsibility as a business imperative must not be accepted grudgingly or

half heartedly. Instead, it must be practiced with full vigor and straight from the heart passion
and this certainly helps the companies in the long run” –Critically analyse the statement with
Indian examples.

10. Do a SWOT Analysis for Reliance Gio 4G services in Indian market and analyse the
strategic approach of reliance communicationin this regard.

11. Discuss functional strategy in detail with the help of example.

12. A transport company with nation-wide operations is now experiencing a difficult time with
uneconomic freight rates and severe competition. It has diversified its business setting up textile
mills and a wire rod mill in Karnataka. All these units have been hit by severe power cuts
imposed in the State. Still the company is considering several expansion strategies since the
transport operations are expected to revive in the near future. What should be the appropriate
strategy of the company? Give reasons.

13. Draw issue priority matrix for FMCG sector and What do you mean by ‘Strategic Myopia’?

14. "The experience curve relationship provides a good framework for managerial
considerations for predicting industrial scenario with respect to future costs, profit margins and
corresponding cash flows for the manager's own as well as his/her competitors operations".
Keeping this statement in mind discuss the relationship between experience curve and
competitive strategy with the help of relevant examples.