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1/3/2021
Rimsha Farooq
MPM201030
What are the main points while looking for data analysis?
DATA ANALYSIS:
It involves the analysis of results, and inferring relevant results as per the scope. First of all the
frequency tables are transferred on SPSS from the excel file. When frequency tables are finalized
we go towards the reliability testing and validity which is directly inferred as hypothesis testing.
DEMOGRAPHIC STUDY:
RELIABILITY:
The inter item correlation is known as reliability, and we find it by using some values.
Based on Cranach’s alpha value
If we are developing the scale then 0.6 is considered to be reliable but otherwise it we are
using already developed scale then the value should be >0.6.
Click analysis
× Scale
× Reliability analysis
× Move items of constructs
× Click continue
The minimum value is 0.7 which shows that data is reliable.
VALIDITY:
The validity is applicable at the construct stage. The correlation among constructs is
responsible for the prediction of reliability of data.
Have two types’ i.e. convergent validity and discriminant validity.
SPSS is first generation software so it does not support convergent validity.
Correlation value should be <0.6 is applicable for validation of data.
Variance explained by independent variable to dependent variable is called R2.
The acceptable R2 values are
× 0.02= weak
× 0.13= moderate
× >0.26= substantial
MEAN:
Transform
Compute variable
Function group
Statistical
Mean
Select items of construct
One construct will be created.
CORRELATION TESTING:
RESEARCHER BIAS:
The mistake committed by researcher during the data collection as he choose the wrong
respondent for data collection purpose.
RESPONDENT BIAS:
Take just one dependent variable at a time it’s the biggest fault due to which other
validation criteria’s have introduced.
B value if > 0.05 then hypothesis rejected even if 0.06.
The significance level is 0.5.
It basically represents the confidence on data e.g.
× 10% means we are 90% sure that we have a true hypothesis under
study.
× 5% means we are 95% are that we have a correct hypothesis under
consideration.
For this purpose firstly the Preacher, Hayes Mediation Model was installed in SPSS.