Welcome to

the
presentation
of ‘Group E’
 What is
Culture?
Ideas, customs, rituals,
beliefs, social behavior,
religion, social habit,
food habit, lifestyle,
festivals, music, arts etc.
Bangladeshi
Culture
What are our
objectives?
Study & Explore

Culture and consumption

pattern of the people

Study & Explore

Changes in culture over the

last few years

Study & Explore

How and why people are getting

affected by the changes

Study & Explore

If any harm is causing for

the change
Cultural Change and trends in Bangladesh

 Bangladeshi culture is being mixed with the western

Culture
 Purchase of electronic device has increased
 Due to the internet and social media development consumers
follows the fashion and lifestyle that have been trending on these
media
 Cultural changes impact on business

Increased digital purchase: Majority people in Bangladesh are young

and aged between 18-35 who are more interest towards utilizing the
digital platform.

Demand of Omni channel experience: Since Bangladeshi culture has

became further modernized, people have became more conscious
regarding their purchase leading towards enhancing the Demand of
Omni channel experience.

Digital Payment: As shopping online is becoming very successful with

such a profitable rate of growth, there has also been a growing need
for electronic payment platforms.
 Foreign Brand Preference

Findings & Discussion

 Lifestyles, tastes, and fashions are on

the change
-Changing preferences for the
foreign brands
-Changing Food Culture and
entertainment culture (Fast food
Tendency of going to restaurant

such as pizza, burgers, soft drinks,

travel to abroad etc.)
-Changing Health Culture
 Influence of superstition on buying decision making

 Social institution and consumption

pattern
-Family, religion, school, media,
government and corporation
-Extended family to nuclear family Tendency of watching foreign channel

-Increasing literacy rate and decreasing

superstitions
-Preferences for watching foreign
channels rather Bangladeshi channel
 Western Culture influences on Foreign food consumption tendency

consumption pattern
-Homogeneous culture to
hybridization
-Western culture symbols include
Blue jeans, T-shirt, rock and pop
music, fast food etc.
 Technological influences on consumption
Influence of Social media on buying decision making

pattern and moral values

- Increased tendency of using digital
devices such as smartphone, internet
connected computer, Mp3 player etc.
- Increased social media interactivity such
as Facebook, Twitter, Instagram etc.
- E-book and online payment tendency
- Decreasing moral values as a result of Tendency of adopting M-Payment system

addiction to social media and

meaningless content
 Impact of Cultural
Changes

Positive Negative
Impact Impact
 Cultural Changes and its importance in
Business

- Consumer Perception
- Buying Pattern
- Needs and Demand
- Employment Creation
- Perceived Value
THANKS!