Latest trend

COMPANIES TARGETING THE CONSUMERS BASED ON INCOME PER ANNUM

RICH CLASS
PUMA, NIKE
ADIDAS

UPPER MIDDLE
ACTION, LIBERTY,
CLASS
NIKE, ADIDAS

LOWER MIDDLE
BATA, ACTION, LIBERTY,
CLASS
NIKE, ADIDAS, RELAXO

BATA, ACTION, RELAXO

LOWER INCOME
GROUP
 SIX OPPORTUNITIES FOR VALUE
• Geogrphics and categories .
• Consumer and demographics .
• Technology .
• Licenses ,Teams and events .
• Distribution channels .
• Operating efficiencies .
• 2008 is about to end and it is the time for welcoming the
New Year i.e. 2009 with open arms. With the coming
year, trends, right from those in hairstyles to home colors
to clothes, are going to change. Just like every other item
in your wardrobe, shoes will also see some new designs
being introduced and some old ones making a
comeback. While stilettos will be seen on the ramps once
again, lace-up shoes will be seen adorning the feet of
women in markets. Want to know more about the shoe
trends in 2009? Go through the information provided in
the lines below.
• Winters 
• As far as the winters of 2010are
concerned, boots are all set to make a
comeback.
• The high-heeled Mary Jane shoes
ill continue into the coming year as well.
 summers
• Stilettos are surely going to make a comeback in
2009. They will be dominating the ramps as well as
the roads once again .
• The gladiator sandals are going to be hot in
2009Pointed toe is back in fashion once again.
And…this time, it is the razor-sharp pointy toes
that are going to become a hit. What with stilettos
making a comeback, it will be only justified that
pointed toe becomes the fashion mantra.
• Winters 
• As far as the winters of 2010are
concerned, boots are all set to make a
comeback.
• The high-heeled Mary Jane shoes
ill continue into the coming year as well.
 Business Model
• Adapter: $30 retail, $6.33 BOM
• Non-replicable 1000-hour active-use battery
life requires purchase of new transmitter
every few years… but so what?

• Shoes: $100+, needed twice a year (they wear

out)
• off of this?

High Tech Product Design

Looking ahead to the poster show!
• Poster show: 10/9 in class (2 weeks away)
• Succinctly explain to somebody the business,
user, and technology proposition behind your
product.
• What is the market, and who will make money off it,
and how.
• Why will people want this? What user need is it
serving? Users
Business
• What is the new technology that is behind the product?
Story-Board

High Tech Product Design