Part 2

INTRODUCTION

Part 2 involves selection of business in which the organization wants to pursue its research in a
specified country. I select an automobile industry of India in which I want to pursue my research.
The Indian automobile industry is evolving as one of the major drivers of financial growth (The
Hindu Business line, 2019). Khanna et al. (2007) argued that human resource, focus on market
and leadership strategic planning are the key factors of success in Indian automobile industry. In
Indian market, automobile being manufactured and retailed are trustworthy. Though, to approve
the reliability during its lifespan, maintenance is essential at definite determined interims. The
maintenance not only enhance the reliability procedure but also deliver feedback for strategy
developments (James et al. 2020). Through service and proper maintenance, the operational
trustworthiness of automobile is guaranteed. Cost effective maintenance service is necessary in
this era in which population of vehicle is increasing day by day. Rapid technology improvements
and new models to launch each year is added to provide quality service (James et al. 2020).
Therefore, there are more opportunities to grow this industry on international forum. In national
and international markets, automobile industry has shown a great growth. As per sales, Indian
automobile industry has come upon as fourth largest automobile industry in the world.
Automobile industry in India list themselves as seventh largest commercial vehicle producer
(IBEF 2019). Other reason to select this industry is its flexible strategy framework. Kim and
Mauborgne (2005) specified that to maintain a recognized market space, blue ocean strategy
highlights on essential changes. Sushil (2005) stated in his work that flexible strategy framework
is used as a paradox for consistency and this strategy compacts with innovative business ideas.
This structure endeavor in handling change beside contemplation of different forces in the
organizations. This strategy is maintained by various methodologies and advanced tools strategic
management process.

STRATEGIC FRAMEWORK

`1- FOCUSED ON PRODUCT DEVELOPMENT

Their main aim of automobile industry is to develop products and machinery according to best
interest of the people and provide extravagant services to their customers, keeping in view new
and advanced technology. Their aim is to provide fashionable products and services to exceed
customer expectations.

2- EXPANDING INTERNATIONAL BUSINESS

Based on demographical a socio-economical features, this strategy put emphasizes on new and
modern international markets. International markets focus on a competitive, geographical and
regulatory landscape. Automobile has a wide scope to expand its operations all over the globe.
Indian market is consider as one of the giants in automobile industry. Therefore, this sector have
more opportunities to expand its operations internationally.

3- CUSTOMER FOCUS

Automobile industry always focus on offering value to customers and exceed customer
expectations that will enhance their sales and strengthening their market position. They always
think of customer first and follows an approach ‘easy to do with’. An organization can succeed if
their customers’ expectations meets.

4- ORGANISATION EFFICIENCY AND COST MANAGEMENT

On analytically basis, cost structure is viewed on regular basis that will provide best in
class products at very reasonable and that will reduce the cost of their products. They
continuously looking for an area that will reduce their input cost and maximize their
output. An automobile industry will improve if more output will produce from given
amount of resources.

STRATEGIC MANAGEMENT PROCESS

A constant culture of evaluation that an organization implements to overcome its competitors.

This process also put focus on organization whole vision and its future goals and objectives they
want to achieve. There are different models of SMP through which organization follows
according to their portfolio and Tata follows market dominance of the organization. Strategic
management process helps an organization, to attain a competitive position in the market.
 1- GOAL SETTING

The first step in strategic management process that automobile industry must have to follow is to
set a goal. That will clarify the organizational goals. An organization will continuously looking
forward in to its long term goals. This will set the organization core competency and help to
eliminate the competitors. This organization have some short term and some long term goals as
Ill. Short term is accompanied to a specific person in the organization. Long term goals are setup
by the whole group that have to be accomplished in near future. Certain changes situation across
the world urges firms to try for change (Nelson 2003). For positive effect on organization and
their performance, some more literature have been instigate (Barnett and Carroll 1995; Van de
Ven and Poole 1995; Iick and Quinn 1999). Sahoo et al. (2011) accentuate to compete in an
automobile industry, organizations should do focus on major innovation.

2- ANALYSIS

This steps also covers the requirements of the business to compete in the market and inspecting
any interior and exterior data that may impact the organization objectives. Mitra (2011) claims
that certain factors like technological improvement, global recognition social concern are
necessary to build an analysis that further make future decisions better.

3- STRATEGIC FORMULATION
For the success of business, resources are mandatory to achieve the goals in the first
priority. Business need to identify which internal resources are utilized and which external
resources are to be utilized and which goals are in the priority list. Automobile industry utilized
both internal and external resources to provide best customer service and this will divulge the
success of overcome their competitors.
4- STRATEGY IMPLEMENTATION
As the purpose of strategic management process is to push an organization to achieve its
objectives, an implementation plan must be put into considered before the process is in feasible
condition. Everybody in the association must know their roles and duties. They must follow the
process in order to comply with whole objectives. To pursue in an automobile industry, strategy
should be viable and practical so that necessary actions should be taken.

5- EVALUATION AND CONTROL

For proper evaluation and control in strategic management process, continuous revisit of interior
and exterior matters and performance evaluation is necessary. For the success of SMP, the
management must ensure the corrective decisions that are to be implemented. To increase the
quality, comfort and safety of life in an automobile industry, evaluation and control is necessary.
This will ensure the smooth running of the organization.

For the success of the business in an automobile industry, strategic management

process need to be enforced. This will help the business to survive and to compete in the market.
By applying strategic management process, business will achieve its short term goals as Ill as
long term goals.

EFFECT OF TECHNOLOGY, PERSONAL AND ORGANIZATIONAL VALUES ON

AUTOMOBILE INDUSTRY

1- TECHNOLOGICAL VALUES
It seems unclear in an automobile industry, that how technological values affect the business
until you visit you SMP. This process will let you know about pros and cons of technological
enhancements in an organizations and its effect in international management endeavors.
Technology indicates various ways that how things are to be done in an automobile industry. The
cars you drive, the fuel you used in this automobile industry will reveal the effects on
organizations. Follow are the examples: automation, engine efficiency, automobile parts etc.
There are few more factors like environmental consistency, cost, and brand integrity that select
the suitability of consumers with respect to modern technology and add value in it Bhat et al.
(2011).
 2- PERSONAL VALUES
Personal values in automobile industry defines the level of progress as an organization. This will
define the organizational overall performance and its implications on business. Collins and
Porras (1994) supported that a business must balance modification in personal goals as Ill as
organizational goals. This helps business to grow over time. Personal values have an importance
because to feel improved you need to follow your values and to feel worse you does not follow
the given rules prescribed by you. This apply to day to day life, in organization and the
automobile industry I choose. To pursue business internationally, personal values must be
devoted and linked with organizational values that results in success and provide more
opportunity internationally.

3- ORGANIZATIONAL VALUES
Organizational values define the basic rule, ethics or standards which the company will have to
follow in any condition. They urges employees to perform their best and to ensure the success
domestically and internationally. On viewing international management endeavors,
organizational values plays a vibrant role as they have to follow strategic management process.
For real image of an organization’s objectives, strong, clearly expressed values should be formed
internationally. International organization often judge organization vision their culture as the
integral part. This aspect will create an image in international market. As automobile industry is
vastly operated all over the world, our business must follows organizational basic rules to build
an image in an international market. If need, you can also edit or refresh your organization values
by viewing the current scenario and trends of international market. Mitra (2011) claims that
technological development, personal values, social concern and organizational values are limited
factors that create a better image of an automobile industry in international market as Ill as
domestic market.
REFRENCES

Barnett, W. P., & Carroll, G. R. (1995). Modeling internal organizational change. Annual

Review of Sociology, 21(1), 217-236.
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The Hindu Business line (2019), Auto Sector Contribution to GDP May Slip to 7% This
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APPENDIX