CCBC

Women in Business 2021 Virtual China Mission

Helping you Achieve your China Market Goals
COVID-19 has suspended travel and slowed interna9onal business development, but China’s control of the
pandemic and economic rebound poses a unique opportunity for Canadian businesses and exporters.
From February to March 2021, the CCBC Women in Business Virtual China Mission will lead a delega9on of up to
25 Canadian senior women business leaders to build connec9ons and create business plans for China market
success. Leading up to the Mission launch, Canadian delegates will receive eight hours of specialized training
focused on brand posi9oning, digital marke9ng, managing e-commerce plaMorms, and understanding local
business culture.
Mission delegates will par9cipate in a virtual business exhibi9on and pitch presenta9on before a live audience of
Chinese par9cipants in Beijing, as well as an interac9ve virtual program including roundtable discussions with
dis9nguished speakers, industry breakouts, and B2B networking opportuni9es. Subsequent to the Mission
delegates will have the opportunity to virtually join the CCBC China Business Development Roadshow to connect
with supply chain partners in Hangzhou and Nanjing.

WHO SHOULD APPLY? WHAT IS THE TIME COMMITMENT?

Women founders, owners, or the most senior execu.ves of As a virtual mission, the 9me commitment is far smaller than a
organiza9ons who have a product, service or technology to physical mission. Your 9me will be required in two-hour
export or sell to China. The mission offers two tracks to help increments, at fixed 9mes, between Feb. 9 and March 17. As
delegates achieve their goals: well, you will need to make 9me to create and prac9ce your
•  New China Hands: Suppor=ng China Market Entry pitch video, to a^end a 15-minute tech-readiness consulta9on,
and to a^end personalized online mee9ngs that CCBC arranges
Delegates with no China experience are welcome, but priority
for you.
will be given to applicants who are ac9ve exporters. Targeted
mee9ngs (2 per delegate) will be arranged via the March 27/29 AT A GLANCE: Women in Business Virtual Mission Program
roadshow.
Date Time Program
•  Experienced China Hands: Deepening Market Intelligence
02/09 3:00-5:00pm EST Workshop 1:* Mission Onboarding &
and Expanding Business Networks Doing Business in China

Delegates with China experience can par9cipate in pre-mission 02/16
3:00-5:00pm EST Workshop 2: Presen9ng your Brand
training to bolster their skills and update their knowledge. CCBC to the China Market

will arrange targeted mee9ngs (2 per delegate). If supply chain 02/23 3:00-5:00pm EST Workshop 3: Support for Canadian
partners are a goal, mee9ngs will be arranged via the March Exporters & IP and trademark
27/29 roadshow. This track can also accommodate specific protec9on
mee9ng requests to renew and refresh rela9onships. 03/02
3:00-5:00pm EST Workshop 4:* Perfec9ng your Pitch
WHAT DO DELEGATES WALK AWAY WITH?
03/09 8:00-9:00pm EST Special session on Hangzhou and
Up-front training, interac9on with other Canadian women, Nanjing
building of networks in China, be^er understanding of Chinese
03/16 8:30-11:00pm EST Virtual Mission Day 1*
counterparts. A be^er understanding of and connec9on with

03/17 7:00-10:00pm EST Virtual Mission Day 2*
the Trade Commissioner Service network in China and trade
commissioners related to your sector. A deeper understanding
03/27 D e l e g a t e v i d e o s CCBC China Roadshow to Hangzhou
of the funding mechanisms available to grow your China
& played, mee9ngs and Nanjing
business.
03/29 arranged
PARTCIPATION FEE: * Indicates delegate par.cipa.on is mandatory
Mission fee is $500. Delegates are encouraged to explore CCBC MEMBERSHIP:
funding support that may be available from their province or The mission is open to members and non-members. We
other sources. Delegates may wish to pay for professional recommend membership to ensure post-mission progress on
videotaping of their pitch. your China strategy. Please contact your local CCBC Chapter
REGISTRATION DEADLINE: Director with any ques9ons you may have.
Please send your completed applica9on form via email
to events@ccbc.com by January 31, 2021.