How did Blackpink become so popular on social media?

With every new release, Blackpink’s following on social media has grown. Not only is Lisa the most-
followed K-pop female idol on Instagram, but Blackpink has the most-followed K-pop group account on
the platform with 16.4 million followers, as of April 2019. Leading up to the release of “Kill This Love,”
the teaser photos of the individual members sporting new hair colors and serving sinister looks each
received more than two million likes on the official account. On Twitter, the signature phrase from the
group’s debut song “Boombayah” — “Blackpink in your area” — is regularly trending as Blackpink
announces new plans to, quite literally, enter the areas of international fans.