The Impact of the Korean Pop Music And

How it`s Breaking Down The Cultural Differences

Presented by:
Karla Fabricante
Archer Davis
John Verh Arboleda
Don Nazareno
Abigail Nicole Guanes
 In today's generation there is a lot of genres of music that we can listen to like
jazz, classic rap and Korean pop or much more commonly known as k-pop, So what is
k-pop? is a popular genre of music originating from South Korea. K-pop songs contain
many musical influences, such as hip-hop, electronic dance, jazz, and rock performed
by groups featuring anywhere from four to 21 members. Seoul is really THE place for K-
pop fans. As the culture becomes in demand in studying, aside from their language,
Han-gul (한굴) K-pop becomes one of them. The variety of influences is so vast there’s
a K-pop band or performer for every taste. There are massive girl groups like Girls
Generation who produce straightforward pop hits. But if you like pop with rap breaks
inspired by the rapid lyrical styles of Nicki Minaj then check out BLACKPINK. If your
taste skews more alt, then the emo-stylized group F.T. ISLAND is for you. And if you
want some slow and sensual R&B, g.o.d. has the jams. But, despite the genre-
straddling K-pop is a thoroughly Korean genre.

The tunes are inspired by traditional Korean music and the lyrics are in Korean with the
occasional English sprinkled throughout. Korean pop and idol culture may seem like a
recent emergence but it’s nothing new. The genre started with The Kim Sisters in the
1950s. The Kim Sisters were a Korea born pop music trio who spoke no English but
achieved fame in the U.S. by performing soulful renditions of American pop songs
completely phonetically. Once the K-pop stardom recipe was discovered genre-bending
music, attractive performers, flawless appearances, and intricate choreography the first
generation of Kpop stars ushered in. H.O.T is considered to be the first true K-pop idol
group because the group was highly manufactured and made up of trained pop stars.
G.o.d (stands for Groove Over Dose) debuted in 1999, leading into the second
generation of K-pop. G.o.d following the same blueprint became one of the most
popular boy bands of the early 2000s in South Korea. They were followed by TVXQ, a
pop duo who debuted in 2003, Super Junior from 2005, BIGBANG arrived on the scene
in 2006 as did F.T. ISLAND in 2007. The K-pop groups who are dominating the charts
today are the third generation. BTS, EXO, Seventeen and BLACKPINK have taken over
the music world with no signs of stopping. The mainstream success of third-generation
K-pop in the U.S. is unique because traditionally America exports culture but has been
reluctant to import it. To say it bluntly, entertainment in the U.S. is dominated by a white-
centric monoculture. With a few notable exceptions like Destiny’s Child, Menudo, New
Edition, the vast majority of successful and industry-backed groups have been white.
The third generation of K-pop was able to crack the American mainstream in large part
due to social media. The music industry loves a group of young people that can sing,
dance, and appeal to consumers between the ages of 13-18. K-pop is the British
Invasion for Gen Z but dialed up past 11. Not only are K-pop Idols covering magazines
and selling merch, but they are extraordinarily talented, perfectly styled, socially
conscious, and capable of generating enormous engagement on social media. The
allure of pop music and boy/girl bands has been irresistible for decades. Every
generation gets a coterie of pop stars to fawn over, but for the first time in America, they
are not white, they are Korean.

K-pop is a musical genre that utilizes many different sounds and influences. The
music features catchy beats, hooks, rapping, and instrumentals for dance breaks. The
lyrics are often in Korean, though groups like Blackpink and BTS have a slew of songs
that feature English and Korean lyrics. Different groups release various types of music,
some are known for their upbeat, bubblegum melodies, while others are known for their
jazzy ballads or heavy hip-hop influences. Some groups will have a hybrid of many
types of music at once, and others will change their sound with every album, the way
they utilizes those many different sound influences makes them unique that is why they
are creating their own genre. K-pop that may appeal to those from different ethnic,
national, and religious backgrounds include a dedication to high-quality output and
presentation of idols, as well as their work ethic and polite social demeanor, made
possible by the training period.

K-pop music is beyond popular in the Philippines. It pervades the country's mainstream
media to the point that even domestic radio stations have been caught up in the K-pop
wave. Korean music of every genre can be heard everywhere from pop and upbeat
tunes to ballads. So how did K-pop achieve such high popularity in the Philippines?
What factors have made K-pop so appealing to Filipinos? This look at the state of K-pop
in the Philippines is based on the writer’s observations, personal experiences and the
views of K-pop fans in the Philippines. K-pop began to flourish on the Philippine
entertainment scene in the early years of the last decade, which saw the rise of a new
generation of Korean groups and the Korean Wave. The advent of social media also
propelled K-pop to a higher level and served as a key engine of K-pop’s global boom.
From the Wonder Girls’ hit “Nobody” to PSY’s smash “Gangnam Style,” which made
history in 2012 as the first video to receive a billion views on YouTube, K-pop is
arguably experiencing its golden era.

Kpop music have shown the Globalization of Culture in its most effective form.
The Global expansion of pop music to a transnational industry from its origins in the
USA has come about due to massive change in the demographics and wealth of new
markets for the ‘rock aesthetic’, as well as a certain erosion of tradition. Culture is a
source of negative stereotypes and emotional responses. For example, many people in
different countries enjoy American music like rock and jazz music, and this is caused for
them to feel familiar with or favorable to U.S. culture. People may also think about
“freedom as a key value of democracy by enjoying rock and jazz music, and as a result
they can build a positive image of the U.S. . Similarly, the high level of favorability of the
Korean Wave has resulted as the increase of familiarity and favorability of Korean
culture, such as the character of a people, the common cultural heritage, the language,
and the way of life of a people.
There are many differences of an old and the newer generation of kpop The very first
generation is marked by the birth of K-Pop idol groups, naturally. With SM
Entertainment producing Korea’s first “boy group” H.O.T. — with its concept based on
American boy bands and Japanese idols, the genre and culture had been founded. The
second generation of K-Pop came amidst an economic crisis in Korea. Yet, K-Pop itself
became extremely commercialized and throned itself one of the most profitable
industries in the country. A lot of what makes up the idol “business model” as we know it
now developed in the second generation. Groups like TVXQ, SS501, BIGBANG, Super
Junior, Girls’ Generation, KARA, and Wonder Girls bloomed to fame during this time. K-
Pop’s second generation is when things began to really expand outside Korea too. The
idea of idol groups going on “world tours” also surfaced during this era. Unlike the
previous generation’s idols, the second generation boy and girl groups dropped the
“mysterious untouchable celebrity” act and pushed for the “friendly neighborhood star”
concept. So came the third generation that truly blasted the K-Pop genre and culture
around the world. The most distinguishable trait of third generation boy and girl groups
would be marked by their “target audiences” being on an international scale. Social
media platforms, like Twitter and Instagram, along with streaming platforms, like
YouTube and Naver, fueled the globalization of K-Pop Plus, third generation idols
invested more into developing and storytelling the group concepts and/or “universes” to
attract fans who want and need more than just the music. K-Pop as a genre saw an
unprecedented growth in the quality of not only the songs themselves, but also the
choreographies, music videos, promotional contents, merchandises, and more. Groups
like EXO, NU’EST, VIXX, BTS, GOT7, Red Velvet, TWICE, BLACKPINK, GFRIEND,
and more pioneered this generation finally, K-Pop is currently moving through the fourth
generation. From the past three generations, the genre and culture reached new
heights. Now, in this new era of K-Pop, all boundaries have been removed. K-Pop, as a
genre and a culture, is no longer based “in” Korea while barely a year into the
generation, groups like TXT, ITZY, Stray Kids, ATEEZ, and LOONA are already leading
this barrier-less K-Pop.

K-pop fandom is a voluntary act for developing the familiarity and favorability of the K-
pop, Korean Wave and Korean culture. The interest on K-pop often encourage K-pop
fans actively to participate and invite their friends and family members to encounter
Korean culture. It should be noted that familiarity with the Korean Wave is not a
panacea, although the Korean Wave can ignite interest in Korea. Regardless of the
popularity of K-pop, local people sometimes regard K-pop fans as people wasting a lot
of money just on a popular foreign culture. The aggressive marketing of Korean
businesses in the Philippines can negatively influence local K-pop fandom. Sometimes,
the aggressive marketing strategies and the lack of creativity of Korean Wave products
as possible causes for anti-Korean Wave feeling. change their attitudes to the Korean
Wave fans if the people learn and experience Korean culture and life styles easily.