GROUP OVERVIEW

Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a
US $7.1 billion Indian multinational. It employs over 1,00,000 people across the globe and
enjoys a leadership position in utility vehicles, tractors and information technology, with a
significant and growing presence in financial services, tourism, infrastructure development, trade
and logistics. The Mahindra Group today is an embodiment of global excellence and enjoys a
strong corporate brand image.
Mahindra is the only Indian company among the top tractor brands in the world. It is today a
full-range player with a presence in almost every segment of the automobile industry, from two-
wheelers to CVs, UVs, SUVs and sedan. Mahindra recently acquired a majority stake in REVA
Electric Car Co Ltd. (now called Mahindra REVA), strengthening its position in the Electric
Vehicles domain.
The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading global
business and information technology services company, Satyam Computer Services. The
company is now known as Mahindra Satyam.
Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its
first Sustainability Report for the year 2007-08 and has also received the A+ GRI rating for the
year 2008- 09.

HISTORY

Few groups can identify as closely with India's destiny and industrial
progress as the Mahindra Group. In fact, Mahindra is like a microcosm
of India. Both were born around the same time, had the same aspirations
and both experienced the inevitable troughs

and crests in the journey towards their goals. And both continue to march on the path to progress
and global recognition.

The birth of Mahindra & Mahindra began when K.C. Mahindra visited
the United States of America as Chairman of the India Supply Mission.
He met Barney Roos, inventor of the rugged 'general purpose vehicle' or
Jeep and had a flash of inspiration: wouldn't a

vehicle that had proved its invincibility on the battlefields of World War II be ideal for India's
rugged terrain and its kutcha rural roads?
 
Swift action followed thought. The Mahindra brothers joined hands with a distinguished
gentleman called Ghulam Mohammed. And, on October 2nd, 1945, Mahindra & Mohammed was
set up as a franchise for assembling jeeps from Willys, USA.
   
Two years later, India became an independent nation and Mahindra & Mohammed changed its
name to Mahindra & Mahindra. Ghulam Mohammed migrated to Pakistan post-partition and
became the first Finance Minister of Pakistan.
   
Since then, Mahindra & Mahindra has grown steadily in size and stature and evolved into a
Group that occupies a premier position in almost all key sectors of the economy. The Group's
history is studded with milestones. Each one taking the Group forward. In fact, today, its total
turnover is about 7.1 billion dollars.
  
Mahindra is a group in a hurry, engaged in an ambitious, sustained and prolonged penetration
into the global arena. Its spirit can be encapsulated in the words of the poet Robert Frost, a
favourite of India's first Prime Minister, Pandit Jawaharlal Nehru:
"The woods are lovely, dark and deep,
But I have promises to keep,
And miles to go before I sleep,
And miles to go before I sleep."
For Mahindra & Mahindra, this translates into many more milestones to be set up before it rests.
If ever.

THE GROUP AT GLANCE

  Automotive
  Domestic Operartions
  International Operations
  Mahindra Renault Private Limited (MRPL)
  Mahindra Navistar Automotives Limited (MNAL)
  Mahindra Navistar Engines Private Limited (MNEPL)
 
  After-Market Sector
  Mahindra Spares Business
  Mahindra First Choice
  Mahindra First Choice Wheels Ltd.
 
  Farm Equipment Sector
  Domestic Operartions
  International Operations
  Mahindra Gujarat Tractor
  Mahindra Agribusiness
  Mahindra Powerol
  Mahindra USA
  Mahindra Australia
  Mahindra China Tractors
 
  Financial Services Sector
  Mahindra & Mahindra Financial Services Ltd (Mahindra Finance)
  Mahindra Insurance Brokers Ltd.
  Mahindra Rural Housing Finance Ltd (MRHFL)
 
  Infrastructure Development Sector
  Mahindra Lifespaces Developers Limited
  Mahindra World City
  Mahindra Infrastructure Developers
 
  Hospitality Sector
  Mahindra Holidays & Resorts
 
  Information Technology Sector
  Tech Mahindra
  Bristlecone
  Mahindra Satyam
 
  Mahindra 2 Wheelers
 
  Mahindra Systech
  Forgings
  • Mahindra Forgings Limited - India
   
  • Mahindra Forgings Europe - Ag
  - GSA
  - Schonoweiss & Co GMBH
      - JECO
  - Stokes UK
  - Falkenroth
  Engineering Services
  • Mahindra Engineering
   
  • Engines Engineering Italy
  Stampings
  Steel
  Ferrites
  Contract Sourcing
  Telematics
  Composites
  Castings
  Gears
      • Mahindra Sar Transmissions
   • Metalcastello Italy
  Mahindra Aerospace
 
  Mahindra Partners
  Mahindra Odyssea
  Mahindra Intertrade
  Mahindra Steel Service Center
  Mahindra MiddleEast Electrical Steel Service Centre (MMESSC)
  Mahindra Logistics Ltd.
  Mahindra Retail
  Defense Systems
  Mahindra Defense Systems
  Mahindra Special Services Group
     
BORD OF DIRECTORS

The Board of Directors of the Company has, as its members, eminent persons from
Industry, Finance, Investment and other branches of business, who bring diverse experience
and expertise to the Board.
 
The Company's current Board of Directors is as follows:
 
NAME DESIGNATION
     
1. Mr. Keshub Mahindra   Chairman
     
2. Mr. Anand G. Mahindra Vice Chairman and Managing
Director
     
3. Deepak Shantilal Parekh Director
     
4. Nadir Burjorji Godrej Director
     
5. M. M. Murugappan Director
     
6. Bharat Narotam Doshi Executive Director & Group Chief
Financial Officer (Group CFO) 
     
7. Arun Kumar Nanda Director
     
8. Narayanan Vaghul Director
     
9. Dr. Ashok Sekhar Ganguly Director
     
10. R. K. Kulkarni Director
     
11. Anupam Pradip Puri Director
     
12. Arun Kanti Dasgupta Nominee of LIC
 
 
 
Mr. Keshub Mahindra – Chairman                                              Top

Mr. Keshub Mahindra, Chairman of Mahindra & Mahindra Ltd., is a graduate from
Wharton, University of Pennsylvania, USA. After joining the Company in 1947, he became
the Chairman in 1963. Over five decades, his continuous involvement has enabled the
Mahindra Group to reach where it is today.
He is a well-known philanthropist who redefined corporate governance by effectively
channelising funds into the social sector. He has contributed immensely to the cause of
building ethical corporations in India and is currently a part of numerous prestigious
organizations and committees. He was also appointed by the Government of India to serve
on a number of Committees including the Sachar Commission on Company Law & MRTP;
Central Advisory Council of Industries etc. Today, he is an icon, an inspiring business
leader and a distinguished corporate citizen that everyone looks up to.
Mr. Keshub Mahindra is on the Board of Directors of the following organizations:
• Chairman of Mahindra Ugine Steel Co. Limited
• Chairman of the Board of Governors of Mahindra United World College of India
• Vice-Chairman of Housing Development Finance Corp. Ltd.
• Chairman of Kema Services (International) Private Ltd.
• Chairman, Tech Mahindra Foundation.
• Chairman, Mahindra Holdings Limited.
• Director in Bombay Burmah Trading Corporation Limited, The Bombay Dyeing &
Manufacturing Co. Limited, Indian Institute for Human Settlements and Prudential
Management & Services Pvt. Ltd.
   
He is a member of the following organisations & committees:
• Apex Advisory Council - ASSOCHAM
• Founder Member - Indo-Hellenic Friendship League
• Founder Member of Governing Council, Integrated Research & Action for
Development (IRADe) New Delhi
• President - Centre for Research in Rural & Industrial Development Society,
Chandigarh
• Chairman, Governing Body, Centre for Research in Rural & Industrial Development,
Chandigarh
 • President Emeritus - Employers' Federation of India
• Deputy Chairman & Trustee – Employers’ Federation of India, Social & Labour
Research (SOLAR) Foundation.
• President of the Governing Council - University of Pennsylvania Institute for the
Advanced Study of India, New Delhi
• Hon. Fellow - All India Management Association, New Delhi
• Member, The United World Colleges (International) U. K.
   
Positions held by Mr. Keshub Mahindra: A Timeline
• 1966-67 President of Bombay Chamber of Commerce & Industry
• 1969-70 President of ASSOCHAM
• 1991-92 President of Indo-American Society
• 1978-95 President of M.V.I.R.D.C. - World Trade Centre
• 1975-85 Chairman of Indian Institute of Management, Ahmedabad
• 1971-75 Chairman of Housing & Urban Development Corp. Ltd
• 1984-89 Member of the Foundation Board - International Management Institute,
Geneva
• 1986-96 Hon. Member, Business Advisory Council - International Finance
Corporation, Washington
• 1983-97 Member, International Council - Asia Society, New York
• 1998-2005 Chairman, India Nominating Committee 'Single Nation Programme' -
Eisenhower Exchange Fellowships, USA
• 2004-2010 Member of Prime Minister’s Council on Trade & Industry, New Delhi
   
Spearheading social causes:
• Chairman - Mahindra Foundation
• Chairman, Board of Trustees - Population First
• Member, Governing Board - United Way of Mumbai
• Member of the International Advisory Board of University of Pennsylvania, Center for
the Advanced Study of India, Philadelphia
• Vice President - National Society for Clean Cities
• Chairman and Founder Trustee - Bombay City Policy Research Foundation
• Member, Governing Board - Bombay First
• Chairman - Bombay First, Health & Environment Committee
• Chairman & Trustee - K.C. Mahindra Education Trust
• Hon. Member - Rotary Club of Bombay
• Member of the Governing Body of HelpAge India from 2000-2004
• Member of the Board of Governors of Bharat Shiksha Kosh from 2002-2005
• Director of Pratham – India Education Initiative from 2003-2008
   
Recipient of the following prestigious awards:
• 1987 Chevalier De La Legion D'honneur
• 1985 Companion - British Institute of Management
• 1972-82 Giants International Business Leadership Award
• 1980 NIF-Mody Enterprises Man of the Year Award
• 1983 Madras Management Association Business Leadership Award
• 1989 Business India - Businessman of the Year, India
• 1990 Honorary Fellowship of All India Management Association
• 1992 Rotary Award for Vocational Excellence
• 1992 Shiromani Award
• 1993 Vikas Jyoti Award for Outstanding Services, Contribution & Achievements
• 1994 FIE Foundation - Rashtra Bhushan Award
• 1994 The Sir Jehangir Ghandy Medal for Industrial Peace-XLRI, Jamshedpur
• 1996 Rotary Vocational Excellence Award in the field of Industry
• 1998 IMC Diamond Jubilee Endowment Trust Award
• 2000 Motorindia Automan Award
• 2000 Dadabhai Naoroji International Award for Excellence & Lifetime Achievement
• 2003 All India Management Association Lifetime Achievement Award for
Management
• 2004 Award from Overdrive for Excellence in the Indian Automotive Hall of Pride
• 2004 Institute of Company Secretaries of India (ICSI) Lifetime Achievement Award
for Excellence in Corporate Governance
• 2005 Qimpro Platinum Standard - Statesman for Quality - Business Award
• 2006 Lakshya Business Visionary Award - NITIE
• 2007 Indian Business School (IBS) Kolkata Lifetime Achievement Award presented
by the Institute of Chartered Financial Analysts of India (ICFAI).
• 2007 Ernst & Young Entrepreneur of the Year Lifetime Achievement Award
• 2008 Society of Indian Automobile Manufacturers (SIAM) Award for ‘Lifetime
Contribution to the Automotive Industry
• 2009 CNBC TV18 India Business Leaders Lifetime Achievement Award 2008
• 2009 ACMA Lifetime Achievement Award
• 2009 Economic Times Lifetime Achievement Award
 

Top
Mr. Anand G. Mahindra Vice - Chairman & Managing Director

Mr. Anand G. Mahindra, Vice Chairman and Managing Director of Mahindra Group,
graduated from Harvard College, Cambridge, Massachusetts, Magna cum Laude (High
Honours). In 1981 he secured an MBA degree from the Harvard Business School, Boston,
Massachusetts. He returned to India that year and joined Mahindra Ugine Steel Company
Limited (MUSCO), the country's foremost producer of speciality steels, as Executive
Assistant to the Finance Director. In 1989 he was appointed President and Deputy
Managing Director of the company.
During his stint at MUSCO, he initiated the Mahindra Group's diversification into the new
business areas of real estate development and hospitality management.
In the summer of 1991, he was appointed Deputy Managing Director of Mahindra &
Mahindra Limited, the country's dominant producer of off-road vehicles and agricultural
tractors.
He has since been engaged in a comprehensive change programme in Mahindra &
Mahindra Limited to make the company an efficient and aggressive competitor in the new
liberalised economic environment in India.
In April 1997, he was appointed Managing Director of Mahindra & Mahindra Limited and
in January 2003 given the additional responsibility of Vice Chairman.
Mr. Mahindra was a co-promoter of Kotak Mahindra Finance Limited, which in 2003 was
converted into a bank. Kotak Mahindra Bank is one of the foremost private sector banks
today.
Mr. Mahindra frequently shares his views and ideas on Indian economy and business
through his writings in some of India's leading business magazines.

Mr. Mahindra is the recipient of the following awards:

• 'Knight of the Order of Merit' by the President of the French Republic
• Rajiv Gandhi Award 2004 for outstanding contribution in the business field
• 2005 Leadership Award from the American India Foundation for his, and the
Mahindra Group's commitment to corporate social responsibility
• Person of the Year 2005 from Auto Monitor
• CEO of the Year from India Brand Summit 2006
• CNBC Asia Business Leader Award and India Business Leader Award for the year
2006
• NDTV Profit Car & Bike Award 2007 for Automobile Man of the Year
   
OTHER ACTIVITIES
Mr. Mahindra is the co-founder of the Harvard Business School Association of India, an
association dedicated to the promotion of professional management in India. The
association has grown substantially over the years.
He is Past President 2003-04 of the Confederation of Indian Industry and has also been
President of the Automotive Research Association of India (ARAI).
Mr. Mahindra is a Director of The National Stock Exchange of India Limited appointed
under the "Public Representatives" category.
He takes a keen interest in matters related to education and apart from being a Trustee of
the K.C. Mahindra Education Trust, which provides scholarships to students, he is also on
the Board of Governors of the Mahindra United World College of India.
Mr. Mahindra is the Founder Chairman of the Mumbai Festival, which was launched in
January 2005. The event was the first comprehensive festival to celebrate the rich cultural
diversity of the city.
He is the Co-Chairman of the International Council of the Asia Society, New York and Co-
President of The Euro India Centre.

Mr. Mahindra is a Member of the following organisations:

1. Harvard Business School - Asia-Pacific Advisory Board
2. Harvard Business School - Member of the Board of Dean's Advisors
3. Harvard University Asia Centre - Advisory Committee
4. Harvard Business School - Advisory Council of the Initiative on Corporate
Governance
5. Harvard Business School India Research Centre Society - Founder Member
6. Asia Business Council
7. International Enterprise Singapore - 2nd India Advisory Panel
8. Microsoft India - Advisory Board
9. National Sports Development Fund (NSDF), Government of India - Council and
Executive Committee
10. The Nehru Centre, Mumbai - Executive Committee
11. National Council of Applied Economic Research
12. National Institute of Bank Management, Pune - Governing Board
   

Deepak S. Parekh - Director                                                             Top

Deepak Parekh joined the Board of Mahindra & Mahindra in 1990. He is a Fellow of the
Institute of Chartered Accountants (England & Wales). Since 1993, Mr. Parekh has been
Chairman of HDFC Limited, the premier housing finance institution in India with financial
intermediaries in various fields such as banking, consumer finance, credit ratings and real
estate. Mr. Parekh has been a member of various committees set up by the Government of
India.
 
 
Nadir B. Godrej - Director                                                                    Top
Nadir Godrej joined the Board of Mahindra & Mahindra in August 1992. He holds a
Bachelor degree in Chemical Engineering from the Massachusetts Institute of Technology,
an M.S. in Chemical Engineering from Stanford University and has obtained an MBA from
the Harvard Business School. He has been a Director of several Godrej companies since
1977. He has developed the animal feed, agricultural inputs and chemicals business of
Godrej Soaps and other associated companies and has been active in research.
 
 
M.M. Murugappan - Director Top

M. M. Murugappan has been a Director of the Company since August 1992. He holds a
Bachelor of Technology degree in Chemical Engineering from the University of Madras
and a Master of Science in Chemical Engineering from the University of Michigan. Mr.
Murugappan is a member of the Supervisory Board of the Murugappa Group of companies,
responsible for Technology and Research.
 
 
Narayanan Vaghul - Director Top

Narayanan Vaghul has been a Director of the Company since 1996. He is currently
Chairman of the Board of ICICI Bank Limited. Mr. Vaghul joined ICICI in 1985. He was
instrumental in starting an investment bank, a commercial bank, a venture capital company
and an asset management company, as part of the ICICI Group and was also responsible for
the promotion of India's first credit rating company, CRISIL. Mr. Vaghul has over 45 years
experience in the banking industry. He has been Chairman of several committees and task
forces constituted by the Government and Reserve Bank of India. Mr. Vaghul is a graduate
from Madras University.
 
 
Dr. A.S. Ganguly - Director Top

Dr. A.S. Ganguly was appointed to the Board of Mahindra & Mahindra in August 1997. Dr.
Ganguly is a graduate from Bombay University and has obtained M.S. and Ph.D degrees
from the University of Illinois, USA. Starting as a research scientist with Unilever, he went
on to become Chairman of Hindustan Lever Limited from 1980 to 1990 and a member of
Unilever's main Board from 1990 to 1997, responsible for world-wide research and
technology. Dr. Ganguly has been a member of several government committees, including
the Science Advisory Committee to the Prime Minister of India.

 
 
R.K. Kulkarni - Director Top
R.K. Kulkarni has been a Director of the Company since August 1977. He holds a Masters
in Law from the University of Bombay. He is an Advocate and a Solicitor, and is currently
a Senior Partner of Khaitan & Company, one of India's leading law firms. He has been in
practice for over thirty years and has vast experience in the legal field, with particular
emphasis on corporate law and legislation related to securities. Mr. Kulkarni has
participated in national and international conferences and seminars at which he has read
papers on foreign direct investments in India, infrastructure/privatisation and reforms.
 
 
Anupam Puri - Director Top

Anupam Puri joined the Board of the Company in January 2001. He holds a B.A. in
Economics from Delhi University and M.A. & M.Phil. Degrees in Economics from Oxford
University. He has had a career spanning over thirty years with McKinsey & Company, a
leading management consulting firm. He has also been associated with several states and
local governments in India and abroad on the issue of promoting economic development.
He has participated in the re-organisation of several multilateral agencies, including the
OPEC secretariat, Asian Development Bank, the World Bank and others.
 
 
A.K. Dasgupta. - Nominee of LIC  Top
Shri A K Dasgupta, a direct recruit of 10th batch has taken charge as the Managing Director
of Life Insurance Corporation of India on 3rd April, 2007. A science graduate from
Dibrugarh University and also PGDBM from Punjab University, Shri A K Dasgupta has
held various important posts in the Corporation such as Senior Divisional Manager,
Guwahati and Karnal, Deputy General Manager, LIC(International) Bahrain, Regional
Manager(Marketing), Western Zone, Mumbai, Chief Executive, LIC Housing Finance,
Mumbai & Zonal Manager, LIC, Central Zone, Bhopal. Prior to his taking over as MD he
was heading the International Operations and Corporate Communications Department as
Executive Director in the Corporate Office.
Apart from being associated with many organizational development programmes in LIC, he
was also instrumental in introducing many new initiatives. In LIC Housing Finance Limited
he also led the successful maiden GDS issue of the Company. He is a strategist and has
taken many initiatives to enhance the image of the Corporation through publicity activities
and leverage information technology for giving boost to the marketing activities. His
hobbies are travelling and photography and he is a voracious reader.
His vision is to facilitate organizational development through people orientation and
innovative HR strategies to meet the challenges of rising customer expectations and
competition in market place.
 
 
Bharat N. Doshi - Executive Director & Group Chief Financial Officer (Group Top
CFO)

Bharat Doshi joined the Company in 1973 as an Executive. He is a fellow member of the
Institute of Chartered Accountants of India and the Institute of Company Secretaries of
India and has a Master's Degree in Law from the University of Bombay. He has participated
in the Program for Management Development (PMD) at Harvard Business School. He was
also a Fellow of the Salzburg Seminar on 'Asian Economies: Regional and Global
Relationships' held in December 2000.
Mr. Doshi was Executive Vice President (Corporate Affairs) from July 1991 to August
1992. In August 1992, he joined the Board of the Company as Executive Director in charge
of Finance & Accounts, Corporate Affairs and Information Technology. In addition, he was
the President of the Trade & Financial Services Sector from December 1994 to October
2007.
Mr. Doshi is presently designated as Executive Director and Group Chief Financial Officer
(Group CFO).
Mr. Doshi is Chairman of Mahindra & Mahindra Financial Services Limited and Mahindra
Intertrade Limited.

He is Director of several companies in the Mahindra Group, including, Tech Mahindra

Limited, Mahindra Navistar Automotives Limited, and Mahindra USA Incorporated. He
was also a Director on the Board of Ford affiliate in India from May 1997 to March 2005.

He is an independent Director of Godrej Consumer Products Limited, Godrej Household

Products Limited and NSE.IT Limited.

He is a Trustee of the Mahindra Foundation and the K.C. Mahindra Education Trust. He is
also on the Board of Governors of the Mahindra United World College of India. He was a
Member of the Board of Governors of Indian Institute of Management, Kozhikode, from
September 1997 to March 2008. He was one of the Founding Members of the Governing
Council of InAct (Indian Association of Corporate CFOs & Treasurers).

Mr. Doshi was a member of the High Powered Expert Committee constituted by the
Ministry of Finance, Government of India, on Making Mumbai an International Financial
Centre and is a member of the SEBI (Securities and Exchange Board of India) Committee
on Disclosures and Accounting Standards (SCODA).

Mr. Doshi has been associated with the Bombay Chamber of Commerce & Industry
(BCCI), a premier business Chamber, for the last 30 years and was the President of the
Chamber for the year 2009-10.

Mr. Doshi has spoken at several international and domestic fora on economic and
management topics over the years.

Mr. Doshi was invited to speak at the OECD’s (Organisation for Economic Cooperation
and Development) EmNet (Emerging Market Networks) international discussions meet in
Paris on “Emerging Multinationals: Partnering into New Markets” and “Closing the
Emerging World Infrastructure Gap: Is there a Role for the Private Sector?”
Mr. Bharat Doshi was adjudged 'India's Best CFO' by the leading business fortnightly
Business Today (India Today Group Publication) in April 2005. He was also conferred the
'CFO of the Year' Award, honouring financial excellence, instituted by IMA India, an
associate of The Economist Group, in December 2005. In November 2007, Mr. Bharat
Doshi was honoured with the prestigious CNBC CFO of the Year 2007 award.

Mr. Doshi’s other interests include teaching, reading, chess and yoga.

August 2, 2010
 
 
Arun K. Nanda - Director Top

Mr. Arun Nanda holds a Degree in Law from the University of Calcutta, is a fellow
member of the Institute of Chartered Accountants of India (FCA) and a fellow member of
the Institute of Company Secretaries of India (FCS). Mr. Nanda has also participated in a
Senior Executive Programme at the London Business School. He joined the Mahindra
Group in 1973. He has held several important positions within the Group over the 37 years
he was with the company.

He was inducted to the Board of Mahindra & Mahindra Ltd. (M&M) in August 1992 and
resigned as Executive Director in March 2010 to focus on the social sector and create a
favourable ecosystem for senior citizens. He was immediately re-appointed as a non-
executive director of M&M.
He is currently the Chairman of Mahindra Holidays & Resorts (I) Ltd., Mahindra Lifespace
Developers Ltd., Owens Corning India Ltd., Mahindra Consulting Engineers Ltd., and
Mahindra World City Developers Ltd., and Director of Mahindra & Mahindra Ltd.,
Mahindra Water Utilities Ltd., Mahindra World City (Jaipur) Ltd., Mumbai Mantra Media
Ltd. and Union Bank of India. He is also on the Advisory Boards of Barco Company Ltd.
and Schneider Electric India Pvt. Ltd.

Mr. Nanda is also the Chairman of CII Western Region, Chairman Emeritus of the Indo-
French Chamber of Commerce, member of the governing Boards of the council of EU
Chambers of Commerce in India and Bombay First. He was the Chairman of CII National
Committee on Water from April 2007 to March 2009.
Mr. Nanda has been honoured with an award of “Chevalier de la Legion d’Honneur”
(Knight of the National Order of the Legion of Honour) by the President of the French
Republic, Mr. Nicolas Sarkozy.

Mr. Nanda has also been awarded with the “Real Estate Person of the Year” Award from
GIREM Leadership Awards in India.

Mr. Nanda has also been awarded with the “CA Business Achiever Award - Corporate” at
The Institute of Chartered Accountants of India Award 2009 and “Lifetime Achievement
Award” for his outstanding contribution to the Hospitality Industry and the Service Sector
by the Golden Star Awards 2010.
MAHINDRA FAMILY

J.C. & K.C. Mahindra, the founders of the Mahindra Group, had
the same ambition: to prove to themselves and the world that
Indians were capable of being the best at whatever they chose to
do. Accordingly, they gave up their professional careers at TISCO
and Martin Burn respectively, and risked becoming entrepreneurs
by setting up their own company: Mahindra & Mahindra. J.C. Mahindra
It was under their inspiring leadership that Mahindra & Mahindra made the first indigenous Jeep
in the country in 1949. Their innovative spirit also showed during the days when the Company
was the leading importer of steel in the country. J.C. & K.C. Mahindra had to persuade the
Indian Government to buy French rails for the fledgling Indian Railways because they felt that
the British specifications were obsolete and not the best suited. To convince government officials
of the superiority of the French product, they laid down a short length of rail line with French
rails and invited the government authorities for a ride. During the journey, chilled champagne
was served in glasses filled to the brim. Legend has it that the train raced along, but not a single
drop of champagne was spilled, so smooth were the French rails. Needless to say, they made
their point.
Interestingly, J.C. & K.C. Mahindra believed in globalisation decades
before it had become a buzzword. Even in the fifties, the Company had
British and German engineers on its rolls, and international tie-ups with
Mitsubishi, Willys, Perrine and Chrysler. Every venture they set up
delivered satisfactory financial results and their company, Mahindra &
Mahindra, has grown into one of India's largest corporate groups. Even
K.C. Mahindra today the Group is driven by the same vision that drove them then.

Mr. Keshub Mahindra - Chairman of Mahindra & Mahindra Ltd.

Mr. Keshub Mahindra, Chairman of Mahindra & Mahindra Ltd., is a graduate from Wharton,
University of Pennsylvania, USA. After joining the Company in 1947, he became the Chairman
in 1963. Over five decades, his continuous involvement has enabled the Mahindra Group to
reach where it is today.
He is a well-known philanthropist who redefined corporate governance by effectively
channelising funds into the social sector. He has contributed immensely to the cause of building
ethical corporations in India and is currently a part of numerous prestigious organizations and
committees. He was also appointed by the Government of India to serve on a number of
Committees including the Sachar Commission on Company Law & MRTP; Central Advisory
Council of Industries etc. Today, he is an icon, an inspiring business leader and a distinguished
corporate citizen that everyone looks up to.

    Mr. Keshub Mahindra is on the Board of Directors of     the following organizations:

• Chairman of Mahindra Ugine Steel Co. Limited
• Chairman of the Board of Governors of Mahindra United World College of India
• Vice-Chairman of Housing Development Finance Corp. Ltd.
• Chairman of Kema Services (International) Private Ltd.
• Chairman, Tech Mahindra Foundation
• Chairman, Mahindra Holdings Limited
• Director in Bombay Burmah Trading Corporation Limited, The Bombay Dyeing &
Manufacturing Co. Limited, Indian Institute for Human Settlements and Prudential
Management & Services Pvt. Ltd.
   
  He is a member of the following organisations & committees:
• Apex Advisory Council - ASSOCHAM
• Founder Member - Indo-Hellenic Friendship League
• Founder Member of Governing Council, Integrated Research & Action for Development
(IRADe) New Delhi
• President - Centre for Research in Rural & Industrial Development Society, Chandigarh
• Chairman, Governing Body, Centre for Research in Rural & Industrial Development,
Chandigarh
• President Emeritus - Employers' Federation of India
• Deputy Chairman & Trustee – Employers’ Federation of India, Social & Labour Research
(SOLAR) Foundation.
• President of the Governing Council - University of Pennsylvania Institute for the Advanced
Study of India, New Delhi
• Hon. Fellow - All India Management Association, New Delhi
• Member, The United World Colleges (International) U. K.
   
    Positions held by Mr. Keshub Mahindra: A Timeline
• 1966-67 President of Bombay Chamber of Commerce & Industry
• 1969-70 President of ASSOCHAM
• 1991-92 President of Indo-American Society
• 1978-95 President of M.V.I.R.D.C. - World Trade Centre
• 1975-85 Chairman of Indian Institute of Management, Ahmedabad
• 1971-75 Chairman of Housing & Urban Development Corporation Limited
• 1984-89 Member of the Foundation Board - International Management Institute, Geneva
• 1986-96 Hon. Member, Business Advisory Council - International Finance Corporation,
 Washington
• 1983-97 Member, International Council - Asia Society, New York
• 1998-2005 Chairman, India Nominating Committee 'Single Nation Programme',
Eisenhower Exchange Fellowships, USA
• 2004-2010 Member of Prime Minister’s Council on Trade & Industry, New Delhi
   
    Spearheading social causes:
• Chairman - Mahindra Foundation
• Chairman, Board of Trustees - Population First
• Member, Governing Board - United Way of Mumbai
• Member of the International Advisory Board of University of Pennsylvania, Center for the
Advanced Study of India, Philadelphia
• Vice President - National Society for Clean Cities
• Member, Governing Board – Bombay First
• Chairman and Founder Trustee - Bombay City Policy Research Foundation
• Chairman - Bombay First, Health & Environment Committee
• Chairman & Trustee - K.C. Mahindra Education Trust
• Hon. Member - Rotary Club of Bombay
• Member of the Governing Body of HelpAge India from 2000-2004
• Member of the Board of Governors of Bharat Shiksha Kosh from 2002-2005
• Director of Pratham – India Education Initiative from 2003-2008
   
    Recipient of the following prestigious awards:
• 1987 Chevalier De La Legion D'honneur
• 1985 Companion - British Institute of Management
• 1972-82 Giants International Business Leadership Award
• 1980 NIF-Mody Enterprises Man of the Year Award
• 1983 Madras Management Association Business Leadership Award
• 1989 Business India - Businessman of the Year, India
• 1990 Honorary Fellowship of All India Management Association
• 1992 Rotary Award for Vocational Excellence
• 1992 Shiromani Award
• 1993 Vikas Jyoti Award for Outstanding Services, Contribution & Achievements
• 1994 FIE Foundation - Rashtra Bhushan Award
• 1994 The Sir Jehangir Ghandy Medal for Industrial
Peace - XLRI, Jamshedpur
• 1996 Rotary Vocational Excellence Award in the field of Industry
• 1998 IMC Diamond Jubilee Endowment Trust Award
• 2000 Motorindia Automan Award
• 2000 Dadabhai Naoroji International Award for Excellence & Lifetime Achievement
• 2003 All India Management Association Lifetime Achievement Award for Management
• 2004 Award from Overdrive for Excellence in the Indian Automotive Hall of Pride
 • 2004 Institute of Company Secretaries of India (ICSI) Lifetime Achievement Award for
Excellence in Corporate Governance
• 2005 Qimpro Platinum Standard - Statesman for Quality - Business Award
• 2006 Lakshya Business Visionary Award - NITIE
• 2007 Indian Business School (IBS) Kolkata Lifetime Achievement Award presented by the
Institute of Chartered Financial Analysts of India (ICFAI).
• 2007 Ernst & Young Entrepreneur of the Year Lifetime Achievement Award.
• 2008 Society of Indian Automobile Manifacturers (SIAM) Award for ‘Lifetime
Contribution to the Automotive Industry’.
• 2009 CNBC TV 18 India Business Leaders Lifetime Achievement Award 2008
• 2009 ACMA Lifetime Achievement Award
• 2009 Economic Times Lifetime Achievement Award

Mr. Anand G. Mahindra

BRIEF CAREER HISTORY OF MR. ANAND G. MAHINDRA

Mr. Anand G. Mahindra, Vice Chairman and Managing Director of Mahindra & Mahindra Ltd. –
the flagship company of the US $6.3 billion Mahindra Group, which is among the top 10
industrial houses in India - graduated from Harvard College, Cambridge, Massachusetts, Magna
cum Laude. In 1981 he secured an MBA degree from the Harvard Business School, Boston,
Massachusetts. He returned to India that year and joined Mahindra Ugine Steel Company Ltd
(MUSCO), the country’s foremost producer of speciality steels, as Executive Assistant to the
Finance Director. In 1989 he was appointed President and Deputy Managing Director of the
company.

During his stint at MUSCO, he initiated the Mahindra Group’s diversification into the new
business areas of real estate development and hospitality management.

In the summer of 1991, he was appointed Deputy Managing Director of Mahindra & Mahindra
Ltd., the country’s dominant producer of off-road vehicles and agricultural tractors. He has since
been engaged in a comprehensive change programme in Mahindra & Mahindra Ltd. to make the
company an efficient and aggressive competitor in the new liberalised economic environment in
India.

Iin April 1997, he was appointed Managing Director of Mahindra & Mahindra Ltd and in
January 2003 given the additional responsibility of Vice Chairman.

Mr. Mahindra was a co-promoter of Kotak Mahindra Finance Ltd., which in 2003 was converted
into a bank. Kotak Mahindra Bank is one of the foremost private sector banks today.
Mr. Mahindra frequently shares his views and ideas on Indian economy and business through his
writings in some of India’s leading business magazines.

Mr. Mahindra is the recipient of the following awards:

• ‘Knight of the Order of Merit’ by the President of the French Republic.
• Rajiv Gandhi Award 2004 for outstanding contribution in the business field
• 2005 Leadership Award from the American India Foundation for his, and the Mahindra
Group’s commitment to corporate social responsibility.
• Person of the Year 2005 from Auto Monitor.
• CNBC Asia Business Leader Award for the year 2006.
• The Most Inspiring Corporate Leader of the Year 2007 from NDTV Profit.
• Business Man of the Year 2007 from Business India.
• Harvard Business School Alumni Achievement Award 2008.
• National Statesman for Excellence in Business Practices – Qimpro Platinum Standard 2008
Award by Qimpro Foundation.
• CNBC TV18 Outstanding Business Leader of the Year 2009
• Business Leader of the Year 2009 by Economic Times
   
OTHER ACTIVITIES

Mr. Mahindra is the co-founder of the Harvard Business School Association of India, an
association dedicated to the promotion of professional management in India. The association has
grown substantially over the years.

He is Past President 2003-04 of the Confederation of Indian Industry and has also been President
of the Automotive Research Association of India (ARAI).

Mr. Mahindra is a Director of The National Stock Exchange of India Limited appointed under
the “Public Representatives” category.

He takes a keen interest in matters related to education and apart from being a Trustee of the
K.C. Mahindra Education Trust, which provides scholarships to students, he is also on the Board
of Governors of the Mahindra United World College of India.

Mr. Mahindra is the Founder Chairman of the Mumbai Festival, which was launched in January
2005. The event was the first comprehensive festival to celebrate the rich cultural diversity of the
city.

He is the Co-Chairman of the International Council of the Asia Society, New York.

Mr. Mahindra also serves on the following Boards and committees:

1. Harvard Business School - Asia–Pacific Advisory Board
2. Harvard Business School - Member of the Board of Dean’s Advisors
3. Harvard University Asia Centre - Advisory Committee
4. Asia Business Council
 5. National Sports Development Fund (NSDF), Government of India – Council and Executive
Committee
6. The Nehru Centre, Mumbai - Executive Committee
7. National Council of Applied Economic Research
8. India Council for Sustainable Development – Member

CORE PURPOSE

'We don't have a group-wide mission statement. Our Core Purpose is what makes all of us want
to get up and come to work in the morning.'

- Anand G. Mahindra

Indians are second to none in the world. The Founders of our nation and of our Company
passionately believed this. We will prove them right by believing in ourselves and by making
Mahindra & Mahindra Limited known world-wide for the quality of its products and services.

CORE VALUE

Our Core Values are influenced by our past, tempered by our present, and will shape our future.
They are an amalgam of what we have been, what we are and what we want to be.

Good Corporate Citizenship As in the past, we will continue to seek long term success, which
is in alignment with our country's needs. We will do this without compromising ethical business
standards. Professionalism We have always sought the best people for the job and given them
the freedom and the opportunity to grow. We will continue to do so. We will support innovation
and well reasoned risk taking, but will demand performance. Customer First We exist and
prosper only because of the customer. We will respond to the changing needs and expectations of
our customers speedily, courteously and effectively. Quality Focus Quality is the key to
delivering value for money to our customers. We will make quality a driving value in our work,
in our products and in our interactions with others. We will do it 'First Time Right'. Dignity of
the Individual

We will value individual dignity, uphold the right to express disagreement and respect the time
and efforts of others. Through our actions, we will nurture fairness, trust and transparency.

These values are the compass that will guide our actions, both personal and corporate.

CORPORATE GOVERNANCE

The goal of any system of governance is to achieve the best performance within the overall
context of the prevalent economic environment, so as to secure maximum benefit for all the
stakeholders. For this to be achieved, governance cannot only be systems, processes and metrics.
It also has to integrate within itself the beliefs, values, culture and ethics of an organisation,
ultimately leading to the cornerstones of transparency and accountability, which is what good
governance is all about.

In the recent past, corporate India has been flooded with several prescriptive principles of
governance, the result of intense deliberations of eminent commissions. Ironically, the corporate
failures in developed countries regulated by highly disciplined capital markets have only brought
home the stark reality that good governance can never be the result only of legislation. It must
have real commitment from the management.

Our shareholders are aware that the Mahindra Companies have been associated with good
governance even before corporates were faced with legislation and a set of regulations. The
Company has formally enunciated its own governance practices by way of a Code of Corporate
Governance. This Code seeks to serve as a reminder of the underlying principles governing the
conduct of our businesses. They are a reiteration of the fundamental precept that good Corporate
Governance must, and will, always be an integral part of the fabric that makes up our ethos.
 
We have a code of conduct that acts as a guide to everyone in the organisation. To know what
influences our actions, click on any of the following links.

Corporate Social Responsibility has always been an integral part of the Mahindra Group's vision
and the cornerstone of our Core Value of Good Corporate Citizenship.
- Keshub Mahindra, Chairman
 

The Mahindra Group defines Corporate Social Responsibility as making socially responsible
products, engaging in socially responsible employee relations and making a commitment to the
community around it. At the Mahindra Group, Corporate Social Responsibility is not just a duty;
it's a way of life.

In 2005, the Group celebrated its 60th anniversary by renewing its commitment to Corporate
Social Responsibility. It pledged to dedicate 1% of its profit (after tax), on a continuous basis
towards Corporate Social Responsibility. A unique kind of ESOPs - Employee Social Options
was launched to enable Mahindra employees to involve themselves in socially responsible
activities of their choice. The Group also announced a special gift: to provide free cochlear
implants to 60 profoundly hearing-impaired, under-privileged children.

In addition to giving impetus to the Nanhi Kali project for the girl child and the Mahindra All
India Talent Scholarship for the economically disadvantaged, the Mahindra Group is planning to
set up two Mahindra Pride Schools. These schools will offer a variety of courses, with an
emphasis on employability, including training for Information Technology, Retail, Automotive
Engineering etc. They will provide new skills and capabilities to the weaker sections of society,
particularly the scheduled castes and scheduled tribe youth. While these projects are already
underway, plans for more social initiatives are on the anvil.

EDUCATION

Established by the late Mr. K. C. Mahindra in 1953, the K. C. Mahindra Education Trust aims to
‘Transform the lives of people

in India through education, by providing financial assistance and recognition to them, across age
groups and across income strata'. It was registered as a Public Charitable Trust under the
Bombay Public Trusts Act, 1950.

The K.C. Mahindra Education Trust has undertaken a number of education initiatives to make a
difference to the lives of deserving students. The Trust promotes education mainly by way of
scholarships. It has provided more than Rs. 13.80 crores (approximately US $ 3.0 million) in the
form of grants, scholarships and loans. Some of these scholarships were instituted as far back as
the 1950’s, while others were founded recently. These are funded through an investment
portfolio, the main donors of which are the Mahindra Group of companies.

Mahidra Education Socity

As part of its Corporate Social Responsibility activities, the

Mahindra Group has established schools near its factories
primarily for children of its employees. At present, the Group
has three schools that impart high standards of education -
Mahindra Academy at

Malad in Mumbai, Mahindra Academy in Zaheerabad and a school

in Khopoli.The establishment of these schools has not just benefited their employees but
also the community around these schools. Teachers at these schools are qualified and
undergo regular training as well as attend relevant workshops. Their teaching methodologies
are constantly evaluated and modified when necessary.

MAHINDRA UNITED WORLD COLLEGE

The striking feature of the United World Colleges is that they
embrace the entire world across all divides of race, history,
culture, wealth, religion, economic status and political belief:
they are unique and they are conscious of their
responsibilities.

– Nelson Mandela, United World College Honorary President

   
The Mahindra United World College of India, part of the
United World College movement, was founded by the late
Harish Mahindra in 1997. It is the Group’s endeavour to
promote world-
class education with an emphasis on the ideals of peace and understanding, central to the ethos
of the United World Colleges. There are 10 United World Colleges spread across the globe,
with colleges situated in United Kingdom, Singapore, Canada, Swaziland, Italy, United States
of America, Venezuela, Hong Kong, Norway and India. Her Majesty Queen Noor of the
Hashemite Kingdom of Jordan is the President of the United World Colleges and Mr. Nelson
Mandela, former President of the Republic of South Africa, is the Honorary President of the
United World College International Council.
 
Located 40 kms. west of Pune, the Mahindra United World College of India brings together
students of various nationalities for a pre-university degree. The school is global not only
because of the International Baccalaureate degree, but also because of the true international
culture in which the students study, live and learn. Each year’s batch of about 100 students
accommodates about 65 to 70 from abroad. The faculty includes professors from Argentina,
Australia, Austria, Cameroon, Canada, Colombia, Ecuador, France, Germany, India, Italy,
Japan, Malaysia, Mexico, the Netherlands, New Zealand, Sweden, South Africa, UK and USA.
The teacher-student ratio is 1:9.
 
This international mix facilitates global exposure and helps students transcend all artificial
barriers based on race, religion, ethnicity, class, gender or nationality. Keen focus is given on all-
round development, and students are encouraged to think innovatively by involving themselves
in socially and environmentally relevant issues. The students also contribute to the local
neighbourhood through community service programmes.

HE$ALTH and DISASTER RELIEF – MAHINDRA foundation

The Mahindra Foundation has been set up with a specific objective: to provide medical relief to
the poor and needy sections of society. The foundation has helped patients suffering from cancer,
heart ailments as well as burn victims. It has also been very active during national calamities and
disasters and has helped contribute and mobilise resources. The foundation also extends its
support to academia and other professionals and sportsmen by helping them attend workshops
and conferences overseas.
The Mahindra Group has always been very responsive to any major disaster in India. Whether
it's been the tsunami or the Gujarat earthquake, the Mahindra family has got together and always
provided support either by way of financial help or by way of sending vehicles, supplying
material or manpower.

ART AND CULTURE – THEARTRE WEEK

The Mahindra Excellence in Theatre Awards (META) is the latest in the

Mahindra Group’s efforts to encourage national theatre in two broad
categories - Emerging theatre and Established theatre. The annual awards
are in tune with the Group’s Corporate Social Responsibility programmes,
which have already received a fillip in the Company’s 60th anniversary
year. The awards will initially cover English & Hindi theatre and include

other language productions at a later stage. The Critic’s Panel, consisting of expert theatre and
literary personalities based in the four metros, has overseen the selection of the plays in both
categories.
   
The awards are in the following categories (separately for each category):

1)   Best Play / Production

2)   Best Direction
3)   Best Actor
4)   Best Actress
5)   Best Playwright
6)   Best Lighting Design
7)   Best Sound Track
8)   Best Costume Design
9)   Best Set Design
10) Best Adapted Work
11) Best Supporting Actor
12) Best Supporting Actress  
The selection process covers four broad areas of the country, namely, North, South, East and
West. The Critic’s Panels are based in each of the four regional hubs of Kolkata, Mumbai,
Delhi and Bangalore.
 
Six plays are selected from each region and are referred to the respective Critic’s Panel. The
Panel from each metro city then sends the final list of eight productions to the Grand National
Jury.

The Grand National Jury for the year 2006 includes theatre luminaries such as Shyamanand
Jalan, Shabana Azmi, Ila Arun, Shashi Kapoor, Zafar Hai and M. S. Sathyu. The Mahindra
Group also plans to set up a Mahindra Academy for Excellence in Theatre.
ENVIRONMENTAL INITIATIVE

Green initiatives of Zaheerabad    

Environment protection is a part of everyday being at the Mahindra Group. Right from Mahindra
products such as vehicles which are designed meeting International standards of Safety and
emission, to all Mahindra plants across the nation which comply way beyond necessary
environmental regulations by setting new standards in natural resource conservation, efficient
water management and with the most recent Green IT; Mahindra shows that it care of planet
earth proactively.

  

Towards making planet earth greener, the Group has vowed to

plant a One Million Trees across the Nation by October 2008
under the Mahindra Hariyali initiative. Mahindra Hariyali, is a
mass tree plantation initiative undertaken by each and every
Mahindra location - be it a Plant/factory setting or a corporate
office. Shramdaan by Mahindra employees (and their families)
themselves and even Mahindra dealers is a major driver of the
initiative. With strong and meaningful partnerships with various
stakeholders in the civil society such as schools, colleges, trusts,
and also the Government (Forest Departments etc), the Mahindra
Hariyali model ensures plantation and nurturing of these trees in
the society at large. What started as a seed with top management
vision is now bearing fruits towards reaching the zenith of
completion.

Involving Dealers and Mr. Rajeev Dubey planting a Neem Sapling at Mahindra
 
Customers Towers, Worli
    
  

Employees bring in their

 Marching towards a greener tomorrow
families
    

Employees Green day out  New employees join the Hariyali Brigade
    
 
Since 1984, the Mahindra Group has been lending a hand to the ‘Green Bombay’ movement by
developing and maintaining municipal gardens. Greenery is at a high premium as the city has
less than half an acre of open place per thousand people. That’s ten times less than Delhi and
twenty times less than what London offers.
  
The Group has transformed three municipal gardens:
 
The Shivaji Garden (near Gateway of India) is admired for its
beautiful architecture and flourishing plants and flowers. Completely
renovated by the Mahindra Group at a cost of Rs. 6 Lakhs, it now has
pathways for pedestrians as well as new stretches

of lawns and flowers. An area formerly frequented by anti-social elements has been merged
with the garden, to prevent further misuse. Every effort has been taken to keep the garden in an
immaculate condition and visiting hours are in place, facilitating maintenance work.
   
The Traffic Island Garden (opposite Regal Cinema) has been completely renovated by the
Mahindra Group at the cost of Rs. 1 Lakh. New lamp posts and a variety of plants were put into
place and the fountain was restored to its former glory. The garden provides visual relief in this
crowded and traffic congested circle.
The third garden is located at the junction of Madame Cama Road, to the south of Oval Maidan.
This is a brand new garden, developed by the group from scratch, at a cost of Rs. 1.5 Lakhs.
Formerly misused by vagrants, it is now a serene and beautiful little corner.

  

Excerpts from letters of appreciation the Mahindra Group has received over the years:

The President of India and all VVIP's who witnessed the Presidential Review recently were very
happy about the way the Gateway has been given a new look. This was mainly because your
organisation did a splendid job in giving a face-lift to Shivaji Garden, which added to the beauty
of the surroundings. With your co-operation, the garden stands out as a model to be emulated by
others.
•  Mr. D.M. Sukthankar, Municipal Commissioner, Bombay

  

The Review of the Fleet by the President of India on February 12, 1984 and the other functions
concerned with it have been a great success. This achievement would not have been possible
without the dedicated efforts of a number of agencies. I would like to especially thank you for
your personal interest in the beautification of the garden at the Gateway of India, which
distinctively lent charm and character to the Beating Retreat Ceremony and reception that
followed.
•  Vice Admiral R.H. Tahiliant, Flat Office Commanding-in-Chief, Western Naval Command,
Bombay

  

The traffic island opposite Regal Cinema has become a beautifully appointed garden. Of greater
merit perhaps would be your initiative at undertaking such a job. I consider this a textbook
example of showing us a simple, albeit effective way of improving the quality of life in this
crowded metropolis.
•  Sr. Columbiere, Principal, St. Annes School, Bombay

  

A long-time resident of Bombay, I have been in the Virgin Islands, USA, for the past two years.
On a recent visit home, I was pleasantly surprised to see new greenery in this city. The garden at
the side of Oval Maidan with its pretty lawns and flaming bougainvillea specially caught my eye.
I am sure that citizens of Bombay greatly appreciated your company's efforts in beautifying our
city.
- Shobha Idnani

SPORTS

The Mahindra NBA Challenge

   
The National Basketball Association (NBA) and the Mahindra Group,
one of India’s largest and most respected companies, today announced a
partnership to launch a new multi-city community-based recreational
basketball league. The new league for

boys and girls ages 14 and up will tip off in Bangalore, Ludhiana and Mumbai, in collaboration
with the Basketball Federation of India (BFI).
   

Mahindra will be the title partner of the new recreational league, Mahindra NBA Challenge,
which will run for seven weeks annually in two divisions: youth ages 14-17 and adult 18+. The
BFI will work with the NBA to implement and oversee league operations across all markets. The
Mahindra NBA Challenge will provide basketball enthusiasts and
newcomers to the game the opportunity to learn the fundamentals of the game and apply their
skills in a fun, competitive environment.
 
The Mahindra NBA Challenge will begin play on April 17 when participating teams tip off at the
St. Dominic Savio and Mustan YMCA courts in Mumbai. Individuals and teams interested in
registering can visit www.nba.com/India/Mahindra. The Challenge will be structured as round-
robin play with teams playing one game a week over a seven-week season. League champions
will be decided in a weekend-long postseason knock-out tournament at the conclusion of the
regular season in each city.

 NANHI KALI

EMPLOYEES SOCIAL OPTION

Esops - What is commonly known as Employee Stock Options has a whole new meaning at the
Mahindra Group -
  
Esops for the Mahindra-ites means sharing a part of yourself to help
the less fortunate. It implies looking beyond one-self. It means
sharing one’s skills to make the society healthier, cleaner, greener,
more literate and hence more sustainable.

Esops here stands for Employee Social Options, a systematic employee-volunteering

Programme under CSR (Corporate Social Responsibility). Esops, started in 2005 is a set of
social work volunteering options that are created and implemented exclusively by employees
themselves based on the needs of underprivileged communities in and around their areas of
operation. In a way, it is each employee’s CSR.
 
“Esops” enables Mahindra workforce to collectively donate thousands of human hours for
various social projects, in the three focused areas of Education, Health and Environment, making
social work an integral part of their lives.

Launching Esops was an acknowledgement of the company that similar to its own outlook
towards social responsibility; there were many employees who individually or through teams
were as charitably inclined if not more. Esops made giving back to society not only a
management value but a team value as well, and more importantly give it a distinctive identity.

    Employees along with their families participate in the Esops activities in the nearby
communities. Since 2005, the numbers of Esops Volunteers across locations has increased
manifold from a just a few hundred volunteers to 14,535 Volunteers (March 2008).

Today Esops activities are being conducted regularly in the following Indian States –

Andhra Pradesh, Assam, Bihar, Chattisgarh, Goa, Gujarat, Himachal Pradesh, Jharkhand,
Karnataka, Kerala, Madhya Pradesh, Maharashtra, Rajasthan, Tamil Nadu, Uttar Pradesh,
Uttarakhand, West Bengal and Union Territories of Delhi and Chandigarh.

    

“At Mahindras, CSR means not just the sharing of wealth, but of
our time and of ourselves.”

Mr. Anand Mahindra

Vice Chairman & Managing Director
Mahindra Group
  
 “I request each one of you to help the ones that are not as
fortunate as us. I urge each Member of the Mahindra Group to
participate more actively in the Esops Program administered at
all locations. Contribute with your time and effort to make a
difference to the lives of the underprivileged. . .”

Mr. Keshub Mahindra

Chairman
Mahindra Group
  Our Employees speak on their experiences after volunteering in Esops:    

“It was a unique experience for me as I am participating in such a camp for the first time. It has
given me immense pleasure of serving the needy people of the society, which is not too easy for
an individual”. - Mr. Pradeep Dabholkar, an Esops volunteer after conducting a Premonsoon
Health Check up camp in Goregaon, Mumbai

“The joy and satisfaction in the faces of these school children has motivated me to do more such
activities in the future” – Mr. Sanjay Tikle, an Esops employee after organizing ‘Project reach
Out’ -an infrastructure upgradation project at Kanhe Zillah Parishad primary school.

“When the patient hugged me, I felt like I received a Nobel prize”, an Esops Volunteer after
volunteering in the Lifeline Express-Project, Rudrapur, Uttarakhand

“…as I distributed food and drinks to the residents who were not able to physically move, I
realized that one old man could move; but he just liked being pampered ..” Mr. Amol Khewoor,
an Esops Volunteer who spent a day at an Old Age Home with Mahindra towers Esops Team
(May 07)

“This has been an Eye Opening session for me. I never knew people with such grave difficulties
even existed” an Esops Volunteer from Clum Mahindra Ooty at an Entertainment program
conducted at Pope Paul Mercy Home, Nanjanadu, Ooty (A home for aged & physically/mentally
challenged) June 07

“These patients seem very needy, working for them has given me immense satisfaction..” – said
Saroj, a part of the Esops team of FES Kandivili which coordinated a Medical Camp in a tribal
area - Kashi Gaon Mashyacha Pada Dist.Thane (June 07)

“ I was so touched to receive such a traditional welcome by all the villagers” – said Esops
Volunteer Mr. S K Naik from AS Igatputi at a joint tree plantation drive at Ubhade villagel,
Ghoti, Tal.Igatpuri, Dist. Nashik

“It was a wonderful experience spending time with the children. Their unforgettable smiles
makes me want to spend those moments again with them” - Natasha Hombal from MMFSL,
after spending time with children of Chembur Municipal School at a health camp “Swasth
Bachpan” organized by Esops Volunteers (Aug 07)
“ After donating blood I felt proud that something in this busy life we have done for society”-
Gaurav Mathur, Esops Volunteer, Jaipur Area office at the Blood donation camp organized with
Red Cross society

  

LIFELINE EXPRESS – dreams

on wheels – changing lives

  Esops – Some examples of Esops initiatives, initiated and implemented by Mahindra by

employees are:  
• Esops in Education include activities such as: providing infrastructural support for local
schools – such as the Zillah Parishahd schools where students lack basic facilities (benches,
books, uniforms etc); providing similar infrastructural and material support for Residential
  Homes such as orphanages; spending time with students to spread knowledge – through
career counselling; organizing extra curricular activities for schools; facilitating computer
education; adopting Nanhi Kalis and so on.
   
• Esops in Health include a host of initiatives such as: Organising blood donation camps;
Health Check Ups for marginalized groups Porters, villages, labor community, slum dwellers
  etc., HIV/AIDS Awareness, Hygiene awareness, Dental Care etc. , Mobile dispensaries, Free
Surgical Camps, Conduct socio-eco-survey for Cochlear Implants
   
• Esops in Environment include activities such as: Planting Trees and nurturing them,
conducting waste Management workshops, awareness on Power saving techniques,
cleanliness drives at local levels and so on.

NANHI KALI